Amir Shahzeidi

🚀 Maximize Your Landing Page Conversions 🚀 A great landing page isn’t just about looks—it’s about function. Focus on a headline that grabs attention, clear messaging, and a strong, singular CTA. 💡 Pro Tip: Test different headlines and CTAs. Even small changes can boost conversions.

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CRO practitioners rant regularly about avoiding channel-based thoughts. It’s not just about stakeholder expectations and a longer process that takes time to fully establish. It’s that the impact you see at the surface level on website performance does not tell the full story. Testing will increase conversion rates and revenue, and it’s easy to measure. That’s not all though. Because your website converts users better, it means the ROAS for your ads will be higher. Think about it for a second, it’s a pretty big deal. Users click an ad and do not magically buy. They need to browse a landing page, consider their buying decision and complete a purchase. Same goes for filling a demo request! If if ROAS increases, then it either means that you can acquire more users for the same budget, or that your ad spend becomes more efficient and you can reallocate. Many orgs can eventually pay off their entire testing program costs by this nature. So is website testing a channel? Not really, it’s just part of the customer journey. When we start thinking holistically, then this function of the business will have positive rewards for every channel. Yes, it’s a cost to approach web development and website strategy methodically. Thinking about it with a channel mindset is opting into a limited view of what it can do for the org. Revenue and ROI are great, but when you can make every other online initiative win as well, then even though not easy to measure, surely that must accelerate business growth.

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🚀 Here’s a powerful new BETA feature from HubSpot that can can really help you optimize your funnel. Analyze Lifecycle Metrics in HubSpot: Your Secret Weapon for Funnel Optimization Ever wonder how well your campaigns are moving contacts through the funnel? Now you can. With HubSpot’s Lifecycle Metrics, you can track exactly how your prospects are advancing from one stage to the next—from new lead to loyal customer. Here’s why you should use it: Full Funnel Visibility: By analyzing your contact lifecycle metrics, you can track how leads progress through each stage—subscriber, lead, MQL, SQL, customer. Curious about where your leads are getting stuck? Or which stages are converting best? Lifecycle metrics give you the insights you need. 1️⃣ Identify Bottlenecks and Opportunities: Track conversion rates between each lifecycle stage to pinpoint where leads might be dropping off and where there’s room for improvement. Use these insights to optimize your process and remove friction. 2️⃣ Tailor Your Outreach: Lifecycle metrics help you understand which stages need nurturing. Use this data to segment contacts and deliver personalized content that resonates at each step of their journey. 3️⃣ Optimize Every Touchpoint: Monitor lifecycle stage performance to see which touchpoints (email, call, webinar) are driving the most conversions. Refine your strategy based on the data and improve your overall campaign performance. 🏁 Here's How to Get Started: Navigate to Marketing > Campaigns in HubSpot. Select the campaign you want to analyze. Click Analyze, then go to Contact Lifecycle Metrics. Review metrics like new contacts, stage conversions, and drop-off points. Use filters to segment your data for deeper insights. Visualize your results with HubSpot’s easy-to-read graphs and charts. With these insights, you’ll have the tools to optimize your campaigns and move leads through the funnel more effectively. - Like this post if you found it helpful or insightful. - Follow Lead Love for more tips and insights on HubSpot. - Repost this to share with your network and help others. - Comment below with your thoughts or questions – We'd love to hear from you! #HubSpot #RevOps #MarketingAutomation #LifecycleMetrics #SalesEnablement #CampaignOptimization #LeadConversion

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The biggest mistake you can make in D2C is not to have an AOV roadmap. A consistent theme I see in brands that are shrinking or flat are AOVs that not growing. The reason is really simple: Ad costs are going up. They'll never come down for Meta and Google. Its a tax that keeps growing for any D2C brand. The easiest way to mitigate this is by moving upmarket consistently every year.

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🎃 It's Halloween season, but your HubSpot portal doesn't have to be scary! Tired of struggling with tangled workflows and gaps in your HubSpot setup? Don't let the ghosts of outdated processes haunt your growth. Instead, let's transform your HubSpot portal into an efficient, optimized system that drives results. For a limited time only (until October 31st), we're offering 50% off all HubSpot Audits. 🦇 Discount Code: october24 Our audits cover everything from workflow efficiency to data cleanliness, CRM setup, and lead management, ensuring your HubSpot portal operates at peak performance. 👻 That's right—no tricks—just a serious treat for your marketing and sales operations. Imagine starting the new year fresh. Diagnose, dissect, and deploy the cleanup strategies needed to make your HubSpot portal a dream instead of a nightmare. The new year is coming, and there's no better time to exorcise those pesky portal problems. Let's make HubSpot less of a horror story and more of a success story. 🎃 Don't wait—this offer disappears faster than a ghost on October 31st! Grab your audit now, and let's get you set up for a smooth, spooky-free 2025: https://lnkd.in/eb9JMDmY 🦇 Discount Code: october24 #HubSpotAudit #HalloweenSale #NoScaryPortals #HubSpotOptimization #SidekickStrategies #HubSpot #HubSpotCRM

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Want a mention and a backlink from Cognism? 👩‍💻 I’m making the “ultimate” list of the best demand generation tools and need some recommendations about which ones to feature. Do you use a great tool you can’t do without to support your demand gen motion? Or maybe you’ve developed an amazing new tool that you want to highlight? 🔍 I’m looking for real people talking about the tools’ real use cases. This is a great chance to show off your expertise and get featured in front of our audience. If your recommendation gets picked, you’ll get a shoutout and a backlink in my upcoming blog. 𝐇𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧: 1. Name the tool and share what you use it for in the comments. 2. Mention your favourite 2-3 features of the tool. 3. Share an example of a campaign it helped you execute. 4. Make it interesting and easy to understand. I’ll follow up with more specific questions if needed. 𝐒𝐨𝐦𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭: 💚 I like the listicles’ snack-bite format. They are good for #SEO and conversions, too. ❌ But they can be really boring, especially when they are produced at a scale and lack unique perspectives. This post is my attempt to create an engaging listicle with SME insights. I borrowed the idea from Leigh McKenzie and I can’t wait to see how it turns out! #demandgeneration #demandgenerationtools #contentmarketing

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Thought provoking SEO article: What if schema ISN'T a grand system for semantic understanding...but simply a labeling + tagging system. Interesting read from Jono Alderson! He makes an argument that it's possible that structured is really just an advanced tagging system. Instead of structured data being this "magic" concept that helps Google understand the Web, what if it just labels content? He talks about how there's not a lot of evidence of what Google actually does with structured data: 1. Limited reporting & insights 2. Mainly used to power rich results 3. No way to determine if Google actually reads it or not However, he also makes a point that even if schema is only used to label content - it's still extremely useful. Labeling could help machines understand relationships at scale and better connect it to LLMs, knowledge graphs and voice search. He argues whether or not schema actually "understands content" - it's still important. Search and AI needs direct datapoint to label and build relationships.

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LinkedIn ads don’t have to drain your budget. With smart bidding tweaks, you can drive better results without overspending. Here are five quick tips: 1. Use Manual Bidding Manual CPC bidding often lowers costs compared to the default. Find it under “More options” in bidding settings. 2. Skip Maximum Delivery The default "Maximum Delivery" can overspend fast. Manual bidding gives you control and helps stretch your budget further. 3. Start Low Kick off with bids below LinkedIn’s suggestion, then adjust based on performance to avoid unnecessary costs. 4. Prioritize Top-Performing Ads Up your CTR to reduce costs—ads that engage more, cost less. 5. Keep Testing Consistently monitor and refine your bids for maximum efficiency. #LinkedInAds #SaaSMarketing #B2BMarketing

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Below, Patrick Spychalski at The Kiln - a Clay Agency discussed different intent data tools on the market including Common Room, RB2B, and Clay - and he showed how to use it. But... Not once did he mention to go beyond the intent data and gather account insights to get the account story. The approach below will have sales and marketing teams reacting to the data in he same way! it's going to lead to an even greater ignore era. As Mark Kosoglow mentioned on his Operator website: Everyone has access to the same data, the same signals, the same vendors and is using the same products to automate the same playbooks. Millions of sales reps just got notified about that new VP of Sales or new round of  funding, and they all sent the same automated, AI-generated email. #Intent data is no longer a competitive advantage and in many cases, it's a disadvantage. It's stopping #GTM teams from making meaningful connections with buyers.

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New Google Ads Account? Your match-type strategy matters: 𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝗱𝗴𝗲𝘁: 🔽 Start exact match 🔽 Manual bidding 🔽 Build query data 𝗕𝗶𝗴 𝗯𝘂𝗱𝗴𝗲𝘁: 🔼 Mix broad + exact 🔼 Auto bidding 🔼 Faster scaling Simple but effective. Need help? DM me 👋 ***** 🖐️ I'm Victoria, founder of TLC Ads, a UK-based PPC lead generation agency. 🤬 Fed up with disappointing lead generation results? Feeling ignored by your current agency? Get in touch. We do things differently. 🖥️ If you're spending (or wanting to spend) £2k+ a month on Google Ads, drop me a DM and we'll arrange a coffee or an online chat!

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Your site’s content should conform to best practices as disclosed in the Search Quality Ratings Guidelines with an emphasis on: ✅ Being unique and offering value. ✅ Matching search queries. ✅ Satisfying user intent. ✅ Being of high quality. ✅ Satisfying the fresh content algorithm.

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E-commerce SEOs 🛍️ - I feel your pain… At seoClarity, the most common concern I hear from clients these days is that Google SERP features, specifically the shopping results are pushing down "traditional" results (even for top-ranking keywords). If you're unsure why this is happening, how this is happening and what you can do to turn this into an opportunity (💡) instead of a setback, join us for a #webinar on How to Win Google Shopping! 🎟️ https://lnkd.in/gngwm8Gv 🌟 BONUS: Get a 5-step framework for succeeding in today's SERP landscape and Google Shopping after the webinar! #ecommerceseo #GoogleSERPfeatures #Googleshopping

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🟪 Sponsy Product Update 🟪 Sponsy is live on Kit (formerly ConvertKit) App Store Tired of repetitive copy-pasting, back-and-forth between editors, or risky slip-ups like inserting the wrong ad into your newsletter? Pull ads from Sponsy directly from your Kit editor like magic 🪄 Full update in the comments 👇

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A reddit URL climbing it's way to a commercial intent keyword. Search intent is becoming mixed, its common to see a keyword with multiple intents commercial, and informational for example.... Can one page fulfill both? or should we target each intent with a page? I've seen blogs and product pages both ranking for commercial intent keywords. Thoughts?

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Ask your marketing / growth agency this asap. If they don't have a good answer, you're in trouble.   I call it The Table Test -   "If your agency sat at a table with 10 other agencies, what could you say no one else can?"   In an era of AI, copycats, and few leaders, marketing is becoming commoditized.   Marketing's become a sea of sameness.   Most brands are blending in vs. standing out.   A total blow for growth.   But your marketing / growth partner is a huge opportunity to change this.   But most don't have what it takes.   To find out, run The Table Test.

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"Funnels are dead" "Everything is dark social, so attribution is pointless" "The buyer's journey isn't linear so who cares about buying stage data" "Marketing data is all just made up" I see this stuff on Linkedin all the time. And I get it. Marketers struggle with how hard it is to get visibility into what is working and not working. It's hard. And getting harder by the day. But all this criticism is based on a fundamental misunderstanding. "All models are wrong, but some are useful" - George Box. Yes, all the attribution models are wrong. Trying to understand why someone bought your product is very complicated and even asking them is riddled with bias (still worth asking though). But "models" are not meant to be 100% reality. They are a representation of reality to help you understand something complex. A model airplane can't actually fly you to Europe. But it sure could help someone who has never seen a plane before understand what a plane is and how it works. It's the same for marketing models. If you dig in, they are wrong in a load of ways. But when done right, they simplify reality into a more digestible format to help make important decisions. The "when done right" part is very important, though. Most companies struggle with poor data and misunderstand the questions different models can answer. But that does not mean trying is a waste of time. So when you hear the next LinkedIn "expert" who probably hasn't built a report in their life, try to tell you your reporting efforts are a waste of time, ignore them and keep at it. #gtmoperations #marketingoperations #revenueoperations  

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The RIGHT Way to Optimize Your Google Ads Campaigns Struggling to make your campaigns more efficient and profitable? Here's what you’ll learn in our latest video: ✅ Key Metrics Demystified: CTR, CPA, and Quality Score—what they mean and why they matter. ✅ Cut Wasted Spend: Pinpoint where your money’s going and optimize for better returns. ✅ Balance CPA & Volume: Find the sweet spot between cost per acquisition and conversion growth. 🎥 Watch now for practical strategies to optimize your campaigns step-by-step, link in the first comment!

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💰 GA4 is the most underutilized tool for profitable growth. Yet 90% of brands set it up wrong with useless data. Do this asap if you ❤️ free money:   1. Future-Proof Your Tracking: Use tools like Elevar or Blotout.   2. Create Micro-Conversions: Track views, adds, etc., beyond your main conversion.   *This gives you a 100% server-side, full-funnel view of performance.   3. Push Data to GA4: Send your new, clean, bullet-proof data set to GA4.   4. Analyze Your Funnel: Go to Reports > Business Objectives > Purchase Journey in GA4.   5. Compare each step in your funnel to industry benchmarks.   6. Focus on CRO: Identify the weakest funnel step and go all-in on CRO.   7: Study Competitors: Look at equivalent pages from proven competitors and adjacent companies.   *Find what they're doing that you're not.   8: Use Qualitative Tools: Tools like Clarity can help identify what's driving bad UX.   9: Deploy New Versions: Use no-code tools to roll out new versions of the problematic page template.   10: A/B Test: Test the new version against your Control.   11: Watch conversions soar.   Bonus: Segment by device, traffic source, etc., if you have enough data.   Free money, anyone? 🚀

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7 Traits of a great SEO: ‌ → Doesn’t refresh rankings every day → Loves links → Open minded → Collaborates with paid team → Networks with SEO’s → Loves failed tests → Analytical What have I missed?

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