EDDIE LÓPEZ

Breaking Down Myths About Hispanic Consumers in the Corporate World: Myth #2 There’s a pervasive myth in the corporate world: “Hispanic consumers don’t have the disposable income to buy my products or services.” This couldn’t be further from the truth. With a population of over 63 million and a buying power exceeding $2.8 trillion, Hispanic consumers are a driving force of economic growth in the U.S. They’re not just a demographic—they’re the mainstream. #multicultural #hispanics #latinos #culturallyrelevant

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Hello Retail Friends, convenience retailers face unique challenges. Small footprints and limited storage space require highly accurate and scalable supply chain planning – especially when charged with supporting aggressive growth targets. We’re proud to announce that OXXO, the largest convenience retail chain in the Americas, recently chose RELEX to optimize forecasting and replenishment as they focus on international growth.  https://lnkd.in/g5jVWR5z #supplychainplanning #supplychainoptimization #supplychain OXXO LATAM Enhances Retail Operations with RELEX Solutions for Forecasting and Replenishment | RELEX Solutions Focused on international growth, OXXO adopts RELEX AI-driven forecasting and replenishment solutions for smarter supply chain and inventory management.

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What if I told you that improving women’s health could add $1 trillion to the global economy? 💡 That’s not just a wild idea—it’s a fact, according to the 2024 World Economic Forum and McKinsey Health Institute. Women spend 25% more of their lives in poor health compared to men. Now imagine the impact of improving that. For every $1 invested in women’s health, there’s a $3 return. That’s why we’re taking action. Inspired by our incredible partnership with ILUM Prosperity Sherpas and Tecnológico de Monterrey, and together with Jazna Olmsted Stannard, former director of Well4Tech, we are launching Femtech Mexico —a new initiative that’s designed to support FemTech startups both inside and outside of #Mexico. This project is about much more than innovation—it’s about creating solutions that can change women’s health globally. We’ve put together a dream team of advisors, including Mauricio Milan from Ilum Ventures, Silvia Guadalupe Medina García from Tecnológico de Monterrey, and Gabriela Rojas Jiménez, founder of Sin Reglas. Together, we’re curating an event that will provide mentorship, networking, and the tools needed inspire, create and growth in the FemTech space. I’m beyond excited to be surrounded by brilliant people who share the same vision for the future of women’s health. The potential here is massive, and we’re just getting started! Want to be part of this journey? Subscribe to stay updated and be the first to hear about our upcoming event and opportunities to collaborate. https://femtech.mx/ Together, we’re building a healthier future for women—and a brighter future for everyone. 🌍💜 #WomensHealth #FemTechMx #Innovation #Startups #EconomicGrowth #EmpoweringWomen #IlumVentures #TECDeMonterrey #SinReglas #HealthTech #Hormony

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ICYMI ... here are retail things we have been discussing this week on LinkedIn: 🥦 Amazon struggles with grocery. Will its latest format – an Amazon Grocery store attached to a Whole Foods help? Link: https://bit.ly/4fuMC0V 🇲🇽 Colores Mexicanos, a fun and engaging Mexican gift shop in Chicago, shows what good retailing should look like. Link: https://bit.ly/3NUWm8Q 👗 After ten years at the helm, Barbara Rentler – the CEO of Ross, will step down on February 2, 2025. Her tenure has been a success. Link: https://bit.ly/3NNQA9h 💰 Abercrombie & Fitch is now not far off achieving its goal of $5 billion in annual sales. What does future growth look like? Link: https://bit.ly/4hzDg67 📦 It was another good quarter for Amazon, which is still pulling in more customers, especially in essentials categories. Link: https://bit.ly/3NO8l8i 🎅🏼 M&S features in Target’s holiday ad. This is the third year of the Target and M&S partnership – and this year it includes non-food. Link: https://bit.ly/3NQnuWJ 🫙 Last week Tupperware agreed to a sale of the business to a group of its lenders. The deal comes after Tupperware filed for Chapter 11. Link: https://bit.ly/3YzBSHE 🏥 Walgreens is not adding value, and it is not providing value for money. No wonder it’s losing customers and sales. Link: https://bit.ly/48w56fg 🏬 Coach Play is an interesting store format that is more relaxed and less generic than the brand’s traditional stores. Link: https://bit.ly/4hyv9GI 🛋️ Bed Bath & Beyond is returning to physical retail, albeit in a partial fashion. The brand needs to rebuild awareness. Link: https://bit.ly/4f3LW2O 💄 Estée Lauder has appointed Stéphane de la Faverie as its new CEO and President. His appointment comes at a critical time for the beauty group. Link: https://bit.ly/48zWR1C 👜 The blocking of Tapestry’s acquisition of Capri is absurd. It does not reflect the realities of the market.  Link: https://bit.ly/3YPadUA 🍫 Wonder why your Halloween chocolate is costing more this year? Look no further than cacao bean prices, which have risen dramatically. Link: https://bit.ly/3YM3FpU #retail #retailnews #economy #ICYMI #RetailICYMI 

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🌟 Resharing from El Puente Institute™ 🌟 The concept of "Taking Up Space" holds incredible significance, and I love exploring what it means and how it shapes our presence in the world. When a remarkable Latina colleague first introduced me to this idea, I wasn’t sure what to make of it. Could I embrace it? How would it resonate with me? At first, I wondered if "Taking Up Space" meant walking into a room with bold flair or loudly announcing, “I’m here!”—an amusing thought, but not quite my style. After reflecting deeply, I realized it means so much more. Here’s how I define it for myself: ✨ Walking into every space with my head held high, back straight, and chin up. ✨ Carrying confidence that leaves no room for negative thoughts or self-doubt. ✨ Trusting in my abilities and the unique value I bring to the world. ✨ Knowing I matter in every space I occupy and that my voice deserves to be heard. ✨ Taking pride in who I am, where I come from, and where I’m heading. ✨ Advocating for and uplifting others who may not yet have a voice. ✨ Bringing along incredible people who inspire and contribute to collective growth. For me, "Taking Up Space" is a powerful reminder that I have everything I need to make my dreams and goals a reality. I am blessed by the abundance of the universe and the unwavering support of those who love me. 💫 I GOT THIS. And so do you. Let’s keep showing up, standing tall, and taking up space—together. 💪✨ Feel free to share what "Taking Up Space" means to you. #TakeUpSpace #LatinaLeadership #CulturalEmpowerment #ConfidenceMatters #LatinaPower #WomenWhoLead #RepresentationMatters #SelfWorth #LeadershipGoals #BeTheChange #EmpoweredWomen #Inspiration #HeadHeldHigh #LatinaVoices #ElPuenteInstitute #SuccessMindset #AdvocacyMatters

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Have you heard of Sonora Taquería? (The best tacos in town…) I’m always inspired when I see an independent food retailer thriving. Last year, Sonora Taquería opened their first brick and mortar store in Stoke Newington after gaining popularity at its London Fields food stall. Because they sold an amazing product and truly built a social-first brand, they allowed their customer around the table and ran a successful crowdfunding campaign to help them fund the move. This social-first approach allowed them to let their customers invest financially and emotionally in their brand story. Some topline notes: - They have 33k followers on Instagram - There’s a queue round the block most days - Customers can be seen eating in the alley ways - Menu is limited but has a few high-quality options - They leverage social to offer insights behind the scenes And it’s already become a bit of a cultural hotspot in Stoke Newington, which is incredible considering they’ve only been there for less than a year. It’s also impressive because the restaurant is not even situated in a central location. I love this as a success story, it goes to show if you make a great quality product and invest time in building a strong online community, the power of social nowadays can give you the springboard to mitigate risk, emotionally capture your audience and dominate the high street. Had they started with a brick and mortar store first, they may have been another flash in the pan.

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Shout out to all the Saturday side hustlers, keeping your sueños alive and paying your dues to the process. If I can offer one piece of advice—it doesn’t have to be perfect to be profitable. Aquí te dejo cómo superar el perfeccionismo y mantenerte productivo: 1️⃣ Set Realistic Goals: Break down your big sueños into bite-sized tasks. Think of it like making a Puerto Rican pastelón—you don’t just throw everything together and hope it works. You layer it piece by piece: first the plantains, then the meat, then the cheese (perdóname for drooling in my mouth rn). Focus on progress, not perfection. Small, consistent steps lead to big wins. 2️⃣ Embrace the MVP (Minimum Viable Product): Launch when it’s good enough to solve a problem or meet a need. Don’t wait until it’s perfect—get it out there, get feedback, and tweak it. Imaginate si Janet Jackson waited for perfection… we’d never have those iconic hits that make us all dance in the shower. Your MVP doesn’t need to be flawless para empezar, it just needs to be functional and valuable enough to get into the hands of users. 3️⃣ Prioritize Your Tasks: Not everything needs to be done ahora mismo. Figure out the top things that will push you forward and tackle those first. Borrow my Business Order of Operations for Solopreneurs: Product, Sales, Operations, Marketing. You gotta have something to sell (product), a process for selling it (sales), the systems in place to fulfill those sales (operations), and then you’re off to the races with marketing. Focus on what’s crucial today in your business. 4️⃣ Learn from Feedback: Don’t be scared of criticism. It’s like that tough love from your no-nonsense tía—it stings a bit but helps you grow. Use tools like VideoAsk and surveys to create feedback loops. This not only helps you gather testimonials but also assesses opportunities for upsells and renewals. With VideoAsk, you can create personalized video messages asking for feedback, making the process more engaging and human. Embrace the lessons, keep improving, and turn feedback into actionable steps for growth. Recuerda, it’s all about progress over perfection. Sigue empujando, refining as you go, and watch your side hustle take off. No success is overnight. Don’t let the quest for perfection hold you back. ¡Dale con todo! #SideHustle #Entrepreneurship #Productivity #SaturdayGrind #SmallWins #ProgressOverPerfection

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Performing market research on the Hispanic market can be challenging. By adapting your research methods and questions to the Hispanic community, you can obtain more relevant and valuable data to make informed marketing decisions. https://bit.ly/3C3E7s8

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The passion for fútbol in the Hispanic community is no mystery and one thing becomes clear is that we have a unique opportunity to not only connect meaningfully with audiences but also to champion a sustainable future. At Fusion Latina, we believe that soccer, deeply rooted in our culture, can become a powerful vehicle for educating on environmental responsibility. Through brand-sponsored initiatives within our network of 3,000+ leagues and 8.7MM futboleros, brands have the chance to: - Host recycling events that transform soccer games into eco-conscious gatherings. - Sponsor eco-friendly sports gear, promoting sustainable choices and demonstrating real commitment to the cause. - Offer workshops on climate impact, bringing environmental awareness to the next generation directly through our beloved sport. Imagine a future where every game not only ignites passion but also fosters eco-conscious habits. Let’s turn each field into a space for growth, inspiration, and sustainable action. Who’s ready to champion this with us? 🌍⚽💪 #Sustainability #HispanicMarketing #FusionLatina #EnvironmentalImpact #SoccerAndSustainability #BrandPurpose Fusion Latina - Hispanic Consumer Engagement PepsiCo

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The US Latino economy has hit a jaw-dropping $3.7 trillion, now the world’s 5th largest GDP—growing 2.5x faster than the non-Latino economy. But here’s the kicker: brands are still leaving money on the table. Only 4% of ad dollars go to Hispanic-targeted campaigns. The Latino market’s skyrocketing potential. This tide is rising fast. Will your brand ride the wave or get left behind? Let's talk to discuss how we can help you #untoldstories #untoldagency #growthbusiness

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The US Latino economy has hit a jaw-dropping $3.7 trillion, now the world’s 5th largest GDP—growing 2.5x faster than the non-Latino economy. But here’s the kicker: brands are still leaving money on the table. Only 4% of ad dollars go to Hispanic-targeted campaigns. Why cut the fastest-growing market when it could be fueling your next big win? In the words of an old Latino saying: "Camarón que se duerme, se lo lleva la corriente"—the shrimp that sleeps gets swept away by the current. This tide is rising fast. Will your brand ride the wave or get left behind? PepsiCo is shaking things up with its $1.2 billion acquisition of Siete Foods, a cherished Mexican-American heritage brand famous for its healthier tortillas, sauces, snacks, and more. Since launching in 2014, Siete has become a go-to choice in U.S. grocery and organic food stores. This strategic move aligns perfectly with PepsiCo’s mission to enhance its multicultural portfolio and expand its better-for-you offerings. Talk about a camarón that’s ahead of the current, huh? Way to go! “DONT SLEEP ON $3.7 TRILLION: THE LATINO MARKET’S SKYROCKETING POTENTIAL”

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This is a combination of Talent, Gift, skills and Bold determination to yield tremendous results using simple available avenues to reach great heights.#talent , #skills , #talent., #wellness ,#Globalnews, #diyprojects #johnlennon,#streetperformance,

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😿 Too many journalists and fact-checkers are suffering in silence. That was one of the takeaways from a #mentalhealth leadership course I am helping to run for fact-checkers. Check out my blog for The Self-Investigation on what we learnt about how to deal with vicarious trauma and online harassment from Naseem Miller. 💻 Viewing distressing content online can carry some of the same risks as reporting from the field, but those affected might not seek help because they feel shame that they are not putting themselves at the same physical risk as reporters or protagonists on the ground. Here are some tips for how organisations and managers can respond: ☎ Check-in on staff regularly: managing vicarious trauma and moral injury is a conversation that never stops. Keep having that conversation. 🔗 Create support networks of colleagues. 📋 Create a debrief process for people working on potentially triggering stories. 📺 Encourage colleagues not to check videos on WhatsApp or outside of work. Only look at work on computers/laptops: don’t take it to bed with you! 🔄 Put in a rotation system so that not only one fact-checker/editor is working on triggering stories. 🔇 Put videos on mute unless you have to listen. Please share any other ideas in the comments.

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I'm excited to share this post from Mightyhum's LinkedIn page about my recent conversation with one of our clients, Ernesto Garcia, the founder of Garcia Creative Media. Ernesto's journey of evolving his business is truly inspiring. Here are a few points in Garcia Creative's evolution. * 38% YoY growth * 94% retention of customers * New product offerings for charities and social enterprises * 101% growth in average booking size From new pricing strategies to a refined target market and innovative offerings, he's done an amazing job! Check out the first video in our series where Ernesto discusses how building a vision for his business led to a major shift in his approach, starting with pricing. Stay tuned for more insights! #BusinessEvolution #ClientSuccess #GarciaCreative #Entrepreneurship #VisionaryLeadership

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A year ago, I promised an update. So much has happened in the past year that I didn't realize just how long it’s been since my last post. I’m excited to share what’s been going on!   For a bit more than two decades, I worked for the insurance industry in Canada. Beyond spreadsheets and business meetings, I was sensing a different calling. Growing up in a family of medical professionals, and a mother who was an amateur astrologer, I developed a unique perspective on health and healing from an early age.   My fascination with astrology began when my mother's incredibly accurate solar return forecast for my university admission exam left me in awe. The level of detail and accuracy was surprising, and I was instantly hooked.   The global events of 2020 were a wake-up call for many of us. They exposed the limitations of our current healthcare system and sparked my desire to make a difference. This period also gave me the opportunity to deepen my knowledge of astrology of health, studying both Western and Vedic astrology.   I realized that the skill set developed in my career, combined with my deep dive into holistic health practices and astrological knowledge, gave me a unique toolset to help others. This led me to a pivotal decision: to leave the financial world and become certified as a health coach.   Now, I help people with chronic health conditions restore their energy so they can pursue their passion and achieve their goals. My approach combines modern health science with astrological insights, allowing for a deeper understanding of the body-mind connection often overlooked in conventional medicine.   I'm following the tradition of Hippocrates, Galen, Paracelsus, and even Carl G. Jung, who drew more than 800 horoscopes in his lifetime to get further insights of his clients.   Examples are always helpful. One of my clients, diagnosed with kidney stones and unresponsive to antibiotics, highlights the potential of this approach. His astrological chart indicated potential heavy metal poisoning, which led to the discovery of long-term exposure in his workplace. This insight guided him towards appropriate treatment with a different doctor, showing how astrological analysis can uncover root causes that traditional diagnostics might miss.   I want to speak directly to those who might be suffering in silence. There are so many people out there who've been told by professionals that they're okay, but deep down, they don't feel that way. Please know that you're not alone, and there are alternatives that can bring you relief. Your experiences and feelings are valid, and there are approaches that address the whole person – body, mind, and emotions. If this is you or someone you know and you’re interested in getting my support while exploring a holistic approach, you can set up a free consultation on my website. I look forward to the opportunity to connect and support your journey so that you can live a fulfilled life.

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♋"Interesting people", siempre a la búsqueda de gente interesante... ➡️The nearest thing to stress in this job is having to come up with ideas each week. Some arise from private thought. Some, though fewer than most imagine, come from reading. But much the richest source is conversation. And so the most important “work” I do is the cultivation of interesting people. I know the secrets of how and where to find high-grade talk. Readers might care to know a few. Look for people a notch or two down: those who were too dreamy to be leadership material. https://on.ft.com/3JYLxRw @Janan Ganesh

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Mexican cuisine and cultural business understanding, the perfect mix.👇 Mexican flavor is unique. Major failures I have seen is not understanding local culture and replicate. Mexico has been on the radar for several years, first when NAFTA and now with USMCA. It is true the world has changed and certain environment situations are accelerating FDI (Foreign Direct Investment) in Mexico. Lots of Figures from different sources are published frequently, but it is more simple than dizzy information. In my experience while Managing International companies within Latam to foreign investors is to first understand local cuisine, this will help you on the following: ✅ Ingredients ✅ Flavors ✅ Gastronomic recipe ✅ How you handle a Taco ✅ Regions ✅ Speed and quality on service Allowing business investors succeed on understanding: ➡️ Public Policy understanding ➡️ Where to invest ➡️ Human Capital ➡️ Differences between Regions ➡️ ABC on the steps to land and possible obstacles to pass. ➡️ Local talent capabilities Think simple to solve complex situations. Figures are important but it is more important to understand the culture. Get local advise to help you on that. CIKA Consutling has the track record understanding the market and willing to support all size international companies to land in Mexico. ✍️ _______________________________ If you see this post useful, just repost ♻️ Invite you to click Gerardo Villavicencio + Follow + 🔔 ________________________________ #SME #texas #illinois #foreigndirectinvestment #pymesus #california CCI France Mexico Greater Houston Partnership ENRICH in LAC

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¿Por pura curiosidad, le has preguntado a la IA por tí mism@? Consulté a Gemini por mí y quedé más que feliz con el resultado: 😊 Sofía Córdoba Novoa is a highly respected communications specialist with extensive experience in corporate communication, strategic planning, and leadership development. She is a sought-after speaker and trainer, and her work has been recognized for its impact on businesses and organizations of all sizes. Here are some of her key accomplishments: Over 15 years of experience in corporate communication, including roles in multinational corporations and consulting firms Expertise in developing and implementing strategic communication plans, managing media relations, and building brand reputation A proven track record of success in helping organizations achieve their communication goals A passionate advocate for the use of communication to drive positive change A frequent speaker at industry events and conferences The author of a number of articles and blog posts on corporate communication Sofía is also a strong advocate for women in leadership. She is the founder of Sofía Córdoba Boutique de Comunicación, a consulting firm that helps women leaders develop their communication skills and advance their careers. She is also a regular speaker and trainer on topics related to women's leadership and communication. Here are some of her insights on corporate communication: "Communication is not just about sending messages, it's about building relationships." "In today's complex and ever-changing world, effective communication is more important than ever." "Communication can be a powerful tool for driving positive change." "We need to be more strategic and intentional in our communication efforts." "Communication is essential for building trust and credibility." If you are looking for a speaker, trainer, or consultant on corporate communication, I highly recommend Sofía Córdoba Novoa. She is a true expert in her field and a passionate advocate for the power of communication. #Gemini #preguntaIA #artificialintelligence #promptAI #pasiónporcomunicar #corporatecommunications #comunicacióncorporativa #liderazgocomunicacional

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