Linda Fazekas

🔥 CALLING ALL FUTURE LEGENDS! 🔥 Are you a young professional ready to dive into consumer goods and e-commerce? 💥 I'm looking for brilliant talented minds to learn from and brainstorm with. 🚀 At Scandinavian Biolabs, fresh ideas and bold moves are our lifeblood. I want to connect with you to: 🤝 Build killer networks together 💡 Exchange groundbreaking ideas 🌟 Understand even better what makes new talent tick 🌟 Spot and nurture top talent Here's the plan: 😎 Bi-monthly catch-ups: Exchange ideas, review your plans and see if we can connect each other with people 🤔 Ad-hoc sessions: When inspiration strikes or urgent topics pop up. No boardrooms or red-tape. Flexible to fit schedules. 🗣️⚡ If you’re in CPH, fantastic. If not, I still want to hear from you. 🌍 In university, and looking to learn more about consumer? Great! At your first job in finance, consulting, or similar? Also great! Something else and want to learn more about consumer? Amazing as well! DM me. Let’s connect. 💬✨ 🔗 Tag someone who needs to see this!

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A brand grows when more customers buy that brand more often. Hence, brands are neither strong or weak, they are simply big or small. Isn’t that a valuable insight? Thank you all for some great discussions of the big paradigm shift in how companies perceive their place in their market.

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Sustainable Success Requires a Long-Term Approach I’ve come to see work as a cycle— first stage is what I call “preparation for a marathon.” 🏅 This is the time to train, get creative, test new ideas, and, yes, even relax. Then comes the marathon itself—the race where we apply our learnings. Sprints happen during the marathon, but they shouldn’t be constant. This flow of preparation, execution, and recovery is crucial for long-term performance and well-being. 💡 Achievements always require hard work, continous learning and even a bit of good luck. Setbacks are inevitable—sometimes they teach valuable lessons 📚, other times they happen with no clear benefit 🤷‍♂️. Either way, persistence is essential, keep looking forward, keep trying.🚀 My key takeaway: For the long run, it’s essential to actively promote a healthy lifestyle: make time for hobbies 🎨, spend quality moments with family and loved ones 👨‍👩‍👧‍👦, stay active through sports 🏃‍♂️, and give back by volunteering with a NGO that resonates with you 🤝. These activities help refuel your energy ⚡ and bring a sense of happiness and fulfillment 😊. After all, Sustainable success is a marathon, not a continuous sprint. 🏃‍♂️💨 #Leadership #WorkLifeBalance #MindfulLeadership #Wellbeing #Teambuilding #Performance #Continouslearning #Fulfillment #Performance #OrganizationalCulture #Retail #Beauty

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🐉 From Selling Guppy Fish to Dragon’s Den Magic! 🐦🐟 At just 9 years old, I was selling budgies and guppy fish to local pet shops. That early venture sparked my lifelong passion for entrepreneurship, which now fuels my role as a business advisor on Sweden’s Dragon’s Den! This season of Dragon’s Den has been electrifying, with record-breaking applications and hundreds of interviews showcasing incredible talent. Despite Sweden's economic ups and downs, the entrepreneurial spirit remains vibrant. Here’s why: 📊 Growth: Sweden’s economy, though facing a slight dip in GDP per capita by 1.2% in 2023, still boasts a high GDP per capita of $55,521 (World Bank). 🌟 Innovation: Nearly 7 out of 10 Swedes see great business opportunities locally, and the level of early-stage entrepreneurial activity is a robust 10%—reflecting a strong, resilient spirit. With twists and turns this season, we’re witnessing a surge of fresh ideas and innovative solutions. From my first business with budgies to guiding today’s entrepreneurs, it’s thrilling to see how far the entrepreneurial journey can go. Here’s to celebrating growth, embracing innovation, and the exciting adventures ahead in Dragon’s Den Season 4! Thank you to the greatest team, and the most brilliant entrepreneurs! You are all true heroes! #Entrepreneurship #Dragon’sDen #Innovation #Season4 #StartupJourney #FromBudgiesToBusiness

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✈ Why am I off to a new exciting adventure? 🌟 As I get ready to say goodbye to my role as CMO at Polhus by the end of this week, I'm taking a moment to look back on the amazing ride that began in March 2023! Leading and guiding the marketing team at Polhus has been incredibly rewarding, and I'm really proud of what we've learned and accomplished together! 💰 Keeping sales steady despite tough economic times and getting a better grip on our advertising costs in all our markets. 📈 Boosting our online presence and search rankings through SEO improvements, like ranking in the top 3 for 10+ sauna-related keywords in the UK, which increased clicks by 500% in a few months. 🌐 Broadening our marketing channels to rely less on some specific channel(s) and to focus more on long-term strategies through a full-funnel approach, which resulted in a 5-months in a row increase of branded searches after more than 24 months of drop. 📊 Changing up our sales and discounting strategy to have a more consistent order intake flow. 🖥️ Adding structure to the marketing and sales team with for example the implementation of Hubspot CRM to have more streamlined processes and increase efficiency (a must when you have such a long buying journey with lots of touch points). 🎯 Throughout this period, I also dedicated significant effort to repositioning our brand and redesigning our website to enhance the overall customer experience and improve our conversion rate. However, as discussions unfolded, it became evident that there were divergent perspectives on the future trajectory of our marketing and commercial strategy, ultimately influencing my decision to resign. In spite of that, I'm grateful to Oscar Troedson for the opportunity and enjoyed collaborating with exceptional individuals like Tove Carman, Lisa Wilhelm, Matilda Ericsson, Larisa Freij, Kajsa Wetterlin, Ingmar Ludwig geb. Kersten, Marieke Zinnen, John Nill, Edwin von Krusenstjerna, Nicole Titze, and many more. Thank you, and my best wishes to everyone and to Polhus for continued success in the future! So now, as I look back on this chapter, I'm reminded that differences in vision and opinions are natural in any organization. It's not about being discouraged, but rather about learning and growing from these experiences. In my case, they have served as catalysts for personal growth and propelled me toward an exciting new chapter, carefully chosen, and I can't wait to get started! 🚀 Stay tuned for my very exciting next step... starting soon! #NextChapter #Grateful #MarketingJourney #StayTuned

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The world's leading advertisers are adopting Attention. Anna Estlund from Pernod Ricard underscores three key principles of Attention: 1. Attention is a finite resource: Therefore, quality and focused attention are crucial to impacting consumers.  2. Attention measurement is like hiking: Measuring attention can involve different paths, but the goal remains the same - driving sales and brand value.  3. Creative and Media collaboration: Attention requires both creative content and media platforms to work together to optimize message delivery and achieve engagement. #attentionmetrics

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💡 Doing More with the Same or Doing the Same with Less? The AI Business Case is Clear! Klarna’s latest H1 earnings report is a testament to the power of efficiency and strategic growth. With a 27% revenue rise and a SEK 11 billion profit improvement, Klarna is showing us what it means to do more with the same amount of people—or even do the same with fewer. In today’s ever evolving business landscape, the AI business case is becoming clearer than ever. AI isn’t just a tool; it’s a strategic lever that enables companies to optimize operations, enhance customer experiences, and scale profitably. Klarna’s success story is a great example of how leveraging this new technology can drive significant financial improvements without necessarily increasing headcount. As AI continues to mature, the choice for organizations is logical: use it efficiently and safely to do more with less or risk falling behind in an increasingly competitive market. How is your organization making use of AI to maximize efficiency and growth? Let’s discuss in the comments below :) Eye for AI #EyeForAI #ArtificialIntelligence #AI #BusinessGrowth #AIinBusiness #AITransformation #BusinessEfficiency #Klarna #AINews

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An honest question. What will it take to make marketing strong again? I am writing a longer piece fro the Swedish marketing magazine "Resumé" and I am compiling several reports that give even more support for what we have know for years: - Marketing budgets are once again cut. - Effectiveness is down. Because brands are eroded and it is just getting tougher and tougher to convert. - And marketing has lost influence and now just presides over some little promotional fairyland, at the mercy of the real decision makers. At the same time, companies are starting to react. Making up new titles to fill that which should be the CMOs true job - CGOs, CRO, CCOs. They know they have brand deficit. That they should think long term and just build back marketing as it should be. But. They. Don't. What will it take? What is holding them back? Please tell me.

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How much of the digital marketing spend goes to MarTech? More than you think. On average advertisers say they spend 20-30% on tech. But when comparing this to other sources of data, we find it is closer to 50% in Sweden (and other markets). The transaction cost for many is in reality around 100%. I think that makes your eyes water, doesn't it? We help companies understand what they are actually paying - and pay less. And we are filling up the calendar for 2025, so if you want our help, reach out and schedule a call.

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As the digital world gets louder and more complex, it’s becoming more important for advertisers to truly understand the impact of their campaigns. That’s why we're proud of the partnership between DanAds and our fellow Swedish company Brand Metrics , which allows us to incorporate their brand lift functionality into our self-serve and automation advertising platforms. Also highlighting National World plc for being the first local publisher to integrate Brand Metrics! Not only did they integrate, but they've also won the "Best Use of Data" award last year at AOP Digital Publishing Awards! Brand Metrics are leaders in the field of brand lift data, and like DanAds, work with the world’s largest and most reputable publishers. We can't wait to see what else this partnership will provide publishers and their advertisers with more powerful campaign overviews for full-funnel strategy. Learn more about our partnership at the link below: https://lnkd.in/dBqTW6_b #danadas #weknowselfserve #automation #adtech #nationalworld #brandmetrics #admanager #brandlift

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Only the ones willing to walk the extra mile, will achieve the success. Many get tired, frustrated and leave, just when success was about to come. But there are ones, who's inner feeling tells them yes I am there and I'll keep going. If you believe that the next success is around the corner and you have what it takes to get there. You know it is not easy, but you confidently believe it’s within reach. That is when you tend to turn that belief into a reality. That inner belief energizes your achievement drive, propelling you forward towards that desired success. Many Marketing, Sales and Business Development professionals trying to crack new customers, new markets, here's a structured way forward. Reaching out to fashion brands for collaborations can be an exciting step in your content creator journey. here are some effective ways to connect with brands and secure partnerships: Build Your Portfolio: Start by building a strong portfolio that showcases your unique style, creativity, and previous collaborations (if any). Having a well-organized portfolio demonstrates your professionalism and potential. Do Your Research: Research brands that align with your aesthetic, values, and target audience. Look for brands that resonate with your personal brand and have a similar vibe. Consider factors like their product offerings, brand ethos, and overall aesthetic. Show Off Your Uniqueness: Highlight what sets you apart from other manufacturers. What recent accomplishments or milestones have you achieved. Brands appreciate authenticity and creativity, so emphasize what makes you stand out. Brands like sustainability, circularity, social and environmental compliances. Craft a Thoughtful Pitch Email: Your pitch email is your introduction to the brand. Keep it concise (2-3 paragraphs) and include the following elements: Subject Line: Make it attention-grabbing and succinct. Introduction: Briefly introduce yourself and mention why you love their brand. Brand/Product Appreciation: Highlight specific aspects of their products or ethos that resonate with you. Call-to-Action (CTA): Invite them to discuss further. Find the Right Contact Person: Search for the brand on LinkedIn and look for individuals with titles like Sourcing Head, Buyer, Supply Chain Head and similar. Author : Sambit Bhattacharya Vice President Global Marketing Rajda Industries & Exports Private Limited Leading global manufacturers and exporters of leather accessories bags and small leather goods. A Social compliance SA-8000, Amfori BSCI Result Audit Report and SLCP – Higg FSLM Audit Report company. Sambit can be reached at [email protected] (Note from author - Please feel free to share with all in the leather accessories fraternity. When you share you care and you are at your best. Each individual has the capability to achieve success in his her own way. But remember if you walk the extra mile, success will never evade you).

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Water is one of the most precious resources we have. And yet - like many natural resources - we haven’t been doing a great job of looking after it. That’s why I’m thrilled to have joined the team at Watergate as Head of Communications. Watergate is a new AI-driven start-up determined to help businesses and homeowners prevent costly leaks and reduce their water consumption. England and Wales use 14 billion litres of water daily, but around one-fifth is wasted through leaky pipes. Much of this is lost within homes and businesses - the equivalent of 11 million bath loads of water every day. And UK insurers pay out £16m every day in property damage claims, with water leaks the #1 culprit. Watergate’s mission is to address these problems using the most advanced technology. Alongside some of the other incredible organisations tackling water stress and pollution, we hope to help everyone move to a water-wise, more sustainable world. On a personal level, I’m chuffed to be working at the intersection of technology, fintech and sustainability and excited to work with the talented team Watergate’s founder Krystian Zajac has put together. It’s an exciting communications job - persuading everyday people, businesses and government to up their game around water conservation. And - of course - that Watergate is an essential part of the solution for those serious about protecting our water resources and the people and things they love.

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Bolster has analyzed more than 30,000 companies to create the Leadership at Scale Report! We’ve answered questions like: What do leadership teams look like at each stage of development, from Pre-Seed—Series D? How do skills and responsibilities vary within each executive function?  How do you know when to add a new leader to your team? Download the report to explore how pre-IPO leadership teams scale as businesses develop: https://lnkd.in/erMsy_fj #talent #executivesearch #leadership #startups

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Yesterday, I had the privilege of speaking at the University of Gothenburg, presenting The Strategic 7—a system I developed with Stefan Rampersad to simplify corporate marketing strategy into 7 clear, actionable models. From defining purpose to leveraging data effectively, this framework helps to bring focus and results to complex corporate marketing challenges. Future leaders from Sweden, Finland, Japan, Italy, Germany, Turkey, Pakistan, Lithuania, India, and Ghana brought incredible perspectives to the discussion. It was a powerful reminder that marketing strategy is about combining data-driven insights with cultural intelligence to make an impact across borders. This is the kind of collaboration and thinking that drives modern marketing forward. #MarketingStrategy #DataDriven #CulturalIntelligence #GlobalLeadership #CorporateMarketing

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This is the most effective marketing strategy. Something that I’ve really started enjoying after joining Plecto. I have been working with marketing for 14 years. 6 years as head of marketing / CMO. The focus has often been on digital channels, attribution and tracking. Setting up the right ads and building brands. But never have I learned so much about our product market fit as now. Or our go-to-market fit. The change came when started visiting our biggest customers and best partners. They have insights that you’ll never see in any numbers. Things they won’t tell you in a NPS rating or survey. You have to be there. See the product. Learn from the pauses in their responses. Their confusion in their faces when showing parts of the platform. Taken that knowledge back to the marketing, sales and product team. Change stuff. Go out again.

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𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥 𝐮𝐧𝐥𝐨𝐜𝐤𝐞𝐝! When it comes to digital marketing, it all starts and ends with data. It would be very difficult to create a robust strategy unless you have data at the heart of the decision. So I took the time to properly learn how to use GA4. It’s a great tool to understand consumer behaviour across apps and websites. There are also many other free courses offered by Google on their Skillshop page - I encourage you to take a look! #curiosity #learning #digitalMarketing

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🚫 Reasons why you should NOT visit Oslo. I mean, is it even a city? 🙄 😂 1. Everything is SO available, there’s no exclusiveness. 2. Swimming in the middle of the city? Pfff … Who does that? 3. It feels like a village - you might bump into the Prime Minister or the King! Talk about lack of privacy. 4. You can walk from one side of the town to the other in 30 minutes. Where’s the challenge? 5. They have an Edvard Munch painting, but no waiting time? What’s the catch? 6. Restaurants with no lines. Seriously, where’s the prestige? Switzerland Tourism, watch out! VisitOSLO is using reverse psychology to steal your thunder. 😅 #VisitOslo #Tourism #ReversePsychology #Swimming #Advertising #Branding Check out the video to see what all the fuss (or lack thereof) is about! 👇

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Does marketing and brand matter when you are fighting financial crime? The answer is.... (drum roll in the background) Yes! A trustworthy and relatable brand makes all the difference. Sanja Gabler from Trapets and I had a lunch to inspire one another. She had a couple of success factor to ensure brand success that I can share with you: - Ensure that you invest in creating a strong organisational culture. - Setup strong project management essentials to be able to focus on the most trust building scopes, targets and make sure you have enough budget and time to deliver. - Never lose the experimental mindset, to keep evolving your brand as the company grows and the market evolves. In the end. How your existing and potential customers perceive your brand will tell you what kind of “brandimal” you are, not your brand manual, even though that can help you make it happen. #brand #branding #cmo #banking #fintech #financecrime #aml #saas

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