Gemius

Warmest wishes for a holiday season full of joy and a New Year filled with prosperity from Gemius team!

📣 We have great news to announce - Gemius has launched Connected TV measurement in the German market❗ The solution includes first-party data from #YouTube streaming #application, with #Netflix and additional over-the-top services to be integrated in the coming months. Our first comprehensive cross-media study in Germany, the #gemiusAudience, finally closes the gap between linear TV, connected TV, desktop and mobile devices. More information, including #insights from the #data analysis, can be found on our website at https://lnkt.pl/tcPOh5 #connectedTV #cTV #OTT #crossmedia #TVdata #cTVmeasurement

📣 We are very proud to announce that our #Gemiusexpert Matthiew Chariasz has been named to the 𝗚𝗹𝗼𝗯𝗮𝗹 𝟯𝟬-𝗨𝗻𝗱𝗲𝗿-𝟯𝟬 𝗟𝗶𝘀𝘁 𝟮𝟬𝟮𝟰 by Significant Insights! 💡 The initiative recognises the exceptional young talent in the research and insight industry who are making great strides in the world of research, data, analytics and insights. Matthiew is undoubtedly one of them! Congratulations! 👏 👏 👏

📢 #GemiusAnalysis based on #gemiusAdReal Which brands were most active in online, TV and radio advertising in October 2024? And which spent the most on ads? Check out our latest analysis of cross-media market share of voice.  Visit our blog ➡️ https://lnkt.pl/pX0GNc #adspend #SoV #topadvertisers #crossmedia #TVadspend #onlineadspend #radioadspend #adcontact

Who spends the most time watching TV? #WorldTelevisionDay prompted us to dig into our TV data with Związek Pracodawców Ogólnopolskich Mediów Telewizyjnych „MOC TV”. Based on our #Mediapanel data for October, we looked at how different age groups consume TV content. The Silver Generation (50-64 years old): The average daily time spent watching TV (Daily ATS) was 4 hours 19 minutes, significantly higher than other groups. The number of Real Users was 6,997,266. Generation Y (30-44 years old): Daily ATS of 2 hours 10 minutes, with Real Users of 8,800,650 - the largest audience group. Generation Z (15-29 years old): Daily ATS of 1 hour 49 minutes, with Real Users of 5,800,734. Although Gen Z and Gen Y show similar results, the Silver Generation clearly dominates in terms of time spent in front of the screen. This is particularly interesting in the context of the increasing diversity of media attracting younger generations. What do you think might be influencing these differences? Could it be the availability of leisure time or a preference for content? Or perhaps media consumption habits formed over the years? Share your thoughts. #TVdata #dailyATS #TVconsumption #MOCTV #Mediapanel #genZ #genY #millenials #silvergenerations

📣 Our Data Analysis Expert Matthiew Chariasz is one of the nominees in The 2024 Significant Insights Global 30 Under 30 list - aiming to recognise the research, data, analytics and insight industry’s exceptional young talent; showcase their achievements and reward their drive, creativity and passion. 🏆 🤓 📊 We wish best of luck to Matt to be honoured in the poll, while sharing the interviev he gave to the organizers of the initiative. #gemiusexpert #gemiustalent #dataanalysis #marketresearch #significantinsights #researchindustry #mediaresearch #goMatt #gemius #gemius25

 📣 Final episode of the anniversary series #Mediapanel! 🎉 It's to a unique piece of content that concludes the celebration of the 20th anniversary of our survey. Today we return with memories to the breakthroughs and innovations that shaped our history. We talk about how we overcame, the subsequent challenges and what solutions we introduced to bring you even more precise data and modern analytical tools. We look to the future with optimism, believing that more decades of growth and cooperation lie ahead. We thank you for your trust, support and presence over the years! #gemius #gemius25 #Mediapanel #aniversary #mediapanelknowledge #audiencemeasurement #singlesource #crossmedia #gemiusexpert

The addition of outdoor measurement to our Mediapanel survey was a major milestone in cross-media measurement research on the Polish market. Today we share with you the outdoor results for October! Check out our blog for details ➡ https://shorturl.at/S1uVa #outdoor #media #crossmedia #ads #OOH #DOOH

Today we celebrate World Television Day. To mark the occasion, we asked our expert, Aleksandra Chmielewska, PhD, how will VR technology affect the future of TV viewing? "VR has the potential to become a tool that appeals to audiences seeking unique experiences. In an age where users are surrounded by content, VR can differentiate itself by offering experiences that engage emotions and senses on a deeper level. This is an opportunity to redefine the role of TV as a medium not just to watch, but to experience. Because personalisation will become even more important. Imagine a viewer in VR being able to 'touch' the products they see on screen, or go to a virtual store to make a purchase without leaving the VR environment. For marketers and advertisers, this will be a revolution in capturing attention and building engagement. Technology can change and enable many things. The question is, are we ready for it?" #WorldTelevisionDay #TVconsumption #TVaudience #VR #Gemiusexpert #MOCTV #MOCTVinspirationdays

💡 #Gemiusinsight The most important media trends in Germany ,October 2024, based on #gemiusAudience. Data reveals fascinating insights into the evolving media landscape in Germany. Read more 👇 https://lnkd.in/ddfQ8Xzr