Donnacha K.

🚀 The advertising sector in the Middle East and North Africa (MENA) region is undergoing a significant transformation. The rise of digitalization has brought about notable changes in programmatic advertising, particularly through the heightened reliance on data and technology, as well as the growing significance of mobile programmatic ads in fueling market expansion. It is anticipated that advertising spending will exceed 12 billion U.S. dollars by 2024, showing a substantial increase from the approximately 9.2 billion in 2021. This indicates substantial growth potential in the MENA region’s advertising domain. The Middle East and Africa’s #programmatic #advertising market is expected to grow at a CAGR of 7.89% from 2022 to 2027, driven by the adoption of programmatic guaranteed and contextual #targeting practices. An interesting piece to read on #programmatic #advertising and its future in #MENA region. https://lnkd.in/eYUXHAGT. #digitaladvertising #wifiadvertising

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🌟 11 Awards. One Unforgettable Night. 🌟 Last night at the MENA Search Awards, Assembly Global shined brighter than ever, walking away with 11 awards! 🏆 Here’s what we brought home: 🏆 Best Large Integrated Agency 🏆 Best Use of Search – Retail eCommerce (SEO): Centrepoint 🏆 Best Use of Search – B2B (SEO): SeaRates 🏆 Best Arabic SEO Campaign: Nice One KSA 🏆 Best SEO Campaign: Nice One KSA 🏆 Best Use of Data (SEO): Nice One KSA 🏆 Best Use of Search – Real Estate & Property: Sobha Realty 🏆 Best Use of Search – Retail eCommerce (PPC): Lululemon 🏆 Best Use of AI in PPC: Lululemon 🏆 Best Use of Content Marketing (other languages): Mashreq Bank 🏆 Best Performance Campaign: Lacoste When I joined Assembly Global, I had questions—what would it be like? Would it align with my aspirations? But sometimes, you just have to take a leap of faith and trust. And I’m so glad I did. In my entire career, I’ve never witnessed this kind of success at a single event. This is what happens when leadership trusts their team, gives them room to innovate, and believes in their brilliance. To my incredible colleagues—you’re the real stars. To our clients—thank you for letting us dream big with you. This is just the beginning. Let’s keep making magic together! ✨ #MENAwards #ProudMoment #AssemblyGlobal #GratefulHeart #TeamWins

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MiQ and Pixability are joining forces to supercharge YouTube ads in the region! With 2.6 billion global users who watch 5 billion videos a day and upload 500 hours of new content every minute, it's time to start playing the optimization game

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CARMA presents the latest Saudi Arabia Reputation Report, which offers an in-depth look at the country's remarkable transformation on the global stage. It is the Saudi La Rennaissance era, #Vision2030 has reshaped international media narratives around Saudi Arabia, focusing on its economic progress, cultural renaissance, and diplomatic efforts for regional stability.   Key Insights:   - 📈 Positive media coverage soared by 23% in 2023, while negative sentiments dropped by 44% compared to 2020. - 🏆 The sports sector witnessed a 114% increase in coverage, with the PGA Tour merger and Saudi Pro League making headlines. - 🌍 Saudi Arabia’s diplomatic efforts have positioned the Kingdom as a key player in regional stability.   Check out the report 👇

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As Saudi Arabia’s Vision 2030 propels the nation toward rapid digitalization, business development for social media agencies is more critical than ever. The social and digital media sectors are booming, presenting countless opportunities for growth and innovation. 💡 Here are some key factors driving success in the Kingdom: Localized Strategies: Understanding the unique cultural landscape is vital. Building tailored campaigns that resonate with Saudi audiences fosters stronger connections and drives engagement. Partnerships & Collaborations: Long-term growth comes from strategic partnerships. Collaborating with Saudi businesses, influencers, and government initiatives is essential for building credibility and scaling effectively. Technology-Driven Insights: The use of AI, data analytics, and automation helps to stay ahead of trends and optimize campaigns for maximum impact. Creative Storytelling: Authentic, impactful content that reflects Saudi values and aspirations is crucial. As digital storytelling evolves, so must the way we connect with audiences in the region. The social media landscape is shifting fast, and agencies that can adapt and lead with creativity, innovation, and cultural understanding will be at the forefront of this transformation. 💬 I’d love to hear your thoughts! How are you seeing business development evolve in Saudi Arabia’s digital space? Let’s discuss ideas and share insights on how to keep pushing the boundaries and creating meaningful connections. #BusinessDevelopment #SocialMediaMarketing #Vision2030 #SaudiArabia #DigitalTransformation #Growth #Innovation

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🚀 Exciting Times for Saudi Football! 🚀 This weekend, I had the chance to wrap up the Saudi Pro League documentary, on Netflix and wow – I have to say, very well done! 🎬⚽ It touches on some key topics concerning the SPL and football in the region. 🏟️🇸🇦 A rich tradition full of rivalries: With a legacy spanning over 60 years, Saudi football's rich traditions, fierce rivalries, and passionate fanbase are truly something special. The documentary beautifully captured the essence of club football in Saudi Arabia, showing how deeply these teams are woven into the fabric of their cities and communities. 🌍 Global Stars, Local Impact: It was inspiring to see the positive impact of international players on Saudi talent. From training methods to nutrition to match preparation, the level of professionalism these stars bring truly elevates the local players and inspires the next generation of footballers. 👩‍🦰 Women's Football on the Rise: A significant highlight was learning about the strides Saudi Arabia is making to develop its women's league and build a competitive national team. Witnessing such a monumental shift in the sport is incredible, and the future looks bright for Saudi women's football! ⚽ AFC (Asian Football Confederation) Champions League Ambitions: One of the most compelling parts of the documentary was the passion and determination surrounding the AFC Champions League. Qualification isn't just a goal—it's a vital achievement for both players and coaches, and it's clear how much it means to the entire footballing ecosystem in Saudi Arabia. The documentary perfectly encapsulated the vibrant football culture, the dedication of its players and coaches, and the exciting future ahead. Highly recommended. #SaudiProLeague #AFCChampionsLeague #WomensFootball #SportsDevelopment

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Watch my video for some quick insights around event planning on marketplaces!

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So people keep asking me about how generative AI is shaking up the marketing game - especially on the creative front. Our CEO, Zaid Al-Qassab covered this topic very well at a high level. Gen AI has kicked open doors we didn't even know existed, and we're crafting things that were literally impossible before. Personalization at scale is a game-changer for creatives and strategists. Bottom line? Advertising is about to level up in a big way. Get ready!

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I got to interview Zaid Al-Qassab, the group CEO of M&C Saatchi. Here are 5 leadership lessons you need to hear 👇🏻 1️⃣ Define what you love (and don’t love) about your job - Let this guide you, not job titles or aspirations. 2️⃣ Be ruthlessly focused on how you want to spend your time - Prioritise the work that energises you. 3️⃣ Be curious across your business - General leadership requires broad fascination. 4️⃣ Act decisively - Have a bias toward action, knowing there’s a cost to hesitation. 5️⃣ Identify and stick to your stress-management habits - Document what keeps you grounded and live by these rules. 👐 We'll be opening the doors to Big Up Club in January. Application only community for Marketing Directors and CMOs. https://lnkd.in/eP2DuwNn

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A few snippets from my discussion with LinkedIn on the importance of audience centricity at #canneslions

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I don't usually repost. However, this is an Ecoscape of Retail Media in the MENA region created by IAB MENA, which till now, has not been adequately researched or documented. So, in my humble opinion, this is well worth the repost. But first, what is Retail Media? Simply put, this is any advertising you see within the #shopping environment, whether on the shelves of a physical store or in an online marketplace or even the online version of a store. To truly understand #RetailMedia, we need to ensure we understand - Where we can advertise (these are the Retail Media networks, basically the stores and online) - What enables advertising from a #technology perspective (these are the Retail Media platforms) and from a #buyer/ #consumer perspective (the Customer Data Platforms that allow us to match what people want with what we have on offer and personalize or tailor what we advertise) So save this post, and the next time you're thinking about how to reach people when they're in the buying #mindset (or when they're as close to the actual purchase point as possible), remember this Retail Media Ecoscape! #Retailmedia #advertising #consumermindset

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If you're not using CTV advertising, you're missing out on a massive opportunity! 🚀Unlock the Power of Connected TV Advertising in the UAE! 📺As the MENA digital advertising market is projected to reach $44.8 billion by 2032, now is the time to elevate your brand through Connected TV (CTV) advertising. With 65% of UAE residents streaming content daily, CTV offers an unparalleled opportunity to engage with your target audience like never before! 🌟 Why CTV?Precision Targeting: Reach the right audience with tailored messages that resonate with local customs and values. High Engagement: CTV ads deliver 5 times higher engagement than traditional media. - Real-Time Analytics: Optimize your campaigns based on viewer preferences and behaviors. But how can you ensure your CTV ads truly resonate with the diverse audience in the UAE? Here are some key strategies: - Leverage Cultural Insights: Tailor your ads to reflect local customs and values. - Utilize Data-Driven Targeting: Understand viewer preferences for personalized messaging. - Incorporate Storytelling: Create emotional connections through narratives that resonate with viewers. Ready to take your advertising to the next level? 🌐 Visit our website to learn more about how we can help you harness the potential of CTV advertising in the UAE. 👉 Schedule a Consultation Today! Let's work together to create compelling CTV campaigns that drive results! Samsung Ads APAC💡#CTV #DigitalMarketing #UAE #Advertising #CulturalInsights #MarketingStrategy #Consultation FLUODIGITAL MEDIA PVT. LTD. #BrandEngagement #MENA

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Consumer Vision 2035 GCC Edition is now available. It's based on insights from 30,000 consumers in 26 countries, including Saudi Arabia and the UAE. This report highlights the key forces and trends that will transform technology, culture, consumers, and brands. Read the full report to learn how to future-proof your business, stand out from the competition, and make a positive impact on your communities

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📈 Marketers, don’t miss these crucial stats for effectively targeting the UAE! Ensure your campaigns are well-placed and contextually relevant. Looking for advice or new ideas? Reach out anytime. #MarketingInUAE #OptimizeAds #MarketingTips #BMEG #OneArabia💡

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How has contextual advertising evolved in recent years? What began as a simple method of placing ads in print media has now transformed into a sophisticated, AI-driven approach in the digital era. 🗞️➡️🤖 In her essay, Sherry Mansour, Managing Director at Seedtag MENA, outlines the evolution of contextual advertising and shares her best recommendations for maximizing its potential. “Understanding this evolution is key to staying ahead in today’s competitive landscape, where relevance and precision are more critical than ever,” she says. Get the insights here: 💡 https://lnkd.in/dUmcmVhy #ContextualAdvertising #AI #Digital #AdTech

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Today at IAB MENA, we are excited to release the latest Digital Ad Spend Report for 2023. This annual report has become a cornerstone for our industry, providing essential insights into the growth and evolution of the digital advertising market in our region. Members can download the report at iabmena.com, and non-members can apply for membership on the website to gain access. #IAB #IABMENA #DigitalAdSpend #AdTech #MarketingInsights #DigitalMarketing #AdSpendReport

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Retail media networks aren't just a way to make retailers earn an extra 5% revenue. They're also a huge opportunity for performance marketers to reach a positive ROI, especially in the Middle East. Unlocking Detail for Retail - my article on CommunicateOnline below 👇 https://lnkd.in/ezsihjgP #ecommerce

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