Zitec

As 2024 comes to a close, our ❤️ grows when we look back at a year that challenged us, pushed our limits, and ultimately helped us grow stronger and better. From navigating turbulent waters (both literal and metaphorical) to celebrating milestones that made us cheer a little louder, here’s a sneak peek into our year of resilience. Swipe through the carousel to relive these moments with us. Let’s stay true to our values and keep growing: as individuals, professionals, and members of society, in 2025 and beyond!

The fintech world is fast-paced, competitive, and full of potential, but success requires focus and strategy. Here’s what you need to know: ✔️ It’s not just about checking regulatory boxes like PSD2 or GDPR. It’s about building trust. Your customers need to feel safe with you, make compliance part of your DNA. ✔️ Fintech moves fast, and so should your tech stack. ✔️ Your users expect seamless, personalized experiences. Don’t just meet expectations, exceed them. ✔️ AI isn’t just a buzzword. It can drive smarter decisions, improve operations, and help you innovate faster than ever. The opportunity in fintech is huge. The key is staying ahead by balancing innovation with trust. Read more on our blog: 👇 https://lnkd.in/d6B2ZrZZ #Fintech #Innovation  #StartupJourney

Looking back at the recent BANKING 4.0 | NOCASH EVENTS, where the worlds of banking and technology converged to reveal what the future of finance holds. From digital adopters to digital champions, the banking world is teaming up with innovative solutions to create seamless experiences. Complex processes are getting the digital treatment: imagine a smart assistant becoming your new financial buddy. It’s all about a user-first philosophy: fast, secure, and flawless payments. Systems that are driving e-commerce, enabling instant payments, and fueling B2B transfers, with mobile solutions taking the lead. #InnovationInBanking #DigitalTransformation #FutureOfFinance

In retail, where do we draw the line between digital innovation and simply keeping up with the competition? Are we evolving fast enough? We are currently at a tipping point and in 2025, AI, personalization, and securing omnichannel experiences are non-negotiable. Customer demands and new technologies are the drivers behind these trends, and that’s a good thing. How so? In our experience, once retailers deliver on these imperatives, they notice improvements in conversion rates, mobile app adoptions, and even brand loyalty. Just recently, we developed a new online platform in collaboration with VTEX for KFC (Sphera Franchise Group) as part of their omnichannel strategy. The result? A 48–50% increase in mobile app adoption and a sharp reduction in uninstall rates. But the future of retail holds so much more, still. Explore our expert-vetted angle on this issue in our most recent piece: 👉 https://lnkd.in/dfYJAYPg 

Remember when you had to pick the exact keywords to find what you were looking for online? Well, those days are behind us! With AI-driven platforms like ChatGPT, search is becoming more natural and conversational. Now, you can ask things like: "What are the best Christmas gifts for my 10-year-old niece?" and get tailored, relevant answers. This shift creates huge opportunities for brands to rethink their digital marketing and optimization strategies. Understanding how ChatGPT Search works, and how consumers are changing the way they interact with products, means staying ahead in the game. Read more in this insightful piece by Alina Aldea in IQads & SMARK. 👉 https://lnkd.in/dV2Aub3n [Article in Romanian] #DigitalMarketing #AI #TechTrends

Whenever it’s about performance and supporting the next generation of leaders with strong values, we’re there. Literally—because it’s almost time to tune in to "Performance from A to Z", the first debate in a series powered by Euronews România, dedicated to students and beyond. Starting at 4 PM! Our CEO & Founding Partner, Alexandru Lapusan, will share his take on what performance means—whether it’s in business, sailing, daily life, or the things that make us happy. Joining Alex are speakers from the sports world: Diana Ciucă, Sorin Bîrză, and Andreas Hnatiuc. And who knows? He might even step into his 'sports shoes' too & share some stories about our sailing & football teams' big wins this year (spoiler not spoiler: he’s also part of the sailing crew 😀) Catch us live in 5 minutes, right here: https://lnkd.in/gm4t7SqF #business #performance #event

Zitec's leading financial technology experts, alongside trusted clients like HeyBlu, are back at Banking 4.0 and ready to explore the next frontier of digital banking and fintech! Day 1 was packed with inspiring talks and insightful takeaways, from exploring how Generative AI is transforming banking to discussing the latest AI trends in digital banking. Here are a few key highlights we've noted: ✔️ Lending Efficiency: AI is speeding up lending processes, making them more accurate and reliable. ✔️ From Chatbots to Intelligent Agents: AI-powered customer service is evolving, offering personalized, seamless experiences. ✔️The Future of Digital Banking: AI is reshaping everything from customer interactions to fraud detection and decision-making. We’re looking forward to another day of expert insights. Excited to see how AI and innovation continue to drive transformation in the banking industry! P.S. Make sure not to miss the final panel discussion of the day, moderated by Zitec's CTO Lucian Daia, on the topic of scaling gen AI in banking. #Banking #Fintech #GenerativeAI

Digital payments are growing year after year in Romania, gradually taking market share from cash. But liquid payments still hold the lead. So, what’s the key to truly unlocking the potential of digital payments? A recent interview with Lucian Daia for Wall-Street.ro is exploring how the right payment solutions can redefine customer experience and drive real business impact. With over 21.7 million active cards in Romania, the shift towards digital is undeniable. But integrating the right payment systems, with the appropriate infrastructure is what will truly set businesses apart. Read more: 👉 https://lnkd.in/eFm8VdmZ [Article in Romanian] How are you preparing your payment solutions for the future? #DigitalPayments #CustomerExperience #Innovation #TechSolutions 

Got plans for November 26th? If so, cancel them—unless you're attending the 5th edition of Capitalul Românesc! ✔️ Hosted annually by Romanian Business Leaders, Capitalul Românesc is the event every entrepreneur should attend to discover the best financing options and learn how financial tools can fuel business growth. This year, it’s at the JW Marriott Grand Hotel Bucharest, where business leaders and experts will share actionable insights and real-life success stories on securing funding. Get ready to connect with 150+ entrepreneurs (including Alex Lăpușan, our CEO & Founding Partner), and walk away with more than just new contacts—gain fresh financing strategies, valuable connections, and practical tips to elevate your business. Your potential is already there, but this opportunity to connect with like-minded people is what will unlock it. Save your spot & see you there: https://lnkd.in/gmWEhM7F 

As we wrap up Black Friday and the debriefing that comes with it, it’s time to shift focus to the opportunities the holiday season brings. In her latest interview for IQads & SMARK, Alina Aldea dives into how businesses are shifting gears to keep customers engaged during the busiest shopping season of the year. From personalized offers to creative storytelling, the key is adapting strategies that truly capture the festive spirit. As the holidays approach, it’s all about blending technology with creativity to craft memorable shopping experiences. 👉 https://lnkd.in/dXapCAvA What’s your go-to holiday marketing tactic? Share your thoughts below! [Article in Romanian]