Viktor Wrede

Case study: MMM's value for eCommerce performance marketers. Join us for a live webinar where we go through how Finnish Design Shop, an eCommerce player in multiple markets gets value out of Sellforte. 📅 Date: 6th of June ⏰ Time: 3:30 - 4:15 CET 🌐 Location: Online 🔗 Register now to secure your spot! https://lnkd.in/dVy-WZcP Agenda: - Introduction to Finnish Design Shop - Why Finnish Design Shop decide to implement a Marketing Mix Modeling tool? - Learnings: How has Marketing Mix Modeling changed Finnish Design Shop's marketing planning and media mix optimization process? - Key outcomes from the Marketing Mix Modeling pilot - Q&A Session

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"What is the best way to expand from Europe to the US for B2B SaaS companies?" 🇺🇸. To answer the question I teamed up with Emil Dyrvig and broke the journey down into 7 tangible steps. Read the full article here: https://lnkd.in/eGVfzpRz For the past 10 years Emil has specialized in taking fast growing B2B SaaS business from Europe to the US and helped them scale from single digit ARR to +$50M ARR. Previously, he played significant roles at Templafy and Dropbox as part of their internationalization and scaling journeys. The 7 tangible steps we uncover: 1️⃣ When to Expand 2️⃣ Where to Land 3️⃣ How to prepare for a US launch 4️⃣ First boots on the ground 5️⃣ Scaling in the US 6️⃣ Hiring in the US vs Europe 7️⃣ When to abandon the US Thanks to Index Ventures for their research and data on the topic.

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Are you leveraging pricing the right way. Valueships and SaaSiest scanned 1700 pricing pages and created a report about the State of Nordic SaaS Pricing. The Valueships analyst team evaluated page after page to assess their pricing, fundamental value metrics, packaging strategy, overall market positioning, and geographical opportunities. From the report, you will learn more about: 👉 Pricing strategies of Nordic B2B SaaS companies   👉 Insights from analyzing 1700 pricing pages that you can use when determining your pricing strategy.   👉 How many plans should you have on your pricing page?  👉 You will gain a detailed analysis of price lists, plans, currencies, add-ons, plan durations, and user-based pricing.  👉 You will deepen your knowledge regarding the industries served by Nordic SaaS companies, their employee count, and potential areas for development. Are you curious about the results? You can download the full version of the report here:  Link: https://lnkd.in/dSYfeKwe  Great collaborating with you Krzysztof and Maciej on this.

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Personalised demos with your branding within 30 min. 🚀

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EV's + data science + AI = true match 💚 ...and our mission to empower decision-makers with actionable AI insights to efficiently deploy and manage EV charging infrastructure globally is clearly engaging and inspiring others too! 🍀 Check out more here: https://lnkd.in/ekDiaNYQ

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Sellforte x Finnish Design Shop case study Learn why the leading design eCom started to use Sellforte and how the they are utilizing it in daily business.

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How does your Board support strategic decisions in a SaaS company? 🚀 Eivind Bergsmyr, Partner at Viking Venture and Chair of the Board at Xait, shares practical insights on running a Board from a CEO’s perspective and tackling business-oriented tasks in a growth company. Discover his 5 practical tips for managing your Board effectively here👇 https://lnkd.in/d9KrwpUU #SaaS #BoardManagement #Leadership #GrowthCompany #BusinessTips

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Unlocking E-Commerce Success: Transforming Funnels for the Scandinavian Market 🚀 As one of the first fully focused e-commerce funnel agencies in Scandinavia, we face unique challenges with software like Clickfunnels and GHL, which aren’t very Scandinavian-friendly. These platforms often feature American tax systems and payment providers that don’t resonate with our market. 🇩🇰 When we started driving traffic to our funnels, building trust was a significant hurdle. Funnels differ greatly from the familiar webshops Danish consumers know, making it difficult to convert leads. While many clients initially struggled, we embraced this challenge, knowing that the payoff would be worthwhile. 💪 Over the past three months, we’ve tailored Clickfunnels to better align with Danish aesthetics, and the results are impressive! 🎉 Nearly all our clients now enjoy conversion rates of 5% or higher—well above average for most Shopify stores. 📈 Some clients are still in the optimization phase, but we expect them to see improvements soon. Remember, if your funnel isn’t performing, it usually boils down to the hook, the offer, or the story. 🔑

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🔍 STORYTELLING, The Curious Case of the Convertible Loan for Nova Innovations. Pitch for BRIDGETEMPO case https://lnkd.in/dQ4vUDDZ 🚀 Nova Innovations, a dynamic Copenhagen-based tech startup, sought additional capital to accelerate growth. Investor A, a seasoned investor, came forward with an intriguing proposal: A convertible loan. 💼 The Deal 💸 Investment: 500,000 DKK (62,500 EUR) 📈 Interest Rate: 10% per annum 📅 Term: 3-4 years 🔑 Minimum Ownership (if converted): 15% 💰 Total Repayment (if not converted): 650,000 DKK (81,250 EUR) 📊 Exit Value upon Conversion: Up to 15% ownership share at a higher valuation 🏷️ Discount Rate for Participation: To be determined during a future capital round 🔀 The Options 1️⃣ Non-Conversion: Enjoy a fixed return of 10% per annum. 2️⃣ Conversion: Potential for significant upside, depending on Nova's future valuation. For instance, if acquired for 20 million DKK, the investor could see a return of 3 million DKK. 🤔 Investor's Choice Investor A decided on the convertible loan, strategically balancing risk with potential reward. This choice not only secured a steady return but also set the stage for a possibly substantial payoff. The convertible loan exemplifies a flexible financing solution, balancing the characteristics of both debt and equity, and offering benefits for both startups and investors alike. #StartupFinancing #ConvertibleLoan #VentureCapital #InvestorStrategy #GrowthCapital #TechStartups #InvestmentOptions #innovation #tech

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Public Procurement Insights Day 6 - Hear from Christoffer Lund Strøier, Group Product Director at Mercell We know how time-consuming it can be to go through tenders with multiple attachments and unclear details. That’s why Mercell’s AI has summarized 27,000+ tenders with more than 110,000 documents—primarily focusing on the most complex ones with multiple attachments. As the market leader in public business, we have access to more documents than anyone else, enabling us to create the most accurate summaries in the industry. This new AI capability saves you time, ensures you don’t miss crucial information, and helps you assess opportunities faster. 💡 Let us handle the complexity so you can focus on winning. 👉 Follow us for more insights! #Innovation #PublicProcurement #AI #Mercell

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Curious about the State of Nordic SaaS Pricing? Valueships and SaaSiest scanned 1700 pricing pages and created a complex report about it with very interesting findings. Here's some examples of insights the report is packed with: 💡 Pricing strategies of Nordic B2B SaaS companies   💡 Insights from analyzing 1700 pricing pages that you can use when determining your pricing strategy.   💡 How many plans should you have on your pricing page 💡 Analysis of price lists, plans, currencies, add-ons, plan durations, and user-based pricing.  💡 + more... Excited to contribute to the report, with a bunch of other SaaS experts: Taija Engman, Ingrid Bonde Akerlind, Liza Collin, Ulrik Lehrskov-Schmidt, Anders Hilmansson, Kristoffer Cedfors, Robin Daniels, Maciej Wilczyński, Krzysztof Szyszkiewicz, Thomas Sjöberg, Daniel Nackovski 🙌 Curious to read? I put the link to the report in the comments! #B2BSaaS #pricing

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Happy to share that I’ll be attending Slush 2024 in Helsinki, Finland, where I’ll be representing driveblocks  🚀 At driveblocks, we’re passionate about pushing the boundaries of technology, and Slush 2024 is one of the best platforms to connect with like-minded founders and investors. Why Slush? It’s a unique chance to engage with innovators and leaders in the tech ecosystem, especially those like us who work in autonomous driving and off-road mobile machinery areas. 🌐 Our focus is on tackling environment perception challenges for autonomous mobile machinery and commercial vehicles. We’re dedicated to advancing the capabilities of autonomous systems in complex environments. 🌟 If you’re planning to attend Slush or know someone who is, I’d love to connect! Let’s explore how we can collaborate and drive the future of autonomous technology together. 🤝💼 #Slush2024 #driveblocks #AutonomousVehicles #AutonomousDriving

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🚀 Are you a SaaS business with an ARR of €2.5 million or more? In our latest episode of the Gross Profit Podcast, Klara Ahlgren from Younium shares insights on why this is the sweet spot for investing in revenue recognition solutions. 🌟 Discover how understanding your ideal customer profile can drive growth and improve your sales strategy! 🔌 #GrossProfitPodcast #BusinessGrowth #SaaS

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𝗡𝗲𝘅𝘁 𝘀𝘁𝗼𝗽: Copenhagen DTW - Ignite 2024! 🚀 One of my favorite events of the year, where innovation and networking meet. I can't wait to see what the TM Forum team has in store – amazing people, captivating topics, and plenty to discuss. 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗘𝘅𝗽𝗲𝗰𝘁? 🔹 Judging the #Next20 #Startup #AI Competition: The competition is fierce this year! I've seen the contender list, and it's going to be a nail-biter. Join us on Wednesday at the Park Stage to witness the future of AI unfold. 🔹 Match-Maker Ventures Portfolio Companies in the Spotlight: Thrilled to share that three of our portfolio companies have made it to the elite Next20 list (disclaimer: I was NOT involved in the selection process nor will I be judging our portfolio companies). Let’s connect if you want to meet: 🚀 Shabodi: Revolutionizing network monetization with a vendor and technology-agnostic Network Enablement platform. Operators, get ready to unlock new revenue streams with network APIs! 🚀 MIMOPT Technology : Enhancing optical communication networks with advanced MIMO coding & decoding solutions. Telcos, optimize your systems for peak performance! 🚀 LabLabee: Transforming telco training with virtual labs on 5G, CI/CD, Cloud/Containers, and more. Telcos, cut training costs and seamlessly transition to the telco cloud. 🔹 Hosting a Panel Discussion on The #Future Ready #TechCo: Join me and industry leaders Michael Bak from TechBBQ, Amir Blich from vcita, and Claus Berthou Madsen from Telia as we delve into the pivotal role of startups and scaleups in shaping the future. Let’s Connect! If you’ll be in Copenhagen, let’s catch up. My schedule is filling up fast, but I’m reserving spots for meaningful connections. Looking forward to seeing you there! Special thanks to Carlos Cruz Rastrojo and Hugues BARDIN for the brilliant preparation!

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🎊 Great news for early-stage businesses in Denmark! The new government reform introduces significant funding opportunities, tax relief, and legal changes aimed at boosting startup growth. This is a perfect time for innovative ideas in health, wellbeing, and energy sectors to thrive. If you have a startup or an idea, we want to hear from you! Learn more about the reforms and send your pitch to us for a chance to collaborate. At KRING we not only invest in impact ideas and business concepts, we co-create! https://lnkd.in/dSBnmuDS #Startups #Innovation #Health #Energy #Entrepreneurship #DenmarkReform #EarlyStageBusiness #impactinvesting #Venturebuilding #kring

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🌶 Our portfolio company Niimblr is fundraising! 🌶 In case you have not yet gotten the memo, then Niimblr is fundraising and they've announced it on their LinkedIn's 👩‍🚀 (so sharing it here as well ;) The facts; Niimblr — B2B SaaS based in Denmark 🏝 They help media production companies manage all media feedback and approval processes in one place — and have been rocking it since their first campaign launched in December 2023! 📈 800+ active users from 40+ countries and growing by the day 🔄 Their viral loop is more fruitful than they dared to dream of 💰 Their ask? $1.2 Million - with 60% already committed!🔥 And closing as soon as they find a relevant investor for the 40% ⏰ Want to buy into a founder team with 45 years of combined tech success and industry experience? CEO / CTO; Per Lohmann Poulsen CMO; Celine Fosse CPO; Mads Lyngvig Jespersen Reach out to [email protected] (or me) if you'd like more information! Let's go 🌶🌶 #PreSeed #Investors #SaaS #B2BSaaS #Fundraising #ReviewPlatform #ContentCreation #CreatorEconomy #DigitalFeedback #Founder

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🎙️ Exciting times on The SaaS CFO Podcast as we had the opportunity to dive deep with Niclas Lilja, Founder and CEO of Younium, discussing the evolution and future of SaaS subscription management! 🚀 Here are three key takeaways from our engaging discussion: - Flexibility in Subscription Management: Younium focuses on tailoring B2B SaaS subscription services to handle intricate, negotiable terms and pricing strategies, ensuring adaptability to complex enterprise deals. - The Importance of Integration: Niclas emphasized how Younium acts as a hub, integrating essential systems from CRM like Salesforce and HubSpot to financial systems including QuickBooks and NetSuite, facilitating a single source of truth for robust subscription management. Future Growth and Expansion: With a surprisingly strong Q1, Younium is poised for further growth. Niclas highlighted plans to deepen geographic reach and enhance features to help clients not just operate but scale and evolve their businesses efficiently. To hear more about how Younium is innovating in the SaaS space and to gain further insights from Niclas Lilja’s journey, head over to our latest episode on The SaaS CFO Podcast. Don’t miss out on understanding the nuances of successful subscription management strategies in today’s dynamic market! Episode 119 is now available, links down below 👇 YouTube: https://lnkd.in/g6wiWcjd Apple: https://rpb.li/tgVFdD Google: https://rpb.li/kVW Spotify: https://rpb.li/7pwzP5 #SaaSCFO #Podcast #SubscriptionManagement #SaaSInnovation #B2B #Flexibility #Integration #CRMIntegration #FinancialSystems #Q1Results #GrowthStrategy #GeographicExpansion #SaaSFeatures #BusinessEfficiency #NiclasLilja #SaaSInsights #MarketTrends #Entrepreneurship #BusinessPodcast #Younium

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In B2B SaaS, sales "best practices" don’t always work. Our CEO, Niclas Lilja, recently joined Dan Balcauski on SaaS Scaling Secrets to explain how Younium does things differently: keep it simple, stay efficient, and cut to the chase. When it comes to sales, we focus on three steps: 1. Understand the problem quickly 2. Present the solution 3. Done. 🎤 Niclas emphasized that if your offer doesn’t match what the prospect expects, you’re off track. It's not about impressing them—it's about being upfront and cutting ties early if you're not the right fit. 🎧 Listen to the full episode here: https://lnkd.in/dSirgUUV

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