Centra

In ecommerce, people want things. They want insights. They want webinars. And we say, give the people what the want. Get both tomorrow by joining our Centra webinar in collab with Omniarch: ✨Unlock profitable ecommerce in 2025✨ 🚀 You'll get insights on the actionable strategies that leading e-commerce experts are using to thrive in today's crazy competitive market. 🚀 You'll learn how to make the leap to profitable growth 🚀 You'll get an in-depth overview of crucial e-tailer KPIs with real-world applications and case studies 🗓️ Wednesday Nov 13th (Tomorrow!) ⏰ 14:00 CET Sign up, link in the comments!

Centra powers both wholesale and direct-to-consumer commerce for some of the world’s most loved fashion brands. 🏴 In fact, Nudie Jeans and Paul Smith use Centra for both. (Along with most brands on Centra.) With Centra they get: ⚫ A digital showroom that buyers love to place orders with (front-end as a service, no design or code needed). ⚫ Smart inventory, updated in real time always ⚫ A drag-n-drop visual CMS to create gorgeous campaign pages with shopable hotspots And of course, a ton more. To learn more about how you can succeed with digital wholesale, get our latest guide: ✨Direct to Buyer: A Guide to Wholesale for Fashion Brands.✨ Link in comments.

Building the best ecommerce platform on the planet for fashion brands comes at a price. Because people inevitably start asking questions. They want to know what’s in it.  Why is it so spectacular?  Why should we buy it? Those questions are tough to answer when you’re busy building the best ecommerce platform on the planet for fashion brands. Answering takes… Thought.  Time.  Space.  ChatGPT.  Oujii boards. Tarot cards. So in the meantime we asked Steve in Accounting for some help.

We know that online shoppers are more likely to buy on a site that’s giving local vibes.🏴 But what role does SEO localization play in a truly localized experience, and how can fashion brands master it? We’ve enlisted the expertise of Jonathan Selander, CEO of Made People for a deep dive on just this topic. (Thanks Jonathan!🙏) FYI: Made People is an artisan ecommerce agency working with strategy, design, and technical development for brands like Eton Shirts, ASKET and STRONGER. Here’s a preview of what’s covered in the blog: ⚫ What works best? Market-based, country-based, or language-based URLs? ⚫ Why brands must prioritise between Google’s preferences and UX. ⚫ How composable commerce can fill the localization gaps in SEO Full post at the link in comments. 👀

DTC is dead💀! Just kidding. No hot takes here. DTC is alive and on the rise. More importantly, the fashion ecommerce market is predicted to grow by another 20% by 2029. That said, more and more fashion brands are investing in digital wholesale, targeting more efficient growth into new markets. They know that where wholesale is strong, DTC grows🌱. At Centra we call this ✨the halo effect✨. Swipe through below for the 6 reasons why your fashion brand should be thinking about capturing this halo effect. 👉 - - - - - Want a copy of the full guide ‘Direct to Buyer: A Guide to Wholesale for Fashion Brands? ✅ Link in the comments.

In our latest market report, we surveyed 1,000 UK shoppers to find out what they (really, really) want from fashion brands. 🏴🇬🇧 Some key themes: ⚫ The cost of living is having a big impact on shoppers’ spending habits. ⚫ Shoppers stay loyal to beloved brands, even if they aren't currently buying. Get the full report - ‘What UK Shoppers Want from Fashion Brands in 2024’. Link in comments. 

What are the most popular omnichannel strategies for fashion brands today? We've got 🥐fresh insights for you over the Centra blog. (Hint: There’s more to it than just just click and collect.) Some ❤️🔥hot topics covered in the post: ⚫ How Endless Aisle and Digital Assistants actually work ⚫ The differences between BOSS, BORIS and BOPIS 🫠 ⚫ How MFCs can optimize inventory and help brands be more sustainable Full blog at the link in the comments 👀 #omnichannel

Welcome aboard, blubolt. ✌️🏴 We’re buzzing to announce blubolt as an official Centra Partner. The team joins our select ecosystem of 🇬🇧UK agency partners who are rewriting the ecommerce playbook. With an impressive track record of working with solid fashion brands for over 15 years, blubolt's on a mission to help brands scale up fast. And they ‘don’t do cookie-cutter ecommerce experiences’. Love to see it. Now let’s go!

Samsøe Samsøe recently launched their new digital flagship store on Centra in partnership with the talents over at creative digital agency, Aino. Here are just some of the enhancements you'll see: ✔️ Live in 🌎30 countries, 7 currencies and 4 languages ✔️ AI-powered🤖 merchandising and personalization engine + Omni-channel 🫶loyalty and customer club by Voyado ✔️ Members-only😎 products and VIP sales ✔️ Storyblok CMS with multi-market support ✔️ Scheduled🚀 publishing and cross-team deployments ✔️ Custom checkout☁️ with Ingrid + Adyen ✔️ Automated 💬translations engine ✔️ Synchronised🏄 data integrations between PIM, merchandising and CMS ✔️ Incremental static builds on 🌊global CDN If you haven't had a chance to shop Samsøe Samsøe's new site yet, let this wild promo video by the creatives at ✌️Daisy Chain Studio do the convincing.

In this week’s round-up of “Things we did not pay people to say.” First up we have Xavier Armand of Vaan, giving out killer business advice for free on LinkedIn. Then there’s Tim Richardson of Factory. All we know is it takes a “rad”, “cool” and “interesting” person to know one. To Katie Bassett, you are the hype-woman we didn't know we needed. 👏 To Ollie Hunt, you mentioned an ecommerce “battle”. Battle sounds aggressive. It’s more like an enthusiastic thumb-wrestle. And we appreciate the mention! 👍 And to Rotate°, thank you for awarding us your prestigious “Swag of the Year” award. Please address it to Faye Oakenfull.