Creativeans

Guided by our 5 core values, we build brands that matter. Business leaders trust us to solve their strategic and creative challenges: from branding, business design, UI/UX design, packaging design to communication design, across industries and regions. We believe that every brand has the power to make a meaningful impact on the world, and it is our goal to help our clients do just that. Visit our website via link below to see more of our works ✨ https://lnkd.in/gc5mBjQ

It was an extraordinary honour to be the creative partner for Dr Jane Goodall’s Tour of Hope in Singapore ✨ Held from 7–10 December 2024, this landmark series of events celebrated Dr Jane Goodall’s inspiring 90th year and her lifelong dedication to conservation. Themed “Inspiring Generations, Spreading Hope,” the programme brought together thought leaders, educators, youth, and conservationists for unforgettable moments, including a historic dialogue between Dr Jane Goodall and Dr Sylvia Earle, the Roots & Shoots Youth Summit, and a grand gala dinner and charity auction supporting JGIS’s vital work. We are deeply grateful to Jane Goodall Institute (Singapore) for entrusting Creativeans to contribute to this inspiring journey. Guided by Dr Jane Goodall’s extraordinary legacy, our designs were crafted to honour her life’s mission and reflect her vision for the future. From the eco-conscious menu for the Sustainable Tok Panjang Lunch and gala dinner to stage centrepiece banners and an engaging event microsite, each element was thoughtfully created to align with the event’s spirit of hope and sustainability. The Tour of Hope stands as a powerful reminder of our shared responsibility to protect the planet and inspire future generations. Thank you, JGIS, for allowing us to play a part in this meaningful celebration of conservation and unity. Photos courtesy of JGIS/Annette Wong #JaneGoodall #TourOfHope2024 #JGIS #Creativeans #EnvironmentalConservation #Sustainability #Design #Creativity

We’re proud to announce that our Director, Yulia Saksen, is featured as a panellist and one of the esteemed judges for this edition of the Creative Design Awards 2024, organised by OVOL SINGAPORE PTE LTD and sponsored by Allianz Trade! This year’s theme, “Visions of the Future,” celebrates designs inspired by fresh perspectives on what lies ahead. Yulia will join a panel discussion alongside Chan Wai Lim (Founder of Trigger Design) and Benson Chong (Founder of Studio Swell) to share insights on “Designing Your Future – Tools, Trends, and Takeaways.” As a juror, Yulia joined fellow judges Wai Lim and Andrew Loh to evaluate and honour the remarkable works of this year's winners. 📅 Date: 6 December 2024 🕑 Time: 2 PM – 5 PM 📍 Venue: The Executive Centre, Level 49, One Raffles Quay, North Tower, Singapore Join us for an inspiring afternoon of celebrating design excellence, gaining industry insights, and networking with creative minds! 🌿 #CreativeDesignAwards #VisionsOfTheFuture #DesignLeadership #Creativeans #SustainableDesign

We are thrilled to announce that our Managing Director, Kimming Yap, will be sharing insights at the upcoming webinar 'Sustainable Packaging Innovations and Applications'! Join us as Kimming, alongside industry experts, will discuss innovative sustainable packaging solutions for the food industry. Discover how the use of food-grade recycled materials like rPET and design innovations can enhance recyclability and boost brand trust. Get inspired by real-world case studies that demonstrate the power of sustainable practices in shaping consumer perceptions. Don't miss this opportunity to learn how you can leverage sustainable packaging to make a real impact. 📅 Date: 5 December 2024, Thursday ⏰ Time: 2:30 pm - 4:30 pm 🛋 Register for free here: https://lnkd.in/gKzNC3GY #Creativeans #SustainablePackaging #branding #brandingmastery #PackagingDesign

We developed a comprehensive brand manual for Playtopia Indonesia to unify its identity across all platforms. From vibrant playgrounds to digital spaces, this guide ensures every touchpoint reflects Playtopia’s core values of adventure, safety, and togetherness. This brand manual plays a crucial role in maintaining consistency across Playtopia’s growing number of outlets, ensuring the brand remains cohesive as it expands. By systemising its identity, Playtopia is well-prepared to support its growth and internationalisation plans, delivering a memorable and consistent brand experience to customers worldwide. Explore how we brought Playtopia’s vision to life at https://lnkd.in/gqcfCE98. #Creativeans #Playtopia #BrandEssence #BrandingMastery #DiscoverJoyTogether #FamilyPlayground #BrandingPlayDestination #Branding #CreativeBranding #StrategicBranding #BrandingInnovation #ExperientialBranding #BrandExperience

Playtopia’s brand essence, Discover Joy Together, captures the very core of its identity. More than just a tagline, it serves as the foundation for every experience and interaction the brand offers. "Discover" reflects a spirit of exploration, curiosity, and learning, encouraging visitors to uncover new adventures. "Joy" embodies the feelings of happiness, excitement, and in-the-moment enjoyment that define every visit. "Together" highlights the importance of relationships, shared memories, and connection, creating a space where bonds are strengthened through play. This essence differentiates Playtopia by adding a holistic, emotional dimension to play—a place where exploration, happiness, and togetherness come to life. Discover how Playtopia Indonesia redefines the joy of play at https://lnkd.in/gqcfCE98. #Creativeans #Playtopia #BrandEssence #BrandingMastery #DiscoverJoyTogether #FamilyPlayground #BrandingPlayDestination #Branding #CreativeBranding #StrategicBranding #BrandingInnovation #ExperientialBranding #BrandExperience

We positioned Playtopia Indonesia as Southeast Asia’s premier family play destination, solidifying its expansion to almost 40 outlets. Playtopia is not just a playground—it’s a dynamic, safe, and engaging space designed for adventurous physical play and creating lasting bonds. By focusing on experiential attributes, we crafted a brand that goes beyond traditional play, offering innovative and immersive activities that foster confidence, self-discovery, and joyful memories. This strong and cohesive brand positioning ensures that every Playtopia outlet delivers a consistent and impactful experience, enabling the brand to scale effectively across different markets. Discover more about our work for Playtopia at https://lnkd.in/gqcfCE98 #Creativeans #Playtopia #BrandPositioning #DiscoverJoyTogether #ExperientialBranding #FamilyPlayground #Branding #CreativeBranding #StrategicBranding #BrandingInnovation #ExperientialBranding #BrandExperience #BrandingPlayDestination #BrandMastery

We created a brand guide for Farmer Brand to unify its identity across all platforms, from product packaging to digital presence. This guide ensures consistency in messaging and integrates the brand new vision and mission with its refreshed colour palette and graphic identity. The brand guide goes beyond shaping identity—it also defines how they convey their brand positioning, serving as a framework for communicating Farmer Brand’s values and goals. By systemising the brand, this guide provides a clear strategy to scale Farmer Brand internationally, aligning with its goal of becoming a trusted global food brand. Discover more at https://lnkd.in/gQ66-bqK. #Creativeans #FarmerBrand #BrandGuide #BrandIdentity #PackagingDesign #DesignForImpact #TasteOfReunion #TraditionMeetsModernity

For over seven decades, Farmer Brand by Mei Heong Yuen Food Industries (Pte) Ltd has been a trusted household name, bringing the taste of tradition and togetherness to communities. As part of their rebranding journey, we modernised their iconic identity while staying true to their roots. Farmer Brand’s iconic logo has undergone a thoughtful transformation, blending heritage with modernity. The new logo retains the brand’s deep-rooted connection to its origins by prominently featuring the founder as the brand mascot—a personal touch that ensures relatability and familiarity for loyal customers. The semicircle framing symbolises a farmer returning home after a long day, with the setting sun representing Farmer Brand’s long-standing history and dedication. Additionally, the ribbon-shaped logo text draws inspiration from the founder’s original painting, signifying preparedness for hard work and reflecting Farmer Brand’s unwavering commitment to quality and trust over the years. This modernised yet nostalgic logo encapsulates the essence of “Taste of Reunion”, connecting generations through the timeless flavours of Farmer Brand. Also, we’re thrilled to share that Farmer Brand's branding has been recognized globally! 🏆 We received the Gold Award for Branding in Food Category and the Silver Award for Packaging Design in Graphic Design at the Indigo Design Awards 2024! Swipe to see how Farmer Brand's transformation bridges the gap between tradition and innovation or click https://lnkd.in/gQ66-bqK to find out more. hashtag #Creativeans #FarmerBrand #BrandTransformation #TasteOfReunion #LogoDesign #Branding #BrandMastery #LogoTransformation

We revitalised Farmer Brand’s identity while preserving its rich heritage. Rooted in the taste of reunion, the new brand identity blends tradition and modernity. The new packaging exudes confidence and highlights the products prominently. The iconic Farmer’s Hat frames the display, with brand colours on top and indicator colours below representing flavour varieties. The new packaging features product-origin imagery, evoking freshness and reinforcing authenticity. Discover how Mei Heong Yuen Food Industries (Pte) Ltd Farmer Brand’s brand transformation bridges tradition and innovation at https://lnkd.in/gQ66-bqK #Creativeans #FarmerBrand #Branding #BrandIdentity #PackagingDesign #TasteOfReunion #TraditionMeetsModernity