Martin Ingemansson

Excited to announce that I’ll be speaking at the Nordic SEO Summit 2025 in Helsinki! 🇫🇮 I hope to see many of you! Ill be sharing insights from a 14 years long SEO career, transitioning from agency to inhouse SEO Lead in Nordea Here, anchoring SEO into company culture has been a key focus area to succed with and I hope that my insights and journey, can inspire you on your journey - regardless of your level. #SEO #SEOconference #SEOjourney #SEOinspiration #practicalSEOtips #shareSEOlove

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Our first quarterly report of 2024 reveals a solid start to the year, with strong sales figures. For the first quarter of the year, Net Sales amounted to SEK 192.4 million (195.5), and EBITDA was SEK 36.4 million (41.6), corresponding to an EBITDA margin of 18.9% (21.3). The product margin was 42.8% (40.4). "In line with our expectations, the first quarter of the year displayed sales levels consistent with the previous year. This is despite facing high comparative figures from 2023, during which we had a growth of 66% in the same period. We observe that the demand for our products continues to be at a high level, and for the full year 2024 we see good opportunities for growth." — Jonas Holst, CEO. You can read the full report here: https://lnkd.in/dUYhTEkw

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Time to share some examples of what we at YOC Sweden can help you with 🙌   Let’s dive into two prime examples of our standout high-impact products:   YOC Mystery Ad®: This campaign sparks curiosity through its integrated HotSpots.    Instead of bombarding you with unwanted information, it invites you to explore and discover.    This interactive approach not only captivates users but also boosts brand awareness.   YOC Mystery Scroller®: With its stunning creatives, this ad seamlessly integrates into your site.    It’s both subtle and powerful, offering an engaging experience without interrupting the user’s scrolling flow.     Our focus is to deliver an outstanding advertising experience for everyone.   Would these ads catch your eye?   #HighImpactAds #Programmatic #Engagement #YOC

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🌟 Tap into Fan Loyalty with Strategic Sponsorships! 🌟 Our latest fan survey in Denmark reveals powerful insights: 7% of fans go out of their way to purchase from sponsors, even if prices are higher. Moreover, 37% buy from sponsors if the prices are similar to competitors. This means that a remarkable 44% of fans are directly influenced by sponsorships when making buying decisions! This highlights the immense value of strategic sponsorships in driving consumer behavior and fostering brand loyalty. Fans are significantly more likely to support brands that invest in their favorite clubs, turning their passion into purchases. At Above Sports, we specialize in ensuring your sponsorship investments deliver maximum impact. Our insights help brands and clubs create meaningful connections that convert fan loyalty into tangible results. Ready to elevate your sponsorship strategy? Let us help you! #Sponsorship #Branding #SportsMarketing #ValueMatch #AboveSports

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LIVE IN STOCKHOLM: THE FUTURE OF SPORTS SUBSCRIPTIONS October is here, and for everyone at TicketCo, it’s a busy month. Balancing the planning for next year with the execution of this year is a high-pressure act, but we’re not in this game for easy days. We’re here to make a difference, and that requires commitment and hard work. One of my many October engagements is happening next Friday in Stockholm at the prestigious Nordic Open ATP Tournament in Kungliga Tennishall. We’ll be hosting a group of carefully selected non-sports executives from some of Sweden’s top sports clubs for a Live Special of our podcast, featuring none other than Mikkel Bjerre, Senior Ticketing & Customer Service Manager at FC Copenhagen. If anyone deserves credit for pioneering subscription models in sports, it’s Mikkel. I’ve had the pleasure of meeting him before, as he was one of our first podcast guests. But that was then—this is now, and it’s live, in front of an exclusive audience. These privileged guests will not only hear Mikkel’s story but will also have the chance to dive deep into his invaluable insights. I’m convinced that subscriptions will be a must-have for sports clubs in the next 2-3 years. This is how people shop today—they subscribe to Spotify, Netflix, gym memberships, cars, and anything that offers convenience. Sports, including football, are no exception, as FC Copenhagen’s success with subscriptions has clearly demonstrated. It’s not just Copenhagen either. We’ve had Martin Goossens from RSC Anderlecht on the podcast sharing a similar success story from Belgium, and several top-tier Norwegian clubs are seeing great success with subscriptions through TicketCo. If you’re in Stockholm next Friday and want to hear Mikkel’s story from FC Copenhagen, send me or my colleague Johan Ramström a DM. We’re nearly full, but we’ll do our best to fit you in. And if you can’t make it to Stockholm, don’t worry—we’ll release the interview on the podcast soon. #sweden #subscriptions #ticketing

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A-haaaaa! Take On Me Timeless vibes Strategy behind A-ha's breakthrough: In the early 1980s, A-ha, a Norwegian pop band founded by Paul Waaktaar-Savoy, Magne Furuholmen, and Morten Harket, faced the challenge of breaking into the global music market with their debut single, ‘Take On Me’. Their target audience, influenced by platforms like MTV, sought emotionally meaningful and visually compelling content. They faced the challenge to differentiate themselves from established artists and capture global attention in a competitive landscape. Insights and research highlighted the influential role of music video-content in shaping trends and artist popularity. Audiences increasingly demanded immersive and engaging visual experiences. Under the visionary direction of Steve Barron, the band innovatively used rotoscoping—a technique combining live-action with hand-drawn animation, which was innovative for its time - to craft a narrative rich in themes of love and longing, finding synergy with their distinctive musical style. The resulting music capsule captivated global audiences and garnered critical acclaim, winning six prestigious awards and receiving two nominations at the 1986 MTV Video Music Awards. The Power of (Narrative) Depth: Many modern communication strategies often rely on quick, fragmented emotions and repetitive messaging to capture the audience's attention in a crowded media landscape. While this approach aims to stand out amid the high volume of content, it can result in material that feels less engaging or meaningful. In contrast, short formats that tell a complete and cohesive story with strong narratives and emotional depth tend to build a stronger emotional connection with the audience. This approach enhances brand recall and fosters long-term loyalty, creating a memorable experience for viewers. ‘Take On Me’ remains a timeless masterpiece, an example of a complete narrative experience, distinct from today’s fragmented emotions and repetitive hooks. Released in 1985, it demonstrates the power of storytelling encapsulated in a condensed format. Today, brands can draw inspiration from A-ha’s pioneering approach to create engaging content strategies that leverage advanced technologies, ensuring they resonate with diverse audiences while staying true to their business objectives. For now, simply listen, feel and let the music move you! 🎶

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Scandinavian OnlyFans Agency Price $299,750 https://lnkd.in/eMe_qjwN This OnlyFans Agency, nestled in Sweden, presents a great opportunity for smart entrepreneurs. Since its inception in May 2023, the agency has showcased impressive financial performance, with over $72,000 USD in profits for the year. With a business model centered around revenue sharing, it has solidified its position in the industry. As of the first four months of 2024, the agency continues its upward trajectory, recording an operating income of approximately $81,000 USD, resulting in a profit of around $44,065 USD. Projections indicate an annual profit of $132,193 USD. This sale includes valuable assets such as social media accounts and comprehensive knowledge transfer, ensuring a seamless transition for the new owner. #TheDealmakr #Broker3x

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A great platform to unlock the potential in an e-com business 🚀 If you have any questions how it is to use Salesmanago from a customer perspective, dont hesitate to send a DM 🙌 #ehandel #salesmanago #CDP #ecom #personalisation #customerjourney

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This summer, FotMob is heading to Euro 2024 to conduct exclusive live interviews with fans, and we’re looking for sponsors who want to join this exciting journey. If your brand is eager to connect with a young and passionate audience, we offer numerous opportunities to make a significant impact. Reach out to me directly or contact [email protected]. Let’s partner to create something truly unique and memorable. As FotMob continues to grow rapidly across social media, web, and mobile platforms, it’s the perfect time for your brand to stand out during one of the biggest football events of the year. Some key numbers to show our reach and growth: 🇬🇧 1.6 million monthly active users 🇺🇸 1.9 million monthly active users 🇩🇪 1.0 million monthly active users 🇳🇴 200K monthly active users TikTok International - from 0 to 230K users in 4 months TikTok Norway - from 0 to 25K users in 4 months Some of our Euro 2024 and Copa America 2024 plans include: - On ground live interviews in Germany - Dedicated Predictor tournament for both Euro and Copa - New app features coming soon - Dedicated news section - News pushes for each national team - And much more

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Svenska Spel has decided to start reporting on the health of the group’s revenues, that is, what proportion of the revenues comes from customers with a lower risk of gambling problems. Svenska Spel’s reporting is based on the risk models in the company’s gambling analytics tool, Playscan, which have been developed in collaboration with Sustainable Interaction. – Reporting healthy (and unhealthy) revenues is an important step for the industry to become more transparent. We will see a great diversity in the figures presented by different companies due to the fact that they define and measure healthy revenues in different ways. Nevertheless, it adds information to the debate around regulation, says Jakob Jonsson, PhD and clinical psychologist at Sustainable Interaction. The first report will be released at the end of August. Read more here: https://lnkd.in/dzhgRFRE

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Abios, an e-sports provider, has appointed Rasmus Schmidt Christensen as their new Head of Odds Operations. Schmidt Christensen joins Abios from Danish operator Danske Spil, where he worked for eight years, beginning as a sports trader and eventually becoming an eSports Product Specialist. In his new role at Abios, he will leverage his extensive experience in online sports betting. This newly created position will require Schmidt Christensen to integrate new esports strategies, drawing on his experience in customer-focused teams. He expressed his excitement about the role, stating, “Having worked in esports for years, I’m thrilled to join the Abios team. As they’re building new and exciting products on top of best-in-class data and modelling, Abios is at a very exciting growth stage.” Abios' Managing Director, Anton Janér, emphasized the importance of esports expertise, saying, “Esports is a fast-growing segment within online sports betting. For sportsbooks to stay competitive, it is crucial to work with individuals who truly understand esports. At Abios, we’ve been fortunate to attract people with strong esports expertise. Rasmus is no different, having significantly improved Danske Spil's eSports vertical. We’re thrilled to have him on board and look forward to seeing him elevate our offerings.” Janér, who was appointed Managing Director last month, also noted that the company has recently partnered with Rei do Pitaco to provide fantasy e-soccer solutions for the Brazilian fantasy sports operator. #esports #casino #gamblingnews #igaming #career #abios #sweden

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How the top 1% within D2C operates? "Extremely data driven" With 150 MEUR in revenue and an impressive 30% profit margin, Ridestore shines like one of the brightest stars in the D2C-world. One of many secrets, they use Dema for; - day-to-day profit optimization - sell-through optimization to balance best sellers and slow movers - purchasing, replenishment & what inventory to invest more in - strategic decisions like which market to grow The article is in Swedish, but well worth the time to just let google or chatgpt to translate. If you want to have the possibility to operate like Ridestore - let me know and I would be more than happy to bounce ideas and show you how you could use Dema! https://lnkd.in/gVRHbmNQ

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Amazing, automated results for amazing, leading clients like Precis drives FENESTRA. Take 2mins to read and get in touch if you'd like to learn more and also here about how our #GenAI platform provides answers, not just more tables and charts. 😀 #spo #programmaticadvertising #bidoptimisation #dv360 #performancemedia #mediabuying

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We’re proud to announce that we have successfully secured 10.4 MSEK in funding from both existing and new investors! With investors like Henrik Tjärnström (former CEO of Kindred), Lennart Käll (former CEO of Svenska Spel), Johan Dennelind (former CEO of Telia), and Audigr Group Inc. (via Sunshine Sports Investments), we’re strengthening our position in both football and Sports Content. This funding enables us to continue our international expansion and provide football organizations, media companies, and sports betting firms with AI-driven insights. Whether it’s supporting football clubs with advanced scouting and performance analysis, or helping media and betting companies create unique, data-driven football content, our mission is to turn data into actionable football intelligence. A huge thank you to all our investors who believe in our vision and are helping us grow further! Read more here, including links to articles about the financing in Swedish in Breakit and Dagens Industri. 👇 https://lnkd.in/d4mXjCQ4

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How do you know when you encounter AI in media content? AI is changing the media landscape, this is how publishers are making users more aware of it 👇 Earlier this year, Schibsted Media’s Agnes Stenbom led a group of senior leaders from 13 major Swedish media companies in a unique collaborative effort to bring AI-transparency to practice in editorial media. Together they delivered seven tangible recommendations on when and how information about AI-usage should meet media consumers: 1️⃣ AI with 'significant journalistic impact' requires transparency. 2️⃣ Other internal AI-tooling does not require transparency 3️⃣ AI transparency must be approached as an iterative theme 4️⃣ Be specific about the type of AI tool applied 5️⃣ Share information in connection with consumed content 6️⃣ Harmonise the industry's language around generative AI 7️⃣ Avoid visual labels (icons) for AI in editorial media The project was facilitated by the Nordic AI Journalism network under the umbrella of Utgivarna (the Swedish Publishers' Organisation). Schibsted Media are actively exploring the opportunities of AI in our products and processes, and we are dedicated to ensuring that we use and build AI in responsible ways. What do you think about the seven recommendations? Learn all about our work on trust via link in the comments. #trust #media #AI #SchibstedMedia

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Men 🇬🇧 After the recession in 2023, the Nordic advertising market grows again in the first half of 2024.    Growth amounts to 3,6% with current exchange rates. When adjusted for exchange rate effects growth amounts to 4,2% in the first half of 2024 compared to the corresponding period in 2023.    Fluctuating exchange rates had a particularly large impact on advertising spend development during 2023.    Now in 2024, these effects are reduced, and the difference between current and fixed exchange rates are significantly smaller.    In total the Nordic advertising spend amounts to almost 5 billion Euro in the first half of 2024.    Three out of four Nordic advertising markets are showing a positive development in the first half of 2024 as compared to the corresponding period in 2023.    ➡️ The entire first half year 2024 report is sent directly to IRM's subscribers and is also available for purchase on IRM's website.   In IRM's database, our customers can view the historical development in all media categories, for some dating back to 1990.   If you are interested and would like to know more, please contact us:   https://lnkd.in/dMe4W8Xv #advertising #media #investment #report #advertisement

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Adappt’s audience engagement app secures dominant viewing levels for Norway’s NRK1 TV channel. “Alle mot 1”, or "Everyone Against One," is a groundbreaking and immensely popular interactive TV game show format originating in Norway. It centers around a single contestant competing live against the entire nation’s audience. Viewers at home actively participate via the app created by software company Adappt. Last weekend Alle mot 1 was by far the weekend's most watched TV program in Norway, with 651,000 viewers. Almost 70% of Saturday night’s TV viewers chose this program, according to Kampanje.com who analyse trends, developments, and significant changes in communications industries. This phenomenal level of viewer engagement is reliant on the interactive elements facilitated by Adappt’s app. So how can apps secure such significant levels of engagement with a country’s population? How it works: 1. Audience Participation: Using the app viewers at home can join the competition. As the contestant in the studio answers questions or tackles challenges, the audience uses the app to submit their own answers to the same questions. The entire viewing audience collectively competes against the single contestant, making the show highly interactive. 2. Real-Time Responses: During each round, the app collects real-time responses from thousands (or even millions) of viewers. Participants enter their guesses or answers, which are aggregated. The app instantly calculates the audience’ average answer. This is compared to the contestant’s answer and the actual result of the challenge. 3. Crowd wisdom: The app harnesses the "wisdom of the crowd" concept, where the collective responses of a large group of people tend to be more accurate than an individual’s. 4. Prizes: In some versions of the show, participants who answer correctly using the app can win rewards, adding additional motivation for active viewer participation 5. Engagement: By making viewers active participants rather than passive viewers, an element of suspense, is added, as they eagerly await to see how their own responses stack up against the contestant’s and the nation’s answers. 6. International uptake: The huge popularity of the format has spread to the U.K. with the BBC’s “Everyone Against 1” presented by John Bishop, as well as equivalents in Denmark, Finland, Germany, Spain and Canada. Adappt is has a long history of designing and deploying apps that allow millions of concurrent viewers to interact with live broadcasting. Their portfolio also includes ITV UK’s “1% club” hosted by Lee Mack, Sweden’s “Duellen”, and Demmark’s “Melodi Grand Prix”. Using highly engaging, real-time interactions with hundreds of thousands of home viewers via a free mobile app has demonstrated the phenomenal potential to generate significant audience growth, engagement and loyalty. Congratulations NRK1! Adappt are proud to be a part of your extraordinary success.

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