Liv Sandberg

Cut Through the Noise with Addressable Content! 📣 Want to stand out in today's content-saturated world? 🤔 GroupM Norway's Addressable Strategist, Markus, reveals the power of addressable content – in just 30 seconds! 🚀 Discover how to reach the right audience with the right message at the right time. 🎯 Ready to unlock next-level engagement? 💪 Watch now! 👀

29

2 kommentarer

Unlocking the Power of Attribution Modeling 🔑 Join GroupM Finland's Patrik Hautala for a quick, 30-second breakdown that will make attribution modeling crystal clear!✨ Discover how this powerful tool can transform your marketing strategy and drive real results🎯 Ready to level up your marketing game? Watch now! 👀

45

It's been raining ever since we got here, but that's not going to ruin our great mood 🤩 Kristoffer Skjærbæk and I are back in Dublin to visit LinkedIn for a 3-day agency event. Today is going to be fully packed with; 🛣️ LinkedIn's product roadmap 🤖 AI in B2B 🖼️ Creatives 🤝 The B2B Institutes theory about "promise to the customer" (which is actually the seed inspiration for my own blog post on our website) 🌉 And LinkedIn API's (hands down, this is heavy stuff, but also where you can really excel with your B2B marketing) One of my biggest driving forces is to learn new things and ways to make me better at what I'm doing - so really, really looking forward to this. And I've said it before and I gladly say it again - It's simply amazing how much time and energy LinkedIn puts into these events and into making sure the community around LinkedIn is strong. Anyway, I'll make sure to share my key learnings from the event in a later post 🙌 #certifiedmarketingexperts #b2b #b2bmarketing #linkedin #linkedinads

118

13 kommentarer

Have you heard about Voodoo's recent acquisition of BeReal for 5 billion SEK? It's big news, but it raises some important questions about the future of new advertising platforms. The challenge for BeReal isn't just about providing advanced features, formats and creatives. It's about being relevant. Right now, platforms like BeReal are seen as nice-to-haves rather than must-haves. However, if BeReal could be easily integrated into existing advertising ecosystems where media buyers already buy ads on Meta and TikTok, it could become much more appealing. Media buyers would be more likely to invest in BeReal if they could buy, analyze, and use its data alongside their other campaigns. What do you think? Can new platforms succeed by integrating into established ecosystems, or will they always struggle to gain market share? https://lnkd.in/gMtEF5Qv

11

Inflektion is changing the game! Proud to announce that Inflektion has been shortlisted for Best Performance Marketing Technology at the 2024 Global Performance Marketing Awards! This recognition speaks to the innovation and hard work driving Inflektion forward. The landscape is evolving fast. Conscious brands are seeking new ways to scale their revenue and impact without relying on outdated growth channels. Inflektion is leading this shift, building trust between consumers, influencers, and brands. Influencers today want more than just monetization—they’re looking for trusted brands that actually care about their customers. And in a world where AI bots are creating confusion and eroding trust, it’s critical to ask: how do we use AI and marketing as forces for good? That’s exactly what Inflektion is doing—driving authenticity and impact while reshaping the game. This is just the start. Watch this space as we continue to push the boundaries of performance marketing. DM me if you have a mission-driven brand looking to scale growth through partnership marketing.

4

2 kommentarer

What's it like to lead Western Sweden's largest agency alliance? Let's meet Johanna Hellmér Wiberg, CEO of More Alliance! ✨   "At More Alliance, each agency brings its own niche expertise to the table. This creates a rich environment for cross-pollination of knowledge and allows us to present clients with an exceptionally diverse and comprehensive service portfolio."   Johanna emphasizes the importance of adaptability and innovation in leadership. By encouraging the unique strengths of each agency while serving as a united force, More Alliance offers a holistic range of services that challenge new industry standards.   👉 Swipe to learn how eleven separate employers have created a unified workplace with a shared promise: Less distance. More competence.

84

11 kommentarer

🚨 𝗡𝗲𝘄 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗘𝗽𝗶𝘀𝗼𝗱𝗲! 🚨 Zolla Nie has been a force in the creative & music industry for nearly a decade. 🎶 In this episode, he shares his journey as a creative director and the lessons learned from his experiences. Watch the full episode on YouTube - https://lnkd.in/dz-9Q-xR #Entrepreneurship #AfricanEntrepreneurs #MusicIndustry

5

Truecaller’s Interim Report Q3 2024 was published yesterday! Some key highlights: 🚀 All-time high user growth 🤝 Trusted by another 16 million users and surpassed 420 million user globally  👉 Net sales growth of 15% Y/Y reaching 457 MSEK 👉 Ad revenues back to growth with a 8% increase Y/Y  👉 Recurring revenue growth of 33% Y/Y, now 29% of overall revenues  👉 Revenues from Truecaller for business grew with 48% Y/Y  👉 Revenues from Subscriptions grew with 25% Y/Y  💰 Gross profit increased 18% and Gross margin expanded to 77% (75%) 💰 EBITDA-growth of 15% Y/Y to 167 MSEK 🎯 > 35% EBITDA-margin in 13 out of the 14 last quarters 👉 New iOS product will be launched during Q4 and will be a premium first product, fuelling subscription growth potential in 2025 👉 Buybacks continued during the quarter  💰 No financial debt and 1.1 bn in cash and short-term investments 💰 37% EBITDA-margin and 166 MSEK in operating cash flow before tax

51

1 kommentar

Make a Splash This Summer with Precision Advertising 😎 Are you ready to heat up your summer ad campaigns for the (desirable) Nordic region? We've got you covered with 16 exclusive online audience segments designed to help you connect with engaged consumers across Denmark, Finland, Norway, and Sweden during the summer months. Have a look here: https://lnkd.in/dJN6xBg9 Watch the exclusive video showcasing our game-changing summer campaign solutions designed specifically for the Nordic market. What's in it for you? - Laser-Focused Targeting: Reach the perfect audience for your summer campaigns, from vacation planners and festival goers to outdoor enthusiasts and beyond. - Maximized Impact: NDR's pre-built segments ensure your message reaches the right people at the right time, driving results for your brand. - Seamless Activation: Our audiences are ready for immediate omnichannel activation, so you can deliver your message across channels and platforms. What are your plans for summer ads in the Nordics? We'd love to hear your thoughts and answer any questions you may have: https://lnkd.in/efNG3XE #NDR #SummerMarketing #Summer #Nordics #DataDrivenMarketing #Engagement #Omnichannel #Privacy #EthicalTargeting

9

Native advertising is going through a boom right now. It's in line with increased investment in content creation as brands look to drive quality traffic through to consume that content. Keep on top of this trend by reading the State of Native Advertising in the Nordics 2024 report. #digitalmarketing #contentmarketing #nativeadvertising

2

Veo & Imagen 3: New AI Tools for Media Creation 👀 Google makes a bold move in AI with 2 new tools introduced at the Google I/O conference: Veo & Imagen 3. ⤵⤵⤵ →  Veo: AI-Powered Video Creation 🎥 High-Definition Videos Veo creates high-definition videos with advanced understanding of language and visual semantics. 🎞 Cinematic Techniques Capable of incorporating techniques like timelapse. 🤝 Collaborative Showcase Demonstrated with Donald Glover and his creative studio, Gilga, highlighting Veo’s potential to revolutionize video production. 📸 Imagen 3: Digital Image Craftsmanship 🤳 Photorealistic Images Promises highly detailed and photorealistic images, surpassing its predecessor DALL-E 3. 🧠 Complex Instructions Handles complex instructions better, delivering the highest quality images according to Google. →  What’s Next? 😌 Public Reception The acceptance of AI-generated videos and images remains to be seen. 🎨 Artistic Integrity Questions arise about the ability of these tools to genuinely recreate an artist’s vision and the essence of digital creations. 🤑 Future Investments Google continues to invest heavily in AI, betting on its future in computing. ﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋ 💥 Reshare to be the first to inform your network. ️ 🚀 Follow Xtendency™ to learn about the latest breakthroughs in AI #artificalintelligence #ai #xtendencyai #Production #AIAgency #filmhubai  #AIproduction #Google #Video #OpenAI #generativeai #Technology #Innovation #Creativity

1

As the digital world gets louder and more complex, it’s becoming more important for advertisers to truly understand the impact of their campaigns. That’s why we're proud of the partnership between DanAds and our fellow Swedish company Brand Metrics , which allows us to incorporate their brand lift functionality into our self-serve and automation advertising platforms. Also highlighting National World plc for being the first local publisher to integrate Brand Metrics! Not only did they integrate, but they've also won the "Best Use of Data" award last year at AOP Digital Publishing Awards! Brand Metrics are leaders in the field of brand lift data, and like DanAds, work with the world’s largest and most reputable publishers. We can't wait to see what else this partnership will provide publishers and their advertisers with more powerful campaign overviews for full-funnel strategy. Learn more about our partnership at the link below: https://lnkd.in/dBqTW6_b #danadas #weknowselfserve #automation #adtech #nationalworld #brandmetrics #admanager #brandlift

45

1 kommentar

Learn how Com4 AS increased their website traffic with 50% and generated 700+ new inbound leads in only 6 months! 🏋‍♀️ Since Amina Kristensen, CMO at Com4 AS, brought in Avidly to support creating a clear brand, an effective website and leveraging HubSpot as a platform, neither of our lives has been the same <3 Read the full story in our brand new case study below!

28

4 kommentarer

“𝘞𝘦 𝘤𝘢𝘯 𝘴𝘦𝘦 𝘰𝘯 𝘭𝘪𝘷𝘦 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘵𝘩𝘢𝘵 𝘕𝘦𝘶𝘳𝘰𝘯𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥 𝘵𝘩𝘦 𝘊𝘛𝘙 𝘣𝘺 32%” Jon Söderlind - Tre Kronor Media Nordics | a Making Science Company Media Tre Kronor Media is an award-winning agency in the Nordics. To stay competitive, the agency always looks for emerging technologies to deliver client results while maintaining its position in the market. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗰𝗵𝗼𝘀𝗲 𝗡𝗲𝘂𝗿𝗼𝗻𝘀. Using Neurons, the agency not only increased CTR for clients by one-third, but also streamlined creative processes, and used attention data to drive successful pitches and ad campaigns. Want to learn how they did it? Read the full story👇 https://bit.ly/4cqv5W0 #neurons #AI #creatives #neuromarketing #marketing #ads #CTR

3

Interview with Co-Founder Mikael Englund from Adcredo about the current challenges for Nordic media agencies. Here’s a quick summary: Reporting Woes: Many agencies struggle with cross-channel reporting but aren’t aware of tools that can solve more then just reporting when handling paid media campaigns cross different platforms. Scalable Solutions: Adcredo is transforming how agencies manage and optimize their campaigns across platforms. AI Efficiency: Agencies benefit from AI-driven automation, which helps in scaling and fine-tuning campaigns effectively. Want the full scoop? Check out the complete interview on our blog! #AdTech #ScalableAdvertising #AI #MediaAgencies #Adcredo https://lnkd.in/dt2MYSRP

12

How do you know when you encounter AI in media content? AI is changing the media landscape, this is how publishers are making users more aware of it 👇 Earlier this year, Schibsted Media’s Agnes Stenbom led a group of senior leaders from 13 major Swedish media companies in a unique collaborative effort to bring AI-transparency to practice in editorial media. Together they delivered seven tangible recommendations on when and how information about AI-usage should meet media consumers: 1️⃣ AI with 'significant journalistic impact' requires transparency. 2️⃣ Other internal AI-tooling does not require transparency 3️⃣ AI transparency must be approached as an iterative theme 4️⃣ Be specific about the type of AI tool applied 5️⃣ Share information in connection with consumed content 6️⃣ Harmonise the industry's language around generative AI 7️⃣ Avoid visual labels (icons) for AI in editorial media The project was facilitated by the Nordic AI Journalism network under the umbrella of Utgivarna (the Swedish Publishers' Organisation). Schibsted Media are actively exploring the opportunities of AI in our products and processes, and we are dedicated to ensuring that we use and build AI in responsible ways. What do you think about the seven recommendations? Learn all about our work on trust via link in the comments. #trust #media #AI #SchibstedMedia

30

1 kommentar