FreeWheel

How can the ‘traditional’ advertising ecosystem embrace simplicity? This morning, James Rooke, President of Comcast Advertising, answered that question in front of a full house on Day 1 of Adwanted Events’ The Future of TV Advertising Global. "There is a playbook, and Big Tech has done an incredible job at simplifying the ability for the millions of merchants to be able to buy their inventory - television has not done this, and needs to do this." #FTVAGlobal

TV ads can best be described as entertaining and informative but only 13% of people would best describe them as relevant. Improving ad relevancy is essential because viewers are twice as engaged when ads are relevant. Relevant ads also complement the viewing experience, which can result in greater attention during ad breaks. Discover how relevant ads can lead to better outcomes, and tactics for making more relevant ads inside the latest findings from our Viewer Experience Lab. Download the full report here: https://lnkd.in/e2WpRFsW

Comcast Advertising’s annual report, designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift, is available today. Discover the latest trends in viewing, buying, and selling, and learn what it all means for the modern multiscreen TV advertiser. Download the report here: https://lnkd.in/gTe8GPen

FreeWheel General Manager, Mark McKee, joins a stellar lineup of speakers at Adwanted Events' The Future of TV Advertising Global tomorrow to moderate a stacked panel of industry leaders. Joining Mark on stage in Hall 2 to discuss ‘Improving Targeting Inputs, Outputs and Impact’ are representatives from Wavemaker, Mindshare, ITV, Be Addressable and Goldbach Germany - it’s not one to miss! Don’t forget to come and grab a coffee from the FreeWheel lounge too. You’ll be able to find us if you Go Direct to the gallery level. See you there! 🚀

Our first stop of a busy week of events takes place on Monday as Coalition for Innovative Media Measurement (CIMM) welcomes both Thomas Bremond, CRO, FreeWheel and James Rooke, President, Comcast Advertising, to their first ever overseas summit. Thomas and James will be giving perspectives from both sides of the Atlantic on how the industry is setting out their priorities for 2025 and ‘Building the Premium Video Marketplace of the Future.’ Thomas will appear first on stage at 10:10AM alongside Sky Media, RTL and Brainlabs, before James joins Mark Marshall, Chairman, Global Advertising & Partnerships at NBCUniversal for a fireside chat from 3PM. https://lnkd.in/eJ3gPQ93

🥂 to another incredible FreeWheel NYC Holiday Party! ❄️🎉 🏌️This week we returned to Swingers - the crazy golf club for our annual holiday bash. Thank you to all the FreeWheelers for making this an amazing year. We can't wait to party with you all again.

Join us in a round of applause for Katy Loria, Chief Revenue Officer, for being one of Cablefax's Most Powerful Women honorees!! 👏 👏 👏 Check out the full list of honorees, which celebrates the Most Powerful Women in our industry for their influence and leadership—as well as their dedication to empowering others to grow and thrive. https://lnkd.in/ehPsn5Sk

We're changing how streaming TV ads are targeted with our new Contextual Marketplace. Informed by research from the FreeWheel Viewer Experience Lab, the first-of-its-kind Contextual Marketplace enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. We're proud to be joined by launch partners KERV Interactive, whose advanced, scene-level metadata informs pod-level ad adjacency, along with Proximic by Comscore's integration, and the IAB Tech Lab Content Taxonomy. Learn more on EMARKETER: https://lnkd.in/eXu3q4Er

Cookie deprecation is out. IP rotation is in. Xander Kotsatos, Head of North America Sales for FreeWheel's Beeswax, recently joined the AdTechGod (™) Podcast to talk about the challenges and opportunities in CTV advertising, and how FreeWheel is solving complex identity issues. Plus, how he got started in the industry, and crucial advice for people early in their careers. Listen here: https://lnkd.in/eNwyR9Bn

Thankful today for friends and family, food and football. Wishing you a festive #Thanksgiving from everyone at FreeWheel. 🦃🥧🏈