EFU Life Assurance Ltd.

We are excited to announce our collaboration with GenMo, a leading fintech company, to integrate financial literacy and wellbeing into the EFU Life WIN platform. With this partnership, EFU Life proudly becomes the first insurance company in Pakistan to embed financial wellbeing into its holistic wellness ecosystem, furthering our mission of empowering individuals to achieve a secure and prosperous future. We warmly welcome GenMo as a valued partner in this transformative journey.   At EFU Life, we believe that true wellbeing is incomplete without the inclusion of financial literacy and tools. This collaboration reflects our unwavering commitment to empowering individuals—particularly the youth—with the knowledge and tools needed to make informed financial decisions, paving the way for a secure and prosperous future.   This initiative aligns with our dedication to the United Nations Sustainable Development Goals, particularly Goals 1 (No Poverty), 4 (Quality Education), and 8 (Decent Work and Economic Growth). Together with GenMo, we aim to foster a culture of financial empowerment, helping Pakistanis take charge of their financial journeys and create a more resilient economy.   Read more: https://lnkd.in/dnt_hFff   #EFULife #GenMo #WIN #FinancialWellbeing #Wellness #Innovation #Sustainability #SDGs #Empowerment

A journey of making insurance accessible to the people of Pakistan! Insuring 7.5 million lives through our Digital & Inclusive Insurance Channel. Six years ago, we at EFU Life embarked on a journey to transforming insurance in Pakistan, inspired by the National Financial Inclusion Strategy, a growing population of 220M+, and increasing 3G/4G penetration. Guided by key Sustainable Development Goals such as No Poverty (SDG1), Good Health & Well-Being (SDG3), Gender Equality (SDG5), Reduced Inequalities (SDG10), and Partnerships for the Goals (SDG17)—we’ve made significant strides in making insurance accessible and impactful. This achievement wouldn’t have been possible without our visionary team; our regulator, SECP, for consistently supporting our ideas; our business partners, whose steadfast commitment has fueled our growth; and the unwavering dedication of our Digital & Inclusive Insurance Team. Together, we’re transforming lives and shaping a brighter future for Pakistan. Here’s to progress, partnerships, and creating an even greater impact in the years ahead! #EFULife #NFIS #LivesInsured #DigitalAndInclusiveInsurance #FinancialInclusion #SDGs #SECP #BusinessPartners #Innovation #Pakistan

As we champion men’s health, we want to hear from you! 🌟 Which area do you feel deserves more focus? Let’s come together to build a supportive community that encourages everyone to thrive in wellness, strength, and connection.

What happens when you bring together competition, camaraderie, and family fun? An unforgettable weekend at the EFU Life WIN Sports Gala! From thrilling cricket matches to laughter-filled moments at the family funfair, it was all about celebrating the spirit of togetherness. Cheers to the champions, the runners-up, and everyone who made this event so special. Here's to creating memories that last a lifetime! #EFULifeSportsGala #ThrivingTogether #CelebratingTogether #OfficeOlympics #WinningMoments

The Institute of Business Management hosted the 8th International Conference on Islamic Banking & Finance (ICIBF-2024), themed “Innovation and Sustainability: Role of Islamic Banking & Finance in Navigating the Future Landscape.” The conference brought together participants from academic institutions, financial organizations, and regulatory agencies representing over 25 countries, including the USA, UK, Turkey, Malaysia, and Saudi Arabia. Azeem Pirani, COO & Executive Director EFU Life, represented the insurance industry as an esteemed panelist, sharing insights on the critical role of innovation and sustainability in shaping the future of Insurance & Takaful Industry. #EFULife #EFUHemayahTakaful #ICIBF #IoBM #Conference #FutureLandscape

We're thrilled to announce a groundbreaking partnership between EFU Life Assurance Ltd. under its Islamic brand Hemayah, and Takaful Bazaar to launch Sehat Zamin, a Shariah-compliant health takaful solution. This collaboration aims to make quality healthcare more accessible and affordable for everyone.   This partnership combines EFU Life’s expertise in Life & Health Takaful with Takaful Bazaar’s digital innovation, setting a new benchmark for healthcare coverage. Together, we aim to bridge healthcare gaps and empower individuals and families with reliable health protection. Read More: https://lnkd.in/damwPSUr   #EFULife #TakafulBazaar #SehatZamin #HealthTakaful #DigitalInnovation #HealthcareAccessibility #Pakistan #IslamicFinance #Insurance

We are expanding our Bancassurance Marketing Department and seeking driven professionals with a strategic mindset, a commitment to excellence, and expertise in sales and relationship management to join us on our growth journey.   Apply Now: Please mention the position in the subject title and send your resume to [email protected]

Over 33 million Pakistanis are living with diabetes, a reality that touches countless families. But there’s hope—awareness and small lifestyle shifts can create big changes. Understanding risk factors and making proactive choices, like staying active and eating well, can significantly reduce the impact. Let’s support each other to build a healthier, diabetes-aware community where everyone can thrive. Join us in spreading awareness and inspiring change. #EFULife #WorldDiabetesDay

We are pleased to announce that EFU Life has been awarded the 'Certificate of Merit' for Best Presented Annual Report 2023 in the 'Life Insurance Sector' category at a ceremony held in Colombo by the South Asian Federation of Accountants (SAFA). The award was presented to Mr. Shahid Abbas, Senior Executive Director & CFO EFU Life on behalf of the Company. SAFA recognizes the best-presented annual reports from South Asian countries, including Bangladesh, India, Maldives, Nepal, Pakistan, Sri Lanka, and Afghanistan, based on transparency, accountability, and governance. Read more: https://lnkd.in/diFR-C-6 #EFULife #SAFA #Insurance #Award 

We're excited to announce our strategic partnership with Giftkarte, making us the first company in Pakistan to launch #Ignite, an innovative rewards and recognition platform for our employees. At EFU Life, we believe that every employee deserves to feel valued and recognized for their hard work. Ignite empowers our managers and peers to acknowledge, reward and recognize the contributions of each other, fostering a culture of appreciation and motivation. Let's ignite the spark of success together!   #EFULife #Ignite #GiftKarte #RewardsAndRecognition #EmployeeRecognition