🎉 Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: http://nlsn.co/6045SVJBh
Nielsen
Tworzenie oprogramowania
New York, NY 1 186 498 obserwujących
Powering a better media future for all people
Informacje
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Witryna
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http://nlsn.co/6006JMfty
Link zewnętrzny organizacji Nielsen
- Branża
- Tworzenie oprogramowania
- Wielkość firmy
- 10 001+ pracowników
- Siedziba główna
- New York, NY
- Rodzaj
- Spółka akcyjna
- Specjalizacje
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media i Measurement
Lokalizacje
Pracownicy Nielsen
Aktualizacje
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Our Top Ten Streaming List is here 🎬! Netflix’s Love is Blind swoons into the top spot with over 1.2 billion minutes viewed, closely followed by Outer Banks, which launched the first half of its fourth season. Check out the full list: http://nlsn.co/6043S2qif
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📣 Sign up for Nielsen's exclusive Audience Insider Summit in NYC! Marketers, this summit holds the key to your 2025 success, offering you insights to help you navigate the evolving media landscape. http://nlsn.co/6043Sx01Z
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New from Nielsen & Edison Research! 📊 Just released: Q3 2024 insights on how Americans are spending their audio time across radio, podcasts, and streaming. Discover what’s trending and what it means for advertisers. http://nlsn.co/6047SxLlW
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🍿 From family movie nights to group watch parties, co-viewing is booming—47% of linear and CTV content is viewed with others. Wondering what that means for advertisers? Get the latest insights http://nlsn.co/6045SYBZ1
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Excited to share how Nielsen’s daily optimization helped Samsonite in reaching a 141 million digital audience for their #TESTEDLIKESAMSONITE advertising campaign in India at a 25% reduction in campaign costs. Want to ensure your campaign performance? Learn more about the strategies that drove this success here: https://bit.ly/3YIkGQm
Optimizing in-flight digital ad campaigns
nielsen.com
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🥤For soft drink brands, understanding how shoppers spend time across the total television landscape can unlock key advanced audience insights. Download Nielsen’s new On-Target report, to enhance your strategy with cross-media insight http://nlsn.co/6043Schjc
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Looking ahead to 2025, prioritizing the right ad formats is crucial for success. Let us know your focus area and explore trends to inform your strategy in Nielsen’s Advertising Media Spend Report. Read the Report here: http://nlsn.co/6046quhpM
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NEW 📺: Over 42 million people watched televised coverage of the 2024 Presidential Election results. Viewers tuned in across 18 different networks that aired coverage. Read more http://nlsn.co/6044So2p6
Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage | Nielsen
nielsen.com
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“The industry is moving beyond basic demographics to more sophisticated targeting.” Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation, emphasizes the importance of advanced audience targeting in today’s media environment. Learn how Nielsen’s Big Data + Panel approach is driving this evolution. Full conversation here: http://nlsn.co/6041qRx0D
Advanced audience targeting to unlock granular viewer insights | Nielsen
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