Bruno Gavino

Adapt and Thrive: The New Era of Digital Media Media leaders tackle declining digital engagement in Adapt and Thrive during the WebSummit in Portugal, discussing independence, funding models, and the future of the free press.

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The Tao of Marketing - A holistic view at the factors that will increase your sales & profits ☯️ Clarity of action ☯️ Fertile ground ☯️ Value of the individual ☯️ Directness of contact ☯️ Adequation of messaging ☯️ Performist’s philosophy is “Total Performance”. ☯️ We combine these five elements to improve your sales & profits. ☯️ Want to see if we are a great fit? Book time in our calendar here https://bit.ly/4e4F6dk ☯️ Watch the video here: https://lnkd.in/e6pjKdqs

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I completely agree! A well-designed pattern can truly become a signature element for your brand, making it easier for people to recognize and remember you. Visual identity is crucial for standing out in the market. THINK FIRST - Agência de comunicação, marketing e publicidade

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The recording of WJ Agency’s Marketing Insights webinar hosted by Pedro Porto Alegre is now live! Be sure to tune in to learn about: ➡️ Key marketing trends that are shaping how brands might win now and in the immediate future ➡️How to avoid the trap of short-termism ➡️The importance of creating connections where customers are most present ➡️The revolutionary impact of artificial intelligence on campaigns ➡️The growing influence of virtual worlds in gaming ➡️How a strong brand identity can serve as a powerful differentiator in a crowded market ➡️And much more…

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The next book Call for Chapters: Brand Creation and Management in the Phygital Era   https://lnkd.in/d57jdM6P send your project proposals here:   https://lnkd.in/d57jdM6P

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Just finished the course “Generative AI for Digital Marketers” by Martin Waxman! Check it out: https://lnkd.in/dscTGT8y #artificialintelligenceforbusiness #digitalmarketing #generativeaitools.

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Data Driven WhatsApp Channel make interesting reads from work trenches for people working on Marketing with special taste to data Driven decisions in your daily work! #data #driven #marketing #analytics 🔗🤙🎂😎 https://lnkd.in/dhBwnssa

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Just finished the course “Generative AI for Digital Marketers” by Martin Waxman, MCM, APR! Check it out: https://lnkd.in/dFy4HkdF #artificialintelligenceforbusiness #digitalmarketing #generativeaitools.

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Measurable Results in #Marketing with Grow By Digitalization In the dynamic and ever-evolving world of #DigitalMarketing, businesses are constantly seeking solutions that offer tangible and measurable results. The increasing importance of #Data and #Analytics has made it essential to adopt strategies that not only attract the audience but also allow for monitoring and evaluating the effectiveness of campaigns. This is where Grow By Digitalization comes in, an innovative company specializing in full-stack marketing services designed to revolutionize how businesses manage and measure their marketing activities. The Importance of Measurable Marketing Traditional marketing has often faced the challenge of demonstrating return on investment (#ROI). With the advent of digital, it is possible to track every interaction, click, and conversion, providing a detailed overview of campaign performance. However, the real challenge lies in translating this data into actionable insights for strategic decision-making. Grow By Digitalization: A Comprehensive Partner Grow By Digitalization offers a complete range of full-stack marketing services designed to optimize every aspect of your digital marketing strategies. From campaign management to data collection and analysis, our goal is to provide businesses with a 360-degree view of their marketing activities. Key Services: 1. #Strategy and #Consulting Creating customized marketing strategies based on specific business needs and objectives. 2. #CampaignManagement: Executing and optimizing campaigns across various digital platforms to maximize impact and ROI. 3. **Advanced Analytics:** Using advanced analytics tools to segment the audience, analyze user behavior, and identify emerging trends. 4. **#MarketingAutomation:** Implementing automation solutions that allow for seamless management of complex campaigns, saving time and resources. 5. **#DetailedReporting:** Providing detailed reports that showcase campaign ROI, helping to justify marketing expenses and plan future strategies. Why Choose Grow By Digitalization? Choosing Grow By Digitalization means partnering with a team of experts that enhances the efficiency of your marketing operations and provides precise, actionable data. In a competitive market, the ability to demonstrate the value of marketing activities can make the difference between success and failure. Conclusion For businesses looking to maximize their impact in digital marketing, Grow By Digitalization is an indispensable partner. With a comprehensive range of advanced services and a focus on measurable results, we turn data into concrete value, guiding strategic decisions and improving ROI. If you are interested in discovering how Grow By Digitalization can help your business reach new levels of success, do not hesitate to contact us for a personalized consultation. Invest in the future of your marketing, choose Grow By Digitalization. https://lnkd.in/eX9xCAXE

🚀 Join our next Omnichannel Strategy Webinar 🌐💊 "What is Digital Maturity? How do we advance Digital Maturity to increase impact?" September 26th, 16-00 CET Speaker: Laura Kennedy PhD MBA Digital maturity is crucial for Omnichannel Marketing. It involves integrating and fine-tuning your strategy across all channels to ensure a unified customer experience. Let’s explore new strategies and tackle industry challenges together! Register here - https://lnkd.in/ejB8wH4b #PharmaMarketing #Omnichannel #DigitalGrowth

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Encouraging Innovation in Marketing Profit is important, but societal impact is essential. Learn how the Societal Marketing Concept is shaping a new era of conscious marketing. Is your brand leading the way? 🌟 #SocietalMarketing #MarketingInnovation #PurposeDriven #CSR #BrandLoyalty #EthicalMarketing #QtayeshaMentor

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Watch the latest episode of #MarketingTalks with Elias Saliba, Digital Advertising Expert, who has successfully run online campaigns to more than 170 clients! Listen to his expert tips, discover the best practices, and learn how to skyrocket your brand's visibility🚀. This is your golden opportunity to know everything about digital advertising! Watch now >> https://lnkd.in/dwbQ5Gtm #digitaladvertising #marketingpodcast #marketingtips #onlinebusiness #advertisingexpert #businessgrowth #digitalmarketing #success #aub #osb #boostad #marketingtip

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#Neurocommunication and Emotional #Advertising: Exploring #Neuromarketing Techniques to Optimize Advertising Campaigns https://lnkd.in/deVBbu5D Through the utilization of the #Eye Tracking #neuroscientific technique, the study delves into the exploration of the relationship between visual attention, #emotions, and purchasing decisions. Identifying influential visual factors through the study of heat maps and quantitative analysis, contributing to a deeper understanding of consumer behavior. Furthermore, the research seeks to identify patterns and trends based on #Neuromarketing principles, facilitating the adaptation of communication strategies to optimize emotional connection and campaign effectiveness. Marc Polo (Ph.D) Joan Cuenca Ph.D Josep Maria Picola Meix (Ph. D.) Víctor Curto (Ph.D) Blanquerna - Universitat Ramon Llull Miriam Diez Bosch PhD

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This is crazy. According to a Gartner 2023 survey, companies are spending over a QUARTER of their marketing budget into tech tools, but only a THIRD of them are actually being used? I believe it is because most marketing software either does’t deliver genuine results, is too complex for teams to use optimally, or simply doesn’t integrate well with your existing stack. Most of these tools do offer real value, but they’re being held back by inaccurate data. Here’s an example. Most of the “buyer intent” solutions out there will tell you that a prospect has high intent if they visited your pricing page. This is both hugely biased and very inaccurate. Biased because we as humans assume that someone looking at the pricing must mean they’re interested in buying. We then look at the data that says pricing page views seem to happen before conversions and assume there’s a link, but this is simply co-occurrence bias. Inaccurate because of the bias explained above, but also because we know that on average 88% of buyers are NOT on your pricing page at all, and up to 94% of the visitors who ARE on your pricing page are not high intent prospects. But the solution isn’t always stripping out your tools and replacing them, sometimes adding a layer of intelligence on top makes your existing tools work BETTER. This is where real-time behavioral buyer intent comes in. The single game-changer that makes your tech stack drive more ROI. For example, Lift AI doesn’t just guess buyer intent; it scores real-time micro-behaviors and patterns on your website to detect high-intent buyers with proven accuracy. On its own, Lift AI will detect hidden buyers even if they’re completely anonymous, based solely on their behavior across your entire website (not just the pricing page). But when you combine those Lift AI scores with the rest of your tech stack, you make them a lot better. We have case study after case study about this on our website, our most recent one with RealVNC who plugged Lift AI into their full tech stack and extracted more performance from every single one (resulting in 13% more web shop revenue in the first 60 days of implementation). But before you go and read that, I think it’s well worth understanding WHY this is the case. We’ve written a comprehensive article explaining exactly why real-time behavioral intent is the key to your tech stack performance which I’ll link in the comments below. It’s time to stop wasting money on underutilized tech. We’ll help you make all your tools work harder for you. 

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The first phase of THE's new Brand Transformation Framework is discovery. Conducting brand and reputation research helps to identify the opinions and attitudes on your institution, held by stakeholders.   Our in-depth brand audit spans six key modules and uses a combination of quantitative and qualitative research to highlight the internal and external perceptions of your brand, and greater awareness of where your brand position is now and where it needs to be. You can learn more about THE's Brand Transformation Framework here: https://lnkd.in/ehkQfxWX

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