BrandHero

We’re excited to welcome our #new team member, Hugo Cardoso, who joins us as an M&A analyst! Hugo is currently studying Economics at Nova School of Business and Economics and is always up for a challenge, eager to learn and grow with every project. A fun fact about Hugo: he has previously volunteered in Guinea-Bissau, showcasing his commitment beyond the business world. Why he wanted to join BrandHero: Hugo’s passion for finance made the opportunity to join BrandHero as an M&A Analyst the perfect fit. He’s looking forward to expanding his expertise, embracing new challenges, and making his mark in the world of mergers and acquisitions. Welcome to the #brandhero team, Hugo!

We are delighted to welcome our new employee, Tiago Tarré, who is joining us as an M&A Intern. Tiago is currently completing his bachelor's degree in Management at Nova School of Business and Economics. His interests and hobbies include podcasts, fitness (gym, volleyball, basketball, padel), and entrepreneurship. A fun fact about Tiago is that he has an identical twin brother and only recently learned how to inflate balloons. Tiago chose to join BrandHero because of his passion for entrepreneurship and the company's wealth of experience in the field. He is eager to learn from the everyone at BrandHero and contribute to the team's success. Welcome to the #BrandHero team, Tiago!

🔥 Hot Amazon Seller News: A Glimmer of Hope Wow, Amazon does listen! This time, they took action on years of feedback from 3P sellers. As a seller you probably missed this colossal update because, for some reason, Amazon didn't include it in the announcement section of Seller Central. Historically, when an FBA return has been sent back to Amazon, Amazon employees hand inspect the product and either mark it as "damaged" or place it right back in your inventory. No one liked this method. Way too many wires crossed and unhappy customers. They even led to some accounts getting suspended due to bogus complaints. Not fun! What Changed? New settings mean more control! Hallelujah! Going forward, you can now select which SKUs you want to enable or disable for FBA return evaluation. This is groundbreaking for seasonal sellers and anything in electronics. No more returns nightmares or paranoia. We at #brandHero thank you, Amazon! Tag a fellow Amazon seller who needs to see this! If you found this helpful don´t forget to save this for later and comment your thoughts. Follow BrandHero on LinkedIn for more insights: https://lnkd.in/ds2e5P5f #amazonsellers #fba #ecommerce #sellerupdates #amazonsuccess

🚀 Don't Settle for Scraps It is all about EBITDA. That stands for "earning before interest, taxes, depreciation, and amortization". 99% of exit multiples are based on this number, including what we value brands here at BrandHero. And no, exists are never based on revenue. Those remain unique to non-Amazon business models! But how do you as a seller make your dream a reality and get what you deserve for all your hard work? Luckily we have done the hard work for you and have put together a list of all the things you need to start implementing for your dream exit. Comment “EXIT” and we will send you the full list completely free! If you found this helpful don´t forget to save this for later and comment your thoughts. Follow #BrandHero on LinkedIn for more insights: https://lnkd.in/ds2e5P5f #ebitda #brandvaluation #exitstrategy #businesssuccess #entrepreneur

When others zig, you should zag. The best Amazon hacks are often simple to implement. Here's a straightforward one: really show your product in your images. Depending on your category, Amazon might not crack down on this, and if they do, the worst that can happen is a temporary listing suppression until you adjust it. Two great examples are: Bizzy® Cold Brew and Orgain Bizzy is a well know cold brew coffee brand of Amazon. This Amazon-native brand dominates its category by featuring captivating coffee swirls in a branded glass cup in their hero images. In a sea of dull coffee bags, this simple visual tweak has significantly boosted their CTR Orgain excels with their top-selling protein powder by displaying 3D models of the product's flavor in their main image. Their packaging might obscure the flavor, but a mouth-watering image of chocolate with drizzle leaves no doubt. This strategy has led to a higher CTR and better PPC performance. Why It Works These visual strategies work because they make your product irresistible at a glance. Customers know exactly what they're getting, and it stands out in a crowded marketplace. Action Steps • Innovate with Media Assets: Continuously think of creative ways to showcase your product. • Implement and Test: Apply these strategies across your catalog and monitor the impact. Don’t wait for Amazon to enforce stricter guidelines – take advantage of this hack now to enhance your listings. At BrandHero we use this approach in our own listings. Tag a fellow Amazon seller who needs to see this. Have you tried this hack? Share your experiences below! 👇 #AmazonFBA #Ecommerce #ProductPhotography #AmazonHack #CTR #PPCOptimization

When others zig, you should zag. The best Amazon hacks are often simple to implement. Here's a straightforward one: really show your product in your images. Depending on your category, Amazon might not crack down on this, and if they do, the worst that can happen is a temporary listing suppression until you adjust it. Two great examples are: Bizzy® Cold Brew and Orgain Bizzy is a well know cold brew coffee brand of Amazon. This Amazon-native brand dominates its category by featuring captivating coffee swirls in a branded glass cup in their hero images. In a sea of dull coffee bags, this simple visual tweak has significantly boosted their CTR Orgain excels with their top-selling protein powder by displaying 3D models of the product's flavor in their main image. Their packaging might obscure the flavor, but a mouth-watering image of chocolate with drizzle leaves no doubt. This strategy has led to a higher CTR and better PPC performance. Why It Works These visual strategies work because they make your product irresistible at a glance. Customers know exactly what they're getting, and it stands out in a crowded marketplace. Action Steps • Innovate with Media Assets: Continuously think of creative ways to showcase your product. • Implement and Test: Apply these strategies across your catalog and monitor the impact. Don’t wait for Amazon to enforce stricter guidelines – take advantage of this hack now to enhance your listings. At BrandHero we use this approach in our own listings. Tag a fellow Amazon seller who needs to see this. Have you tried this hack? Share your experiences below! 👇 #AmazonFBA #Ecommerce #ProductPhotography #AmazonHack #CTR #PPCOptimization

🚀 Navigating the Amazon Fee Frenzy: 5 Proactive Strategies It's no secret that the current fee structure on Amazon is overwhelming. Between new low inventory level fees, FBA placement fees, and ever-changing FBA fee updates, it feels like sellers are drowning in a sea of costs. Remember the 2019 tariffs? That was a tough blow, but sellers adapted and thrived. So, what should you do? Here's a 5-step framework that's been working wonders for our brands here at BrandHero Fair warning: it’s not for the faint of heart and requires a mindset shift. 1. Increase AOV (Average Order Value) A higher AOV boosts profitability. Prioritize this in 2024. • Bundles: Amazon's new virtual bundle slots next to product photos are underutilized. Use them with special discounts. You don't need to send bundled inventory; Amazon handles it. • Complimentary Products: Expand your product line to items your customers are already buying. Sell gummies? Add protein powder. Sell cold brew? Add coffee syrups. Create compelling offers that encourage customers to buy everything from your brand. 2. Play Hardball with Suppliers Your suppliers are tough on you, so be tough back. • Negotiate Aggressively: Assume suppliers aren’t giving you their best price. Push for lower unit costs. They’ll respect you more for it. • Incentivize with Future Orders: Promise larger future orders in exchange for better rates now. 3. Strategically Raise Prices Price increases can be gradual but impactful. • Incremental Increases: Raise prices slowly, maybe 50 cents at a time. Avoid round numbers; end prices in .99. Monitor sales and adjust as needed to maintain the buy box. 4. Diversify Platforms Don’t put all your eggs in the Amazon basket. • Explore Walmart: Walmart’s platform is growing rapidly and is now worth serious consideration. Their lower fees and cheaper PPC ads make it an attractive option. Invest time in setting up there. 5. Audit and Optimize Regularly review and enhance your listings. • Image Hacking: Use creative main images that include relevant objects (e.g., coffee grounds for coffee products, 3D flavor images for gummies). • Badges and A+ Content: Apply for Small Business and Climate Pledge Friendly badges. Ensure your brand story is strong in your A+ content. • Optimize Comparison Modules: Make sure your top products are showcased with compelling titles. • Us vs. Them Infographics: Only if your product is genuinely superior, create comparison infographics that highlight your advantages. What’s your biggest challenge on Amazon right now? Tag a fellow Amazon seller who needs to see this . #AmazonFBA #Ecommerce #SellerTips #AmazonHacks #EntrepreneurMindset

🚀 Amazon SEO Hack Alert: Boost Your Listings with New 500 Character Limit Hey Amazon sellers, exciting news! Amazon now allows 500 characters per search term line. That's double the old limit - thanks to Rufus! If you're new around here, Rufus is Amazon's AI-fueled shopping assistant for customers. Rufus needs data, lots of data. This SEO change is part of that. Amazon wants more keyword data. They're already harvesting your PPC and image data, but this is your signal that they want even more from you. The 250-byte rule for each search term line has always felt super annoying and super limiting. The 500-character limit feels perfect. As a Seller you should already have what is called a "Master Keyword List" and now this is your opportunity to deploy all those long tail keywords you could only dream of. Use tools like Jungle Scout to do some deep analysis of your competitors. Keyword rankings and trends are always changing so now would be a good time to do a catalog-wide audit of your listings. Word to the wise though. Some categories will not see this change. At BrandHero we have seen some sellers have issues with getting the changes to stick long-term. How to Implement: • Update Keywords: Go to Seller Central > Inventory > Manage Inventory > • Edit SKU > Product Details > Generic Keyword fields. • Analyze Competitors: Use tools like Jungle Scout for deep insights. Don´t Forget About these: • 100 alt text characters per picture you upload to your listing. Yes, you read that right. That's up to 700 characters of crawlable text right there. • 160 characters in your brand store meta description. Don't feel bad. 99% have never heard of this. Now you do ;) • 500+ words in your A+ content. Don't get too SEO-obsessed. Remember, you have to balance between strong SEO and beautiful formatting for customer eyeballs. 💪 Tag a fellow Amazon seller who needs to see this hack! Engage with us and share your SEO tips below! What changes are you making to your listings? 👇 #AmazonFBA #Ecommerce #SEO #AmazonSellers #AmazonHack #KeywordOptimization

🚨 Hot Amazon Seller News: Watch Your Returns! 🚨 Amazon Sellers brace yourselves – if your product has a high return rate, you're about to pay the piper. But breathe easy if you're in apparel or shoes, you're off the hook. Starting June 1, any product with a return rate above its category threshold will face a new fee. And this fee applies to EVERY returned unit over the threshold. Ouch, right? 🔍 How is it calculated? Amazon looks at product returns over three months from the shipping date. For example, for items shipped in June, returns are tracked through June, July, and August. If returns exceed the threshold, you'll be charged a fee for each extra return. Check out Amazon's Returns processing fee page for specifics – it's not a pretty sight. 🔧 Amazon Errors Amazon claims that returns due to their errors, like late Prime deliveries, won't count. Our advice? Never take their word for it. ALWAYS use a third-party reimbursement tool like Getida to stay on top of this. 📈 The Big Picture 2024 is Amazon’s year of trimming the fat. They’re gearing up for same-day shipping for 99% of FBA items and only the most optimized sellers will thrive. They won't broadcast this, but it's the reality. 🚀 What You Can Do Audit Your Top Movers: Look for trends in negative reviews. Quality Control: Use inspection companies for all shipments to catch issues early. Stay Vigilant: Make sure this fee doesn’t affect you by staying on top of quality and packaging. Remember, being proactive now can save you from hefty fees down the road. Stay sharp, stay ahead! Tag a fellow Amazon seller who needs to see this. What steps will you take to avoid these new fees? #AmazonFBA #Ecommerce #ReturnsManagement #AmazonSellers #AmazonNews #SellerTips #QualityControl #brandhero

We are delighted to welcome our #new employee Andressa Maris, who is joining us as a junior data analyst trainee. Andressa holds a bachelor in production engineering from ESAMC. She has numerous interests and hobbies, ranging from data analytics to walking and running, going to the gym, crochet, and vegan cuisine. A fun fact about Andressa is that in less than a year, she has lived in three different countries (Ireland, Romania and now Portugal), with Portugal the place she now calls home. Why she wanted to join BrandHero: Andressa wanted to join BrandHero to leverage her passion for data in a dynamic e-commerce environment. As a business, she was attracted by our tech-driven approach, commitment to do what is right, and agile problem-solving that resonated with her career goals. Welcome to the #brandhero team, Andressa.