Como identificar um profissional de SEO qualificado?

Not necessarily. Alone, a portfolio of websites won’t say anything. Anyone can take a bunch of random websites, put them in a tool, take a few screenshots and pass it as their own! A skilled SEO professional is the individual that has the necessary experience to handle complex problems and present solutions in a way that is intuitively simple and logic. Usually, an experienced individual doesn’t rely on checklists, because they’ll know there are countless ways to solve the same problem. The level of expertise can be assessed best by presenting a problem and observing how the professional approaches its resolution.

There's no such thing as an SEO portfolio. They can show them websites they've worked on, maybe. You know if they don't have an NDA or they could control the entire process, which almost never happens. Asking for a portfolio is a non-helpful way to evaluate SEO experience. You want to evaluate experience? Get another SEO in on the interview. Either hire a consultant or use someone internally because SEOs know how SEOs speak. They know when they're telling the truth and they know when they're not. They can easily test their ideas of theory and application and tell you if they're a good hire. But an SEO portfolio? Again, is not a thing.

The evaluation of an SEO specialist's abilities heavily relies on the presence of a portfolio. It delivers valuable observations about their prior initiatives, illustrating their proficiency to deliver outcomes, surpass obstacles, and execute impactful strategies. Assessing the quality, relevance, and performance of their work allows you to gauge their expertise and suitability for your specific needs. A strategically assembled portfolio provides concrete support for their abilities and fosters certainty in their distinctive style and approach.

Although portfolio could be a right step in the direction of figuring out someone's SEO capability its good to gauge the skills by asking questions which revolve around: - Scaling the projects from 1000 to 1000000 pages, what can go wrong - Dealing with duplicate content using logic and programmatic approach - Measuring "Do-the-right-thing", by making sure the candidate doesnt always look for clicks, impressions and inflated numbers rather looks for useful traffic that converts more. -

Identifying a skilled SEO professional involves evaluating their knowledge, track record, and technical expertise, along with their proficiency in content strategy and ethical practices. They should have a proven track record of improving search rankings and traffic for clients, stay updated with industry trends, and have the technical know-how to address website issues. Adept keyword research, on-page optimization, and effective link-building strategies are essential. Communication skills, adaptability, and adherence to ethical guidelines are equally important. If you are new, unable to identify ask for help from senior industry SEO's Peoples to evaluate Skills of SEO professionals

By asking his perspective on common misconceptions and myths in SEO. And then talking about connecting SEO with ROI of the business. A skilled one focuses on the impact and genuine value for businesses.

For me, an experienced SEO should have below things to be considered: 1.Problem Solver (with multiple ways) 2.Strategy builder (for any domain) 3.Having knowledge of what and how to be done 4.Read's a lot, experiments a lot If you find these things in a SEO person, hire him/her.

Instead ask them for the process they follow. If they are seasoned SEO expert they will lay out the whole process in front of you. Portfolio on top of that is great but not before that. A portfolio only sells dreams and is a small part of the picture.

A proficient SEO expert possesses a unique blend of technical prowess, analytical thinking, and creativity. Here are some key indicators to help you spot a true SEO professional: Up-to-Date Knowledge and Alogorithm Updates Technical Competence Content Strategy Keyword Research Link Building Expertise Transparency Adaptability Reporting and Analysis Identifying a skilled SEO professional requires looking beyond surface-level claims. It involves assessing their knowledge, skills, transparency, and commitment to ethical practices. When we find an SEO expert who embodies these qualities, we're on the right path to improving your online visibility and success.

According to my point of view, it is a good idea to ask for references. This way, you make sure that the candidate cannot provide false information. If they succeed in providing the reference, that means they have strong ties with the client. They can benefit the company by bringing in those clients. As a result, it will benefit both the employer by getting more business and the employee by getting the job.

Ask for References: To assess an SEO professional's skills, request references from past or current clients. Client Feedback: Contact these clients to learn about their experiences, goals achieved, results, and communication with the SEO professional. Credibility Check: References provide insights into the SEO professional's credibility and reputation, aiding your decision-making process.

Asking for references is a vital step in evaluating the reliability and competence of an SEO professional. References offer real-world insights into the professional's work and their impact on clients' SEO and digital marketing success. Use this information to make an informed decision and select an SEO expert who aligns with your needs and goals.

It is a smart move to ask for references. Talking to their previous or current clients can provide insights into their working style, communication, and results. Ask about the impact they've made on the client's business and if they were satisfied with the collaboration.

Requesting references is another vital step in identifying a skilled SEO professional. Contacting previous clients allows you to gain insights into the professional's work quality, communication, and the impact of their SEO strategies on businesses

In my perspective, requesting references is a valuable practice. It serves as a safeguard against false information provided by the candidate. When a candidate can furnish legitimate references, it demonstrates their strong client relationships. This, in turn, can be advantageous to the company as it may lead to acquiring these clients, benefiting both the employer in terms of increased business and the employee in securing the job.

To truly identify a skilled SEO professional, don't hesitate to ask for references. This step allows you to connect with others who've experienced their expertise firsthand. Speaking to these references can evoke a sense of trust and reassurance, as you hear about the positive impact the professional has had on their businesses. It's like building a bridge of confidence, knowing that you're not alone in your decision, and that you're about to collaborate with someone who's made a difference for others, and can potentially do the same for you.

Referenzen helfen zumindest, einzuschätzen, wie gut die Zusammenarbeit mit dem SEO war. Trouble is: Er oder sie wurde ja engagiert, weil der Kunde intern keine Spezialisten hatte. Deshalb wird es ihm schwer fallen, die genauen Schritte der Optimierung nachzuvollziehen. Ganz zu schweigen von Angaben in der NDA, die verletzt werden können. Man müsste sich zu dritt an einen Tisch setzen und die ganze Causa aufrollen. Oder einfach darauf vertrauen, das der SEO weiß, was er tut, weil die Referenzen das wichtigste Kapital für Freelancer:innen sind.

Pienso que es buena idea solicitar referencias, pero ya al final de un proceso de contratación, porque pienso que es algo invasivo. Primero, se debería solicitar permiso al solicitante si puede acudir a sus clientes. Segundo, definir muy bien las preguntas que se realizarán. También se pueden usar herramientas para medir el SEO que se ha realizado en el website de los clientes que ha nombrado.

If you're looking for good candidates never ask them to perform an audit for you. One, unless you are an SEO you can't evaluate them and two, it's free work ort at least that's how anyone I know who is senior level feels about those ideas. What you need to do is just contract an SEO Consultant or bring in an SEO from your team that understands SEO at a senior level and have them be part of the interview. That is the best way to find out if your SEO is telling the truth or not about their experience. You cannot pull the wool over the eyes of an experienced SEO, if you are not equally experienced. If you are in between about a hire, then hire them to do an audit for you and then if it works out you hire them for the job.

Someone who starts with "There are 2 types of SEO. On-page and Off-page..." is a strict NO for me!! Test someone's knowledge by giving a live example and see how they approach the problem.

Simply put: 1. Review their personal website and online presence. 2. Check their social media presence. 3. Do they have cases of success? 4. Check their technical SEO skills. 5. Evaluate their understanding of current SEO trends. 6. Gauge their problem-solving abilities. 7. Check their certifications and awards. 8. Seek feedback from other professionals. 9. Evaluate their communication and interpersonal skills. 10. Conduct a trial project or consultation. Takeaway 🥡: If you are not familiar with SEO, you might find it hard to judge the quality and credibility of an SEO guy.

Ask an SEO candidate how they'd approach a challenge without access to their usual suite of tools. It's easy to master assembly line SEO, especially when you're using amazing modern and AI platforms that do much of the heavy lifting for you. What's harder, and more valuable, is learning how to think critically. Make sure their go-to techniques include actually analyzing and spending time with the SERPs and their own website. In short - remember that knowing how to use a keyword research tool or an auditing platform isn't synonymous with knowing how to do great SEO. See what their brain brings to the table.

When considering an SEO professional for your digital marketing needs, testing their knowledge is a crucial step in ensuring their competence and expertise. By testing their knowledge, you can ensure they have the expertise necessary to drive success in your SEO campaigns and enhance your online presence.

Knowledge Test: Evaluating an SEO professional's knowledge and skills can be done through targeted questions about their processes, tools, best practices, and industry trends. Practical Assessment: Asking them to perform tasks or audits on websites and explain their recommendations can further gauge their competence and confidence.

Sometimes you don't have to ask a question to see if a SEO is knowledgeable about the current environment. If I see a SEO professional promote certain practices in a post, such as targeting a specific keyword density, then I know they're using outdated metrics.

Assess the SEO professional's knowledge and skills by asking specific questions such as: 'Can you explain the importance of schema markup for SEO?' 'How do you approach optimizing for voice search?' 'What are the latest Google algorithm updates, and how have they impacted SEO strategies?' By considering these factors and conducting thorough interviews or assessments, you can better identify a skilled SEO professional who can help you achieve your digital marketing goals."

Testing an SEO professional's knowledge is crucial, but it should be balanced. Tailor questions to their specialization, request practical demonstrations, and inquire about their commitment to learning. Ensure they understand both technical and content aspects of SEO and prioritize client goals. Assess ethical practices and risk management. Evaluate their ability to communicate complex ideas and consider references and past performance. Ultimately, a comprehensive assessment ensures you choose an adaptable expert who can align SEO efforts with your specific business objectives.

To spot a skilled SEO pro, don't just focus on past wins like page speed or backlinks. Pay attention to how they tackle problems. Look for someone who's adaptable, thinks smart, and can explain their strategies clearly. Skills in adapting to change and consistently delivering results are what you should seek in an SEO expert.

Communication style and effective story telling are two things that most people struggle with. Your SEO needs to be able to effectively communicate change to your business and also take vast amounts of data and make that palatable to your business functions. Soft skills play a huge part in this, so pay close attention here.

Evaluating the fit of an SEO professional involves a comprehensive assessment of their capabilities, alignment with your goals, and ability to tailor strategies to your specific needs. By considering these factors, you can select the right SEO expert who is best suited to help you achieve your digital marketing objectives.

Creo que también es importante mencionar cuáles son los objetivos del negocio, las metas y lo que se espera del expero, porque también hay empresas con desconocimiento sobre cómo funciona el SEO, y eso puede generar falsas expectativas o muy por encima de lo que el SEO puede brindar.

Assess Compatibility: To find the right SEO professional, evaluate their alignment with your business, goals, and expectations. Consider Practical Factors: Ask about availability, rates, contract terms, and reporting methods. Cultural Fit: Also, consider their values, work ethic, communication style, and feedback process. This assessment ensures compatibility and reliability for a successful partnership.

To ensure a skilled SEO professional aligns with your needs: Inquire about their availability and capacity to handle your project within your desired timeframe. Discuss rates and budget constraints to determine if their services are financially feasible for your business. Clarify contract terms, including the duration and specific services included. Request information on their reporting methods and how they plan to keep you informed about progress and results. Evaluating the compatibility of an SEO professional with your business, goals, and expectations is crucial for a successful collaboration."

Many SEOs will create the recommendations, strategies, and data sheets. But, many SEOs are stuck with the implementations. We need to consider many factors here (maybe the business is not focused, or from the business side it's not as important as other tasks - maybe they pause or give your recommendations to the less priority). But we need to improve the keyword rankings, traffic should be improved, conversions, user engagement, and user experience should be improved. Ask the person or provider: How are you going to tackle this issue to reach your Goals? Do you use any Plan B or Plan C?

Evaluating the fit of an SEO professional involves assessing their alignment with your specific business needs and objectives. Consider their experience in your industry, communication style, and whether they can adapt their strategies to your unique goals.

When seeking a proficient SEO professional, it's important to consider more than just their previous accomplishments, such as page speed improvements or backlink success. Instead, pay close attention to their problem-solving approach. Look for an individual who demonstrates adaptability, strategic thinking, and the ability to articulate their methods clearly. The key qualities to prioritize in an SEO expert are adaptability to evolving circumstances and a consistent track record of delivering tangible results.

Put them to the test! A competent SEO professional won't shy away from a proof-of-concept (POC) challenge. They should be able to outline the strategy, detail the budget required, and predict the outcomes. Remember, real progress takes time, but you should be able to see some results within 2 months. Shady operators? They'll dodge the specifics faster than a politician on hot topics. They’ll squirm out of giving you concrete numbers and wriggle free when pinned to explain their "magic" methodology. But here's the ugly truth: SEO isn’t some cryptic lingo that needs decoding. It's as logical as it gets. It’s as much art as it is science. So, if someone's hash-talking strategies you can't get a handle on, consider that red flag no 1!

Search engine optimization always begins with the structure and flow of the website. If you are looking for someone who is good at SEO, they must know how to build a website correctly, to take advantage of the hierarchy of structure, that gives you better results.

Ask them for a live manual audit without relying on tools and fancy-colored reports, and ask your dev team to be at the meeting.

For me, a good candidate shows grit, enthusiasm for learning and willingness to grow professionally. I would also ask some questions about how they analyze a problem and formulate hypothesis. Past experience may be relevant, but if there is no motivation, it won’t work in the long term. I also try to understand if the person is a good fit for the team or if they are some sort of Lone Ranger.

We'll generally set tasks when interviewing and will pay for a couple of hours of the candidate's time. If possible, using tasks with an objective "right/wrong" approach is good - although we do also have creative tasks.

I find that the best SEO consultants are eager to know what your goals business wise with your SEO efforts. And also if you have buy in from top management. To avoid spending energy on tiny SEO updates that do not shop up on your management reports. You want an SEO consultant that take his and your time seriuously.

Project Management: Proficient in managing complex projects, adept at prioritizing tasks, and consistently meeting deadlines. Problem-Solving: Skilled in quickly identifying and resolving SEO-related issues, enhancing website performance and search rankings. Communication: Exemplary communicator with a proven track record of client relationship management, including clear reporting and setting and managing client expectations.

They know what matters! An SEO professional will never sell you only traffic and number of keywords. An SEO professional will care about conversions and increasing your business performance in the long term. They care not only about keywords and traffic, but also about how user friendly is your website, the user experience ( UX) , technical aspects….

Ethical Practices: Ensure they follow ethical SEO practices to avoid potential penalties and reputation damage. Reporting and Analytics: Evaluate their ability to provide comprehensive reports and analyze data to measure the impact of SEO efforts. Adaptability: Assess their flexibility to adjust strategies based on evolving search engine algorithms and industry trends. Communication Skills: Effective communication is vital for understanding your goals and progress. Client Reviews: Check for reviews and feedback from previous clients to gauge their reputation and client satisfaction.

I think the only effective approach is to test candidates, in a POC form. This method allows you to see the candidate's practical skills and strategic understanding. Make sure that POC is not done on your actual websites for 2 reasons: 1. because the results may directly impact your live website (both in a good and bad way) 2. that candidates don't perceive the testing process as working for free on your website