tribe47

Who’s joining our panel this Wednesday? You still have 3 days to sign up! https://lnkd.in/gaRcc9ue Is Meta fueling growth or just burning budgets? Our expert panel is ready to dive into the big question and share their insights and hard-earned lessons! Moderated by Ewa Wysocka, CEO of tribe47, the discussion will cover practical strategies, budgets, creative solutions, metrics, channel synergy, and more. 🗓️ December 4 💻 Free online event So, who’s taking the stage? Mateusz Godala (Ex-CEO at Displate, Advisor & Growth Consultant) Mateusz is an expert in scaling e-commerce businesses from startups to market leaders. He played a pivotal role in elevating Displate into one of Poland's top four most valuable e-commerce platforms. His expertise spans marketing strategy, international expansion, and managing large-scale budgets exceeding €50M while maintaining profitability. He is known for building partnerships with over 200 global brands and fostering sustainable growth through innovation and strategic leadership. Piotr Sitek (Head of Performance at Triverna) With over 15 years of experience, Piotr has mastered the art of data-driven growth and cross-channel performance marketing. At Triverna, he delivers double-digit GMV growth year after year through smart paid media strategies. Previously co-founded e-commerce ventures in NORAM markets, and led digital teams at top media agencies developing digital strategies for brands like VW, Porsche, and Gillette. Mariya Kallagova (Ex-CMO at Piesotto, Creative Strategist) From developing winning strategies to leading creative workshops, she’s passionate about storytelling and creating campaigns that resonate. Partner at tribe47 and a true marketing powerhouse. Twice named top speaker at the prestigious I Love Marketing Conference, Mariya combines her expertise in creative strategy and content to craft standout campaigns that capture attention in a sea of lookalike ads. Marina Zavelion (Performance Director at Tutlo) A T-shaped Head of Marketing with over 10 years of experience in marketing leadership, strategy, and execution. Proven track record of building and scaling digital marketing initiatives that drive pipeline growth, enhance brand visibility and boost revenue. Experienced in creating and leading high-performing, engaged marketing and cross-functional teams. Ex-Google and Ex-Mindgram. Currently managing over €1 million in monthly spend across performance marketing channels, while delivering significantly higher revenue. Ready to hear their stories and strategies? See you in a few days!

Cheap clicks and high traffic won’t guarantee business growth. But knowing how to measure Meta’s performance correctly can unlock smarter scaling possibilities. Join Arkadiusz Wiśniewski (CEO & Co-Founder of Sublime Analytics Platform) at our E-Commerce Growth Meetup to discover: ✔️ The best tools for evaluating Meta’s effectiveness, including GA4 and Advanced Attribution ✔️ Why Meta is a powerful opener in your funnel and how to measure its impact ✔️ Real-life case studies that show how to scale your e-commerce campaigns effectively Sign up here: https://lnkd.in/gjEP7_Jk 🗓️ December 4 at 10 AM CET 💻 Free online event

Are you planning to stay stuck in 2024? 😉 Or do you want to manage Meta better to achieve more ambitious goals for 2025? Sign up for the upcoming EG Meetup (next week!) and get the answers you need: https://lnkd.in/g9pn5pxA Join our duo Michał Dybcio (Head of Creative) and Anna Nowak (Senior Performance Specialist) as they reveal: ✔️ Which funnel stages can benefit the most ✔️ Ad creatives that deliver results ✔️ What else to remember about (aka best practices) 🗓️ December 4 at 10 AM CET 💻 Free online event Event organized by tribe47 & Sublime Analytics Platform Partners: enjoygrowth.pro, Founders

Burning budget on Meta? Wondering if it’s even worth it? Meta is often the go-to channel for e-commerce, but using it effectively isn’t as simple as hitting "boost post.” Are you choosing the right targeting? Running the right campaigns? Choosing the right creatives? What does “right” even mean?!? We’ve got you! Sign up for the E-Commerce Growth Meetup 7 where we’ll talk Meta only (well, almost). Your signup link is here: https://lnkd.in/dQ3_dF95 Date: December 4, 10 am CET Join Michał Dybcio & Anna Nowak in their session “Where Meta Matters Most in Your Funnel?” and Arkadiusz Wiśniewski in “How to Measure Meta Well to Scale Budgets” + stay for the panel discussion (guests to be announced soon!) Any questions that you have already? Drop them in the comments and we might answer them during the event!

Scaling smart isn't just about budget. At the recent SemWAW #3 event, Liliana Chepil, our Head of Performance, tackled 2025’s scaling strategies, focusing on more than just campaign spend. She shared actionable tactics for sustainable growth, including: 🔵 Smart user acquisition techniques, 🟡 Strategies for driving engagement, and 🟢 Creative directions for shareworthy content. All of this supported by constant testing, leveraging new tech (AI included!), and cross-channel synergy. Curious? Swipe to uncover highlights from her talk on scaling with strategy, not stress.

Jak nadążyć za zmianami w paid media? Jedna z odpowiedzi - wpaść na prezkę Liliana Chepil podczas konferencji SemWAW #3, która zgłębia najnowsze trendy w marketingu e-commerce i nie tylko. Warto, bo Liliana z prędkością światła sprawdza zmiany, jakie następują w marketingu płatnym i dostosowuje swoję ekspertyzę do kolejnych wyzwań. Analizuje konkurencję, optymalizuje lejki sprzedażowe, a także sprawdza, jaką rolę ma w tym wszystkim AI i automatyzacja. Podczas wystapienia Liliana przyjrzy się nowoczesnym strategiom marketingowym, które pomogą Ci szybko zdobywać widoczność i angażować odbiorców. Zbada, jak wykorzystać kampanie wideo, UGC i Lead Gen, by napędzać dynamiczny wzrost, jednocześnie dbając o spójność marki. Wpadnij, aby otrzymać sprawdzone sposoby na szybkie, ale zrównoważone skalowanie, znaleźć inspiracje i gotowe pomysły. 📍 Gdzie: Google Campus, Warszawa 🗓️ Kiedy: 25 października, godz. 17:30 Bilety do kupienia tutaj: https://semwaw.pl/ Wydarzenie organizowane przez DevaGroup Certified SEM Experts Do zobaczenia!

AI helps... but it doesn’t always get it right. If you missed our E-Commerce Growth Meetup on AI vs. Human Power, you can now watch the full replay: https://lnkd.in/d-UstfQg We covered where AI is making waves in e-commerce, and just as importantly, where it still needs a helping hand from human creativity, intuition, and oversight. 🔵 Here are some key takeaways: - AI can handle repetitive tasks, giving your team more time to focus on complex, strategic work. - AI excels in execution but struggles with planning and result validation. - For large companies, AI brings efficiency but requires strict attention to security and privacy. - Small companies are adopting AI faster, cutting through bureaucracy and becoming more competitive. - AI can save significant time – for example, automating campaign reports saved Allegro up to 1,300 hours a month. - Creativity remains AI’s weak spot. It’s great for ideation, but humans still lead - when it comes to original, out-of-the-box ideas. - Data analytics benefits from AI, but human expertise is crucial for interpreting the results accurately. - AI-generated content speeds up production, but legal concerns and brand consistency need careful oversight. - AI can streamline operations, but leadership, team dynamics, and strategy still depend on human input. - Combining AI and human effort leads to the best results, ensuring both efficiency and innovation. Curious about more insights? Watch the full replay on our YouTube channel. You can also view all the sessions and the panel discussion separately. Pssst! Don't forget to subscribe!

Budowanie silnej organizacji to wyzwanie… Nie musi być jednak przytłaczające, jeśli wyciągasz wnioski z przeszłości. Podczas swojego wystąpienia na Founders Mind VII nasza CEO, Ewa Wysocka, podzieliła się pięcioma cennymi lekcjami, które zdobyła na swojej drodze bycia przedsiębiorczynią. 1️⃣ Szukaj synergii, gdy brakuje zasobów finansowych Zamiast tworzyć osobne struktury, warto wykorzystywać jeden zespół operacyjny do wielu projektów. Synergia pomiędzy przedsięwzięciami pozwala na optymalizację kosztów i efektywne działanie bez potrzeby angażowania inwestorów. 2️⃣ Zatrudniaj mądrze, a nie szybko Szybkie zatrudnianie może przynieść więcej problemów niż pożytku. Zainwestuj w doświadczonych pracowników, którzy mogą działać samodzielnie, oraz w profesjonalny HR, który zadba o skuteczny proces rekrutacyjny i dopasowanie wartości firmowych do pracowników. 3️⃣ Kultura organizacyjna nie jest na pokaz Silne wartości firmowe, takie jak transparentność czy rozwój, wspierają podejmowanie trudnych decyzji i pomagają przetrwać kryzysy. W dobrze zdefiniowanej kulturze leży stabilność organizacji, nawet w najtrudniejszych momentach. 4️⃣ Zrozumienie modelu biznesowego jest kluczowe Każdy model biznesowy ma inne dźwignie wzrostu. W B2B kluczowi są ludzie i procesy, w e-commerce – marketing i technologia. Zrozumienie unikalnych metryk dla różnych modeli pozwala podejmować lepsze decyzje i osiągnąć trwały rozwój. 5️⃣ Twój biznes to lustro Ciebie Problemy w firmie często są odbiciem Twoich wyzwań jako lidera. Rozwój osobisty jest równie ważny, co rozwój biznesu – przedsiębiorca powinien patrzeć na swoją firmę jak na lustro, wskazujące, co musi poprawić w sobie, aby organizacja mogła się dalej rozwijać. 💡 Chcesz dowiedzieć się więcej? Zobacz całą sesję Ewy w języku polskim tutaj: https://lnkd.in/gace7fMc

We're live! 🔴 https://lnkd.in/ddQfYZca We're done with our 3 sessions on AI in analytics, creative, and ads. But that's not everything yet! You still have a chance to join the panel discussion and then we'll share how AI will streamline the internal workflow. NOW: Panel discussion with guests (until 12:00 PM) THEN: Martyna Łapaj's session: AI in Team Management: Enhancing Workflow Efficiency

Don’t let FOMO be the only thing you take away. Join us tomorrow at 10 AM for an event packed with expert insights to harness the power of AI. Sign up here: https://lnkd.in/dzZYagpE 📍 9 experts, 4 sessions, 1 panel discussion, online from everywhere