GreenLight AI

Marketing isn’t what you think it is... After reading "This is Marketing" by @sethgodin, I realized something: It’s not about tactics, ads, or tricks. It’s about connection. Seth’s phrase, “People like us do things like this,” hit me hard. It’s not about selling. It’s about belonging. You’re not convincing someone to buy. You’re showing them where they fit. And then there’s the idea of the smallest viable audience. Instead of shouting at the masses, focus on a tiny group you can serve deeply. Go small. Go deep. Create something they can’t stop talking about. Here’s another killer insight: “Your competition isn’t other businesses - it’s people’s indifference.” (SHEESH) Your job isn’t to out-market the competition. It’s to make people care. This is Marketing isn’t just a book, it’s a mindset shift. It made me rethink what it means to truly serve people. Have you read it? What’s the lesson that stuck with you? Let’s talk 👇 #MarketingBook #BookReview #AdvertisingBook #SocialMediaMarketing #GreenLightAI

Ad creatives A and B are almost 100% identical. But here’s the interesting part: → One of them outperformed the other. Here’s the #1 secret I’ve learned about benefit-focused ads: Bullet points are 10x more effective when they’re not listed randomly. Let me share how I decide on the sequence: ➡️ First Impressions Matter: → The first benefit is your hook. ↳ It must grab attention and address the biggest pain point. ➡️ Build Credibility: → The middle points should support the main message. ↳ They add value but aren’t the stars. ➡️ Make the Last One Stick: → The last benefit is your closing argument. ↳ It needs to be powerful and memorable. Here’s the sequence I use: Critical ↳ This is your hook. Address the biggest pain point. Important but not critical ↳ Adds value and builds credibility. Important but not critical ↳ Continues to support the main message. Important but not critical ↳ Keeps the reader engaged with additional benefits. Critical ↳ Your closing argument. Make it memorable. This approach isn’t just for ads. → It works for landing pages, email copies, social media posts, and any copy listing benefits. Did you find this post valuable? Repost it so others can benefit too ♻️ Follow me for more content on ad creatives. (or if you run a health or beauty brand, feel free to DM me)

9 scroll-stopping social media ads: 1. Martilla Principle: The Psychedelic Scroll Stopper This got me to stop scrolling. 2. Mott & Bow Principle: The No-Brainer Before & After 3. House of Sunny Principle: The Carousel Ad Stop the scroll with half a picture, make them scroll through to get to the ending. Bonus: each slide reveals killer reviews. 4. Hims Principle: US vs. Them - Convenience Edition Show how much easier your product is to obtain in comparison to the competition. 5. Hexclad Principle: Absurd Customer Quotes Find your most absurd customer quotes. The more absurd, the better. 6. Hungryroot Principle: With vs. Without The drastic contrast makes you stop instantly. 7. Huel Principle: The Inner Voice Step 1 - Use their inner nagging voice about their procrastination Step 2 - Give them a quick fix to their procrastination 8. Braxley Bands Principle: Create The Anti-Customer "Do you want a horrible product that will make you feel bad? No? Great then our product id for you!" 9. Marketer Hire Principle: The 10x Analogy Visualise the answer - your product.

Check this out for ads calendar too.

Products = Ordinary Services = Ordinary Outcomes = Amazing People don’t care about you. → They care about what they get. Call to Action = 5/10 Call to Outcome = 9/10 CTA: "Buy today" CTO: "Become healthier today" CTA: "Join the community" CTO: "Get more clients" Sell outcomes, not actions. So, here’s the formula: → Sell the outcome. → Prove you can deliver it. That’s copywriting and marketing in a nutshell. → Whether you’re crafting a CTA or building an entire campaign. Did you find this post valuable? ↳ Repost it so others can benefit too ♻️ Follow me for more content on ad creatives.

Here's a Christmas ad I made for Apple AirPods Max. What company should I do next? PS. Need help with your ads? If you're a company spending $50K+ on advertising per month and want to take things to the next level. Apply here --> adprofessor.com

Marketing advice: Relatable content is more important than perfect content. Credit: VedikaBhaia on Twitter/X

This is a PRO tip: Talk to your audience the same way you’d talk to ONLY 1 person. Make them feel like you’re specifically talking about their current situation and how your product/service is getting them closer to their desire situation.

Most businesses don’t have a traffic problem. They have an audience problem. Here’s the thing: If you’re speaking to everyone, you’re speaking to no one. That’s where your ICP - Ideal Customer Profile - comes in. Your ICP isn’t just a made-up persona. It’s your north star. 👇 Why it matters: Writing ads that actually convert 🎯 Building products people rave about 💬 Scaling without wasting time (or $$$) 📈 Let’s look at the pros: Nike? They’re not selling to everyone. Their ICP is the everyday athlete: someone chasing progress, not perfection. Airbnb? Families, travelers, and digital nomads who want to feel at home anywhere. Here’s how to get started 👇 Use tools like this to map out your ICP in minutes: https://lnkd.in/dkzru957 Ask yourself:
 👉 What does my ideal customer need?
 👉 What are they worried about at night?
 👉 How does my product make their life easier? Once you nail that, every decision gets sharper. Your product. Your ads. Your growth. Build for your people, and they’ll stick around for the long haul. ♻️ Share this with someone stuck on their targeting ♻️

Do you own a health or beauty brand and run Facebook ads? Here are 3 reasons your ads aren’t converting (and how to fix them) → No need for the product. ↳ Your friends and family say it’s great, but unless they’re your ICP, don’t rely on their feedback. Do real research. → Ads in front of the wrong eyes. ↳ Meta lets you get specific with targeting. Make sure you’re reaching the right audience. → Bad ad creatives (most common issue) ↳ Easy fix—follow me on LinkedIn for tips on ad creatives that convert Or, if you’re really serious about your brand, feel free to reach out to me.