Pedro Castro

Pedro Castro

Tourism, Aviation, Airports, Regulation. Speaker in 6 languages & Columnist in Europe and Africa

Lisboa, Lisboa, Portugal
10 mil seguidores + de 500 conexões

Sobre

HIGHLIGHTS OF QUALIFICATIONS
• Over 20 years of global experience in marketing, sales, communication, business development and relationship management in the travel industry: airline, airport, hotel and credit card industries
• Experience with presenting to senior management and negotiating with global customers
• Proven ability to manage key account relationships and implementing large-scale projects (e.g. launching new companies), maintaining schedules and prioritizing resources allocation
• Exceptional interpersonal, as well as written and verbal communication skills in 6 languages (Portuguese, English, German, French, Spanish, Italian).

Artigos de Pedro

  • Ciao, Alitalia, Ciao

    Ciao, Alitalia, Ciao

    Existem aquelas inesquecíveis imagens-museu da Alitalia: desde Sophia Lauren a descer de um DC-8 da companhia aos…

    1 comentário

Contribuições

Atividades

Experiência

  • Gráfico Green Mobility Magazine

    Editorial Board Member

    Green Mobility Magazine

    - o momento 1 ano 3 meses

    London, England, United Kingdom

    As the world’s first periodical dedicated to the nexus between all modes of transportation and
    environmental sustainability, the Green Mobility Magazine’s purpose is to further dialogue, debate, and
    exchange on one of the world’s most pressing issues.

    Board members are to act as both ambassadors of the Green Mobility Magazine and to advise and support the editorial staff. This includes, but is not limited to:
    • Identifying new trends pertaining to the transport sector’s…

    As the world’s first periodical dedicated to the nexus between all modes of transportation and
    environmental sustainability, the Green Mobility Magazine’s purpose is to further dialogue, debate, and
    exchange on one of the world’s most pressing issues.

    Board members are to act as both ambassadors of the Green Mobility Magazine and to advise and support the editorial staff. This includes, but is not limited to:
    • Identifying new trends pertaining to the transport sector’s transition towards more sustainable
    business practices.
    • Offering feedback on previous publications and proposing ideas for topics and potential
    contributors.
    • Engaging with potential contributors to the Green Mobility Magazine.
    • Identifying suitable conferences for editorial team members to attend.
    • Advocating for the Magazine among colleagues, contributors, and prospective readers.
    • Engaging in at least one board meeting per year, which is to be held online, in-person, or in a hybrid
    manner.
    • Contributing written content, by way of article, interview, op-ed, or other format, to the Green
    Mobility Magazine at least once a year.

    https://ibexpub.media/green-mobility-magazine/

  • Gráfico Instituto  Superior de Lisboa e Vale do Tejo

    Teacher

    Instituto Superior de Lisboa e Vale do Tejo

    - o momento 2 anos 10 meses

    Odivelas, Lisbon, Portugal

    Teaching the module of Tourism Transportation Systems to BSc students in Tourism Management

  • Gráfico Junta de Freguesia de Estrela

    Elected member of the parish assembly (Assembleia de Freguesia)

    Junta de Freguesia de Estrela

    - o momento 3 anos 4 meses

    Lisbon, Portugal

  • Freelance Columnist in air transportation & regulation. Portugal Mainland, Azores/Madeira. Angola

    Freelance

    - o momento 4 anos

    Portugal

  • Gráfico SkyExpert

    Founder and director

    SkyExpert

    - o momento 9 anos 4 meses

    Lisbon, Portugal

    Sustainable consultancy for airlines, airports and tourism, covering:
    - Route development
    - Distribution & GSA strategy
    - Loyalty Programs
    - Interline agreements (traditional and virtual), code-shares and alliances
    - Transportation systems
    - Regulation
    We apply our experience and expertise to create value for airlines, airports, ground handlers, regulators and tourism stakeholders.

  • TAL Aviation Group

    TAL Aviation Group

    10 anos 7 meses

    • Gráfico TAL Aviation Group

      Airline GSA Regional Manager Americas & Asia

      TAL Aviation Group

      - 8 anos 3 meses

      Lisbon Area, Portugal

      Responsible for the commercial success of TAL Aviation and its Airline clients in the Americas and Asia. Interpreting airline financial, operational, commercial and customer insights. Working hand in hand with the local country managers and their teams to maximise revenue opportunities, to
      develop, review and optimise strategies against key airline competitors.
      Direct responsibility for 10 airline GSA offices located in the Americas and Asia: Canada, USA, Mexico, Panama, Colombia…

      Responsible for the commercial success of TAL Aviation and its Airline clients in the Americas and Asia. Interpreting airline financial, operational, commercial and customer insights. Working hand in hand with the local country managers and their teams to maximise revenue opportunities, to
      develop, review and optimise strategies against key airline competitors.
      Direct responsibility for 10 airline GSA offices located in the Americas and Asia: Canada, USA, Mexico, Panama, Colombia, Brazil, Argentina, Japan, Korea and Singapore.
      Specific accountabilities includes:
      1) Delivery of base commercial performance to our airline clients
      2) Identification and delivery of tangible and innovative solutions (both immediate and longer term)
      3) Development of country-specific airline strategies and of new business acquisition to ensure growth opportunities and a good airline portfolio mix
      4) Ensure compliance with head office guidelines and product positionning within each market
      5) Development of relationships with airports, airlines, tourist boards, corporate clients, media and political stakeholders for joint activities, partnerships and clients' promotion
      6) Lead all our local sales and marketing teams

    • Gráfico TAL Aviation Group

      Airline GSA Business Development Manager

      TAL Aviation Group

      - 2 anos 5 meses

      Tel Aviv

      As the first fully dedicated Airline GSA Business Development Manager at TAL Aviation I was assigned three major tasks:
      - Open and develop new Airline GSA TAL Aviation offices abroad
      - Acquisition of new Airline GSA clients for all offices around the world (40)
      - Retain and expand current Airline GSA clients

      My most significant achievements were:
      - 13 new Airline GSA TAL Aviation offices
      - 7 territorial expansions of existing Airline GSA offices
      - 18 brand new Airline…

      As the first fully dedicated Airline GSA Business Development Manager at TAL Aviation I was assigned three major tasks:
      - Open and develop new Airline GSA TAL Aviation offices abroad
      - Acquisition of new Airline GSA clients for all offices around the world (40)
      - Retain and expand current Airline GSA clients

      My most significant achievements were:
      - 13 new Airline GSA TAL Aviation offices
      - 7 territorial expansions of existing Airline GSA offices
      - 18 brand new Airline GSA clients for multiple offices around the world - including Singapore Airlines, TAP Portugal, Aerolineas Argentinas
      - 33 territorial expansions of existing Airline GSA agreements

  • Gráfico Swisscard AECS AG

    Relationship Manager Private Banking

    Swisscard AECS AG

    - 3 anos 4 meses

    Zürich Area, Switzerland

    My achievements in this position:
    • Product management: established the product lines that best fit the Private Banking segment and adapted it to these customers; reviewed, updated and expanded the product offering.
    • Processes: adapted and developed Swisscard’s legal, compliance and risk standard procedures to the Private Banking clientele; prepared and implemented training of procedures to the newly founded Private Banking Service Unit (operation department)
    • Legal: created the…

    My achievements in this position:
    • Product management: established the product lines that best fit the Private Banking segment and adapted it to these customers; reviewed, updated and expanded the product offering.
    • Processes: adapted and developed Swisscard’s legal, compliance and risk standard procedures to the Private Banking clientele; prepared and implemented training of procedures to the newly founded Private Banking Service Unit (operation department)
    • Legal: created the legal framework to contract Private Banks and incentivize them to prefer and recommend Swisscard’s products to their customers (B2B partnership)
    • Communication: created a specific site for the Private Banking channel premiumcards.ch ; launched and managed a quarterly newsletter sent in 4 languages, managed and expanded a contact list of over 1’000 Private Banking professionals; created an internal Private Banking management folder to facilitate communication between the operation and marketing departments. Organized events and trainings for the contracted Banks; participated in various fairs and industry relevant conferences to expand business
    • Acquisition: built relationships and contracted with over 70 Private Banks and Wealth Management offices. Credit card sales grew exponentially and became the company’s most profitable cards.

  • Co-Founder of new Travel brand and portal

    Attitude Hotels

    - 1 ano 8 meses

    Zurich, Switzerland

    My achievements in this position:
    • Pre-launch analysis: business plan, financial plan, market research and project feasibility
    • Legal set-up: registered the new trademark; created the legal entity; elaborated the contracts
    • Supplier selection: creative agency; IT supplier; booking engine
    • Hotel acquisition: presentation of the Attitude Hotels concept to hotel managers and owners, top executives with major international chains and tourism offices; contractual negotiations
    •…

    My achievements in this position:
    • Pre-launch analysis: business plan, financial plan, market research and project feasibility
    • Legal set-up: registered the new trademark; created the legal entity; elaborated the contracts
    • Supplier selection: creative agency; IT supplier; booking engine
    • Hotel acquisition: presentation of the Attitude Hotels concept to hotel managers and owners, top executives with major international chains and tourism offices; contractual negotiations
    • Launch/PR: press conference at the world’s biggest tourism fair (ITB) - worldwide press coverage, including radio/TV and newspapers (New York Times, for example)
    • Opening of Attitude Hotel’s regional office in Nice, France

  • Gráfico EuroAirport Basel-Mulhouse-Freiburg

    Airport Marketing and Business Development Manager

    EuroAirport Basel-Mulhouse-Freiburg

    - 11 meses

    Basel Area, Switzerland

    My achievements in this position:
    • Business development: reviewed route development opportunities liaising with the main players in France, Germany and Switzerland, gathered and analyzed data (MIDT,CRS, E-smash) for airline traffic forecasting and prepared presentations for airlines and other stakeholders
    • Marketing: developed airline marketing plans and airline route support strategies with tour operators, tourism offices, embassies, chambers of commerce, among others, to generate new…

    My achievements in this position:
    • Business development: reviewed route development opportunities liaising with the main players in France, Germany and Switzerland, gathered and analyzed data (MIDT,CRS, E-smash) for airline traffic forecasting and prepared presentations for airlines and other stakeholders
    • Marketing: developed airline marketing plans and airline route support strategies with tour operators, tourism offices, embassies, chambers of commerce, among others, to generate new business
    • Expanded the airport route network successfully with new airlines/routes/frequencies, including Easyjet, Turkish Airlines, SkyEurope, SWISS and initial talks with Ryanair;
    • Airport Relationship Management: Acted as the airport’s primary contact person for all airlines operating from the airport.
    • Airline and airport Communication: managed the complexities of tri-national advertising campaigns; reviewed the brand and marketing communication strategy (e.g. timetables, EuroAirport’s representation at professional fairs such as World Routes and IATA conferences, positioning the airport as a Ski gateway, etc); Benchmarking analysis

  • Gráfico Loyalty Gate - Swiss(air) Group

    Airline Frequent Flyer Program Senior Account Manager

    Loyalty Gate - Swiss(air) Group

    - 5 anos 3 meses

    Zürich Area, Switzerland

    My achievements in this position:
    • Frequent Flyer Project Management: led a cross-functional and multicultural team with representatives from IT, customer service, sales, marketing, logistics and communication agencies to ensure the timely and successful launch of TAP’s frequent flyer programme;
    • Negotiations: consulted and participated in the negotiations of TAP’s frequent flyer integration in to Star Alliance
    • Frequent Flyer Relationship Management: responsible for a…

    My achievements in this position:
    • Frequent Flyer Project Management: led a cross-functional and multicultural team with representatives from IT, customer service, sales, marketing, logistics and communication agencies to ensure the timely and successful launch of TAP’s frequent flyer programme;
    • Negotiations: consulted and participated in the negotiations of TAP’s frequent flyer integration in to Star Alliance
    • Frequent Flyer Relationship Management: responsible for a client portfolio of over 40 partners around the world representing approx. CHF 7mio (USD 7,5mio) in sales revenue
    • Frequent Flyer program Acquisition: acquired new accounts including the first full service “air miles-Bank” partnership in the world; represented the company in trade shows and conferences to exhibit services and review competitors’ products in terms of features, benefits and price points
    • Frequent Flyer Communication: developed and implemented highly successful campaigns to market frequent flyer partner services (banks, hotels, credit cards, car rentals, telecom, retail) in several European markets; collaborated in the conception of newspaper advertisements, direct mailings, company brochures, flyers, press releases, public service announcements, web-site design, office service displays and informational packets; created cost effective communication strategies to increase exposure and response rates
    • Product management: defined new product requirements and work with product development to document these requirements in product specifications
    • Strategic guidance and direction of the Frequent Flyer Relationship Management Team

  • Gráfico PGA-Portugália Airlines

    Airline Marketing and Commerical Assistant

    PGA-Portugália Airlines

    - 1 ano 3 meses

    Lisbon Area, Portugal

    Multi-tasked position with a particular focus on the integration in Swissair’s Qualiflyer Alliance
    My main achievements in this position - resulting in an invitation to work for Swissair's daughter company in Zurich (ICLP)
    • Acted as Portugalia’s representative at the Executive Vice-President Airline Product Quality & Development Group (Qualiflyer Group)
    • Integrated Portugália’s Frequent Flyer program in to Qualiflyer Frequent Flyer

Formação acadêmica

  • Université Robert Schuman (Strasbourg III)

    Bachelor Law 15/20

    -

  • Gráfico Universidade de Lisboa

    Universidade de Lisboa

    Bachelor Law 15/20

    -

Idiomas

  • Portuguese

    -

  • French

    -

  • German and Swiss German

    -

  • Spanish

    -

  • Italian

    -

  • English

    -

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