𝐒𝐚𝐟𝐚𝐫𝐢𝐜𝐨𝐦 𝐞𝐧𝐚𝐛𝐥𝐞𝐬 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐫𝐝𝐞𝐫𝐬 𝐨𝐧 𝐌-𝐏𝐞𝐬𝐚
The mobile money platform M-Pesa, operated by Safaricom PLC, has introduced a new #payment #feature that enables subscribers to establish standing orders directly from their e-wallets. This initiative aims to improve user experience and facilitate smoother financial transactions within this widely-used service.
In a public communiqué dated Monday this week, Safaricom termed the feature, dubbed #Ratiba, a “first of its kind innovation” aimed at enhancing #financial inclusion among the #underbanked population, while advancing Kenya’s progress toward a cash-lite #economy.
According to Safaricom, “The feature allows users to automatically transfer funds from their wallet on a daily, weekly, monthly, or yearly basis to another person or to pay recurring bills or subscriptions.” Other benefits include a simple and seamless setup process and no penalties for canceled or failed standing order transfers due to insufficient balance.
Peter Ndegwa, Safaricom’s #CEO, emphasized that the development aligns with the firm’s commitment to transforming lives by offering personalized digital financial services. He stated: “M-Pesa Ratiba will allow customers worry-free digital payments of bills and transactions. We continue to innovate on the M-Pesa platform to give our customers more visibility, control, and security around their financial wellness.”
To activate the feature, customers must first review and accept the terms and conditions, using their M-Pesa personal identification number (PIN) to opt-in. They can then set up standing orders for various purposes, such as sending money to family and friends, paying regular bills, or purchasing goods and services.
Safaricom PLC believes the service will boost #subscription-based models and unlock new possibilities across sectors like media, entertainment, technology, health, wellness, education, and e-commerce, thus transforming #customer #experiences within the financial ecosystem.
“With M-Pesa Ratiba, you can set up a regular payment schedule for rent, school fees, insurance, newspaper subscriptions, or other standard utility bills, as well as upkeep for your loved ones,” the company explained.
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