Brightvision

A podcast episode about "Leveraging Go-to-Market Partnerships" 🙂 In my latest podcast episode, we’re exploring a cornerstone of growth and innovation in the tech industry: Go-to-Market Partnerships. The person I'm discussing this with is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships for HubSpot and now leading partner initiatives at Ramp. In this episode, Barrett shares his experience and expertise on: - The foundational steps to creating effective partnerships - The secrets behind HubSpot’s thriving partner ecosystem - Common pitfalls in GTM partnership strategies and how to avoid them - The evolving role of partnerships in an increasingly automated, tech-driven world Whether you’re looking to deepen your understanding of GTM partnerships or seeking actionable advice to enhance your strategy, this conversation is one you won’t want to miss. Link to episode: https://lnkd.in/df_An33z Connect with Barrett on LinkedIn: https://lnkd.in/dYa7mB3y

What does it take to achieve operational marketing excellence? In this week's podcast, Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins me in exploring this question in our series of #leadershiptalks. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinction between leading and running a marketing organization. In this episode, we explore: - What operational marketing excellence looks like in practice - How CMOs can balance short-term wins with long-term strategic goals - Critical skills needed for today’s marketing leaders to thrive - Strategies to communicate marketing’s value to the C-suite Join us as we unpack Peter’s perspectives on transforming marketing organizations to meet the challenges of today’s dynamic business landscape. LINK TO PODCAST: https://lnkd.in/dQfNB2QA Connect with Peter on LinkedIn: https://lnkd.in/dZDi3x4y

“Most salespeople’s walk does not match their talk.” How does one change this common perception about the sales world?   The answer is simple: Trust   Larry Levine is our podcast guest this week. He is the author of "Selling from the Heart" and "Selling in a Post-Trust World", and a recognized advocate for authentic, relationship-driven sales strategies. With decades of experience in sales coaching and consulting, Larry brings a wealth of insights on how to differentiate yourself in a crowded market by leading with trust, authenticity, and disciplined habits. Listen to our conversation to learn about: - Why trust is the foundation of every successful sales interaction and how it translates into real revenue - The dangers of relying too heavily on AI and how to maintain authenticity in an automated world - The formula for trust-building and how to apply it in prospecting, client engagement, and beyond - Ready to rethink your approach to sales and discover how trust can make a meaningful difference to your performance? Don't miss this episode. You'll find it here: https://lnkd.in/durJESgP   Connect with Larry on LinkedIn: https://lnkd.in/d8FmCx9M Learn more about Selling in a Post-Trust World: https://lnkd.in/dgw7y33k

Everybody is talking about AI in sales, but are you incorporating AI efficiently into your sales processes yet?   In the lates episode of Tech Marketing Trends, I speak with industry expert Daniel Borodyansky on optimally using AI for maximum results in your sales processes. With experience across renowned companies like Microsoft and RSM and the author of a popular course on AI selling, Daniel guides us on how B2B sales professionals can thrive with new technologies.   This is what you'll learn if you join the conversation:   - How AI can revolutionize daily sales tasks, from prospecting to closing - Ways AI boosts strategic decision-making and personalized customer engagement - Emerging trends in AI integration within sales tools and platforms You'll find the episode here: https://lnkd.in/d3-ryhTD Enjoy! 😀