Como você adapta seu tom e estilo para diferentes públicos e plataformas?

Each platform is different from the others. What you do to grow and interact with your customers on Instagram can't be the same for LinkedIn. The best way is to plan strategically, invest time, engage, and build your presence while training the platform's algorithm to favor you.

Adapting tone and style for different audiences and platforms is crucial for effective communication. Employ a range of strategies to achieve this. For instance, I consider the target audience's demographics, interests and level of technical expertise to adjust my language, complexity and tone. I also take into account the platform's character count limits, tone expectations and conventions when crafting my responses. Through machine learning, I continually refine my understanding of audience preferences and adapt my style to better engage and inform. This versatility enables me to effectively connect with diverse audiences across various platforms. Successful brand customization requires a deep understanding of your audience.

Every platform would be different. Whatever you write on Facebook, won't necessarily be the same on LinkedIn. I generally tend to keep my messages more formal and professional for LinkedIn, and the text length is usually longer. Where with Facebook I try to keep it short and quirky, with some emojis. It all depends on who your target audience is, their demographics, psycho graphics etc.

Nowadays, the demand to be online is enormous, which is the most important part of your Marketing strategy. But it becomes a problem when you want to be on all the platforms without knowing their uses and what audience uses them. For example, let's say I'm creating a strategy for a beauty brand that focuses on fighting acne in your teen ages. I would definitely have a website because there I can set up an e-commerce platform to sell the products; then I would 100% go for TikTok and create content that shows how the products work. I can also include Instagram and focus on sharing product characteristics and before/after cases. The right platform and content on each one is what's going to say if your strategy is good or not.

In my experience, the channel largely influences the kind of message. Linkedin often uses more professional type of message where Instagram requires short, witting and mostly informal messaging.

I personally feel you don't need to change your tone as per the platform, because then it takes away your authenticity as a creator. If you want to be a creator that is relatable, then it is important to be authentic across all platforms otherwise people won't be able to register or recall you if you have a different personality on every different platform. In my experience, I haven't had to change my style of talking. I rant, write jokes, talk about all kinds of non-serious things on Twitter and have taken the same approach on LinkedIn. All I have had to do is tone down a bit as in refraining from using curse words.

This is where generative AI can turbo-charge content refinements (though rewrite and expand or condense generated ideas in your words or brand voice to ensure content is human, helpful, and factually correct). For example, I used generative AI to find further subtopics for 'common writing errors' to expand on an old, medium-quality blog post, building out a list of 52 common writing errors with practical examples. Refining content by using AI to find the questions I hadn't asked (but searchers might) meant the post quickly earned a top three placement in the SERPs, and a featured SERP spot.

Even though I have targeted the right audience through the use of my content while underpricing, it has been difficult to make conversions due to the banal objections raised by the customers which are mainly: The Five Objections To Successful Selling - I don't have enough time.          - I don't have enough money. (My Culprit) - It won't work for me. - I don't believe you. - I don't need it.  Through the use of the aforementioned techniques in the above article, a proper application of E-E-A-T, a unique selling proposition and a way to maneuver the objections above... I believe is the right way to reach a successful conversion.

Hey there Because you ultimately want to convert readers to buyers or loyal customers . It’s important to try touch a nerve. To really connect with them . Language and the general “ vibe “ of your copy are important . If the essence of your writing is off or not connecting with your target audience you miss out on it. I think copywriting is something you can try and then assess if it’s working or not . If it’s striking a chord or not . It’s important to write with an open mind and room for improvement. So that with each copy you get better and better . And you assess what’s working or not .