Eduarda Martins Delcourt

Improve UX success by measuring, managing, and prioritizing design debt. We love Joana Cerejo’s article (by way of Juan Fernando Pacheco) as a practical guide to measuring and managing design debt, focusing on transforming businesses into user-centered successes. Design debt is akin to technical debt, reflecting the accumulated effects of past design and development decisions that negatively impact user experience. Check out her post: https://lnkd.in/gFXCCQqa Types of design debt: UX design debt ↳Directly affects business goals by impacting adoption rates, learnability, and user satisfaction. Operational design debt ↳Results from inefficient processes and poor organizational structures supporting design and development teams. Visual design debt ↳UI inconsistencies that undermine the product’s credibility. Testing and research debt ↳Lack of UX research and testing leads to poor user experiences and lower product adoption. Understanding and addressing design debt is necessary for enhancing user satisfaction and achieving business success. Joana emphasizes the importance of a strategic approach to managing design debt, aligning design improvements with business objectives for optimal results. We agree! Using iterative design and continuous research with Helio is an amazing way to reduce your design debt and create a business lift. #uxresearch #productdiscovery #marketresearch #productdesign

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Check out the article by our Design Director, Raphael Dias, reflecting how we approach design at Nesta: 👉 No Social Media for People Under 16: What That Means for UX 🎯 Explore the challenges and opportunities of creating ethical digital experiences aligned with new regulations. 📖 Read it and get inspired to build a more conscious digital future!

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🎥 What is the purpose behind UXPA Portugal? Why is the “The State of UX in Portugal” survey relevant for UX professionals? Get the answers to these questions in a short interview recorded during World Usability Day! 📝 Take the survey ➡️https://lnkd.in/dXmc59cj #uxpaportugal #userexperience

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An interesting article write by Anderson Gomes da Silva, which talk about some metrics that we can apply in our business to measure user experience quality. 💡 Take a look in: https://lnkd.in/d3qb4FGi  #metrics #ux #usability #design #product

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How to measure, manage and prioritize design debt.

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Looking for some fresh design insights? We asked our UX/UI designer Andreia Rosa to share the top trends you should be paying attention to. Swipe through for some inspiration! 🎨 Which trend stood out to you? #UIUXDesign #DesignInspo #UXTrends #UITrends #UserExperience

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Creating tokens for your design system? 👋 Tiago Pedras recently built a multi-layered design system for 2 sibling brands and shared his learnings & advice: 🔹 Start simple, then add structure 🔹 Break things down in sets to make the most of theming 🔹 Don't overcomplicate naming 🔹 Document as you go Read the full article to learn from Tiago's experience with design tokens ➡ https://bit.ly/3WeiwIU #designtokens #multibrand #designsystems

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🎨 Our consultant Joana shares 3 essential tips for UI/UX Designers: 1 - Research; 2 - Confidence and communication; 3 - Gathering feedback and having empathy. Which one do you identify with the most? 🤔 #dellent #stepupyourcareer #uiux #work #career 

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At the end of may I took part in the UX Research workshop led by Ana Cláudia Dias through EDIT. - Disruptive Digital Education. This time allowed us to get hands-on and practise some of the biggest challenges faced when planning each step of #UXresearch. ✨ Questioning, organising and planning the research value are important processes that help companies define what they want to achieve. ✨ Research must generate actionable knowledge. Just think of the question: What are you going to do with data? What decisions will be made in the future as a result of the research? ✨ There are many methods of psychology that we can use, but one or more may suit your problem. The challenge is to find the best combination or to be creative to achieve the research goal. ✨ Huge databases can be another problem if the data is not useful for research. We should check why or how they are being collected. ✨ If nothing is being measured, think about doing it. Measurement allows us to see how effective improvements are compared to old solutions. ✨ Without the right people, we can't get the right answers. And moderating is more about listening, empathising and being available to receive than talk. ✨ Analysing, transcribing, identifying, relating and coding is work that take time. It's a challenge to write the right words, so it's all right rephrasing again. ✨ The presentation of the results must be understandable to the type of audience or maturity of the company. And don't leave your research without recommendations as they are the guiding thread for what to do next. Overall, was a pleasure time that combined a lot of sharing experience and I'm very grateful to continue reviewing and learning 🚀

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Amazing course to get to know the basics of UX Research. I strongly recommend it.

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🚀 Design Thinking vs. User-Centered Design (UCD) 🚀 Ever wondered what sets these two design methodologies apart? Swipe through the carousel to discover their key differences, steps, and benefits! 🎨✨ 👥 Design Thinking: Empathy-driven and innovation-focused. 🌟 UCD: User involvement at every stage for optimal usability. Which approach do you prefer? Share your thoughts below! 💬 #UXDesign #DesignThinking #UCD #ProductDesign #Innovation

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I recently discovered an insightful article by Fabricio Teixeira and Caio Braga about the state of UX in 2024, and I had to share it with my network. If you're passionate about UX and Product Design, this is a must-read! The article explores "late-stage UX," characterized by market saturation, automation, and financial pressures. As corporations exert more influence, designers face new challenges in advocating for user needs. How can we navigate this evolving landscape in 2024? I'd love to hear your thoughts on tackling these challenges in UX. #UXDesign #ProductDesign #DesignTrends #UserExperience #DesignInnovation

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Excellent course on AI explained very clearly by Ioana Teleanu, the approach and the point of view make us see that it is still a new technology, and also, makes us rethink issues of ethics and biases in the use of it. IxDF - The Interaction Design Foundation

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So true, "Unfortunately" But! I think after the generative Ai hype cools down. The designers market could bounce back from the "Task taker" role to a problem solver and decision maker as it used to be. As the Ai will be trained enough to execute those tasks according to some basic inputs and following guidelines. So, anyway if you can standout and communicate the value of what you love doing (whatever it is) you can keep your place in the market. Distraction and aggressive rapid changes will lead to shallow fragile skills & mind set and eventually burnout. "If you are having fun! You can't lose"

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Tips of the week: Designer to follow - Cata Hormazábal de la Fuente She holds 15+ years of experience in UI/UX Design, and she is sharing it with her network. In addition, she has her own UX Consultancy. I strongly recommend you to follow her, the content is in Spanish, however, languages are not a barrier anymore, you can translate it and get some insights from her. Book to read: Know Your Onions: Graphic Design: How to Think Like a Creative, Act Like a Businessman and Design Like a God by: Drew de Soto This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered. Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god. This book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients. Publishing company: Articul8 Publishing #uxconsultancy #graphicdesign #portfolio #userexperience #userinterface

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