Hundreds of Golden Retrievers Brave Heavy Snow to Gather in Golden, Colorado, to Celebrate Golden Retriever Day

Snow didn't stop hundreds of golden retriever dogs from making their annual pilgrimage to their namesake city!

A group of canines and their owners trekked to downtown Golden, Colorado, on Saturday amid heavy snowfall to meet fellow furry friends and the people who love them at the city's annual Goldens in Golden event, according to local news outlet News 9.

The event — held on National Golden Retriever Day — has been popular for years, but Colorado citizens (and everyone else who comes out to celebrate) have never had to experience the event in such inclement weather.

“It’s the best day, and I don’t even care about the weather, it’s so great. I feel my heart exploding. They’re so cute, every one of them is so cute," attendee Katie Ford — who brought her 6-year-old golden retriever, Rilo, to Golden from Iowa — told News 9.

Megan Pinson of Visit Golden said she's not surprised the winter weather didn't stop the Goldens in Golden event from happening.

“Golden retrievers are a hardy breed, and Coloradans are too,” she said. “I think they’re all embracing it.”

The free pup cups, available as a special treat, likely provided the animals with a nice distraction from the weather.

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While golden retrievers and their owners continue to make the trip to Golden each year, Kevin and Katie Bubolz have been busy taking their dogs, Ellie, 7, and Emma, 1, all around the world to snap selfies with them and bring joy to people on social media with their Instagram account @elliegoldenlife.

“You have this ability to connect with people around the world that don’t even speak the same language,” Kevin, 33, told PEOPLE of why he travels the world and keeps providing followers with endorphin-inducing content of his golden retrievers. “It really keeps you going.”