Piotr Z.

Proud to be part of a company with so many like minded people. People who generally want to make a difference for all other businesses. Basically pay it forward, by helping you to grow we grow. Those of you, who know my background and the success I have had over the last 18 years. Know the difference I can make to your business with the right tools and people behind me. Partnertekst.dk is that company and you can simply plugin to our team of experts including myself. If you're stuck and looking to grow your sales, and take your business to the next level. Drop me a message or comment below and make sure to look out for the major announcement coming next week. #onlinemarketing, #ecommerceseo, #seo, #igaming, #forex, #casino, #gambling

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💥4 Emerging AdTech Startups 2024: Hot or Not?💥 In 2024, emerging startups have advanced far beyond AI and ML campaign optimization, venturing into personal platform development and integrating online with offline data for accurate attribution. So, what are the most promising startups in 2024? Let’s see👇 💡 Kevel  Kevel is an AdTech company that helps brands build their own ad platform, creating a unique ad environment and generating revenue from their solution. Platform users have extensive customization options, enabling the development and operation of unique and profitable solutions. Funding: Series C, $22.2 Million 💰 Prizeout Prizeout functions like a bank but offers customers a variety of spending choices instead of a single withdrawal option. Users can withdraw their funds as gift cards, delivered instantly through electronic means. Prizeout has partnered with notable brands such as Dunkin' Donuts, Domino's, Amazon, Uber Eats, and more. Funding: Corporate Round, $37.5 Million 📲 Arrow Electronics  Arrow focuses on managing and organizing social media operations. Their AI-powered SaaS platform includes everything a business needs: ready-to-use templates, special content channels, and success management for ongoing guidance. Funding: Seed, $500,000 🛍️ Cosmose, Inc.  While online ads can track customer behavior, no product captured offline behavior until Cosmose appeared. This solution requires no hardware or installation for retail store owners. It offers accuracy within 2 meters and works with all smartphones. With Cosmose, companies can understand their competitors' performance and compare it to nearby stores. Funding: Series A, $27 Million So, what do you think of those startups, are they hot or not? If you know cooler candidates share your insights in the comment 🚀 #AdTech2024 #EmergingStartups #MarketingInnovation #TechTrends

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Hello everyone! 👋 My name is Artemiy, and I hold the Head of In-App (WW) position at the performance marketing agency Appska. 🌍 We drive mobile traffic from different sources for verticals such as finance, e-commerce, delivery, taxi, entertainment, and many more. 💸🚖📦🎉 With almost 10 years of experience in digital and sales, I have honed my skills in building strong partnerships, searching new growth opportunities, and attracting a large number of users for any product. 🌟 I keep a close eye on market trends, so my page will be filled with interesting insights and valuable recommendations. 📚💡 Whether you're looking to expand your business, enhance user acquisition, or find new growth strategies, you'll find actionable advice and proven tactics here. Follow me to stay updated on the latest trends and strategies that will help you enhance your products and achieve better results. 🚀 Let's achieve great goals together! #MobileMarketing #Insights #Thoughts #Mobile #Advertising #Work #Networking #Apps #Sales #Partnerships #MobileTraffic #Users #UA 

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💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

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🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

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6 Linked[in] ads mistakes from the last 6 ad accounts audited, that you can implement in 6ish minutes that can save you $60,000 (In one account, it did) 1️⃣ Not enough exclusions: Multiple campaigns with no exclusions. Not a customer list, no job titles, nothing. What you exclude is just as important as what you include. At the very least, excluding customers and people in your sales funnel. 2️⃣ Contact vs. Company list: One ad account was excluding customers BUT they were importing it from Hubspot at the contact level. The issue with that is you want to exclude the whole company but also, the match rates are extremely low (5 - 15%) so you’re only excluding a small portion of that list, anyway. Say it's 100k people, you're only matching 15k people, tops. Make sure to exclude customers at a company level outside of specific use cases. You’ll cover a lot more ground 3️⃣ And vs. Or: This is such a small change but could be the difference of a 25,000 and 250,000 audience. One having A LOT more waste 4️⃣ Audience expansion - 🤮 No explanation needed here... Turn it off, just trust me, please 5️⃣ Location targeting: Using “Permanently lives there” rather than “Recently visited” for location-based campaigns. If you have specific countries you work with, you’ll want to select permanently lives there so you don’t show ads for people in France that visited the US for a week. 6️⃣ Listening to Li. recommendations Talking to a company who has very specific niche with a very targeted ABM approach. As I dug in, their audience sizes were all over 50,000 people, which made no sense for their audience. Come to find out, they switched it bc of the automated Li recommendation of 50,000+ audience sizes. Your audience size is your audience size, not what an automated blanket answer recommendation tells you it is. Some of these might take longer than 6 minutes to implement, but it’s worth it 😁 P.S Nuances matter, and as always it depends but for most of us, these are things you should take advantage of #b2bmarketing #demandgeneration

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Allegro. pl, a popular e-commerce platform in Poland, has not explicitly stated that it blocks users from using ad blockers. However, there are indications that users employing ad blockers may be flagged as bots. I was one of the users who experienced this issue, as I could not access the site while using an ad blocker. This situation raises concerns about user experience and the implications of such automated flagging on legitimate shoppers. Note: I accessed the website after pausing the ad blocker. Once the website loaded correctly, I resumed the ad blocker, and the site continued to work without issues. Personally, that was a small problem for me but we have millions of users that use ad blockers and will not know why the website is blocking them #Allegro #Ecommerce #AdBlocker #Privacy #OnlineShopping #UserExperience #DigitalRights #AdBlocking #WebPrivacy #ConsumerRights

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Why is a high CTR important in Google Ads? "CTR" stands for "click-through-rate", which is calculated as a percentage of the number of times your ad was clicked, divided by the number of times it was shown. And before anyone starts, a high CTR by itself doesn't mean success. But, you are unlikely to succeed with a low CTR. Because you need clicks - the right clicks - and a high CTR suggests that is what you are getting. And a high CTR is a vital component of your "Quality Score". Quality Score is a Google measure that determines if and where your ad appears, as well as how much they charge you for a click! So high CTR leads to high Quality Score, which together gets you more clicks for the same money. Which begs the question, why don't you have a high CTR? An "average" is deemed to be around 5%, although Google Ads is not won by average accounts. In the screen grab from 6 May, you can see the CTRs for our top client accounts that day. These clients are a mix of ultra-local as well as global, B2B and B2C, products and services, and with a range of budgets. How would a higher CTR help your business? I'm #KennethMackay, writing about #GoogleAds, #PPC, and #OnlineMarketing. Follow me for more insights.

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🤖 Basic Keyword Optimization Checklist for Google Play 🤖 1️⃣ 𝐓𝐢𝐭𝐥𝐞 (𝟑𝟎 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐬) Title is the main field for #ASO in #GooglePlay. Fill it with popular relevant keywords. 2️⃣ 𝐒𝐡𝐨𝐫𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 (𝟖𝟎 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐬) It's indexed. You can view a short description of any app with the ASO extension https://lnkd.in/edRncayq. When writing a short description, don't forget about CTA (Call To Action). 3️⃣ 𝐅𝐮𝐥𝐥 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 (𝟒𝟎𝟎𝟎 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐬) Unlike the App Store, the description in Google Play is indexed. Also, the App Store has a Keywords field, but Google doesn't, the algorithm looks at your description and selects keywords based on it. A few tips: 👇 ⚡Use 1500-2000 characters for a full description, while maintaining the density of keywords (repeat 3-5 times). To check the density, use Wordcounter https://wordcounter.net/ ⚡The text should look natural, and the keywords should be as relevant as possible. You can check this using the Google Natural Language API. I wrote about GNL here - https://lnkd.in/e2frH58V ⚡Highlight key points. In Google Play, you can use emoji or html tags to create headings or lists. Tips from Phiture https://lnkd.in/eaJkyefQ ⚡Localize the app page in as many languages ​​as possible. 𝐈𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐏𝐥𝐚𝐲 𝐚𝐧𝐲 𝐥𝐨𝐜𝐚𝐥𝐞 𝐚𝐟𝐟𝐞𝐜𝐭𝐬 𝐚𝐧𝐲 𝐨𝐭𝐡𝐞𝐫. This means that your description in Spanish, German or Korean can affect your ranks for English keywords in the US. 4️⃣ 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐧𝐚𝐦𝐞 It's indexed, so it would be a good idea to add a few keywords to it. 5️⃣ 𝐏𝐚𝐜𝐤𝐚𝐠𝐞 𝐧𝐚𝐦𝐞 Add 1-2 relevant keywords to the URL. Check it before publishing, as it cannot be changed later. 6️⃣ 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 Reviews and even the developer's response to them are indexed on Google Play. #RadASO did some research here https://lnkd.in/emtJX4SE . So you can use keywords when answering users. 7️⃣ 𝐓𝐚𝐠𝐬 Tags (https://lnkd.in/epj36AP8) affect the app's visibility. They help the Google Play algorithm to associate the app with relevant keywords. 8️⃣ 𝐒𝐜𝐫𝐞𝐞𝐧𝐬𝐡𝐨𝐭𝐬 The text on the screenshots is indexed by the algorithm. So it would be a good idea to add keywords to them. 🙂 Tip: the keyword shouldn't be repeated anywhere else on other elements of the page, otherwise #Google will index this keyword from them. 👉 𝐂𝐨𝐧𝐬𝐥𝐮𝐬𝐢𝐨𝐧 Use this checklist to check if you've done everything for Keyword Optimization in Google Play. Changes to any of these elements can affect the search results on average within 1-2 weeks. This is a modern version of the RadASO checklist, and the basic version was made by Vadim Lysenko _____ 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 > https://lnkd.in/eikirbCq 👈 #AppStoreOptimization #App #AppStore

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Explore Shopper 2024 Reports by Country PDFs I made a big one pager with all the PDF files from shopping files about consumer and shopping behavior across various countries! Available Countries: - Austria - Belgium - Croatia - Czech Republic - Denmark - Finland - France - Germany - Greece - Hungary - Italy - Latvia - Lithuania - Netherlands - Norway - Poland - Portugal - Slovakia - Slovenia - Spain - Sweden - Switzerland - Turkey - United Kingdom - South Africa How to get access: - like this post - react shopping And I will send it to you:) #PPC #SEA #Ads #GoogleAds

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🍁 Google advertising secrets for fall 2024 for IT: Why Google Ads is your best friend? Do you need leads “for yesterday” and have a budget? Then contextual advertising is your option. But there are a few nuances that you should know about before launching campaigns. 🔍 Context is not for everyone: 1️⃣ For some niches, it is very expensive due to high competition. 2️⃣ There may not be enough demand in narrow segments. 😎 There are ways to get around both excessive competition and lack of demand! 💰 Not for marketers without a budget. If your IT company is not ready to invest in contextual advertising, this is a clear sign that you are not yet ready for a serious digital market conquest. 🤖 Not an intuitive tool. Google Ads can quickly “suck up” the budget. If you are not an expert, ask yourself the question: “Can I beat Google?” 📊 Budget is the key. According to recent research on IT companies operating in the US market, companies with 250+ people often spend from $1K to $3K on Google Ads and are dissatisfied with the results of leads. 💡 What to do? 1️⃣ Calculate the budget in advance. 2️⃣ Hire a specialist who will help you set up campaigns and tell you how to run them. ⏳ Context is a non-linear process. It may happen that $1000 will not bring a single lead, while $3000 can attract three at once. Plan according to the real possibilities. 🏆 The queen of contextual advertising is the right choice of keywords. How to do it: -Do not target information queries such as “aws tutorial”. -Provide enough traffic for conversions (low-frequency keywords are good, but only when there are a lot of them). -Avoid direct competition with large off-the-shelf software (for example, “lms software”). They have a bigger budget. Ready for serious lead generation? Write to me and I'll help you set everything up correctly! #DigitalMarketing #GoogleAds #ContextualAdvertising #Leads #Marketing #ITMarketing #PPC #LeadsYesterday #Fall2024 #PerformanceMarketing #SEO #BusinessGrowth #adindexagency

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My list of Top Ad Networks with Popunder & Push formats, based on 10 years of experience in Media Buying. Mainstream and adult ones. Having experience in dozens of advertising networks, I have identified the following top advertising networks that we start with when testing a product for iGaming, Adult, Dating, and many other verticals: This is kind of my "tech" stack. Mainstream: - PropellerAds - My favorite. One of the largest traffic inventories. The most advanced API. Usually I start testing here. They have exclusive features to make best initial tests. - Adsterra - High-quality traffic. Some verticals/products convert better here than in Propellerads. - Galaksion - A hidden gem. Not the largest inventory but excellent quality. Started using them last year, and I was very impressed. Adult: - ExoClick - My most loved one. Most advanced API and the ability to track various types of conversions, such as signups, confirmed signups, and deposits. I usually start any activity here. This is the ad network I used to gain my 7-figures costs/monthly experience. - TrafficStars - Extensive experience with them. These guys have introduced many great features. Probably the most innovative ad network in terms of functionality. They are always on trend. - TrafficJunky - Here, I saw the best ratio from signups to deposits, although signups can be quite expensive initially. Requires some time and investment for optimizing ad campaigns, but the results can be astonishing. - Adnium - Unique traffic. Imagine an ad network with the majority of paying users. This is because most of their inventory consists of membership-area websites. You can see some other ad networks I use in the picture below. I hope this is helpful 🙌 Let me know if you'd like more details! #rtb #dsp #mediabuying #popunder #push #programmatic #advertising

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🚀 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐧𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐀𝐩𝐩𝐥𝐞 𝐀𝐝𝐬 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐞 (𝐟𝐨𝐫 𝐭𝐡𝐞 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲) Apple has already implemented view-through attribution, but the planned expansion of the Apple Ads Attribution API in spring 2025 is, in my opinion, an important signal to establish conversion measurement via view-through, or as we say in affiliate marketing, post-view tracking. 📢 𝐀𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐀𝐩𝐩𝐥𝐞’𝐬 𝐧𝐞𝐰𝐬: "View-through attribution for Apple Search Ads campaigns will be available through the Apple Ads Attribution API in Spring 2025."' Key details: 🆕 𝐍𝐞𝐰 "𝐜𝐥𝐚𝐢𝐦𝐓𝐲𝐩𝐞" 𝐟𝐢𝐞𝐥𝐝 – Distinguishes whether an install came from a view (impression) or a click. 📅 "𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐃𝐚𝐭𝐞" – Added for detailed insights, enabling more accurate performance tracking. 💡 𝐖𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞, 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐚𝐧𝐝 𝐀𝐩𝐩𝐥𝐞 all leaning into view-through attribution, this development underscores its growing importance in attributing performance across search and display channels. 𝐖𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐚𝐥𝐬𝐨 𝐮𝐬𝐞 𝐭𝐡𝐢𝐬 𝐚𝐬 𝐚𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐬𝐭𝐞𝐩 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 📈 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐠𝐫𝐞𝐚𝐭𝐞𝐫 𝐚𝐜𝐜𝐞𝐩𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐩𝐨𝐬𝐭-𝐯𝐢𝐞𝐰 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 within the affiliate channel. 🌐 𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲 in measuring channel performance. 🚀 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭 in affiliate marketing by showing the true impact of campaigns. Looking forward to the feedback of the affiliate networks. What Do you think? #DigitalAdvertising #Attribution #AffiliateMarketing #AppleAds #ConversionTracking #ViewThroughAttribution

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Take advantage of Google's August 2024 Core Update! 1. Focus on High-Quality Content. Ensure that your content reflects high E-E-A-T standards, especially since the iGaming industry is highly competitive and scrutinized. Content should be well-researched, offer unique insights, and be authored by experts in the field. This is particularly important in niches like iGaming, where trust and reliability are critical. In-depth Guides and Reviews: Create comprehensive guides, tutorials, or reviews that add value beyond what is typically found in the iGaming space. 2. Build High-Quality Backlinks. Authoritative Sites: Focus on getting backlinks from highly authoritative and relevant websites. Google's update favors content that is supported by links from credible sources. Look for partnerships with respected iGaming blogs, industry news sites, or authoritative gambling forums. Avoid Low-Quality Link Schemes: With this update targeting low-value SEO content, it’s crucial to avoid link schemes or acquiring backlinks from low-quality, spammy sites. These can harm your rankings under the new algorithm. 3. Support Smaller or Independent Sites. Collaborate with Niche Websites: Since Google is promoting content from smaller, independent sites, consider forming partnerships or securing guest posts on these platforms. If these sites offer high-quality content and align well with your target audience. 4. Optimize User Experience (UX) Page Speed and Mobile Friendliness: Ensure that your site loads quickly and is mobile-friendly, as these factors are increasingly important for ranking well. Google’s focus on user experience means that sites offering smooth, fast, and accessible browsing will likely perform better. 5.Monitor and Adapt to Ranking Changes. Use Analytics Tools: Keep a close watch on your site’s performance using tools like Google Analytics, Search Console, and third-party SEO tools (e.g., Ahrefs) Pay attention to changes in rankings, traffic patterns, and user engagement to understand how the update is impacting your site. Content Audits and Updates: Regularly audit your existing content and update it to align with current SEO best practices. Remove or revamp outdated or low-performing pages, ensuring they meet the high standards expected by Google’s latest update. 6. Adopt a Long-Term Content Strategy: Sustainable Link Building: Focus on building a sustainable link-building strategy that emphasizes quality over quantity. Developing long-term relationships with industry influencers and content creators can lead to more valuable and natural backlink profiles. - Content Marketing Campaigns: Consider launching content marketing campaigns that naturally attract links, such as research reports, infographics, or interactive tools that provide genuine value to the iGaming community. Visibility Group 🦊 #seo #digitalmarketing #igaming #gambling

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Understanding your customer deeply is vital in ecommerce… …and we feel the same way about understanding our customers at Enavi. Here’s how we discover our customer’s needs: Identify the Main Goal: >> For instance, aiming for a 35% revenue growth for 2024. Understand Potential Blockers: >> Address the pressing issues that brought the client to a CRO agency. Analyse Your Intra-Site Funnel: >> While everything is important, what step needs the most attention? - Landing → Product View - Product View → Add to Cart - Add to Cart → Begin Checkout - Begin Checkout → Purchase >> We call this your Metric on Fire. Focus on Key Metrics: >> Every client has specific metrics they check daily.  >> For example, to improve add to cart rate for mobile users from 8.1% to 8.7%. After all this? We use our Human-Obsessed approach to understand OUR CLIENT’S customers. Ensuring every step aligns with the main goal. That continuous alignment is the key to ecommerce success. It makes our CRO less siloed, and far more strategic. PS: Does anyone know how this palm tree managed to grow with this crazy corkscrew?

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My Favourite Fake News in Native Advertising (Taboola & Outbrain) 👉 Brands Need External Third-Party Tools to Attain Profitability at Scale. Disclaimer - Arbitrage Marketers (Publishers + Search): this post is not for you! 😉 In 2012-15, Outbrain for Performance & Taboola Dashboards were notably rudimentary in contrast to their current advanced iterations. A pivotal moment emerged when they unleashed their APIs, sparking a revolution in how Brands approached their Campaign Management & Reporting. From 2015 to 2019, Third-Party Tools became indispensable companions for Brands. These tools filled crucial gaps in functionality and provided invaluable support for scaling campaigns across Native Ads' Networks. They weren't just optional; they were essential. However, the landscape shifted as Outbrain and Taboola poured significant resources into enhancing their Dashboards & Features. The question arises: Are external Third-Party Tools still a necessity for Brands? 🤔 In our experience, the answer leans toward the negative. We've successfully scaled numerous campaigns across various verticals without relying on external tools. While acknowledging the excellence of these tools in the market, we've found them to be more of a bonus than a must-have. That being said, the utility of external tools persists in certain scenarios ✔️ Brands with specific needs beyond the current capabilities of Outbrain and Taboola may find them invaluable. Yet, it's crucial to keep in mind that Native Advertising Networks continue to evolve, with new features rolling out regularly 🧐 As the industry progresses, the importance of adaptability and innovation cannot be overstated. Brands must remain agile, leveraging both internal and external resources to stay ahead of the curve in the dynamic world of Native Advertising. Not sure how to take your Native Ads campaigns to the next level? Get in touch with us 😉 -------- Every week, we select a “Fake News” that we heard/read in the Native Advertising Industry and share our views according to our 12 years of experience. At Schwartz Consulting, our goal is simple: support Brands in their ability to find success at scale on Outbrain & Taboola. If you enjoyed the post, simply like ❤️ #outbrain #taboola #nativeads #nativeadvertising

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Good TOF Fb Ads Checklist: - More hidden & blended in w/ content - Less direct - Educational and entertaining - Focus on first 3 seconds (if video ad) What am I missing?

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