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Continue with ‘who’ In the previous post, we talked about the ‘why’ of building a community and how choosing a reason will set the direction straight. Today it’s all about the people who join the community and the answer to the question ‘who?’ The product already gives answers. For example, if you develop a social media management tool, your community will include social media marketers and entrepreneurs who leverage social media channels. Let’s go a step further into defining who should join your community: 1️⃣ Current Users vs. Potential Users Do you want to attract new customers or engage the current ones? You might change the way you interact with your community based on your answer. 2️⃣ Demographics and Interests What common characteristics or interests do your potential members share? This could be related to their professional background, use cases for your product, or shared challenges within your industry. 3️⃣ Level of Expertise Do you want your community to cater to novices, experts, or a mix of both? This depends on your product as well. A simple product might attract novices, while a sophisticated product could attract a mix of both novices and experts. Who do you think fits best in your community? #Product #Community #SaaS #Growth

Start with ‘why’ Building a community around your product is not a walk in the park. But if you do it right, the benefits speak for themselves. (We also spoke about them in a previous post.) Let’s start the first step of building a community with Simon Sinek’s favorite question: why? Understanding the core reasons behind creating your community is crucial. Do you want to improve customer support, increase brand loyalty, or provide a space for users to exchange ideas? Whatever the case, having a clear ‘why’ when building your community gives you direction. It shapes every aspect of your community—from the content and activities you plan to the metrics you’ll use to measure success. Some answers to “Why do I want to create a community?” are: ✅To turn potential users into active users ✅To improve customer support ✅To increase brand loyalty ✅To provide a space for exchanging ideas ✅To get direct feedback ✅To better understand the audience Stay tuned for post #2 on how to build a community around your product! #Product #Community #SaaS #Growth

Planificare, bugetare și forecastare în Qlik… fără Excel? Este posibil! De fapt, mâine, 11 Decembrie, prietenii noștri de la msg Plaut Romania ne vor prezenta soluția într-un webinar dedicat. Companii mari precum Orange Business Solutions, Vodacom și NHS folosesc această soluție pentru a obține: 🤝 Încredere și transparență ⚡ Planificare rapidă și consolidată 🔁 Feedback loop între planificare și analiză Înscrie-te acum! https://lu.ma/uxw5pnzy

Product Hunt LOVES its community and the members who bring value to the platform. They might not say it directly, but an active account is better for your launch. That’s why it’s advised to get some history and kitty coins (points) before launching. So, how do you grow your personal account? 🔸Support other launches This one’s easy: upvote and comment on other launches. Make sure the comments are relevant and not just for the sake of it. Every upvote your comment gets means 1 kitty coin in your account. As a bonus, you can get various badges by commenting, which will be displayed on your profile and make your account more trustworthy. 🔸Start a discussion Ask a question. Make a statement. Add a long, value-filled text. Starting a discussion will encourage others to engage with you, will get you points, and will create awareness for your account. You can even find networking opportunities and build long-lasting relationships this way. 🔸Do them again, and again, and again You don’t have to religiously stay on Product Hunt, comment on every launch, and discuss everything there is to discuss. Try to write fifteen comments and one discussion per week, and you’ll see results. Need help with your launch? Shoot us a message to handle this! #ProductHunt #ProductHuntLaunch #PHLaunch #ProductHuntCommunity #PHBestPractices

There’s a trend right now — everyone’s doing webinars. Now, people shouldn’t jump on it just because it’s a trend. But are there benefits of hosting webinars? Can it bring more business success? Is it even worth it? Let’s break down the benefits: 1. Lead Generation If you host a webinar, chances are people who have never heard of you will attend it (if you properly advertise the webinar, of course). Those people can become leads that will eventually go down on the sales funnel. 2. Clients/Quality Leads Nurturing You can connect with and nurture your clients & hot leads during webinars. This helps turn clients into brand advocates and hot leads into loyal customers. 3. Brand awareness To establish your organization’s place within your industry, getting your brand in front of your audience is a must. Webinars are a great way to do so, while subtly promoting your product and services. 4. Content repurposing You can split a one-hour webinar into 10s of posts for your social media channels. This means you’ll get the most bang (content) for your buck (webinar efforts). 5. Revenue Most webinars are done to educate the attendees. Yet, making sales during webinars is highly probable, especially if you have a neat webinar structure, a great product or service, and an engaged community. Would you consider doing webinars for these reasons? #Growth #Webinars #OnlineEvents

You heard us talk about community. Knowing how to build and manage one matters more and more. It can be intimidating, especially at first. That’s why we have a surprise for you 🎁 Our friends from We For Real will host a masterclass on data-driven community building. You’ll get: 🔍 Data-powered community building → Turn data into action for a thriving community 🛠 Actionable insights & tools → Learn to collect, analyze, and leverage the community data 📈 Sustainable growth → Grow your community strategically and boost engagement Use code 𝐩𝐫𝐨𝐦𝐨𝐜𝐫𝐚𝐭𝟐𝟎 for a whopping 20% discount! Purchase your spot right here 👉 https://lnkd.in/dwEM54D7 🗓 November 25 & 26 | 🕘 9:30 - 13:30 | 📍Online #WeForReal #CommunityBuilding #Masterclass

LinkedIn Ads Secret Sauce: Professional Intent This is the second ingredient that makes LinkedIn Ads so effective. It’s subtle but critical—and it’s what sets LinkedIn apart from other platforms. It’s all about intent. Think about it this way: 💡 Instagram users want inspiration 🎭 TikTok users seek entertainment 💬 Facebook users connect with friends and family 📈 LinkedIn users aim to grow as professionals Different platforms attract different intentions, shaping how users react to content. That’s why a user will respond better to an ad for marketing services on LinkedIn rather than on Facebook or Instagram. Similarly, TikTok is the perfect place for funny cat videos—but LinkedIn? Not so much. While other platforms may deliver results, LinkedIn Ads is the go-to B2B platform where you’ll find your audience with the right mindset. Read the Complete Guide to LinkedIn Ads Acquisition Metrics here: https://lnkd.in/ddJgmdCA #LinkedIn #Ads #ProfessionalIntent #LinkedInAds #Growth #Promocrat

LinkedIn Ads Secret Sauce: Audience Targeting “But doesn’t every social media platform offer audience targeting?” Yes, but when it comes to B2B, nothing beats LinkedIn's precision. Users don’t have to add much information to enjoy social media platforms such as Facebook, Instagram, or TikTok. And that’s what makes LinkedIn different. Whether a user is on LinkedIn to get a job, connect with like-minded professionals, hire, sell, buy, etc. it’s important that their profile accurately depicts their professional experience. A well-rounded, detailed, up-to-date profile will increase a user’s chances of succeeding in their individual LinkedIn objectives. For advertisers, this means precise targeting options in their campaigns. Targeting criteria include (but are not limited to): job title, seniority, years of experience, years in role, company headcount, company growth rate, industry, company type, skills, professional interests, and much, much more. With the right ad and precise targeting, success is within reach! Read the Complete Guide to LinkedIn Ads Acquisition Metrics here: https://lnkd.in/ddJgmdCA #LinkedIn #Ads #LinkedInAds #Targeting #Growth #Promocrat

“𝘞𝘩𝘦𝘯 𝘐 𝘧𝘪𝘳𝘴𝘵 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘥 𝘪𝘯𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢 𝘥𝘦𝘤𝘢𝘥𝘦 𝘢𝘨𝘰, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘈𝘥𝘴 𝘸𝘢𝘴 𝘯𝘦𝘸 𝘵𝘦𝘳𝘳𝘪𝘵𝘰𝘳𝘺 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘮𝘦, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘧𝘰𝘳 𝘮𝘺 𝘱𝘦𝘦𝘳𝘴. 𝘞𝘩𝘦𝘯 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘮𝘶𝘭𝘵𝘪-𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘢𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘧𝘰𝘳 𝘉2𝘉 𝘤𝘭𝘪𝘦𝘯𝘵𝘴, 𝘸𝘦 𝘸𝘰𝘶𝘭𝘥 𝘢𝘭𝘸𝘢𝘺𝘴 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘈𝘥𝘴, 𝘣𝘶𝘵 𝘢𝘭𝘸𝘢𝘺𝘴 𝘸𝘪𝘵𝘩 𝘤𝘢𝘶𝘵𝘪𝘰𝘯: ‘𝘞𝘦 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘤𝘢𝘳𝘦𝘧𝘶𝘭, 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯 𝘨𝘦𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦. 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘮𝘪𝘯𝘪𝘮𝘶𝘮 𝘣𝘪𝘥 𝘰𝘧 2$ 𝘱𝘦𝘳 𝘤𝘭𝘪𝘤𝘬 𝘢𝘯𝘥 𝘵𝘩𝘢𝘵’𝘴 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘵𝘩𝘢𝘯 𝘰𝘶𝘳 𝘰𝘵𝘩𝘦𝘳 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴.’ ” — Alex Gavril ▲, our CEO & Co-Founder While that still rings true today, things have changed (for the better). LinkedIn has grown from 300 million users to over 1 billion in 2024. More users mean more connections, more content, and more opportunities. As a result, LinkedIn has become the go-to B2B platform. With its larger audience and LinkedIn Ads’ ‘secret sauce,’ it’s a channel you simply can’t afford to leave out of your media plan. What’s the secret sauce, you ask? It’s made out of two ingredients: 1️⃣ Audience Targeting 2️⃣ Professional Intent These two ingredients allow any B2B marketer to target their audience down to a T. In fact, they might be the sole reason LinkedIn Ads are so efficient, even if they’re costly. Stay tuned for the ingredients’ breakdown in the next posts! #LinkedIn #Ads #LinkedInAds #Growth #Promocrat

1 billion users. One platform B2B marketers can't ignore. Find out why LinkedIn should be a cornerstone of your strategy and get our detailed guide to LinkedIn Ads metrics! 👀 https://lnkd.in/ddJgmdCA #LinkedIn #B2BMarketing #LinkedInAds #SocialMedia #Growth #AdMetrics #B2BLeadGen #LinkedInTips