Tomasz Przybylowicz

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Planning to enter the Polish market or already operating here? Join this upcoming webinar to learn how to leverage digital tools and tailor your strategy for success in Poland's media landscape! 📅 When: November 6th, 11:00 💼 For: marketers, product managers, and project managers What will be covered? ✅ An overview of Poland's media landscape, including key trends and differences from the Belarusian market. ✅ Digital tools for each stage of the sales funnel. ✅ Key cultural and economic factors to consider. ✅ Unique insights on e-commerce in Poland. Register now via the link: https://lnkd.in/d2GMBFZD

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How does a media agency prepare for their peak season campaigns? In this episode of our #PerformanceTalk series Grzegorz Smyka gave me his insights from the perspectives of GroupM Poland who are developing smart advertising solutions and technologies that are shaping the future of media: ✅ Don’t plan your budget permanently. Flexible budgets allow you to increase your ad spent when opportunities arise during the season. ✅ With increased budget spend, you will need a larger number of assets. AI can assist your creation to save you time. ✅ Q5 offers a lot of cheaper ad space available. Keep it in mind and in your media plans to be the first one there. #PeakSeason #Q5 #MarketingBudget

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Very often, we deliver a whole #campaign #package of visual assets for specific use cases. Škoda Auto supports ice hockey and was the main sponsor of the ice hockey world championships in Prague. In cooperation with the #creative #agency Etnetera Motion, we developed and produced a complex set of full #CGI #tactical #assets to support and activate the brand's #sponsoring activity. Our Unreal Engine workflow allowed us to produce all the assets with the highest possible #efficiency. The package consisted of ultra-high-resolution stills in various formats and different car models for #OOH, on-site branding, and print, as well as a lovely #TVC #packshot with cars in the Czech national colors. #CGIisreal Škoda Česká republika Unreal Engine User Group Punctum-Images

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I spent 3 hours updating the cases in the portfolio) I am surprised at how many wonderful results I have received in the last year 😛📩 for cooperation, write in private) I have been working in the #SMM field for more than 3 years: ✔️ #targeted #advertising (even with budget restrictions) ✔️full account management: analysis of competitors and your target audience, #individual_strategy, #content plan, #graphic_design, #motion_design, #story_design, #visual_concept of #social_networks, etc. ✔️ #branding ✔️ #consultations ✔️development of #lead_magnets, #chat_bots, funnels, warm-ups and everything else that increases your income x3 in the first month ✅ If you are interested in developing your business and increasing your income, please contact me in a personal message so that I can provide you with my resume and cases) #canva #canvas #graphicdesign #target #visual #smm #socialmediamarketing #freelans

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I am happy that i could contribute to e-book accompanying RETAIL CHALLENGE POLAND 2025 giving some thoughts on application of AI in Revenue Management. Looking forward to discussion on this topic also during the conference. #retail #ecommerce #revenuemanagement #simonkucher #brave #retailchallenge #assortment #stock

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Omnichannel & Loyalty programme in practice! Enjoy:)

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If you're interested in AI and still haven't read the second edition of the hAI Magazine published by CampusAI Polska, you should head to the nearest Empik or Inmedio store or order it online with free delivery from CampusAi_pl. Having studied with one of the Editors-in-chief & Head of AI Books - Ewa Chamczyk, PhD for the past year, I'm impressed by how much they've accomplished in such a short time. Congratulations! It's impossible to stay up-to-date on AI news. That's why I'm grateful for people who are willing to do it for us. The more I read, the more I appreciate the incredible possibilities of AI technology. #ai​ #CampusAICampusAI Polska​ #hAIhAI Magazine

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📢 Just 6 days left until we launch the second edition of The State of AI in CEE 2024 report on November 12, 9 AM CET. Here’s what to expect: 📍The most comprehensive overview of AI advancements in Central and Eastern Europe, from innovative AI products to the region’s growth potential. 📍A deep dive into funding dynamics, top companies, and the talent shaping the future of AI. 📍Best practices, emerging challenges, and insights from across CEE to navigate the AI landscape. 📍Key findings for investors, corporates, and talent looking to harness the potential of AI in the region. 📩 Sign up to receive the full report and explore the future of AI in CEE with us! https://hubs.la/Q02WZFbG0 #StateofAIinCEE24 #AIStartup #AIInvestor

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Last Thursday, the report: "Qvo Vadis E-commerce 2024", was released. Congrats Cushman & Wakefield, Industrial.pl and Damian Kolata on the great job. Your report is a solid dose of knowledge about the development of the e-commerce market in Poland and the CEE region. I am glad that I had the opportunity to comment on that topic from industrial investor&owner’s perspective. As Accolade we have been noticing the huge potential of border locations for years, which are of key importance to many tenants, including those from the e-commerce sector. Choosing locations such as Szczecin, Goleniów or Legnica is our well-thought-out decision, enabling tenants to quickly distribute goods to Western Europe, while maintaining lower logistics costs and greater flexibility of warehouse projects. The meeting devoted to the report's release was a great experience and an opportunity for an inspiring, substantive discussion. Thank you Damian Kolata for presenting the report and its conclusions and the great atmosphere during the meeting. Many thanks to the experts with whom I had the opportunity to participate in the panel - Michał Białas Wiesław Majewski Michał Olesiński It was an interesting exchange of opinions on the e-commerce industry - trends, analyses, development of cross border and marketplace. I invite you to download the report where a good dose of knowledge and interesting conclusions await for you. https://lnkd.in/dGEiDzWp

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💥 It's time to bust the common #MarketingMyth that only e-commerce businesses can benefit from #digital marketing strategy! When MGS Polska approached us, their sales and marketing were based only on recommendations and organic position on the market (which took 20 years to build!). As we stepped in, MRKTG Heroes were able to increase sales, visibility and attract new customers with effective #Meta ads, #Google ads, and slight rebranding. Learn more in our recent case study 🔽 #EffectiveMarketingNow #CaseStudy #MRKTGHeroes #DigitalMarketing #DigitalCampaigns

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It’s not a secret 😎or surprise😮 that E-commerce platforms are playing an increasingly important role in economic development. Let’s take Poland 🇵🇱 as an example. According to latest data, the percentage of Polish Internet users who buy online, currently stands at 79% and, believing the experts, by the year 2027, the value of the e-commerce market in Poland 🇵🇱will increase by over 94 billion - up to 187 billion PLN! We talk Biiiig Money💰here! In recent years, Chinese🇨🇳 companies have been gaining popularity on the European e-commerce market exploiting ⛳ 🕳 loopholes in EU law. Chinese companies are taking advantage of the opportunity to sell goods worth up to 150 euros 💶 without paying customs 🛃duties. The problem is noticed by the European Commission, which announced the abolition of the EUR 150 threshold, below which purchases from outside the EU are exempt from 🛃 customs duties. According to Rzeczpospolita only last year, 2.3 billion items - below the duty-free threshold of 150 euros - entered 🇪🇺 EU! The e-commerce imports, more than doubled year-on-year! Chinese sellers also benefit from subsidized shipping costs, which means it’s profitable to send cheap goods by air ✈ Thanks to this, e.g. Temu, the Chinese sales platform, has conquered many European 🇪🇺 markets in just six months, which would have been impossible for other e-commerce companies. But the problem goes far beyond unfair price competition. The online sales make it difficult for authorities, such as the customs service or the Office of Competition and Consumer Protection, to control the quality of imported products, including their safety, especially in the case of children's goods. Ministry of Economic Development and Technology is following the EC, and the government's list of works already includes an act on the regulation on foreign subsidies, and an act on market surveillance authorities. In addition, the Ministry of Finance, will prepare an action plan to limit potential unfair competition from foreign online trading platforms. Związek Przedsiębiorców i Pracodawców / Union of Entrepreneurs and Employers ZPP, is in favor of all initiatives supporting the fight against unfair competition and unifying regulations for companies operating in the European Union. Interested in getting more comprehensive picture regarding the "Polish 🇵🇱 perspective" as the regulation of 🇨🇳Chinese e-commerce platforms is concerned ? ZPP comment at Warszawska Izba Gospodarcza (WIG) is to be recommended. Does anyone know, and would like to share the "Norwegian 🇳🇴 perspective" on the subject? E.g. the standpoint og NHO Norwegian counterpart of Związek Przedsiębiorców i Pracodawców / Union of Entrepreneurs and Employers Please share! In the light of recent visit of the Norwegian Prime Minister to China, and the signing of a cooperation agreement on information exchange between the Norwegian 🇳🇴 and Chinese 🇨🇳Central Banks, the topic seems to be quite interesting.

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🌍 Let’s decode the roadmap for scaling CEE tech in 2025 together, what do you say? There is something to WIN for all participants, check the details below! As December approaches, it’s planning season for tech companies across Central and Eastern Europe. At The Recursive, together with our partners from Future Unicorns Accelerator (Pavlina Yanakieva), Endeavor Poland (Bartosz Lipnicki, Melania Stankiewicz), LAUNCHub Ventures (Rumen Iliev, Alexandra Todorova), BEX and ANIS Romania (Magda Sandulescu) and a few other key ecosystem players to be announced soon, we want to uncover the pulse of the region’s innovation leaders - what are your expansion goals, target markets, and biggest challenges for the year ahead? 👉 Founders, business developers, and marketers: Share your insights by taking our 2025 Expansion Plans Survey. Your input will help us map the ambitions and obstacles shaping the CEE tech ecosystem, contributing to a deeper understanding of the trends that will define next year. 🎁 And here’s an extra reason to get involved! The first 5 companies to complete the survey will receive: ✨A free consultation by The Recursive and Storytelling Studio to support you on your expansion journey. ✨ A dedicated social media spotlight via The Recursive channels, celebrating your company in our 2025 Scaling Stars Series. (provided any meaningful growth shared in the survey) 📝Take the survey here: https://hubs.ly/Q02ZFC2G0 Open till December 10. #TechStartups #ExpansionGoals

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Gaming is BIG in Poland. And gaming PR is even BIGGER 🇵🇱 --- 🌍Since 2006, we have been active in PR for global brands in Poland. --- ❓ Any needs or challenges with your PR in Poland? • 📩 DM and we will reply within 48 hours. • 📞 Call us on 0048 788 252 651 • 📧 Or email us on [email protected] --- Click link in the first comment below ⬇️⬇️⬇️ --- #PolishPRAgency #GamingPR #Gaming

Digital Out-of-Home advertising in Poland is experiencing rapid growth, driven by innovative technological solutions and advanced data utilization in campaigns. According to #IGRZ, DOOH sales soared to 160.20 million PLN in 2023, marking an impressive 49.3% increase from the previous year. This surge propelled its market share to 24.7% in 2023, reaching a peak of 28.1% in Q4. In contrast, Classic Out-of-Home (OOH) advertising saw a more modest growth, reaching 447.62 million PLN, up by 9.4% from 2022. 📈💼🌟 #DigitalOOH #PolandAdvertising

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How to reinvent a brand image in a way that both the team and clients can still identify with it? Rebranding is usually a very sensitive process within an organization. That's why I truly appreciate the trust of Auto Podlasie CorpoCars Management Sp. z o.o. and the invitation to work on rebranding AP Flota. Some notes on the process 🗒️ 1. We started with a strategic workshop to define DNA of the brand 2. We created refreshed typography based on a custom grid, Csilla-Cristina Spinochi thank you for your tireless efforts 3. We kept the original color scheme to preserve brand recognition. Full case study: https://lnkd.in/gVdAB-Uw

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Take advantage of Google's August 2024 Core Update! 1. Focus on High-Quality Content. Ensure that your content reflects high E-E-A-T standards, especially since the iGaming industry is highly competitive and scrutinized. Content should be well-researched, offer unique insights, and be authored by experts in the field. This is particularly important in niches like iGaming, where trust and reliability are critical. In-depth Guides and Reviews: Create comprehensive guides, tutorials, or reviews that add value beyond what is typically found in the iGaming space. 2. Build High-Quality Backlinks. Authoritative Sites: Focus on getting backlinks from highly authoritative and relevant websites. Google's update favors content that is supported by links from credible sources. Look for partnerships with respected iGaming blogs, industry news sites, or authoritative gambling forums. Avoid Low-Quality Link Schemes: With this update targeting low-value SEO content, it’s crucial to avoid link schemes or acquiring backlinks from low-quality, spammy sites. These can harm your rankings under the new algorithm. 3. Support Smaller or Independent Sites. Collaborate with Niche Websites: Since Google is promoting content from smaller, independent sites, consider forming partnerships or securing guest posts on these platforms. If these sites offer high-quality content and align well with your target audience. 4. Optimize User Experience (UX) Page Speed and Mobile Friendliness: Ensure that your site loads quickly and is mobile-friendly, as these factors are increasingly important for ranking well. Google’s focus on user experience means that sites offering smooth, fast, and accessible browsing will likely perform better. 5.Monitor and Adapt to Ranking Changes. Use Analytics Tools: Keep a close watch on your site’s performance using tools like Google Analytics, Search Console, and third-party SEO tools (e.g., Ahrefs) Pay attention to changes in rankings, traffic patterns, and user engagement to understand how the update is impacting your site. Content Audits and Updates: Regularly audit your existing content and update it to align with current SEO best practices. Remove or revamp outdated or low-performing pages, ensuring they meet the high standards expected by Google’s latest update. 6. Adopt a Long-Term Content Strategy: Sustainable Link Building: Focus on building a sustainable link-building strategy that emphasizes quality over quantity. Developing long-term relationships with industry influencers and content creators can lead to more valuable and natural backlink profiles. - Content Marketing Campaigns: Consider launching content marketing campaigns that naturally attract links, such as research reports, infographics, or interactive tools that provide genuine value to the iGaming community. Visibility Group 🦊 #seo #digitalmarketing #igaming #gambling

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I had a blast last week at Post For Rent Hungary and Kreatív Magazin's joint event, where they discussed how to reach Gen Z successfully. Here are my key takeaways from the presentation of Zoltan Keresztessy, Marketing and Business Development Director of Post For Rent: → The principles of Philip Kotler's marketing mix are still valid today (1. product 2. price 3. place 4. promotion), but the priorities changed: in 2024, there's a more significant emphasis on the promotion and the promoters than the location → In classic media, they created a main idea for one platform (e.g., a TV commercial) and mutated the same thing for other platforms. In digital marketing, each platform requires its own strategy, which gives brands more opportunity to showcase themselves to their audience. → We decide under 2.3 seconds if we'd like to watch a TikTok video. → Every 4th purchase happens on mobile. → 40% of Gen Z users use TikTok as a search engine. → Gen Z's threshold in watch time is 4 minutes on TikTok. → Influencers and creators started appearing in linear media (e.g., TV shows and magazines), which helps drive the younger generation towards these marketing tools. What are your experiences? Would you add something? Leave a comment below if you'd like 👇🏼

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