Kamel Darazi

Consumer Behavior 1- Cultural Influences: Consumer behavior is significantly shaped by cultural factors, including traditions, customs, values, and norms that dictate the buying preferences and behaviors within a particular community or society. 2- Social Influences: Social factors such as family, friends, social networks, and groups impact consumer decisions. Recommendations and opinions from trusted sources can heavily influence purchasing behavior. 3- Personal Preferences: Individual characteristics like age, gender, lifestyle, occupation, and economic status play a critical role in determining consumer choices. Personal tastes and preferences guide what products or services a consumer finds appealing. 4- Psychological Factors: Elements like perception, motivation, learning, beliefs, and attitudes affect how consumers interpret information and make decisions. Emotional responses and psychological needs can drive purchasing behavior. 5- Marketing Strategies: Advertising, branding, promotions, and pricing strategies can significantly influence consumer behavior. Effective marketing can create desire, highlight value, and persuade consumers to choose one brand over another. 6- Economic Conditions: The overall economic environment, including factors like inflation, unemployment rates, and economic growth, affects consumer confidence and purchasing power, influencing their spending habits. 7- Technological Advances: Technology impacts consumer behavior by providing new ways to access information, shop, and interact with brands. Innovations in e-commerce, mobile shopping, and social media have transformed how consumers discover and buy products. 8- Situational Factors: The context in which a purchase is made, including the time of day, location, and social setting, can influence consumer behavior. For instance, consumers may buy differently when shopping for a special occasion versus everyday needs. 9- Post-Purchase Behavior: Consumers’ experiences after purchasing a product, including satisfaction, loyalty, and feedback, influence future buying behavior. Positive post-purchase experiences can lead to repeat purchases and word-of-mouth referrals. 10- Environmental and Ethical Concerns: Increasing awareness of environmental issues and ethical practices affects consumer behavior. Consumers are becoming more conscious of sustainability, ethical sourcing, and corporate social responsibility, influencing their purchase decisions towards more eco-friendly and ethical products.

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Rethinking Brand Personality Post-Middle East Crisis In the aftermath of the Middle East crisis, the theory of brand personality seems to be undergoing a critical reevaluation, highlighting the need for brands to adapt their identities in response to changing global dynamics and consumer expectations. It seems as if the notion of where a brand originates has lost its former prominence. While country of origin was once a defining factor, today's consumers prioritize ethical practices and social impact. Brands are now judged not by their roots, but by their contributions to humanity. This shift challenges traditional branding strategies and begs the question: Will marketing textbooks revise their theories to reflect this new era where ethics and social responsibility shape brand personality?

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What trends are you seeing in KSA e-commerce that are shaping the future? As the e-commerce landscape in KSA continues to expand, with growth rates that outpace the regional average, it’s crucial to stay ahead of the curve with cutting-edge strategies. Here are a few key practices that can help brands thrive in this dynamic market: 🚀 1. Localized User Experience Cultural relevance is key. For KSA, this means offering an experience that feels local, from language preferences (Arabic content is a must) to design elements that respect cultural norms. Think modest fashion for women, tailored product recommendations, and localized payment methods (like Mada cards) to reduce cart abandonment. 📲 2. Mobile-First Strategy Mobile commerce is growing at a rapid pace in the region, and KSA consumers are leading the charge. Ensure your site is fully optimized for mobile—lightning-fast load times, seamless navigation, and easy checkout processes are non-negotiable. 🔗 3. Social Commerce With social media usage at an all-time high in KSA, integrating social commerce directly into platforms like Instagram and Snapchat is a game-changer. Enabling in-app shopping experiences and using Advantage Shopping Campaigns can drastically increase conversions by reducing friction between discovery and purchase. 🛒 4. Hyper-Targeted Campaigns KSA’s consumer base is incredibly diverse. Leverage data-driven insights to segment your audience more effectively—whether it’s by location, interest, or behavior. Tailored, relevant ads with a localized message perform significantly better, especially when supported by dynamic creative optimization. 📈 5. Streamlined Payment & Delivery Options Offering a variety of payment methods, including cash on delivery (still popular in the region), can make or break conversions. Pair this with fast, reliable shipping options, and brands can build trust with their customers by ensuring smooth end-to-end experiences. ⚡ 6. Embrace Influencer and UGC Marketing KSA consumers are increasingly driven by trust and authenticity, which means influencer marketing and user-generated content (UGC) are powerful tools. Partnering with local influencers who resonate with your target audience can give your brand the social proof it needs to convert hesitant shoppers. As KSA continues to position itself as a leader in e-commerce within the region, embracing these best practices will help brands grow and stay competitive. 🌟 #Ecommerce #KSA #MiddleEast #DigitalMarketing #MobileFirst #SocialCommerce #PaidSocial #InfluencerMarketing #DigitalTransformation #PerformanceMarketing

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Are you playing attention? What a fun conversation at the Campaign Breakfast Briefing 🕹️👾🎮 where we discussed how gaming has evolved in our dynamic digital landscape. We explored how different brands can tap into the thriving gaming industry. The discussion was insightful, and the enthusiasm from the audience was infectious. ✨ #pizzahut #gaming #esports #dubai #pizzahutgaming Campaign Middle East Pizza Hut- Middle East & Pakistan PLG - Power League Gaming Beverley D'Cruz Fausto Pelanti Jeraz P. Alistair D'Cruz

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"Had an insightful 3-hour session last night with my mentor, Mr. Hassan Dar, a branding expert with over a decade of experience. We delved deep into strategies for scaling our upcoming projects and transforming them into strong brands for the future, particularly in e-commerce. Grateful for the valuable guidance and looking forward to implementing these ideas!" #meeting #branding #ecommerce

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Stay tuned for my session on seamless Dubai: “The Power of Tech: Almowafir’s Impact on GCC E-commerce Savings”. Day 2 at 15:15 on the E-commerce University stage #SeamlessDxb #startups #ecommerce #digitalmarketing

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Trusted brands should use trusted media ..

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𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐢𝐦𝐩𝐚𝐜𝐭! 🙌 As we gear up for 2025, our cross-functional team came together to align on strategy and turn plans into action.. Excited to drive brand growth by shaping a portfolio strategy that delivers results and shapes a roadmap for success 🚀 #Marketing #Branding #2025Goals

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As Saudi Arabia’s Vision 2030 propels the nation toward rapid digitalization, business development for social media agencies is more critical than ever. The social and digital media sectors are booming, presenting countless opportunities for growth and innovation. 💡 Here are some key factors driving success in the Kingdom: Localized Strategies: Understanding the unique cultural landscape is vital. Building tailored campaigns that resonate with Saudi audiences fosters stronger connections and drives engagement. Partnerships & Collaborations: Long-term growth comes from strategic partnerships. Collaborating with Saudi businesses, influencers, and government initiatives is essential for building credibility and scaling effectively. Technology-Driven Insights: The use of AI, data analytics, and automation helps to stay ahead of trends and optimize campaigns for maximum impact. Creative Storytelling: Authentic, impactful content that reflects Saudi values and aspirations is crucial. As digital storytelling evolves, so must the way we connect with audiences in the region. The social media landscape is shifting fast, and agencies that can adapt and lead with creativity, innovation, and cultural understanding will be at the forefront of this transformation. 💬 I’d love to hear your thoughts! How are you seeing business development evolve in Saudi Arabia’s digital space? Let’s discuss ideas and share insights on how to keep pushing the boundaries and creating meaningful connections. #BusinessDevelopment #SocialMediaMarketing #Vision2030 #SaudiArabia #DigitalTransformation #Growth #Innovation

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Target Audience .. Brand positioning !! Two marketing expressions we use on daily basis ; however, sometimes we miss our target audience because of our delusions.. Let’s get into it .. let’s watch this 40 seconds video !! #marketing #target_audience #positioning

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"1" of Your advertising Will be "1" in helping the hearts of many people. #Specialcampaign No need for special powers .. to save lives You are also a part in helping the hearts of many people Just join us in advertising with us that can connect to the AED (defibrillator). In addition to saving other people's lives, you will also receive many privileges as follows: 1. Advertise to increase sales 2. Expand your customer base 3. Participate in saving lives of people whose hearts have stopped beating, a silent danger that kills 54,000 Thai people per year 4. Create a good image for the organization of the customer who advertises. It is like Paying forward to social Your heart .. Let us take care of it Join the advertising with this special campaign at Contact us: [email protected] #YOURCOUNTRY #YOURPEOPLE #YOURCHOICE #YOURLIFE #NAT #NattarahtMauric Legrand https://lnkd.in/gpngeaP9 Sudden Cardiac Arrest – concerns us all No one knows - who is next Be grateful for every day you have www.shockdee.com Spark for your heart #AED #Defibrillator #lifesaver #heart #heartbeat #health #beauty #Law #Shoppingmall #Publicarea #Golf #Sportclub #searchAED #findAED #reportAED #suddencardiacarrest #heartstroke #heartproblem #heartillness #heartdisease #Bangkok #nextAED #siamstaradwise #standaedadvertising #Fitness #HealthyFood #HealthVisa #websiteadvertising #exercise #healthylife #onlineadvertising #promotionadvertising #Advertisingaccelerator #parapost #paralympic #olympic #disabledsports www.shockdee.com is a project by www.siam-star-adwise.com

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📱💻 Join us as we dive deep into strategies for success in the digital age. Don't miss out on this opportunity to level up your marketing game! 🔥 #DigitalMarketing #Innovation #StayAhead.

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🚀 Marketing in the GCC is evolving fast—are you keeping up? As the CEO of Luxe Marketing, I’m seeing a few powerful trends shaping our region: 🌐 Personalized Experiences Brands that speak the language—literally and culturally—win big here. 📲 Social Media Power Instagram, TikTok, LinkedIn... GCC consumers want authentic, engaging content. User-generated content (UGC) and influencer collabs are 🔑. 📈 Data-Driven Decisions Creativity meets insights. Data shows us what truly resonates. 🌍 E-commerce Boom Online experiences are the future, with e-commerce growing rapidly in the GCC. At Luxe Marketing, we’re helping brands be what’s next. #GCCMarketing #LuxeMarketing #DigitalTrends #Ecommerce #SocialMedia #UAE #Saudi #Qatar #Oman #Kuwait

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It’s not everyday that one of your #Sellers gets featured on National TV (UAE Barq Group) for their succcess on Amazon 🏆🥇 Amzolute أمزولوت has had the pleasure of launching and building Emirates bks’ Seller Account on Amazon.ae - one step at a time from #Cataloguing, to #BrandRegistry enrollment, to launching all forms of #SponsoredAds, to creating a fully Branded #StoreFront that got featured in the local news (peep 1:16 in the video 👀) Supporting a local traditional #Emirati enterprise like #EmiratesBeekeepers (نحالي الأمارات) - one with such a deep rich history in the local community - as it takes the leap into #eCommerce & #digitaltrade makes this success story even more special for us. 🇦🇪🇦🇪 None of this could’ve been possible without the support of the Amazon AE team, especially Imad Sabeh, Mireia Garcia Casas, & Daniel Mena Garcia - and of course, last but furthest from least, the terrific work from our respective #Design, #AccountManagement, and #Ads Teams at Amzolute أمزولوت https://lnkd.in/e2eiMKzK

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Creativity matters..but people matter more

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DOOH advertising such these .. A creative implementation can indeed be very attractive and impactful. These techniques make DOOH campaigns more engaging, memorable, and effective at capturing attention. #dooh #kuwait #kuwaitmedia

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