Mynewsdesk

We’re excited to shine a PR spotlight on the team at Etraveli Group for their work in PR and communications 🌟 Etraveli Group is the leading tech travel company that operates online travel agency brands like Flightnetwork, Gotogate & Mytrip! Since switching to Mynewsdesk in late 2023 they've taken their PR game soaring to new heights ✈️ Leveraging tools like Audience Builder, and following up with statistics in the Brand Report they’ve expanded their reach to international media outlets and boosted visibility in key European markets. The result? A smarter, data-driven approach to PR that is making tangible impact to their company and way of working 💼✨ This is what the talented Sayna Oveisikian, PR-Specialist at Etraveli Group had to say: "Last year, we decided to more actively move forward and invest more in our communication. We chose to switch to Mynewsdesk from another platform and are very pleased with the results – particularly the statistics we get through the Brand Report. The report feels credible and clearly shows what is working well. It’s perfect for demonstrating value to others in the company and for improving our communication efforts. We will use these insights to plan our PR work for 2025." 👏 Bravo, Etraveli Group! Thank you for allowing us to share your story. We’re thrilled to be part of your journey and can’t wait to see what 2025 has in store for you. Sky’s the limit! #EtraveliGroup #Mynewsdesk #Communication

Are you in Göteborg next week? Join us for a lunch seminar with Marknadsföreningen Sverige where we will talk about how to maximize your communication with smart PR! What to expect?   💡 Insights from industry experts 🤝 Networking with industry peers 🥗 Enjoy free entrance & lunch! (Code below) In today's tough landscape, it is becoming increasingly difficult to manage expectations of "achieving more" with a smaller budget… so how should you prioritise to get the greatest impact in your communication? That is the question! Don’t miss out on this opportunity to listen to the best thoughts, and advice from experienced communicators, Mårten Westlund, Linda Olsson and our very own Malena Bjälkdahl. For free attendance use the code 👉 MND11 🔗 Register with link in the comments 🔗

Ready to see your stories in the media but unsure how to get them there? You’re not alone, and we’re here to support you! Join us for a free webinar where Adam K., Head of PR at Mynewsdesk, will reveal why mastering the media pitch is essential, and share proven strategies for crafting pitches that resonate with journalists. You’ll learn the what, why, and how of media pitching, so you can start gaining more media traction for your brand 🚀 He will be joined by Keke Fredrik Rahnasto, our Product Innovation Manager, who will show you how to find journalists online with the help of Ai and introduce you to Mynewsdesk’s innovative media pitching tool! 🔥 Key insights you will leave with: 🔸 Why a strong media pitch is key to effective PR. 🔸 Key elements of a winning pitch and how to structure it. 🔸 Get the first look of our new media pitching tool & how it streamlines your outreach. Don't miss out – reserve your spot today and unlock new possibilities for media outreach 👇 🔗 Link in the comments 🔗

🚀 At the Berghs School of Communication AI Unconference 2024, our Product Innovation Manager Keke Fredrik Rahnasto shared some key insights into how we at Mynewsdesk build AI solutions with both ethics and customer trust at the forefront. In our efforts to automate processes, we didn’t want to replace the communicator – rather, we aimed to provide them with effective and smart support. By developing AI specialized in PR that streamlines their work, while maintaining transparency and integrity, we’ve created a solution that users can feel confident with (at least that's what we've been told) 💪 Here are three tips from Keke for anyone looking to implement AI ethically: ✅ Involve customers early: Understand their needs to create AI solutions that truly add value. ✅ Focus on transparency: Be clear about how AI works and how decisions are made. ✅ Follow ethical guidelines: Ensure that AI development protects users' data and privacy. What do you think is most important when it comes to ethical AI? Feel free to share your thoughts in the comments! 👇 #AI #EthicalAI #Innovation #Mynewsdesk #BerghsUnconference

Tricks and Treats: Welcoming the Next Gen of PR Pros 🚀 ⭐ The future of PR and communications in Sweden is very bright... and they happened to visited our office to inspire us last night! As part of our ongoing partnership with Berghs School of Communication, we got to spend two hours with students from their PR program, sharing what it’s really like to work as a Head of PR and Head of Communications in the industry. We covered questions like: 🔸 How does PR fit into a broader communication strategy? 🔸 Who does what in a communications team? 🔸 How AI can help a great writer be brilliant? (not a poor one become great). 🔸 And why eating chips from individual bags is more fun than from a bowl 🤣 (but not so great for the environment) Thanks for sharing your clever thoughts and ideas with us—we’re already discussing how to implement some of them. Thanks for your support Axel Barvaeus, definitely looking forward to our next session! And thank you to the MND team for representing 💪 Sofia Thorngren Adam K. Louise Barnekow Rebecka Frank

💡 Brand Performance: How to Measure What Matters 💡 Brands have been around for for centuries, but measuring the true value of brand reputation and earned impressions has always been tricky! 📊 What’s the ROI of trust? How do you measure the impact of word-of-mouth? 🤔 With today’s tools, you can now track and measure key metrics like: 🌟 Brand Awareness 🌟 Brand Reputation 🌟 Share of Voice These data-based reports speak the same ROI language as your management—and make it clear how communication drives long-term value. If you’re ready to showcase your brand’s impact, here's how to measure your brand’s performance (because when you talk numbers, people listen—at least your management should!) 👉Link to blog post: https://lnkd.in/dDsjN57q #PR #Branding #Marketing #BrandPerformance #AI

Free Webinar: Thriving on a Tighter Communications Budget (link in the comments) Are you facing a tighter marketing and communications budget—while still being expected to deliver the same results? You’re not alone. And we’re here to help! 🤗 Join us for a 30-minute webinar where Digital Marketing Manager Alex Arquati and Senior Content Manager Anna Celander will share practical tips for prioritizing high-impact activities. What You’ll Learn: ✔️Identifying which activities have the greatest impact and should be scaled. ✔️How to rank and prioritize your communication activities effectively. ✔️Smart and simple wins to maximize the value of your existing assets. 📆November 6th, 9:30 - 10:00 AM (CET) 📍Online Don’t miss this opportunity to pick up useful strategies for how to achieve more with less! 🎉 #Webinar #Marketing #Communications #PR #Mynewsdesk

Is your #Halloween campaign ready? 🎃 Seasonal-themed campaigns are a proven #PR tactic. When done right, they engage your audience and leave a lasting impression, keeping the conversation going for years. 📣 Take inspiration from these five standout Halloween campaigns by Netflix, Kraft Heinz, Airbnb, Chipotle Mexican Grill, and Burger King—each finding creative ways to connect with their audiences and tell memorable stories. 👻 #Marketing #Campaigns #Netflixandchills #Scaryclownnight #Boorito

Last week, our CEO Louise attended the ARRtist #SaaS event in Berlin, where she led a masterclass on how to use #PR to scale your business sustainably. 🌿 So, what's on the horizon for #B2B software, #AI, and #marketing? 💡 Here are Louise’s top takeaways from ARRtist: "➡️ The future of B2B software goes beyond code! Proprietary data, automation, domain expertise, network effects, and interacting with the physical world are the key drivers for tomorrow’s solutions. ➡️ A fascinating report by PSG showed that buyers expect AI integration from their current vendors rather than switching to an AI-first solution. The message is clear: AI needs to be part of the journey forward, but trust in existing relationships is strong. ➡️ Expanding into new markets? Antony Edwards emphasized the importance of adapting your go-to-market messaging to each unique culture. AI might be disrupting industries, but relationships with customers remain as critical as ever – keep the human in the loop! ➡️ There’s more to your ICP than just industry and size. Ingrid Bonde Akerlind’s talk was a standout, focusing on how refining and clarifying your Ideal Customer Profile is key to driving profitable growth. 🙏 Huge shoutout to Julius Göllner, Jannis Bandorski, and Matthias Ernst for orchestrating such an incredible event! And thanks for the trust in allowing Mynewsdesk to host a Masterclass on scaling your business with PR. 🌟 Special mention to the amazing Julia Goelles for organizing a fantastic evening for Women in SaaS!" #ARRtistBerlin #Mynewsdesk #WomenInSaaS

10 AI tools every communication professional needs ✍ ✨ As a #PR, #marketing, or #communications professional, #AI can support many of your daily tasks. First, which area do you think AI would help you with the most? 📊 Data Collection and Analysis Organize and analyze large datasets to better understand your audience, identify trends, and create more targeted campaigns. ✉️ Personalized Communication Tailor your content for specific audience segments. Learn which messages perform best and the ideal times to publish for maximum engagement. 💬 Social Media and Web Analytics Monitor brand sentiment and feedback across channels so you can respond thoughtfully and stay ahead of potential PR challenges. ⚙️ Automation of Routine Tasks Automatically distribute press releases at the right time to selected journalists who cover your industry and topic, manage social media updates, etc. 💡 Improved Customer Service Use AI-powered tools like chatbots for fast, consistent responses to customer inquiries. ✨ ...Or something else? At Mynewsdesk, we often receive questions about AI, so we’ve created a free PDF titled "10 AI Tools Every Communicator Needs." 🤗 It lists AI tools that can assist in each of these areas. And it’s free to download! 🎁 Link in the comments below 👇