Smaller cities are leading the way when it comes to video commerce, The Economic Times reports, citing data from Flipkart.
Consumers in Tier 2 and 3 cities accounted for 65% of all video commerce engagement between May 2023 and June this year. The most in-demand categories were beauty, fashion, personal care, and home furnishings, the data shows.
As a shopping format, video is gaining traction, especially among women in Tier 2 and 3 regions, and Gen Z and millennial customers, the report says. In fact, D2C brands, sellers, and farmers are increasingly relying more on video offerings.
Reason? Reliability, interactivity, trust, and ease of access. Overall, Indians spent more than two million hours on Flipkart’s video commerce segment, the data shows further.
Not only video or online commerce, but the retail sector is booming across India’s smaller cities, according to an earlier report by The Economic Times. The total retail stock in 14 Tier 2 cities crossed 29 million sq.ft. last year, with Lucknow, Jaipur, and Chandigarh taking the lion’s share, says CBRE data.
Source: The Economic Times - https://lnkd.in/gE8JunwJ,
https://lnkd.in/gRtmNMKT
✍: Abhiraj Ganguli
📷: Getty Images
#ECommerce #VideoCommerce #Tier2 #Tier3 #Retail