Ted Persson

How the top 1% within D2C operates? "Extremely data driven" With 150 MEUR in revenue and an impressive 30% profit margin, Ridestore shines like one of the brightest stars in the D2C-world. One of many secrets, they use Dema for; - day-to-day profit optimization - sell-through optimization to balance best sellers and slow movers - purchasing, replenishment & what inventory to invest more in - strategic decisions like which market to grow The article is in Swedish, but well worth the time to just let google or chatgpt to translate. If you want to have the possibility to operate like Ridestore - let me know and I would be more than happy to bounce ideas and show you how you could use Dema! https://lnkd.in/gVRHbmNQ

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How do you know when you encounter AI in media content? AI is changing the media landscape, this is how publishers are making users more aware of it 👇 Earlier this year, Schibsted Media’s Agnes Stenbom led a group of senior leaders from 13 major Swedish media companies in a unique collaborative effort to bring AI-transparency to practice in editorial media. Together they delivered seven tangible recommendations on when and how information about AI-usage should meet media consumers: 1️⃣ AI with 'significant journalistic impact' requires transparency. 2️⃣ Other internal AI-tooling does not require transparency 3️⃣ AI transparency must be approached as an iterative theme 4️⃣ Be specific about the type of AI tool applied 5️⃣ Share information in connection with consumed content 6️⃣ Harmonise the industry's language around generative AI 7️⃣ Avoid visual labels (icons) for AI in editorial media The project was facilitated by the Nordic AI Journalism network under the umbrella of Utgivarna (the Swedish Publishers' Organisation). Schibsted Media are actively exploring the opportunities of AI in our products and processes, and we are dedicated to ensuring that we use and build AI in responsible ways. What do you think about the seven recommendations? Learn all about our work on trust via link in the comments. #trust #media #AI #SchibstedMedia

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Artificial Intelligence + Human Creativity = Creative Intelligence. That's the opportunity. That's the positive future. We don't believe that AI will replace humans. At least not in ways that we will miss. Just like we don't miss having a physical map in our cars or buying CDs. We believe that AI is an accelerant. It will help us create more together and multiply our potential. Strategic and creative work is the perfect example. AI can help us actually use all our data, understand the problem, align strategy and explore more creative angles. But it is up to us to evaluate that intelligence. Iterate on it. Add our creative spark. In our view, contrary to what many fear, the value of human creativity only has one way to go. Up into the right. 📈

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Music and sound can supercharge your brand across all touchpoints. Now, this article on sonic branding by Martin Ljungdahl Eriksson is pure magic! Grow your brand by predisposing more people, conveying meaningfully different emotional consumer connections through music and sound! https://lnkd.in/d4SH4XUq #sonicbranding #insights #needscope #meaningfullydifferent #blueprintforbrandgrowth

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My take on the Analytic Pioneer Summit is coming in a bit later than I would have liked, but as some of you might know, we had some big news to share yesterday: https://lnkd.in/dD3hDjkU That said, I still wanted to share my thoughts on what was a fantastic day. First and foremost, as we've come to expect from them, Patrick Oliver Mohr and Marcus Stade put together an incredible event at the BMW Park Basketball Stadium, pulling out all the stops. The venue looked amazing and radiated energy—I almost forgot I had to wake up at 4 AM to catch my flight. The only small downside was that the stage setup encouraged more formal presentations and less discussion. Nevertheless, I think everyone left with a real 'wow' feeling (though I’m afraid my pictures don’t do it justice). I had the chance to join the (multiple award-winning???) Gunnar Griese for his deep dive on Server-Side Google Tag Manager. Rather than summarising it here, I recommend you check out his blog! It did remind me, though, that while these topics are becoming more approachable, they’re still very much at a “programmer level” of complexity. We’re still a few AI breakthroughs away from a marketing tech stack that doesn’t require programming or technical assistance. One of my favourite subjects—how to activate and actually use data—was brilliantly covered by Susanne Dreier-Phan Quoc. She offered a fun, comedic take on how her organisation chose (and rejected) use cases. Her approach to highlighting what you *could* do, but really *shouldn’t* (ethically, legally), was a strong and important move. It not only showcased the potential of technology but also emphasised the responsibility we carry in its activation. Really nice! I also gave a talk of my own, focusing on key considerations when working with website interactions and website real estate. I covered a few common pitfalls and how to approach them differently—(queue pictures). Steen Rasmussens talk on campaign tracking hygiene was highly rated, and deservedly so. While it might seem like an outdated topic, it’s still incredibly relevant. If your basics aren’t solid, every decision that follows will fail. His slide on the bias between channels and how easily tracking data can be misinterpreted really stuck with me. It’s a reminder of the classic adage: 'You get what you measure,' but it’s equally important to act with an understanding of what you *don’t* measure, and the bias that might introduce. **P.S.** Tomorrow, I’m attending the 'Future of Marketing' panel at the breakfast meetup hosted by the Brand Leadership Community. Check it out here: https://lnkd.in/dC2bagps **P.P.S.** Maybe I’ll see some of you in London for MeasureCamp?

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E21: The Heart of Nordic Startups: Kay Michelsen’s Insights on TechBBQ, Community Building, and Leading with Kindness Happy Summer, everyone! Join us for this episode of Perception Paradox as we explore the world of event innovation and community building with Kay Michelsen. Kay is the Head of Program for ⁠TechBBQ⁠, Scandinavia’s premier startup and innovation summit, and the mind behind the ⁠MondayFriday⁠ newsletter, covering startup news from the Nordics. We explore Kay's journey, from her early days at TechBBQ to her thoughts on the future of events. Discover the importance of communities, the challenges of running major events, and how to lead with kindness in the fast-paced startup ecosystem. This episode brings some inspiration, exploration of cultures and belonging, and a unique perspective on blending Nordic culture with international relevance. Links in the comments! Like, share & subscribe <3 #perceptionparadox #underdogfounders #startupecosystem #entrepreneurship #communities #techevents #thenordicway

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From today's article in Berlingske: "If you're a founder or visionary, you must firmly believe in what you're doing. If everyone could see what you see, it wouldn't be so innovative." When we founded Mono Solutions in 2007, the B2B SaaS model faced a lot of skepticism. Back then, software was installed on servers – the cloud was barely a concept. Thanks to the visionary insight of my co-founder David Højelsen, we persevered. This belief is also the inspiration behind "Ugly Duckling Ventures" – supporting those 'ugly ducklings' destined to become beautiful swans. #startups #venture #vc #uglyducklingventures

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We’re still over the moon that Logpoint and Muninn are becoming one company 🎉 Mikkel and Andreas share insights on what makes an integration of two companies successful. They talk about: ✅ Cultural integration by bringing people together ✅ Preparation ahead of closing the deal ✅ The tough questions Watch the video and learn what efforts are being put into going from “us” and “them” to “we” 💜

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The EU secures peace, free trade, free movement (which enabled me to move to Sweden 23 years ago) and free roaming, among others. And today, a strong EU is more important than ever. That is the message I am trying to convey in this short post...

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At last year’s Summit, Matthew Blakemore was a breath of fresh air - and certainly will be this year. In the Nordics, the creative industry is an exotic species. But they’re no less affected by the acceleration of technology. That’s why the insights Matthew brings from the industry are invaluable. Matthew Blakemore is a prominent thought leader in Artificial Intelligence (AI) and Machine Learning (ML), has made significant contributions to the field, demonstrating his expertise through projects such as the ISO/IEC 8183 co-authorship and inventing a patented generative AI solution for multi-territory video classification. Join us at the Nordic AI Summit to hear Matthew’s talk: "Will Generative AI be a Terminator or a Saviour?" As generative AI technologies advance at a rapid pace, the question arises: will they be our greatest asset or our biggest threat? This session delves into the dual-edged nature of generative AI, exploring its potential to revolutionize industries and improve lives, while also considering the ethical and existential risks it poses. Don’t miss out on the opportunity to gain insights from a leader whose career spans multiple sectors, including music, retail, media and entertainment, and transport. Matthew's role on the Innovate UK Bridge AI Programme Advisory Group and his involvement with international business networks such as the Swedish and Norwegian-British Chambers of Commerce further underscore his authority in the AI landscape. Join us and be part of the conversation that will shape the future of AI in the creative industry and beyond. #NordicAISummit #ArtificialIntelligence #MachineLearning #GenerativeAI #TechnologyInnovation #CreativeIndustry #EthicalAI #ki #kunstigintelligens #ai

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Inflektion is changing the game! Proud to announce that Inflektion has been shortlisted for Best Performance Marketing Technology at the 2024 Global Performance Marketing Awards! This recognition speaks to the innovation and hard work driving Inflektion forward. The landscape is evolving fast. Conscious brands are seeking new ways to scale their revenue and impact without relying on outdated growth channels. Inflektion is leading this shift, building trust between consumers, influencers, and brands. Influencers today want more than just monetization—they’re looking for trusted brands that actually care about their customers. And in a world where AI bots are creating confusion and eroding trust, it’s critical to ask: how do we use AI and marketing as forces for good? That’s exactly what Inflektion is doing—driving authenticity and impact while reshaping the game. This is just the start. Watch this space as we continue to push the boundaries of performance marketing. DM me if you have a mission-driven brand looking to scale growth through partnership marketing.

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Transparency around #digitalproducts is one of our key focus areas with the relaunch of littlestudio.dk. That's why we integrated selected Figma customer presentations. So, you can peek behind the scenes - and see what you can truly expect from us. At the same time, we've built an entire universe called "In The Open™" using Notion. Here, you can find tools, frameworks, and inspirational materials for your digital or brand tracks. All based on assets that we actively use in our projects, with our clients and teams. Check it out at:  littlestudio.dk In The Open™ link: intheopen.notion.site #digitalproductdesign #littlestudio #designstudio #designdirection #uidesign #uxdesign #digitalstrategy #digitalproducts  #brandidentity #visualdesign 

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Uncover the potential of your next project with insights from Anders Paulsen, Director of UX. Discover the essential exercises we use to gather crucial information and set the foundation for successful project planning. Learn how our thorough approach can help your B2B manufacturing business meet its goals and thrive in a competitive market. Watch now to understand how we: 🔹 Conduct technical audits to identify necessary integrations and features 🔹 Perform content inventories for comprehensive site assessments 🔹 Utilize analytics to gauge performance and inform strategy 🔹 Engage in detailed discovery sessions to align with your business objectives Ensure your digital transformation starts with a solid foundation. https://lnkd.in/gj-9Vd69

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From Vision to Reality: The Evolution of Gaming from My 2010 Thesis to Web3 In 2010, I explored the integration of real-cash loot systems in MMORPGs within Swedish law for my bachelor thesis. Little did I know, the ideas and concepts I delved into would align closely with the trends we're witnessing today in the Web3 gaming space. Back then, the concept of real-cash transactions in virtual worlds was still in its infancy. My research focused on the legal and economic implications, aiming to design a system that balanced player engagement with regulatory compliance. Fast forward to 2024, and these principles are at the heart of blockchain-based games. Today, Web3 gaming leverages blockchain technology to create decentralized economies where players have true ownership of in-game assets through NFTs and smart contracts. The shift towards play-to-earn models and decentralized autonomous organizations (DAOs) embodies the forward-thinking vision I had over a decade ago. It's incredible to see how far we've come and how these early ideas have evolved. The principles of transparency, true ownership, and community governance are now driving the industry forward. As we continue to innovate at Triolith Games AB, I remain committed to these values, ensuring that the games hosted on our future platform not only entertain but also offer meaningful value and opportunities to the players. The journey from theoretical research to practical application has been incredible, and I'm proud to have been a part of this evolution. The future of gaming is here, and it's more exciting than ever. #Web3 #BlockchainGaming #NFTs #GamingInnovation #ForwardThinking #PlayToEarn *Image for attention ** Article written by AI.

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IT'S TODAY! 🚀 In only a few hours, our CEO, Morten Korch-Haahr, and our Lead Research Analyst, Frederik Ejsing-Thomsen, will walk you through the most intriguing insights from our Gen Z Tracker, Wave 2. 📊 ❓ WHY doesn't Gen Z care about sustainable consumption ❓ HOW is influencers on social media affecting Gen Z's purchasing decisions ❓ WHAT to do if Gen Z boycotts your brand These and many more questions about Gen Z will be answered in our LIVE WEBINAR today! 🎙 Secure your spot now to learn about the most relevant Gen Z trends for 2024 ➡ https://lnkd.in/dXgkBM4t #GenZ #GenZConsumers #Webinar #FreeWebinar #Marketing #ConsumerResearch

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⚡ 🚘 🔌 How can we improve CO2-emissions from EV-driving and charging? Iben Krogh and I are currently working on Viggos sustainability strategy. As we're a company on a mission to electrify urban mobility, naturally one of our material areas are CO2-emissions 🌍 We are looking into ways of reducing CO2 for both our EV ride-hailing and EV charging units in order to assess a realistic, yet ambitious goal for CO2 reductions by 2030. For our ride-hailing, we have the following ideas: 🚕 Only allowing the most energy-efficient and most sustainably produced cars on the platform 🔌 Making sure our cars are charged with renewable energy (through PPAs like the one we're doing with Reel) ⬇ Reducing the total amount of km driven by lowering driving without passengers and optimising routes 👯‍♂️ Introducing ride-sharing ⚡ More energy-efficient driving What other things could we do? And how can we do something similar for our EV charging business ViggoEnergy ? We would love some input or directions in terms of where to look 🙌

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"Why is this ad performing so well?"💰 "Why is this one not performing at all?" 🧐 We know, your 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 questions! A few days ago, my colleague and creative strategist lead, Sophie Johnsen, shared an insightful recipe for analyzing creative variables that we have developed at Precis. Today, I am sharing a presentation to apply this approach to a hypothetical case involving three IKEA ads. ⚠️ 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: I do not work with IKEA nor have access to their platform data. This presentation is purely hypothetical, created for the sake of the example. Feel free to share your thoughts! #CreativeAnalysis #MarketingStrategy #CreativeStrategy #MarketingInsights #DigitalMarketing

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< MEET OUR TEAM 3/12: Viktoria Hansen > In our 'Meet Our Team' series, we introduce you to the people who make Mitt Liv’s mission possible! Each week, we’ll feature one of our amazing colleagues, from Mitt Liv’s beginnings to today. This week, meet Viktoria - Head of Mitt Liv's mentoring program! 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗲𝗻𝘁𝗮𝗶𝗹?   As the Head of Mitt Liv's Mentoring Program, I oversee and develop Sweden’s largest mentoring program for academics with foreign backgrounds. Our program has an impressive success rate, with 51% of participants securing a job during or after the program, thanks to our dedicated mentors and staff. The Mitt Livs Chans team ensures the program can grow and provide opportunities to as many people as possible. I help our partners and clients implement mentorship, creating change agents within their organizations and fostering a culture of belonging and learning. Another part of my role is to explore and expand international collaborations. I am also part of Mitt Liv's management team. 𝗛𝗼𝘄 𝗹𝗼𝗻𝗴 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗯𝗲𝗲𝗻 𝘄𝗶𝘁𝗵 𝗠𝗶𝘁𝘁 𝗟𝗶𝘃? It has been 9 years since I joined Mitt Liv, and it is still fun! 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁𝘀 𝗼𝗳 𝗗𝗘𝗜 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁, 𝗮𝗻𝗱 𝘄𝗵𝘆? I believe all DEI aspects are important, but today I choose belonging. Belonging is a crucial aspect of DEI that focuses on creating an environment where everyone feels accepted, valued, and included. For example, employees are more likely to stay with a company where they feel their contributions are recognized. Belonging is about creating a culture where everyone feels they can be their authentic selves. Growing up, I often felt like I didn’t belong anywhere. I was caught between two societies, each with its own set of discriminations, and I never felt fully accepted by either. However, this journey taught me an important lesson. Today, I feel liberated from the opinions of others and have found a sense of belonging within myself. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗿𝗼𝗹𝗲?   Development is my driving force. I love to learn, but I also enjoy helping others grow and achieve their goals. That’s why I find my current role so fulfilling, because I get to do both. I have a rare opportunity to influence the labor market and individuals’ lives in my role! 🏊‍♀️ 𝗔 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗶𝗻𝗴 𝗼𝗿 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂:   I’ve done a lot of fun things in my life! I jumped into a river when I was 11 without knowing how to swim, just to see if I could find a way out. I tried hypnosis instead of a painkiller after cutting my leg during a vacation (though that wasn’t a choice, the hospital didn’t have painkillers, so I took the only option available). The list goes on! #Diversity #Equity #Inclusion #Belonging #Equality #DEI #DEIB #MittLiv #MittLivsChans #MittLivAB #MittLivConsulting

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