Circulose

UK, London — Helena Helmersson, Chair of Circulose, will be speaking with Kirsty McGregor, Executive European Editor of Vogue Business, at the Vogue Business Fashion Futures event! ● Wednesday 4th December, Somerset House, London, 5 — 5.25pm Together, they’ll dive into the challenges and opportunities of developing next-gen materials, share key insights from Helena’s journey, and explore the future vision for Circulose. Tickets and agenda here https://lnkd.in/gVJqbFtg

Istanbul, Turkey — we're coming to Sustainability Talks 2024! Visit us at Booth 13 and connect directly with Kadir Cesur and Caroline Löwenhav who will be attending. We're really looking forward and can’t wait to meet everyone! Register here https://lnkd.in/dT3_wwXB #SustainabilityTalks2024

Filippa K made with CIRCULOSE® Filippa K continues to set the standard for timeless wardrobe staples made with CIRCULOSE®, a 100% recycled material made from textile waste. "This project continues a collaboration that started in 2022, and we look forward to developing more long-lasting CIRCULOSE® garments in our collections." Thank you HALLOTEX S.L. for creating a beautiful waffle fabric. Get yours on https://lnkd.in/dHaQ-crr

A new chapter! "We can now focus on building the market and ensuring we come to the brands with a more attractive overall offering." says Jonatan Janmark Helena Helmersson highlights "Working together with the design teams, it’s actually a lot about implementing and integrating it into their fabric libraries, so that they start to use it for different designs and products." Thank you to our suppliers, the brands, our team and every individual for pushing for change. Thank you Rhonda Richford for this piece. Full article here https://lnkd.in/diWMhCBS

A bold new era. In Vogue Business, our Chair, Helena Helmersson, and CEO, Jonatan Janmark, share their insights on the next steps for Circulose. With a renewed focus and proven technology, we’re prepared to transform the fashion and textile industry. Jonatan Janmark highlights “The technology is proven, the product is out on the market, and brands have already validated it. Now we can focus on building the market and ensuring production meets demand.” "We want to look forward, but it’s important to learn from the past. It feels really important that we proceed with caution, but still secure the demand and move with speed as we ramp up production again." adds Helena Helmersson From collaborating closely with brands to creating a more integrated value chain, we’re setting the stage for the next phase. Read full article by Bella Webb here https://lnkd.in/duQDYY_3

Dagens Industri caught up with our new Chair, Helena Helmersson, and CEO, Jonatan Janmark, to discuss what makes Circulose unique and where we’re headed. "It feels so incredibly exciting. Partly because the factory already exists and that we can produce on a large scale - and that the product is also so good," says Helena Helmersson. Jonatan Janmark adds "We will go to the brands directly when we have the way of collaboration ready, with several steps in the value chain. It will be an overall solution for the brands, not just a pulp product" Read the full article by Henrik Ek here https://lnkd.in/dMcDDzz3

Circulose (formerly Renewcell) started with a simple yet ambitious idea: to create a textile-to-textile recycling system that could challenge the industry’s deeply ingrained linear practices.   Over the past decade, we have worked hard and pioneered a new model —transforming textile waste into new, high-quality material and proving that circularity can be achieved at a commercial scale.    This journey has come with its challenges. Being a first mover in innovation requires resilience, constant evolvement and a relentless focus. But we’ve never wavered in our belief that our technology works — and that the need for sustainable, circular solutions has never been more urgent.   Today, we’re proud to announce a new era for Circulose.   We’re welcoming two industry leaders to our team: Helena Helmersson as Chairman of the Board and Jonatan Janmark as Chief Executive Officer, effective December 1, 2024. Helena brings a wealth of experience as a leader in sustainability from her tenure as CEO of H&M Group and Jonatan brings strategic expertise in sustainable transitions from his work at McKinsey & Company. Together, they will help us scale our impact and take circular textiles to the next level.   We extend our deepest gratitude to our owners, partners and especially our dedicated team, whose hard work has made it all possible. Thanks to you, we’re ready to lead the next chapter.   Welcome to a new era of Circulose. Press release: https://lnkd.in/dZdcj-Wi

At PYRATEX® we like to blend innovation with craftsmanship in order to reimagine knitwear for the future. Specialising in unique yarn blends, we explore new natural, bio-based, regenerative, and recycled fibers to help brands create low-impact & high-quality fully-fashioned garments. All our yarns are waxed to facilitate the knitting process and avoid breakage. In their latest ICONIC collection, Bobo Choses celebrates 15 years of creativity by reviving beloved designs that reflect their unique style and commitment to responsible innovation. As their material partner, we collaborated to create a soft knitwear garment made from a blend of certified organic cotton and Circulose fiber—a manmade cellulosic fiber created from chemically recycled post-industrial and post-consumer waste. This material reduces reliance on virgin fibers, supporting a more circular textile industry. Our partnership with Bobo Choses demonstrates the possibilities in knitwear by combining next-gen materials with traditional techniques and everyday elegance.

If you're at Textile Exchange, join our CEO, Lundmark Magnus at Circulose, alongside a fantastic lineup of industry leaders as they dive into how textile innovation can drive sustainable change. This session will tackle key strategies to make sustainability both impactful and economically viable. Panelists: Katrin Ley – Managing Director, Fashion for Good Claire Mattelet – Sustainability Program Director, Indorama Polyester Industries PCL Kathleen Rademan – VP of Commercial Strategy, Circ Carolina Sister Cohn – Naia™ Global Marketing Leader, Eastman Camilla Skjønning Jørgensen – Development Director, Syre When: Thursday, October 31 Time: 15:15 - 16:30 Location: Ballroom A–C

We're here Textile Exchange 2024! If you haven't come by yet, take a moment to say hello and ask us all things Circulose at Booth 59. Judy Chen, Dr Anna Sammarco, Michelle Bondulich, Amber Härkönen, Caroline Löwenhav, Lundmark Magnus