Entertainment Music Country Music Big & Rich Still Brings Military Vets on Stage at Every Show: John Rich Explains Why PLUS: 10% of the proceeds from John Rich's brand Redneck Riviera goes to Folds of Honor, an organization to help U.S. military families. Redneck Riviera produces whiskey, jerky, cowboy boots and more. By People Staff Published on December 7, 2018 04:00AM EST PLUS: 10% of the proceeds from John Rich’s brand Redneck Riviera goes to Folds of Honor, an organization to help U.S. military families. Redneck Riviera produces whiskey, jerky, cowboy boots and more. PEOPLE Now airs live, Monday through Friday, from the Meredith offices in New York City. Catch PEOPLE Now every weekday at 12:00 p.m. ET/9 a.m. PT on People.com or on the PeopleTV app on your favorite streaming device. Want even more? Check out clips from previous episodes of PEOPLE Now.