Andreas Dahlqvist

"It’s a masterclass in building with your community, not just for them to create authentic and engaged fandom. The strategy acknowledges that broadcasting a big top-down message doesn’t cut it, and the role of the brand is to feed the community. " Head of Strategy, Essi Nurminen spoke to Creativebrief, spotlighting the cultural phenomenon, 'brat' campaign as the epitome of community building on social. Click the link below to read the full article 🍏

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🌟 Exciting Partnership Announcement! 🌟 Little Greta, a multi-award-winning design agency, and Ai Agency Uhma Oy, Finland's AI marketing leader, have joined forces in a strategic partnership to revolutionize marketing across the Nordics and Europe. This collaboration blends Little Greta's internationally acclaimed human-centric design expertise with Uhma's AI-driven marketing strategies. Together, we aim to deliver visually stunning, emotionally engaging, and data-driven marketing campaigns tailored to resonate deeply with audiences. "Brands today need captivating design and precise marketing to stand out," says Jan Blazek, CEO of Little Greta. Our partnership with Uhma combines creative brilliance with analytical prowess, setting a new standard in marketing effectiveness." Nico Engström, Founder of Uhma Oy, adds: "We've long admired Little Greta's design artistry. Our AI can amplify their visual impact, ensuring the right people see their work at the right time." This partnership is timely as companies seek more effective post-pandemic marketing solutions. It offers a unique blend of human creativity and machine learning, tailored to each brand's specific goals and audience. Stay tuned for more exciting developments! 🚀 #MarketingInnovation #AI #Design #Partnership #LittleGreta #Uhma #HAPPY 🤖

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🚀 JOIN OUR UPCOMING WEBINAR ON GEN Z! 🚀 Learn about & get an insights report on: ✅ Key developments in the Gen Z consumer mood, attitudes and values ✅ Main shifts in Gen Z media behaviour ✅ Why the sustainability agenda does not work on Gen Z ✅ Brand boycotts and what to do if you get boycotted ✅ Gen Z alcohol consumption and preferred brands And many more insights to help you win the hearts of the Gen Z consumers! 💚 Sign up here ➡ https://lnkd.in/dXgkBM4t #freewebinar #livewebinar #genz #genzmarketing #insightsreport #getcloser

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It was great to see some of our thoughts in Tom May's new article for Creative Boom: https://lnkd.in/ddVeyhSY. As Tom explains, the creative industry is being forced to rapidly respond to changes brought about by the development of AI. The article contains some stellar advice on how to prepare and thrive over the coming years. Whilst it'll be important to embrace these new technologies, Iain Worgan emphasises the greater importance of nurturing our network. "Nothing beats a network, in my opinion, whether it's physical or digital. That level of connection remains as relevant today as it was 20-30 years ago. People buy from people, and with the rapid development of AI, the importance of human connections will become even more significant." As a company, we thrive when collaborating with our network. Our best work is done when we have the opportunity to bring together a team of talented creatives, as seen in our latest project for T.M.Lewin. As Tom says in his article: 'adapt and evolve' in response to AI but let's never forget the value of a strong and trusted network.

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