Michal Ryszkiewicz

I'm proud to present the 5th edition of our White Paper, "Russian Digital Market Overview 2024." In a nutshell, Russia's digital market is booming, driven by innovation and resilience. Paid ads and social algorithms are improving, and the rise of programmatic platforms is ushering in a new era of scalable efficiency for digital marketing in Russia. Brands are engaging with their target audiences more accurately, significantly increasing the ROI of advertising investments. How does it work? Our White Paper offers a unique opportunity to learn how to leverage current marketplace tools for your business. It includes key digital analytics, consumer trends, user behavior, and digital forecasts, providing valuable insights for strategic planning. This knowledge will help you identify the most effective areas to invest in digital marketing. Dive into our Industry Report to navigate the Russian digital landscape effectively. It is available at the link https://lnkd.in/dWff9NbS #DigitalMarketing #Russia #MarketingStrategies #BrandEngagement #MarketTrends 

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🚨 x-kom shows that modding and user-generated content can also be highly effective in marketing. Together with professional modder Jurek Gab, and using REDkit tools, they successfully created a Witcher 3 mod featuring an entirely new quest. You can find more details in the video 🔻

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Marketing Trends 2024: Ukraine and the Global Level📊 With the rapid development of technology and changes in consumer habits, marketing has never stood still. In 2024, we are witnessing exciting trends that are shaping the marketing landscape in Ukraine and around the world. Let me tell you about the most interesting ones. 1. Video content and live streams📸 Video remains the king of content, especially on social media. Ukrainian brands are increasingly using video to attract audience attention. Live streams are becoming a popular tool for direct communication with customers and creating an authentic connection. 2. AI and automation🦾 Artificial intelligence and automation in marketing provide more effective personalization of communications with customers. Ukrainian companies are implementing AI to analyze data, select content, and improve services. 3. Marketing Ecosystems💻 Integrated marketing platforms are gaining popularity by combining various tools into a single ecosystem. This allows you to conveniently manage advertising campaigns, analyze results, and interact with the audience. 4. Interactive content📲 Brands create interactive content that engages and interacts with the audience. This can be AR filters, polls, games, or other forms of interaction that increase engagement. 5. Ethical marketing🤗 Consumers increasingly value ethics in brands. Marketers are actively using values and standards in their campaigns, focusing on sustainable development, equality, and social responsibility. 6. Internet of Things (IoT) in marketing👍 IoT opens up new opportunities for data collection and personalization of marketing strategies. In Ukraine and globally, brands are beginning to use IoT to create unique customer experiences. These trends create unique opportunities for your business development. Want to learn how to integrate these strategies into your marketing program? Sign up for a consultation with our marketing experts! We will help you choose the right path to success in 2024. ✅Don't waste time - change your business along with marketing trends! To sign up for a consultation, you can write to me personally or leave a request at https://lnkd.in/dnAKmrbG. See you on the path to innovative marketing!

Planning PR activities on the Polish market❓🇵🇱 Without knowledge of the media market and good relations with journalists, it can be difficult. 👀 Or maybe you want to invest in an advertising campaign in traditional media and are wondering whether allocating the entire budget to TV spots is a good way to win the loyalty of Polish customers? 🤔 You don’t have to read the omens any longer – we’ve put together a summary of the most important statistics you should know about the Polish media market. --- 🌍Since 2006, I have been active in PR for global brands in Poland. Sharing raw stories and insights from my experience as a POLISH PR agency director. --- ❓ Any needs or challenges with your PR in Poland? • 📩 DM me and I will reply within 48 hours. • 📞 Call me on 0048 788 252 651 • 📧 Or email me on [email protected] --- Click link in the first comment below ⬇️⬇️⬇️ --- #PolishPRAgency #MediainPoland #MediaLandscape

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🚩 Publicis Groupe Central & Eastern Europe (CEE) and GWI have released a new report examining social media behaviors among consumers in CEE. Based on #GWI’s comprehensive online research among internet users aged 16-64, the report analyzes trends in seven key CEE markets: Bulgaria, Croatia, the Czech Republic, Greece, Hungary, Poland, and Romania. The report is available for download ☞ https://t.ly/LM-Tl #DataIntelligence #HowDataHelps #PublicisGroupeRomania

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Next week, from May 22nd to May 23rd, MGID will be attending the Forum IAB 2024 in Warsaw! Topics to be discussed at the IAB forum include: standards, measurability, and quality in the next 25 years; the role of humans versus technology in the digital world; emotions in a technology-driven era; the future of work and AI's impact; cyber security and protecting all generations online; accountability in the digital industry; brands' responsibility for social and environmental impact; creativity in the modern landscape; and of course the implications of the post-cookie era. #GenDigital #authenticity #safety #fakenews #truthinmedia #responsibility #safety #value #reliabilityonline #creativity #qualitycontent #balance #sustainability #respect #transparency #valueintechnology #1stpartydata #cookielessworld #digitalrevolution #digitalfuture #digitaltransformation #newgeneration #alphageneration #innovationgeneration #mgid #iab

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🇵🇱 Almost 3/4 of Poles believe that brands should address issues that are important to their consumers and employees. 📊 This is the main conclusion from the latest publication of the IAB Polska Public Relations Working Group. 📂 What are these issues❓ These include trends such as protecting natural resources, sustainable investments, and policies promoting equality, diversity, and inclusiveness. ➡️ It seems that more and more Poles are keeping an eye on brands and expect them to implement sustainable development goals. 🔎 How does this translate into reality❓ ➡️➡️ Recently, we can see that a change has been taking place in the Polish market in this regard. Consumer opinion is becoming increasingly important for companies – especially since competition is growing in many industries and the fight for customers is fierce. ✅ Systematic actions to implement ESG principles are already declared by 64% of large enterprises in Poland. 65% of surveyed companies considered improving the health and quality of life of employees as one of their most important goals, and 54% – reducing inequalities. ➡️➡️ Integrating them into business strategies is not only about building the trust and loyalty of customers, media, or business partners. These are also new opportunities for development and innovation, which can contribute to increasing the company's market share. 📍 Recent studies on Polish consumers clearly show that communicating sustainable business activities is slowly becoming an obligation for brands. 🇵🇱 We are not talking only about Polish brands, but especially foreign ones – whose origin of raw materials, production or transport processes and employment conditions are often regulated according to standards other than those applied in the EU. ➡️➡️➡️ Therefore, if you operate in the Polish market, proper communication of actual activities and values important to the brand should become an element of your marketing strategy. 💪 Do you need support in communication and public relations in Poland❓ 📩 Contact our experts❗ --- Since 2006, I have been active in PR for global brands in Poland. Sharing raw stories and insights from my experience as a POLISH PR agency director. --- Any needs or challenges with your PR in Poland? • DM me and I will reply within 48 hours. • Call me on 0048 788 252 651 • Or email me on [email protected] --- #ESG #PolishConsumers #PRinPoland

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Dear Czech friends, if you would like to exclude ALL YOUR facebook DATA FROM 2007 to be used in Meta AI, you have only up to 26. of June. Refer yourself to the following link: https://lnkd.in/eF4qxVgs and state some reasons like "GDPR compliance", "copyright" or "personal and religious beliefs" etc. Also note that the form is tied only to one email address, so if you have multiple accounts or an account associated with multiple addresses you have to submit (and verify) it multiple times. Source: https://lnkd.in/e-t8_FHj

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Have you checked out the new IAB AI Guide? It’s a must-read for anyone looking to up their game with smart, AI-driven advertising strategies. 💡 At VOX, we’re all about making advertising smarter, faster, and more effective. That’s why we'd like to encourage you to delve deeper into why and how using AI for your ads is a great idea! 🎯✨ Curious? Check out the guide, then swing by our site to see how our AI suite can take your campaigns to the next level 📈 https://lnkd.in/g_rPjiMs

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🎭 One of the main tools that work perfectly for engagement is gamification! Describing the above market analysis, I became interested in looking at examples of integrations worldwide. Here’s an integration from the Russian market. The online cinema Okko has integrated the character from the series Manyunya into the game Roblox. In my opinion, given the current level of children's engagement in Roblox, this will help build a deeper connection with the brand. Of course, our colleagues have thought out engaging mechanics with rewards that motivate the audience. Link: https://lnkd.in/g5znhxfb #Gamification #BrandEngagement #Okko #Roblox #Manyunya #DigitalMarketing #InAppIntegration #CustomerEngagement #Entertainment

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The AIP Seed portfolio is growing stronger! I am excited to announce that together with Marcin Żukowski, we have invested in Revoize — an amazing Polish startup specializing in noise reduction and speech signal enhancement technologies using advanced artificial intelligence. What does this mean? This technology will revolutionize communication by improving the quality of real-time conversations for billions of people worldwide. Revoize breaks barriers in speech technology, transforming noisy and degraded recordings into studio-quality sound thanks to generative artificial intelligence (Generative AI). The startup's goal is to remove barriers to mutual understanding and improve the comfort of real-time conversations, making remote interactions more efficient and enjoyable than face-to-face meetings. I would like to extend my heartfelt congratulations to Stanisław Andrzej Raczyński, the founder of Revoize. His experience and vision are the foundation of this company's success. I am thrilled to be part of this incredible journey and to support you in becoming a leader in voice communication technology. In the comments, link to the article by Anna Bełcik at Puls Biznesu. #Investments #Technology #AI #VoiceCommunication #AIPSeed #Revoize

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Long-term influencer partnerships create trust, continuity and increase the success of your brand. With a long-term cooperation, you achieve better results and strengthen brand awareness among your target group 🙌 ✅ On Influspace you can build such sustainable partnerships - register now and discover the benefits! Follow Influspace for more insights and tips 💡

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🏃Some people ask me why @zondacrypto is so invested in sports sponsorship. There are many reasons (including but not limited to the fact that I am a great sports fan myself 😀), but Grzegorz Adam Kowalczyk from Business Insider Polska explains them all very well. ⚽️ For us at zondacrypto, it has been almost a year that we have been highlighting our presence in Italy through sports collaborations. We started with Juventus Football Club and Giro d'Italia now we are also in Atalanta B.C. and this month we want to announce another sports partnership in this market. 💸 The impact of these collaborations is very visible. For example, when comparing the first half of this year with the last half of last year, we have seen up to a tenfold increase in customers from Italy. And overall, the share of deposits in EUR has increased by more than 50% in this period. Read more about brands with Polish roots going global through sports sponsorship: 👉 https://lnkd.in/eYZgv-vN

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😵‍💫Google Ads or DV360?😵‍💫 That's the question. With Alona Vigovska we have prepared a guide to help you make a decision when you should make use of more advanced programmatic tool. Are you curious to read more? Send me a PM so I'll share the whitepaper with you.

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Our team had a great conversation with Polish Radio https://www.polskieradio.p about the hottest trends in PR and communications. Here are some key insights: ☑ Modern PR isn’t just about "getting placed," it’s about "getting read." In today’s noisy world, this matters more than ever. ☑ Quality journalism is more valuable than ever. In a time of fake news, trust in reliable sources is crucial. ☑ A winning communications strategy blends traditional media with social networks. Each channel plays a unique role in long-term communication. ☑ PR is increasingly data-driven. This helps us better understand and engage with our target audience. ☑ Tech, especially AI, is shaking up the communications game. Staying on top of new tools and platforms is key for PR pros. Listen to the full discussion on the challenges modern media faces and how content creation and consumption are evolving here: https://lnkd.in/dCaTBS3G

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#AI accelerates the creation of #advertising campaigns. It changes the economics of creating such campaigns. It also makes mistakes and rights abuse easier. The case of Rafal Brzoska is one of a growing number of celebrities who are holding the "AI industry" accountable. In this case, the suit is aimed at #Meta for failing to remove the fake images, and allegedly profiting from the ad revenues associated with the fakery. There will be plenty more such cases to come. isAI can't do anything about the outright fakers. Our platform is designed to assist those who want to use AI constructively - major brands and advertisers - and avoid errors. The errors are quite easy to make. AI accelerates everything, including expensive errors. isAI launches in September. For now, here's the demo: https://lnkd.in/gtWM2qiq https://lnkd.in/gdnYXWyU

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Recently, the first draft of Poland's Digitalization Strategy 2035 was presented. We have compiled a summary below. Particularly important to me is the focus on engaging citizens in decision-making processes and supporting startups to strengthen the country's innovation ecosystem. As members of IAB Poland, we hope to help bring some of these great initiatives to life. Here are some key elements of the strategy (the full presentation is available via the link in the comments): 1️⃣ Security in the Digital Space Comprehensive measures to protect children from harmful content and cyber threats will be a priority. Combating disinformation and promoting digital hygiene will help create a safer information environment. Data protection and citizens' privacy will be ensured at all levels of digital interaction. 2️⃣ Increasing Digital Skills The creation of a national center for digital competencies will provide citizens access to educational resources. Increasing the share of women in the IT sector to 35% by 2035 will support gender equality in the industry. 3️⃣ Fair Digital Transformation Protecting workers' rights in the digital economy will ensure fair working conditions and adaptation to new technologies. Transparency in public administration through open data and citizen participation in decision-making processes. 4️⃣ Artificial Intelligence (AI) The application of the AI Act will promote AI development in Poland. Supporting AI startups will strengthen the country's innovation ecosystem. 5️⃣ Digital Sovereignty Expanding the presence of the Polish language in the digital environment (PLLuM) will preserve cultural identity in the digital world. Increasing computing power tenfold by 2035 will support scientific research. Supporting young STEM specialists and attracting IT talent from abroad will help develop high-tech industries. #strategy #Poland

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