Guvenc Donmez

🤯 Your market research is wrong. Consumers are both unaware of their own actions, and are lying about their conscious preferences, rendering analysis meaningless. 🤷‍♀️ In a sea of unhelpful data, how can marketing teams better understand CPG customer intent? In this report: 🧠 WARC, Nielsen and industry experts debunk buyer psychology myths with their latest findings 🛍️ Google, PepsiCo, Unilever and Diageo marketing leaders share their learnings of the attitude/behaviour gap  👀 CPG CMOs lift the lid on consumer behaviour beliefs and realities. 👉 Discover the truth: https://lnkd.in/eNut9Nrs #marketingleadership #advertisingroi #consumerbehaviour #marketingattribution #data #marketinganalytics #CPG

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📢 Our new eBook for B2B Food & Beverage brands is live! Discover “The 2024 eCommerce Personalisation Playbook”—your guide to boosting customer loyalty and driving results with personalised digital strategies. What you’ll learn: 🔶How to leverage data to create tailored customer experiences 🔶Personalisation tactics to drive revenue and increase conversions 🔶Best practices for scaling personalisation across your eCommerce platform Whether you're starting out or refining your approach, this eBook is packed with actionable insights to help your business thrive. 📥 Download now: https://lnkd.in/ggrURhi8 #B2BeCommerce #B2B #FoodandBeverage #Personalisation

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Our new eBook is packed with insights on personalising eCommerce for B2B food & beverage brands—claim your copy today! If you're looking for a complete B2B eCommerce solution, our experts have built Apex to get you up and running fast.

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Unlock Maximum Profit & Customer Satisfaction with Assortment Planning! In today's competitive landscape, smart assortment planning isn't just a strategy; it's a necessity. Our latest article dives deep into the world of effective assortment planning strategies, offering a comprehensive guide for retailers and B2B distributors looking to thrive. 🎯 Explore the Essence of Assortment Optimization 🔍 Demystify Assortment Strategies 💡 Decode Assortment Excellence 📈 Realize Tangible Results Read the full article here: https://ow.ly/UFbX50QYCBX #AssortmentPlanning #Retail #B2B #Optimization #eclerxdigital

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Unlock Maximum Profit & Customer Satisfaction with Assortment Planning! In today's competitive landscape, smart assortment planning isn't just a strategy; it's a necessity. Our latest article dives deep into the world of effective assortment planning strategies, offering a comprehensive guide for retailers and B2B distributors looking to thrive. 🎯 Explore the Essence of Assortment Optimization 🔍 Demystify Assortment Strategies 💡 Decode Assortment Excellence 📈 Realize Tangible Results Read the full article here: https://ow.ly/UFbX50QYCBX #AssortmentPlanning #Retail #B2B #Optimization #eClerxDigital

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Consumer Preferences and Buying Patterns: Takeaways from the Fridge Magnets Market Report Understanding the Consumer Mindset: The report on Fridge Magnets Market reveals important consumer preferences and purchase details, thus giving consumers' behavior information and factors that impact decision-making in this specific segment. The report identifies the consumers' behaviors and trends that enables the determination of important key findings that the manufacturers may use in developing the best ways to tailor their products in order to reach and satisfy their desired audience. Be it for appearances or functionality, these cities bear a strong stamp of contemporary architecture: One of the key magnets of the study is that customers care as much for the appearance of fridge magnets as they do for their functionality when considering a purchase. While functionality still stays in the forefront, people tend to shift their focus to magnets that are not only a great addition from a practical point of view but also+ site on, as they provide the kitchen with a touch of style and personality. Profiting from this phenomenon, firms are putting forwards magnets that have different designs and the colors are more attractive while keeping the personal luxuries in the mind. Preference for Eco-Friendly Options: Furthermore, along with the growing preference among consumers of ecofriendly options, the report also emphasizes on the importance of sustainable development. As environmentally aware consumers choose magnets made of renewal materials, e.g., recycled of biodegradable components, which is an inevitable trend. Sellers take this chance to embrace ecologically friendly processes into production and distribute eco-friendly magnets to those people who are environmentally aware. Online Shopping Dominance: In the second place, this report indicates that digital shopping outlets determine the way consumers shop through channels online. Online shop platforms have turned out to be really convenient for the consumer because they make it possible to get to as much fridge magnets of different manufacturers as possible, compare prices, read reviews and finally make a decision of purchasing a fridge magnet in a way they consider as rational. If manufacturers want to stay competitive they need to include an online presence and weave e-commerce strategy into their overall marketing plan to catch and engage consumers in digital environment. Click here to download sample market research report: https://lnkd.in/dfGYzjXc #marketresearch #consumerpattern #marketanalysis #flairinsights #consumermindset #marketreport

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Did you know that there are 8 different ways to calculate Velocity? 🤔 It’s one of the most important sales metrics that retailers use to make assortment decisions... but choosing the best calculation varies depending on the circumstances of your brand! Read our latest SPINS Ignite reference guide for “Mastering Sales Velocity” to understand how you can optimize your velocity reporting for conversations with retailers 🛒 https://lnkd.in/euZnpqev

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Filiberto Amati on Mastering Category Management in CPG In this video, you'll learn how to: -Define Your Category: Understand the critical elements of category definition and how to position your products effectively. -Analyze Competitive Dynamics: Gain insights into market trends and competitor strategies and learn how to leverage this knowledge to your advantage. -Optimize Merchandising: Discover the best practices in merchandising to increase shelf visibility and product appeal. -Understand Category Dynamics: Learn about consumer behavior, shopping missions, and how to adapt your strategy. -Develop a Strong Value Proposition: Create compelling value propositions that resonate with retailers and consumers. Whether you're a seasoned professional or new to category management, this video provides valuable tools and strategies for elevating your category management skills and achieving commercial success. Don't miss the opportunity to transform your approach and win in the marketplace! #CatagoryManagement #CPG #Retail https://lnkd.in/e_m5svuC

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📊Discover how Procter & Gamble is transforming their assortment strategy in Romania with Carrefour Links data insights! 🇷🇴 📈Through a deep dive into Carrefour shoppers' behaviors, P&G uncovered a surprising trend: consumers buy larger quantities online than in-store. 🛒 This insight opens doors for tailored e-commerce solutions and enhanced shopper satisfaction. 📖Curious to see how data is shaping the future of retail? Read the full story! 👀https://lnkd.in/eMsYb7Hc #DataDriven #RetailInnovation #ProcterAndGamble #CarrefourLinks #ConsumerInsights

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Black Friday: Are You Ready? 🛍️ Black Friday is just around the corner! ⏰ Are you prepared to capitalize on this peak shopping season? In our latest blog post, we dive deep into the strategies and trends that will help you maximize your sales and leave your competitors in the dust. 💨 Here's a sneak peek of what you'll learn: - How to leverage data to your advantage - The importance of a seamless customer experience - The latest trends in mobile shopping and Buy Now, Pay Later - Tips for B2B companies to join the Black Friday frenzy Ready to level up your Black Friday game? Check out the full blog post now: https://hubs.li/Q02Y1GRL0 #BlackFriday #ecommerce #digitalmarketing #sales #retail #business #strategy

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🌟 Discover the Secret to Maximizing Procurement Value! 🌟 One of the KEY insights from our "Influence the Future - The 2024 Global Category Management Report" reveals that Category Managers from top leading organizations are able to deliver TWICE the value with HALF the resources! 🚀 Want to know how they do it? Our report is packed with actionable strategies and insights that can transform your approach to procurement. Don’t miss out on this game-changing opportunity! Register your interest now and be among the first to unlock these powerful insights. 🔓 https://hubs.ly/Q02CdFZ80 #CategoryManagement #ProcurementExcellence #Leadership #Efficiency #ValueDelivery #Innovation

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📊 Retail DNA 2024: Transforming Product Discovery in Europe’s Retail Landscape In an era where personalization and sustainability are king, the newly published RetailDNA The Product Value Chain Europe 2024 Report reveals fascinating insights into how top European retailers are maximizing product visibility and value. 🔍 Banner Ads & Recommendations: A staggering 100% of Europe's Top1000 retailer websites utilize banner advertising to spotlight their offerings, with 80% offering product recommendations tailored to enhance customer experiences in markets including Czechia, Denmark, Italy, Norway, Poland, and the UK. 👥 Social Proof through Reviews: With 59% of these platforms displaying customer ratings and 65% sharing reviews, transparency remains a critical factor in purchasing decisions. It's interesting to note the variation across markets, with Malta and Iceland showing significantly lower engagement in this area. 🔸 Sustainability Transparency: Despite the push for eco-friendly practices, only 8% of retailers explicitly set out sustainability targets on their websites. This highlights a crucial gap in communicating corporate values and commitments to sustainability-conscious consumers. 📈 What’s Your Experience? To all retail professionals in my network: How does your organization leverage these tools to enhance customer engagement? Are there specific challenges or successes you’ve encountered in aligning product recommendations with consumer needs? 🔄 Let’s Discuss! Share your thoughts and let’s explore how we can further innovate in this space to meet the evolving demands of our customers. Source: Internet Retailing #RetailDNA2024 #EcommerceEurope #ProductRecommendations #SustainabilityInRetail #TFE

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𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐫𝐬𝐨𝐧, 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐞, 𝐚𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐨𝐦𝐞𝐧𝐭. CE Lead Loyalty & Membership Proposition Manager of TESCO STORES SR, a. s. and retail professional Igor Ivanecky, dives in NeoDay’s 40 Thoughts for 40 Days, into the transformative potential of #personalization in customer engagement. His insights reveal why businesses must embrace personalization to stand out in an increasingly cluttered marketplace. “When you talk to a customer about something truly relevant to them, the results speak for themselves,” Igor emphasizes. In a world saturated with mass offers, relevance becomes the distinguishing factor. Personalization, fueled by data and #AI, empowers brands to deliver these tailored experiences. What does this look like in action? Igor breaks it down: 1) Higher Engagement: Personalization drives better outcomes across metrics, from email click-through rates to redemption rates on targeted offers. "Customers consistently show greater appreciation for offers that are uniquely tailored to their habits and needs." 2) Dynamic Promotions: Imagine giving a loyal customer a special discount on niche products they frequently buy—not through generic campaigns but through targeted pricing that demonstrates true appreciation for their loyalty. 3) Innovative Features: Envision shopping lists that recommend recipes based on a customer’s planned purchases or AI-driven suggestions for complementary items. These aren’t just futuristic ideas—they’re fast becoming reality. Looking ahead, Igor believes the next wave of personalization will be shaped by advancements in AI and the strategic use of customer data. "The tools we have now make personalization faster, smarter, and more impactful than ever. But finding the right balance is critical; brands must engage customers without overwhelming them." For businesses, personalization isn’t just an operational priority; it’s a strategic imperative. The rise of digital tools and data-driven insights enables brands to move beyond generic offers, transforming loyalty programs into powerful engines for growth. Igor’s takeaway? Tailored experiences are now essential—they unlock loyalty and forge deep, enduring relationships with customers. ----   👉 This post is part of our series: "Loyalty & Customer Engagement 2025: in 40 Days of 40 Thoughts." Every day we share a different expert perspective on the trends and strategies shaping the near future of loyalty marketing & customer engagement.  Follow our page to stay inspired by more insights from NeoDay's 40 Thoughts for 40 Days!     #CustomerExperience #CustomerRelations #AI #Marketing #Strategy #DigitalMarketing #ThoughtLeadership 

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In Deposco’s 2024 European Direct-To-Consumer (D2C) survey, 54% of respondents said that their #D2C sales had increased by more than 25% over the past 12 months, but many brands are yet to offer a D2C offering. Where should you start when assessing whether #D2Cecommerce is right for your business? Director of Ecommerce, Tim McMillen shares eight key considerations for food and beverage businesses looking to embark on their ecommerce journey. Read more via the link in the comments 👇

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Masoutis S.A. success story of boosting digital traffic & sales 🚀 Through targeted recipe campaigns, Supermarkets Masoutis successfully drove traffic to their eShop and increased online sales. Utilizing Teads Ad Manager's precise targeting, the campaign exceeded all benchmarks, achieving: 🎯 CPC: €0.07 (benchmark ~€0.15) 🎯 CTR: 1.09% (86% above benchmark) 🎯 Session Duration: Avg. 65 seconds A powerful example of teamwork with BGM OMD on data-driven strategies that lead to outstanding results! #WeAreOCM #OCMSuccessStories #Masoutis #DigitalMarketing #eCommerce #PerformanceMarketing

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Answer campaign questions with confidence and ease! 🤩 See real-time shopper spend data and identify top-performing sales channels—all in one powerful dashboard. #skale #fmcgcampaign #allinonedashboard #shopperdata

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