Lukasz Rosinski

🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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Alexandra Trifonova from Hitapps tips on finding a new monetization partner "Reputation and Reliability: Research the partner’s market reputation, stability, and reliability. Look at reviews, ask for references, and consider their industry presence. - Scalability: Determine whether a potential partner can scale operations to meet growing demands. This is crucial for expanding projects or entering new markets."

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With numerous questions from game publishing and operation professionals, such as "Ealing, can you tell us about the Russian gaming market? How can we resolve the problem of payment channels? What kind of game genre would be liked by local gamers?" I felt it was essential to share my insights. Having entered the Russian market 13 years ago, I was fortunate to operate several projects, including a social voice platform, a video live streaming app, as well as game operation and publishing. After spending several nights compiling my thoughts, I have organized my insights on the Russian gaming market. I hope this will be helpful for those interested in learning more about this market. Read the full article here: https://lnkd.in/gq7vQSis #Russia #Gaming #Interview #Opportunities #Aptoide #Catappult

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Thank you to Dave Bradley for moderating such a great panel at PGC Helsinki! Here are some key points I touched on during the discussion: - AI's Expanding Role: No area in game development (marketing, art, development, analytics, QA, liveops, customer support...) will be untouched by AI's evolution over the next few years. - AI as an Aid, Not a Replacement: While AI will transform many processes, it will not replace the need for skilled professionals. For instance, a great artist will create even better work with AI than a less experienced artist. - A New Tool for Creators: AI is often just the new tool—similar to when Photoshop first came on the scene. - AI and Jobs: We often hear concerns about AI replacing jobs, but it’s more likely that someone proficient with AI will replace someone who isn't. In certain cases, AI will help current size teams accomplish more and with better quality, ultimately driving business growth. - AI and Team Dynamics: Since AI can be a polarizing topic, it’s important to discuss a job candidate's perspective on AI during the hiring process to ensure aligned expectations. #AIinGames #PGCHelsinki

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Reflecting on my predictions for the Games industry recruitment in 2024. Last January I joined the PocketGamer.biz podcast to share my view on the state of the industry from somebody who's deeply involved in recruitment. While I may have been optimistic about some recruitment trends, but other aspects such as the rise of AI in game development and the demand for AI skills, have proven to be pretty accurate. What are you observations Peggy Anne Salz and Brian Baglow FRSA?  Would be great to catchup and do another episode some time! #GamesIndustry #gamedevelopment #recruitment #trends #industryinsights #gamesfactorytalents #gamedevtalents #hiring #recruitment

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Take an overlooked sub-mechanic of a popular game genre and decide that it's worthy of its own game and then nurture that into a ground-breaking Franchise which is now considered its own legitimate Genre differentiated from the one it came from. Push the semi-irrelevant game-narrative (since it's a pure puzzle game genre) in the meta direction where you just "chat" with the player from game to game to strengthen the solo/auteur connection with your own personal brand - and keep it going for 15+ years. Oops, wait, that's what I did. (And deliver to a pre-existing market until the brand is strong enough to venture into peripheral markets.) (Which indie-devs still won't appreciate because the game doesn't perform well on Steam!!!)

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How I manage 5 co-dev contracts without skipping dinner: Here's my system: I run UGI, a mobile gaming studio. We currently have 5 co-dev projects. Here's how I stay on top of all priorities. 🗓️ 09:00 - 12:00:  Production meetings with clear agendas No exceptions. Each project gets dedicated focus. 🗓️ 12:00 - 13:00:  Industry research and checking in w/ network Keeping our studio competitive through constant learning. 🗓️ 13:00 - 15:00:  Partner and client meetings Concentrated timeblock prevents day fragmentation. 🗓️ 15:00 - 17:00:  Creative sessions with the team Where our best game concepts emerge. 🗓️ 18:00 - 19:00:  Family dinner. Phones in another room. 🗓️ 19:00 - 20:00:  Gaming with my son. My favorite. Currently: Sackboy: A Big Adventure together. 🗓️ 20:00 - 22:00:  Meta Quest sessions with American partners Converting "downtime" into valuable relationship building. The reality? Being a CEO is about saying no. Time with family isn't something you find. It's something you create through disciplined boundaries. This leads to clear evenings. And more time with my loved ones. My advice to other leaders out there. State WHEN you are available. This makes you more available to those you care about most. Do you work evenings?

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Kudos to my colleague Olga Sobolevskaya at MY.GAMES, my dear friend Andrei Zubov, as well as Alexandra Doroshenko from AppMagic, on their insightful research into 4X strategies in mobile gaming. This analysis of titles like Last War and Whiteout Survival reveals fundamental shifts in audience engagement and monetization approaches, opening new insights for developers in this highly competitive genre. Highly recommended reading. Check out the article in the comments. #gaming #mobilegaming #4X #appmagic #mygames #gameindustry

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🎉 Exciting news from Ruckus Games! Transcend is thrilled to announce that our portfolio company, Ruckus Games, has successfully raised a $19M Series A round, led by KRAFTON, with strong support from BITKRAFT Ventures, Hypergryph, and Transcend. This is a remarkable achievement in today’s funding climate and a testament to the visionary team at Ruckus Games, who are redefining the multiplayer gaming experience with their debut title. 🚀 Just over a year ago, Transcend led a $5.5M Seed round to invest in Ruckus Games' ambitious vision. Today, we are incredibly proud to continue our partnership with the exceptional Ruckus team—Paul Sage, Scott Kester, Carl Shedd, Kevin Penrod, Keith Schuler, Christofer Strasz, Jesse McIntyre, Alexandra Takei, Devann McCarthy to name just a few—as they build a game that is set to disrupt the multiplayer landscape with its unique blend of fast-paced action, deep RPG elements, and a whole lot of "stupid weapons" (in the best way possible). 🔫 The newly expanded squad includes: - Hyeri Maria Park, Vice President, Head of Corporate Development and Mike Hong 🎮 🔜 G-Star, Director of Corporate Development at KRAFTON Inc. - Jasper Brand, Partner at BITKRAFT Ventures - Clare Yang, Head of Investments at HYPERGRYPH - Ed Fries, General Partner at 1Up Ventures - Andrew Sheppard, General Partner and Lirui Ding🔜 G-STAR Ding, Principal at Transcend. The momentum behind Ruckus Games is undeniable, and we couldn't be more excited to see how they’ll craft their way to the top of the looter shooter genre. For more color on that, please follow along in the comments. ➤ VentureBeat: https://lnkd.in/dvhDM3qK ➤ GamesIndustry.Biz: https://lnkd.in/dxERRMWK ➤ PC Gamer: https://lnkd.in/dKAFtZ9J ➤ Mobidictum: https://lnkd.in/d36NKJAB ➤ Massively OP: https://lnkd.in/dXNEKSBH ➤ Gematsu: https://lnkd.in/dnbQuQzX ➤ PC Games N: https://lnkd.in/dYuKwSgk ➤ PSX Brazil: https://lnkd.in/dW9Mn5PJ ➤ La Pause Geek: https://lnkd.in/dxj22Db2 ➤ Gamereactor: https://lnkd.in/deFYN7TK ➤ Video Games Chronicle: https://lnkd.in/dBwuUa4F ➤ WCCF Tech: https://lnkd.in/dV7z5bd6

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Alright, another gaming industry report for the first half of 2024 has been recently published. Thanks, Konvoy. In 2024, the market is expected to reach 💲 1️⃣ 8️⃣ 9️⃣ billion, which is heftier than the COVID years. Moreover, with an annual increase of 💲 7️⃣ - 8️⃣ billion in revenue, this forecast looks pretty optimistic. 🔍 As a gaming startup, we were particularly interested in the investment landscape. Private market funding in gaming YTD has already surpassed that of all of 2023, which is encouraging. 💳 Early-stage funding is doing well, but late-stage funding is lagging. This is understandable. Those who can navigate this stage and gain investor trust through an ambitious product, promising metrics, or both will find it relatively easy to secure late-stage investments due to the abundant growth capital available. 💹 Don't fall into momentary pessimism over the fewer M&A deals. With so much cash on hand among strategists, this is clearly a temporary phenomenon. There's a great opportunity for startups aiming for late/growth stage in the next year or two. Public gaming companies hold 💲 3️⃣3️⃣ billion in cash and equivalents, so, as the report states: "a healthy M&A environment." Additionally, YouTube and LinkedIn introducing game strategy means the trend towards cross-platform is continuing, and games should not only launch as standalone apps. In summary, with the hope of no new geopolitical shocks and easing global tensions, the future of the gaming industry looks optimistic. For now, we give ourselves at Made on Earth Games a pat on the back for deciding to go cross-platform and build our own IP with a standout product for a wide audience. The results will show whether this praise was well-deserved. Link to the full report is in the first comment #vc #venture #capital #startup #gaming #game #developer #crossplatform #growth #merge #strategy #nextgen #report

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The games industry is undergoing an unprecedented transformation today. With news of layoffs and team restructuring dominating our channels almost every other day, the question I often get - 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠? The normalization of unprecedented gains during COVID, overestimated future demand, inflation, challenges in user acquisition post-IDFA/privacy changes, an overcrowded market, rising costs, and the complexity of game production and live services are all contributing factors. Additionally, Gen AI forces everyone to rethink production to stay competitive. 𝐍𝐞𝐰 𝐆𝐚𝐦𝐞 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 Over the years, the risk-to-reward ratio for new game launches has been shifting unfavorably. Increasing costs, red ocean markets, and the complexity of live services make capturing, engaging, and retaining players to achieve profitable outcomes incredibly challenging. Efficiently translating game ideas/IPs into successful games is tough. Highly experienced teams equipped with cutting edge technology and tools are more likely to create great games. In contrast, inexperienced teams often end up over-iterating, learning on the go, stretching timelines, and/or diluting quality. Great talent is essential today and in the future to build great games. Period. 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐄𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐆𝐚𝐦𝐞𝐬 & 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐓𝐀𝐌  This is a safer, more predictable, and an incremental risk path for companies with successful games. Doubling down on existing games is a no-brainer part of every company's strategy. However, due to talent bandwidth constraints, companies often focus on their top games while many high-potential games in their portfolio are deprioritized and forced to die a slow death. In my years of experience in the industry, this is a massive untapped opportunity highly worth leveraging! Expanding TAM (Total Addressable Market) can provide significant gains for successful games. This complex task depends on a deep understanding of market differences and motivations that drive engagement and monetization behaviors, applying these insights to game and live services operations to unlock growth. 𝐓𝐡𝐞 𝐒𝐢𝐥𝐯𝐞𝐫 𝐋𝐢𝐧𝐢𝐧𝐠 This is undoubtedly a massive event on the games industry timeline. But time will reshape how games are designed, produced, and shipped to global audiences in meaningful ways. Gen AI and other technologies will make game production more efficient, high-quality, and predictable. 𝑃𝑒𝑜𝑝𝑙𝑒 𝑤ℎ𝑜 𝑙𝑜𝑣𝑒 𝑚𝑎𝑘𝑖𝑛𝑔 𝑔𝑎𝑚𝑒𝑠 𝑤𝑖𝑙𝑙 𝑟𝑒𝑚𝑎𝑖𝑛 𝑎𝑡 𝑡ℎ𝑒 𝑐𝑜𝑟𝑒 𝑜𝑓 𝑒𝑣𝑒𝑟𝑦𝑡ℎ𝑖𝑛𝑔, 𝑎𝑠 𝑎𝑙𝑤𝑎𝑦𝑠, 𝑏𝑢𝑡 𝑤𝑒 𝑤𝑖𝑙𝑙 𝑤𝑜𝑟𝑘 𝑖𝑛 𝑛𝑒𝑤, 𝑢𝑝𝑔𝑟𝑎𝑑𝑒𝑑 𝑤𝑎𝑦𝑠, 𝑐𝑟𝑎𝑓𝑡𝑖𝑛𝑔 𝑔𝑎𝑚𝑒𝑠 𝑎𝑛𝑑 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠 𝑙𝑖𝑘𝑒 𝑛𝑒𝑣𝑒𝑟 𝑏𝑒𝑓𝑜𝑟𝑒 𝑎𝑠 𝑤𝑒 𝑚𝑜𝑣𝑒 𝑖𝑛𝑡𝑜 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒!

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The Supercell experiment with dropping loot boxes from Brawl Stars failed - just as I predicted - with Frank Keienburg admitting they were in an echo chamber when they made that decision. There's the mystical belief that Supercell somehow knew better than the mechanics and it would just all work out, but it turns out random reward was key to the design and enjoyment of the game!! Money quote.... "While that may have been true, they quickly realized that they loved the excitement of random awards. Removing loot boxes sucked the fun out of the whole game. This insight led to a new and improved system, Starr Drops, which gives players randomized prizes for progressing through the game, and most importantly, reintroducing a gacha element." Same problem in Marvel Snap BTW. The anti-loot box hysteria has ALWAYS been overblown and driven by people who don't understand why they work in the first place. Unfortunately, its a common moral panic among developers. What they fail to understand is that random reward and having to chase rare items is what makes the metagame fun. If you just get what you want, it doesn't feel that special. Less desirable outcomes from the gacha just make the big rewards FEEL BETTER.

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Prague is one of the key game industry hubs in Europe. As the talent exodus from Russia, Belarus, and Ukraine has moved the focus of the European game industry to the East, Czechia is suddenly perfectly squeezed between major game industry talent hubs in Germany, Poland and Austria. Munich, Vienna, Bratislava, Berlin, and Wroclaw are less than a four hours drive away. It is, therefore, no surprise that Game Developers Session (GDS) is taking the role of the leading international game dev event in the region. It is the main community event for more than 160 studios and 2700 game developers in the country, and it is also gaining significant attraction from other European countries. Thanks to the great work of Pavel Barák and his team, the growth of the Czech game industry is expected to accelerate as the Czech government has recently approved a new public game production support instrument. It was a pleasure to join a panel by Gamebadges Erasmus+ project in GDS. There are currently several game industry skills initiatives across the Union. Only by mapping game industry skill needs, we are able to pave the way from an amateur gamedev to an industry professional. Projects like Gambades are crucial in ensuring synergies and knowledge transfer between national initiatives by building a coherent EU games industry skill framework and tools.

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Gaming reports are back on the menu for Q3 2024 Data. Our Lead Investor The Games Fund makes it to the top list. Ilia Eremeev Maria Kochmola and the TGF team, Keep up the grind 🙌 InvestGame https://lnkd.in/dki4-QFR Another great free resource: https://lnkd.in/dWr3ApNe --- Key data: 📌 2024 market size keeps growing $188bn (+2.1% YoY). 📌 Market size expected to hit $223bn by 2029. 📌 More VC Funding in value but less in number of deals. 📌 Growth (aka Series B rounds) surpasses easily Early Stages funding. 📌 22% of Gaming VC funding goes to AI related project (bubble ? Only time will tell) --- Congrats to the Founders that raised funds this past quarter. Tough times build tough teams. Let's finish this year with a good push.

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Today, in Gaming Video Streaming, there is a gap between the audience's desire for full interactivity and the current level of engagement in the competitive environment, even with a large and engaged audience. Existing solutions cannot truly engage as interactivity is almost completely absent and POVs are limited while more are needed for a comprehensive viewing experience. Moreover, such solutions are very costly both in capital and in resources, due to heavy data usage and processing. Let's Go Player 1 addresses these challenges by providing a unique, innovative platform that seamlessly integrates gaming video streaming with e-sports tournaments, empowering users with interactive gamification while offering unique 11x multi-POV content more efficiently Tailored for fans seeking deeper social engagement, LGP1 offers a highly involving remote LAN Party tournament experience, allowing spectators to watch 10 players simultaneously with a cost-efficient model for high-quality remote live content. Check us out for more about disrupting gaming video streaming and Esports: https://lnkd.in/g_9uqx2y

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#Gamescom24 Why should we meet at Gamescom? - Come see me on stage on Gamescom Congress talking about AI, Games and Propaganda in the new age - You are an investor, Angel, VC, or a Publisher that can help us with our games and Transmedia ongoing projects (Games, TV, Toys) - You are an event organizer / speakers scout, that want an experienced speaker on stage talking about AI, Mental Health, Social impact and how we can fix our potentially great world (currently kinda sick world) - You are an indie in need of an advice, BizDev help, Game design insights - You are one of my close Gaming family, which i always love to meet everywhere in this world, sharing battle stories and development scars over a cup of coffee, beer or fresh juice! Peace and Love, Live long and prosper! here is a link to Meet2Match, send me an invite there (or just DM) https://lnkd.in/d9w26Xxz #AI #mentalhealth #gamedesign #gamedev #socialimpact #propaganda

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🎮 Scaling Mobile Games: Insights from my colleagues Nikita Matsokin and Polina Kozhanova📱 The mobile gaming industry is evolving (duh!), and scaling successfully means adapting to new challenges. As Nikita and Polina highlight in their discussion with TechIsland®: ✅ Monetization needs flexibility. Players expect more than in-app purchases, so balancing ads, subscriptions, and creative monetization models is key. ✅ Data is the foundation – Understanding player behavior through real-time analytics drives engagement and retention. ✅ Think global, act local. Expanding into new markets requires localization and cultural relevance to connect with players truly. ✅ Sustainability is a priority. Gamers care about social responsibility, and companies that align with these values build stronger loyalty. Combining innovation with market insights is the way forward — learn more about MGVC Publishing by reading the article in the first comment! #MobileGaming #GamingIndustry #MYGAMES #MobilePublishing

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We recently hosted an insightful Competitive Intelligence Panel featuring industry leaders Alex Nenadavets, CIP I (Director, Market & Competitive Intelligence at SciPlay), Ariel Navon (Competitive Intelligence Manager at Playtika), and Guilherme Fernandes (Manager, Market & Competitive Intelligence at King). The discussion provided invaluable perspectives on several key topics: 1. A Day in the Life of CI: Our panelists shared their daily routines, highlighting the diverse tasks that encompass competitive intelligence roles. 2. Assessing the Competitive Landscape: This segment focused on methodologies for evaluating market trends and competitor moves. 3. Influencing Team Adoption: The panelists offered strategies for promoting CI adoption across teams, emphasizing the need for clear communication and demonstrating the value of CI insights to leadership. 4. Communicating CI Findings: The discussion covered techniques for tailoring messages to different audiences, ensuring that insights drive informed decision-making. This panel was a testament to the value of collaboration and shared knowledge in the field of competitive intelligence. The insights provided by Aliaksandr, Guilherme, and Ariel were not only enlightening but also actionable. For subscribing members, DM for a link to the full recording.

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Thanks, Anton Slashcev; teaming up to create this decision tree for game development was a pleasure! The tree outlines crucial questions studios should ask, from FTUE completion and player engagement to long-term goals. Each factor clarifies where improvements can be made, helping you decide whether to iterate, pivot, or cut losses. Data and feedback should always guide your decisions. It’s essential to stay agile and make informed choices to ensure the success of your game! 🚀🎮

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