Frida Boisen

PRICE CUTS FOR THE GREATER BAD Ek: “Just to clarify – my point was not to undervalue the time, effort, or resources required to create meaningful works, whether it is music, literature, or any other form of creative expression.” (https://lnkd.in/dwBqDKQD) Repricing my favourite albums at around $1 when they used to be $20 may seem like a great deal. For me. But just because the old price was nuts doesn’t mean the new price is correct, Daniel Ek – and just because the pirates had a point doesn’t mean they got the whole picture, Universal/Warner/Sony/EMI. Okay. First: A) Spotify is not alone in the race to the bottom of devaluing music. A lot of opportunists wants in, leading to songwriters getting stiffed every day due to poor judgment and no cash for legal expertise. B) There is no denying that Spotify forced the music industry into going properly online, and that is no small feat. And the company came from a very different place than Apple and Amazon, geographically and culturally, but most importantly – financially. Apple and Amazon can afford to be "pals" with creators as they lose money from streaming, just considering it marketing for their insanely profitable stuff-selling businesses. Spotify works with what they have, and as a Swede and a supporter of underdogs, I have always been impressed that they managed to make it so big. Really. But those pesky facts still exist: the very *core* of the streaming services’ business models IS “to undervalue the time, effort, or resources required to create meaningful works.” In order to grow, they burn money on brand exposure and exclusive deals – for example, they reportedly paid up to $250 million for “The Joe Rogan Experience” as part of their podcast efforts and spent €280 million to get their name on FC Barcelona’s football shirts and stadium (American Songwriter, MusicRadar). At the same time, a rough calculation puts Spotify’s pricing of an album between $0.60 and $1.00 (based on an average of 200 listens – which to most means “top 10 favorites” basically). Nearly all artists I have spoken to over the last decade or so consider Spotify to be a marketing platform, which suits Spotify just fine. They love the notion that distributing music virtually for free on the platform is viewed as a necessary investment – something artists “just have to do” to reach their audience. Listen. Spotify needs music, but at the cost of “close to zero” or else they will never be profitable. Their margins are razor-thin and massive scale has been the only viable option for streaming services because of the timing of when Spotify went to market: the financial crisis of 07-08 defined the future of music in a sense. But the markets are moving as will the services. The music-creating community deemed streaming unsustainable a long time ago, and soon the consumers will be all caught up about the *real* cost of creating and subsequently, listening, to music. #fixstreaming #brokenrecord #spotify #sweden

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*This year has flown by as fast as the wind, but it also means that I’m going to TechChill with Lily Mägi tomorrow. 💚 We’ve already seen so many posts from people who are going, so • Let’s meet up. • Let’s chat about: ⇨ How your startup could be more visible. ⇨ When you should start your communications efforts. ⇨ How to share important news. ⇨ Everything in between. ⇨As a bonus, I can also chat about Lily's dog Storm (also known as the Chief Happiness Officer) & show different pictures of him. I promise I won't turn my back on you during conversations and keep eye contact. (In the picture you can see our first and last disagreement) * This post is a rip-off from Lily's previous post. As we're both from @META Alpha, our intentions are the same. Looking forward to meeting you there. 👋

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In their arrogance and self-righteousness OpenAI thought they could simply ignore Scarlett Johansen and rip her off anyway but she's fighting back, as she should, but why did they choose a flirty and compliant female for their voice in the first place? It goes deeper than you think, read more in my latest post linked in the first comment. Think critically, act humanely and #bemorehuman.

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The best #Nordic #startups and #scaleups benefit from visionary founders who deserve an appropriate media platform on which to share their stories. Deliberate PR helped arrange for Måns Ulvestam and Karl Rosander, co-founders of #Swedish #startup star, Sesamy, to be interviewed by international financial authority, Axios. https://lnkd.in/dUg4t3Ug By founding podcasting platform Acast, Karl Rosander, Måns Ulvestam, and Markus Ahlstrand were proven to be ahead of the curve. Now, with their latest venture Sesamy (backed by GP Bullhound and Edastra AB), which is re-democratizing access to copyrighted, digital content by providing single purchases and frictionless consumption, the #Stockholm-based entrepreneurs once again have a business model proving prescient. (cc Swedish Chamber of Commerce for the UK; British-Swedish Chamber of Commerce; Business Sweden; Stockholm Business Region; Embassy of Sweden London, UK; Silicon Vikings ;) #subscriptions #mediaindustry #mediainnovation

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🇸🇪 Swedish gaming operator AB Trav och Galopp says there remains a downward trend in the channelisation rate despite it stabilising in Q3. - https://lnkd.in/dKnrn7Xa ATG’s latest report puts the Swedish channelisation rate between 70 per cent and 82 per cent. Year-on-year, ATG’s estimated rate range has increased from between 68 per cent and 81 per cent. However, ATG noted that its forecast must be compared with the Swedish government’s target of 90 per cent. The operator said the unlicensed market is estimated to have a gross turnover of up to SEK150bn (£10.7bn). 🗣️ ATG CEO Hans Lord Skarplöth, who has criticised the gambling tax rise to 22 per cent, said it is "both unreasonable and counterproductive" to make "such high demands" of licensed companies when these "enormous sums escape regulation and control." Elsewhere in today's InterGaming and iNTERGAMINGi magazines newsletter: 🤔 - Food for thought for Malta's igaming sector, as Malta Gaming Authority CEO Charles Mizzi says more needs to be done to address the skills gap there. ⛔ - Bovada receives its latest cease-and-desist letter in the US, this time from the Arizona Department of Gaming 👋 - Supplier news: New leadership at GR8 Tech as CEO Evgen Belousov, MBA steps back and Slotegrator adds DREAM PLAY titles to APIgrator Sign up here: https://lnkd.in/ejzchZ43

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This video clip 👇:

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Day 2 at #NORDEEP2024 and I found myself captivated by... problems. Maria Wasastjerna underlined the obvious sounding thing that you need to ask when commercialising technology: is the problem real? We get so enchanted by (deep) tech’s allure, we forget to crystallize & narrate the problem. And just like that, I started wondering about comms & brand building of complex technologies—should we be focusing more on the problem we’re solving, and less on the shiny solution?

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Did you know that 56% of Gen-Z individuals in the Nordics experience weekly stress related to getting dressed, with 13% facing real stress every morning? This has led to the emergence of a new form of "Hell hour" daily. The stress triggers overconsumption, as they try to alleviate stress by purchasing more clothes that often go unused and eventually get discarded. Only about 15% of clothing and other textiles gets reused, even though an estimated 95% of the materials – including fabrics, yarns, fibers, zippers and buttons – are recyclable. When looking at the numbers, the EU's EPR directive and Californias - The Responsible Textile Recovery Act SB 707 is not rocket science, it's common sense. It will rewrite the map for many operations! Which is good news! 💚 #fashion #sustainablefashion #sustainability #thesustainablefashionforum #overconsumption #secondhand #EPR #businessoffashion Above The Clouds Communication

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Kiitos, Suomi! Can I say I LOVE 💙 FINLAND 🇫🇮? I'm thrilled that #Chartable has just ranked The Innovation Storytellers Show as the #12 most popular #Management podcast in Finland! Big shout out to my Nordic listeners and a bigger thanks for liking, sharing, and subscribing! I'm always looking to for amazing F500 innovation leaders as guests on the show, so please recommend your favorite innovator as a guest on the show below! #innovationstorytelling #leadership #storytelling #podcast

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✍ In this article for Medium, I delve into why storytelling is essential for effective marketing and communications. Discover how narratives captivate audiences, enhance memory, and create emotional connections. Learn from real-life examples like Telia and The Coca-Cola Company, and get practical tips for integrating storytelling into your branding strategy. https://lnkd.in/dghrEk2S #branding #strategy #stavanger #article #thoughts

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Ever since my kids started to find SoMe interesting, I have used the knowledge from researches like Lykke Møller Kristensen, to figure out my “how to” as a parent on SoMe. One of the good advices that has sparked great discussions was to ask “how was your day on Insta or Snapchat”, and to be present and curious about the different platforms my kids have used to keep their social lives going. But reading this article made me terrified due to the fact that: 1. How easy it is to sell drugs at Snapchat. And this is not just for the US. The article gives you a “look behind the curtain” and if you have been reading about things going on at the dark web… this is a must read. 2. The difference in how the feed and commercials are whether you register as a kid or as an adult on Snapchat? This means, that though I am trying to be active and understand the Snapchat world of my kids, I am not exposed to the same thing, and will probably never get a suggestion to connect with the same people as my son. 3. That laws are way behind in protecting our kids. Instead they protect the tech giants. Let’s keep our fingers crossed that the Danish government will act on their statements to make sure that tech giant take on the responsibility of making SoMe social and safe. The article is long, but extremely well-written. Thanks for sharing Lykke Møller Kristensen

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How do you get #drama made in the current #TV climate? Ask Ulf Synnerholm at #Sweden’s B-Reel Films… 🇸🇪 🚁 #HelicopterHeist for Netflix 🏴‍☠️ #ThePirateBay for SVT ⛪️ #TheCongregation S2 for TV4 All either launching or set to launch within months of each other 🗓️ And while much of the noise around #scriptedTV in the #UK and #US might seem to have been unrelentingly negative over the past 18 months, some #producers are spotting opportunity in this new-look world of cost-efficient production - and grabbing it.. 📣‘In Sweden, we face the same #challenges as producers everywhere. Smaller #budgets, rising costs, and fewer #commissions mean creativity is not just found on screen, but is required in assembling #coproduction teams.’ With thanks to Ulf Synnerholm, B-Reel Films 🍿 Broadcast (MBI) Broadcast International #streaming #tv #content #television #tvproduction

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Do you think that streaming services with ad-supported tiers have resulted in higher levels of piracy? 🏴‍☠️ This question has come as a result of some statistics I noticed recently, as piracy in the Nordic media market remains a significant issue. The illegal consumption of films, series, and live sports is increasing; as of the first quarter of 2024, 25% of 15-74-year-olds in the Nordics (or about 5 million people) have been engaging in piracy—400,000 more than the previous year! Additionally, 1.3 million households subscribe to illegal IPTV services, a 16% increase from last year. Natalia Borelius from Mediavision attributes this rise to financial pressures on households and higher prices for legal alternatives... What do you think? #neuco #piracy

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𝗪𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗙𝗶𝗻𝗻𝗶𝘀𝗵 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗮𝘀𝗶𝗻𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 The third point? Almost tragic. Since this casino had the potential to be now generating €2-3 million in monthly gaming revenue, but instead, it’s fading from the memory of the Finnish audience. Here are three opportunities that could have been seized: 1️⃣ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝘁𝗲𝗿𝗺𝘀 Some of the newer Finnish market challenger operators are missing the chance to build trust by being fully transparent with their promotions. Key details, like wagering requirements, are often hidden or buried. What some might consider eye-catching bonuses would be far more meaningful if players had immediate clarity on the true value or cost. The % or the € don't hold meaning without the X. To be blunt, I recommend to most online casinos ditching wagering altogether. In the past few months, I haven't interviewed a single Finnish player who likes to wager. Market disruptors such as Kanuuna.com are thriving, and they have no wagering offering. 2️⃣ 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗶𝗻𝗻𝗶𝘀𝗵 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 In recent times, A-tier operators have opted to remove the Finnish language from their platforms. However, this decision alienated a significant portion of Finns. 3️⃣ 𝗛𝗼𝗻𝗼𝗿𝗶𝗻𝗴 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗵𝗲𝗿𝗶𝘁𝗮𝗴𝗲 Perhaps the greatest missed opportunity was the chance to forge a unique connection between Finnish culture and casino gaming. The rebranding of KalevalaKasino.com—a site that once brilliantly tied into Finnish heritage—to justwow.com erased a valuable cultural link, leaving players feeling distanced from the brand. Seeing that made me say, “Just wow… but not in a good way.” 😬

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Mirror mirror on the wall, who's the coolest of them all? ⚡ Datastory teamed up with Medieakademin and created a social media influencer database - where you can track who's had the most followers (AKA influence AKA power?) over the past few years. Currently focused on Sweden, but stay tuned for more! 🇸🇪 🌍 Curious about the power shifts in your market? Reach out to the Datastory team via DM, and let them provide insights that will blow your mind. 🧨 #InfluencerMarketing #DataDriven #MarketTrends #Sweden #InfluenceTracker #Datastory #Medieakademin"

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Come hear the founders of two top crypto AI projects speak about what they're building in crypto AI! FLock.io Privasea AB https://lnkd.in/dNbBc6B7

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Proud to be Icelandic: Celebrating Equality and Human Rights 🇮🇸 Iceland makes history with the election of Halla Tomasdottir as our president, the second female to hold this role. This milestone follows the groundbreaking election of Vigdís Finnbogadóttir in 1980, the world’s first elected female president, showcasing Iceland's commitment to gender equality. In our recent election, equality prevailed with 12 candidates equally split between women and men. Notably, the top three candidates, all women, received over 75% of the votes, underlining Iceland’s progressive stance on gender equality. This achievement is truly remarkable and sets an example for the world. Among the top three candidates were Halla Tómasdóttir, Katrín Jakobsdóttir, our Prime Minister for the last seven years, and Halla Hrund Logadóttir, a strong advocate for equality and environmental conservation. Noteworthy male candidates included Jón Gnarr, a former mayor known for his vibrant performances and when he was a mayor he dressed up as a drag on Gay Pride, and Baldur Thorallsson, an international political scientist, proudly representing a gay married couple with his husband Felix Bergsson. This election underscores Iceland’s dedication to equality, women’s rights, and gay rights. Iceland continues to lead in political inclusivity, exemplified by Jóhanna Sigurðardóttir, the world's first openly gay head of government. As a small but powerful nation, we advocate for equality and human rights on the global stage. Let's keep using our voice to promote equality and human rights worldwide! 🌈🙌 #Equality #HumanRights #IcelandicPride

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The reMarkable Pro is here, and how! It now sports a color e-paper display, a first for the reMarkable series. However, what is truly remarkable is the approach that the Swedish start-up has taken for the new reMarkable Pro device. While almost all other manufacturers opted for the more tried-and-tested Kaleido 3 colour e-paper panel, reMarkable adopted the Gallery 3 display, which has never run successfully in the e-reader, e-note segment. So, while the reMarkable Pro has all the finesse that the company is known for, will the new e-note be as remarkable as the company claims? Let’s find that out in this review.

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