Você está criando um calendário de conteúdo. Como você pode garantir que ele seja bem organizado e fácil de usar?

You better divide the top three content formats that works for you and then align it with your expectations and the topics that you want to talk about.

Something that people miss a lot is the touch point with other departments. Sure, if you are in a small company and do most of the work yourself, even a Google calendar can work. But in big organizations, you'd want to use the already existing cross-department task management system, so that other stakeholders can have transparency and so that you can incorporate other people's tasks and projects into your plan. And to be more specific, I mean platforms like Monday.com, Asana, etc.

To keep my social media content calendar organized, I rely on: * Google Calendar: It's simple and collaborative. I assign each platform a different color, making it easy to visualize. Plus, it syncs seamlessly across devices. * Trello: This tool is like a virtual bulletin board. I create cards for each piece of content and move them across boards representing different stages – from ideation to published. * Buffer: For scheduling posts, Buffer is fantastic. I can plan content across various platforms, set specific posting times and it even suggests optimal posting times for increased engagement. Easy and efficient!

To create a content calendar, choose a format that aligns with your team's workflow and preferences. Options include spreadsheets, calendar apps like Google Calendar or Outlook, project management tools like Asana or Trello, or content creation platforms like CoSchedule. Prioritize accessibility, seamless updates, and collaborative sharing. It's important to have a quick overview of scheduled content, with features for filtering and progress monitoring, to ensure efficiency and collaboration within the team.

User-Friendly Content Calendar in 3 Steps: Plan: Define goals, audience, schedule, and prioritize topics. Organize: Choose a tool, categorize content, collaborate, and make information accessible. Track & Optimize: Monitor performance, analyze audience response, adjust strategy, and regularly review the calendar. Tools: Planning: Trello, Monday.com, Airtable, Evernote Organizing: Asana, Smartsheet, CoSchedule, Google Sheets Tracking & Optimization: Buzzsumo, Sprout Social, Hootsuite, SEMrush

Choose a tool or calendar that can be shared more broadly with the team and create buckets based on content types and goals.

Less is MORE effective! Things to include: - Organise content by day and date - Mention content format - Add reel scripts - Add captions - List relevant hashtags - Links to audios These are enough for a simple yet effective content calendar. Like this contribution you find it insightful :)

I like it visual. First, I create a content idea generator. I identify the frustrations, fears, desires, and dreams of my target audience - that creates 100+ content ideas. Second, I use notion calendar to visualise. It's easy to create post topics and drag them around.

For social media either you templatise the format or keep it dynamic. In the first one there are chances that you’ll run out of things in a couple of months but the second option is more of being topical, going with the moment. But your design team might try to kill you here :p However the best mix is 50% template 50% dynamic. Has been working decently for me!

Ensure you avoid too much information, select the relevant channel(s) to create a calendar for, include important metrics, select the days of the week to post content, assign duties to team members clearly, make sure to grant access to team members depending on the platform you choose to use to create the calender.

Your content calendar should give you a clarity of basic requirements and needs that will match to your final goal. And the result that you are looking forward for preparing content.

Effectively defining social media goals requires understanding your audience and brand voice. Beyond SMART criteria, consider audience aspirations, pain points, and preferences. Resonating goals create an authentic connection, making content valuable. Aligning goals with brand voice ensures consistency and trust on social media. Effective goal-setting involves understanding your audience and maintaining brand integrity.

𝐎𝐧𝐞 𝐊𝐞𝐲 𝐏𝐨𝐢𝐧𝐭 Clearly define roles and responsibilities. Assign specific tasks and deadlines to each team member. This helps maintain accountability and ensures everyone knows what's expected of them. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐞𝐫: Develops content ideas, drafts copy, and researches keywords. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐫: Schedules content across platforms, interacts with followers and analyzes performance. 𝐆𝐫𝐚𝐩𝐡𝐢𝐜 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫: Creates visuals that complement the content. 𝐁𝐨𝐧𝐮𝐬 𝐭𝐢𝐩: Use a collaborative content calendar platform like Trello or Asana. These tools allow team members to easily see the big picture, track progress, and communicate with each other.

Here is a checklist of 10 items I use when creating a content calendar - Does the content align with our social media strategy? - Do I post X posts minimum per week? - Is this content valuable for my audience? - Am I balancing sales and value content? - Am I answering pressing questions? - Can I repurpose old content that performed well? - Am I posting enough video content? - Does every platform have X posts scheduled? - Does the content align with our tone of voice? - Did I define SMART goals for my content this month?

The goals for a social media content calendar are multifaceted. Firstly, it aims to drive audience engagement by fostering meaningful interactions. Consistency in branding is crucial to maintaining a cohesive brand image. Diversifying content formats ensures appeal to varied audience preferences. A well-planned promotional strategy enhances product or service visibility. Timely relevance to current trends and events is paramount for sustained audience interest. Integration of compelling call-to-actions focuses on converting engagement into desired user actions. Tracking analytics provides insights for performance evaluation and data-driven adjustments. Overall, be adaptable and have fun!

For your goals. You should have SMART general goals for your brand and quarterly or seasonal goals depending on your brand. Make sure you use the SMART method. Example: Increase followers by 15% in the next quarter of the month with an engagement campaign.

This is pretty much the 1st step, even before choosing the platform. Unless you know where you want to reach, the road or the vehicle you select to travel on shall be an uninformed choice.

Keeping an organized social media calendar completely boils down to planning. Make sure you freeze: - Content buckets - Content formats - Posting schedule Pretty much everything else doesn’t need to be in your calendar, but it’s up to the team involved of course.

Content planning is important. Just do one thing. Check out which days your content performs well? Divide it accordingly and pick those topics that are most discussed according to the performance of your previous post.

Social media these days is nothing but reels, memes, quirks. No one’s interested in your monthly content calendar, however that’s how the bubble is still functioning, like it was in 2017 when social entered India. Even swiggy, zomato, durex, some brands who rocked social from 2018-2021 have minimised it now. However my plan of action for any social piece is to not to plan it fully. World is large enough to give you topicals/moments every 2/3 days. And rest you can wrap it up with spike campaigns for social media. Being young and making things for ppl active on social media is required. For a templatised approach, print media is enough, digital should be dynamic.

1. Plan evergreen and timely content: Balance evergreen content that stays relevant long-term with timely posts capitalizing on current trends and events. 2. Leave room for flexibility: Allocate buffer days for unexpected opportunities or breaking news.

Planning your content is just that - planning. Set your planning in buckets: 1. Research - research target customers, research competitors, hashtags. 2. Create content - Focus on 1-2 weeks at a time. Create in buckets - quotes, videos, articles, etc. 3. Batch this content - Ex: All videos done in one day. Or how many videos can I get done in 30 minutes? Then stop. 4. Schedule all of your content. Productivity is key. A timer is set and this gets all of your focus. Give yourself boundaries on how much time you’ll spend to prevent burnout. Don’t overthink the process. Keep it simple.

To plan content effectively, blend creativity and data-driven insights. Understand your target audience's preferences and use analytics to determine peak engagement times on various platforms. Analyze competitors and industry trends to find opportunities for your unique voice. Aim for a balance between evergreen and trending content to stay relevant. Your content plan should align with your brand's goals and meet your audience's evolving needs.

This point relates a lot to point 1. When you are planning your content, use Asana as a repository of information with you put all the ideas that came up on a brainstorming session, and whatever comes up to your mind. Define your evergreen (content that never ends and that can be used any time of the year) and seasonal content (specific content for a specific season or campaign).

Look back. 🕰️ Analyze past content performance data to predict future trends and audience preferences. Incorporate these insights into your calendar to strategically plan content that is more likely to resonate with your audience, based on past engagement and success rates. This approach ensures your content strategy is data-driven and continuously optimized for better results.

Make sure you update you content calendar on what is already needed to be done and what is already done. Divide content into smaller to do-lists to clarify what is needed for every content created (data, format based needs, other resources)

Creating compelling content involves synergy in 3 things: 1. Target Audience : Understanding your TG and their content preferences. 2. Brand Objective: Keep brand tonality and objectives at the forefront. 3. Platform Optimization: Navigate platform algorithms adeptly. Successful content emerges when these elements seamlessly converge. eg: Dominos' approach exemplifies this synergy, ensuring content not only entertains but also aligns with brand identity and suits audience preferences, optimizing impact across diverse platforms.

Bring your plan to life by creating content aligned with platform best practices. Utilize high-quality visuals, engaging captions, hashtags, and calls to action. Ensure accuracy by proofreading and editing before publishing or scheduling. Tools like Canva, Lumen5, or Grammarly can enhance content creation and polish. Adhering to these practices not only elevates the visual appeal but also maximizes the impact of your content across diverse social media platforms.

Creating effective content requires understanding your audience and telling compelling stories. Tools like Canva and Lumen5 help with the technical aspects, but the key is crafting narratives that resonate. Tailor your content to evoke emotions, solve problems, or entertain, aligning with your brand voice. Infuse authenticity into visuals and captions to connect with your audience. Prioritize quality over quantity, reflecting your brand's values and speaking directly to your followers. Effective content creation blends creativity with understanding your audience's desires.

I don't believe in having "1 step" to create content, since you start creating content when you start brainstorming. I'll call this part "Redefine your content and convert drafts into final content"

Absolutely nailed it! 🌟 Adding a sprinkle of my expertise: consider weaving a narrative across your content calendar. Tell a story that evolves with each post, creating an immersive experience for your audience. What unique twist do you infuse into your content strategy?

In crafting a content calendar for optimal organization and usability, it's essential to curate content deliberately. Begin by outlining key themes and aligning them with your overall strategy. Establish a consistent posting schedule to maintain audience engagement. Prioritize variety in content types, ensuring a well-rounded approach. Leverage tools for seamless collaboration among team members, fostering efficient communication. Additionally, incorporate tracking metrics to evaluate content performance and refine future planning. By marrying strategic foresight with adaptability, a well-organized content calendar becomes a dynamic roadmap, enhancing both productivity and audience connection.

Effectively distributing content across various platforms is a crucial puzzle piece. The power lies in repackaging one piece of content for diverse audiences and platforms. Key elements in this process include: 1. Platform Insight: Grasp the nuances of each platform. 2. Strategic Scheduling: Utilize scheduling tools like Later for seamless content dissemination. 3. Quality Assurance: Implement stringent quality check points.

Re-use and repurpose. There is no need to creating the wheel every time you post. Make sure repurposing your content is part of your plan. This could be taking the same piece of content you shared 3 months ago and sharing it again. It could also be taking a static post and turning it into a reel. Try to make content that is evergreen and not platform specific, this way you can save time by sharing the same content to multiple platforms.

Effectively distributing content requires understanding each platform's dynamics and tailoring your approach. Use scheduling tools like Buffer/Hootsuite, but success lies in strategic timing and adapting content for diverse audiences. Leverage platform-specific features (e.g., Instagram Stories, Twitter polls, LinkedIn articles) to engage followers genuinely. Monitor analytics for overall performance, peak engagement times, and audience demographics. Go beyond automation by actively engaging with your audience, responding promptly to comments and feedback. A personalized, platform-tailored distribution strategy enhances content impact and fosters a meaningful connection with your audience.

There are so many tools available, free and paid, that will make your life easier. Use planning tools like Trello and Notion. Use idea generators or AI tools. Use Scheduling tools like Later to make sure everything goes out on time

Are you going to take the short cut and post the same post across all your platforms? Of course you're not! You're different! Because we all can tell when we visit your social media pages that you've rinsed and repeated yourself on your LinkedIn, Instagram, Facebook, and Twitter without even changing the copy slightly. Or without changing the dimensions on the graphic. You're different! You're going to take the few extra moments to change the caption to be relative for your LinkedIn audience. Or change the graphic in a way that's more engaging for an Instagram audience. It's these little changes and adjustments that make all the difference. Because you're providing value contextual to the platform you're engaging with.

Depending on the stakes, it might be a good idea to have a restricted content release at first. Posting in a closed group and gathering responses could be a good place to start. Gain insights before going the whole hog.

Inhalte gezielt zu verteilen ist auch eine gute Strategie. Content auf TikTok oder IG kommt besser im kurzen Videoformat an. Content auf YouTube sollte eher sehr ausführlich und länger gestaltet werden. Content auf LinkedIn wird eher in einem Text mit passendem Image bevorzugt. So hat man ein Thema und bekommt daraus drei verschiedene Formate auf drei unterschiedlichen Plattformen.

After creation, it’s time to distribute your content across the chosen platforms. Schedule the posts in your calendar, considering the best times for engagement based on your audience's online activity. Consistency in posting is crucial for keeping your audience engaged.

In my view, effective content distribution is pivotal for a well-organized and user-friendly content calendar. Prioritize platforms based on your target audience, tailoring content to suit each channel's unique characteristics. Ensure a balanced mix of media types and maintain consistency in posting frequency. Leverage scheduling tools to automate postings, freeing up time for strategic planning. By diversifying your content distribution channels and embracing automation, you not only streamline the process but also optimize engagement, ultimately enhancing the usability of your content calendar.

We've integrated Loomly into our workflow for its efficiency in scheduling and distributing content. However, for our primary focus platform, like Instagram in 2023, we post content natively. This approach has shown a slight, but notable improvement in reach compared to third-party posting. While Loomly handles our broader distribution, direct posting on key platforms aligns better with specific algorithms and audience engagement.

The essence of content performance extends beyond mere numbers; entrust HubSpot or another tool to analyze them. Direct your attention towards the genuine impact it can deliver to your target audience. Consider this example: a higher engagement rate by comments may surpass a benchmark, but was the sentiment uniformly positive? When planning our content calendar, we pose crucial questions for each post: Why are we creating it? Is it truly relevant and insightful? Embrace a brighter perspective on content evaluation!

A person who doesn't know their data, doesn't know where they're going or where they've been. Reviewing how your content performs is a key difference maker between the businesses that perform well in the long term and those that do not. So many companies just post and forget. Or simply go off of "how many followers do we have" - when that is the worst metric to follow. Has your audience become more engaged? Have you started receiving more comments? Are new accounts finding you more often? These are the questions you should be answering as you review your content. Do not - ever - fall victim to vanity metrics on social media. They'll distract you from what matters most, creating an engaged online community.

Ask for feedback on the calendar, and try to plan it so well, that anyone else could use the calendar for running the social media account if necessary.

Check your social media reports and analytics weekly so you can get an idea of which posts get the most engagement. Update and adapt your content based on what your audience likes the most. Stay dynamic for lasting impact!

The MOST important thing is to check your content performance. You have spent a lot of time researching, brainstorming, and crafting content; if you don't measure them, and compare the results with your initial goals, then you are wasting your time. I always recommend that when this time comes, you pull up your smart goals and compare the results with what you initially wanted to accomplish.

Effectively reviewing and updating content requires a dynamic approach beyond performance metrics. Analyze engagement and feedback, but also stay attuned to cultural shifts, trends, and audience preferences. Regularly revisit your content calendar for quantitative data and inject creativity. Foster continuous improvement through team discussions, industry insights, and fresh ideas. Be adaptable and pivot strategies based on real-time feedback and market dynamics. This proactive review process ensures your content remains effective, resonant, and impactful in a changing digital landscape.

If applicable, integrate your content calendar with other tools such as project management software, email marketing platforms, or social media scheduling tools for seamless workflow.

Experimentation - something gets completely ignored. SM growth is never a surefire endeavour. We all know it happens as a result of algorithm deciding to get your brand in the (promote a couple of your content to a larger audience > getting more views > adding a few followers who share your content > repeating with another set of content if the first one engaged the users) loop. Think back. Pages that go viral, or even single videos/posts alone - they do that once the “unique” quotient exceeds a certain point. “Breaks the pattern” as they say. Can’t happen if you’re producing content the same way cars are produced on conveyor belts now, can it? So, make sure you leave room for experimentation within your social media calendar!

You need some strategy and process around creating a content calendar. Otherwise you’ll have a lot of content, but no real story or journey to take your audience on. If you’re wondering why your content isn’t yielding results, it’s because you’re creating content ad hoc and lacking the strategy piece. Better to create less and strategize more.

I whenever create a content calendar. I make sure that I have it divided into the top funnel, middle of the funnel and the bottom of the funnel content. So that I can clearly categorize my goals and expect the results with content marketing.

There are ways to improve the efficiency of keeping the workflow and workstreams running. Look at AI and enablers like Zapier or home built apps in Python for instance. If you have found a nice way to do things manually - your next step is to see how you can build even easier ways to do it next time. Thru automation and integrations.

Content should be both fixed and fluid. Plan content ahead of time but also use social listening to see what’s trending and respond with timely and relevant content

Content sollte immer zu dem Unternehmen passen. Nur weil es für den einen funktioniert muss es nicht auch für dich funktionieren. Ausprobieren und danach analysieren hilft herauszufinden, welchen Content die eigene Community bevorzugt und welcher eher nicht funktioniert.

Before you start brainstorming the content you need to be clear on: 💙Your content themes 💙Your ideal client’s struggles, dreams and aspirations 💙How your service can help 💙What the next step is Once you’ve got all of this info it’s a case of creating content relating to these at each stage of the buyer’s journey (attract, nurture, convert). I help my clients do this with a simple notion template with 4Ps relating to the above to remove the overwhelm.

When crafting an effective content calendar for , it's crucial to have a comprehensive understanding of your audience. This includes recognizing their preferences, behaviors, and the key events that occur throughout the year which might influence their interests or needs. Include topics based on high-volume, relevant keywords based on search intention and put your focus not only on informational keywords but also business critical keywords. Do keyword research with tools like Keywordtool.ai or Google Keywordplanner for search volumes, search intention and trends. For instance, analyze which months have peak searches for specific keywords to time your content appropriately. Use a mix of blogs, short and long videos, and podcasts.

Crafting a successful social media content calendar requires planning, creativity, and adaptability. Foster collaboration and innovation within your team by encouraging open communication, sharing insights, and celebrating successes. Stay vigilant for emerging trends and technologies to elevate your content strategy. Remember that a content calendar is a living document that should evolve with your brand, audience, and the digital ecosystem. Embrace this fluidity to drive engagement, build brand loyalty, and stay ahead in the social media realm.

Beyond strategy lies the heart of social media—authenticity. Share the human side of your brand, connect with your audience through genuine interactions, and embrace the evolving nature of online conversations. Adaptability is a cornerstone; be responsive to feedback, trends, and cultural shifts. The most impactful content transcends algorithms—it sparks emotion, resonates with your audience, and invites them to be part of your brand's narrative. Cultivate a community, not just an audience, for enduring social media success.