Lifestyle Beauty & Style Beauty Awards 10 'Gen Z Yellow' Beauty Products to Brighten Up Your Vanity Gone are the days when yellow lacked appeal. Demi Lovato sported the color back in April with a beautiful satin dress; Selena Gomez found the perfect long-sleeve crop top; and Jennifer Lopez graced the promo image for her single "Ni Tú Ni Yo" in a custom Michael Costello gown. So it's no mistake beauty brands are taking notice of the rise of Gen Z Yellow — yes Generation Z now has it's own hue — and implementing the shade on some of their products. Check out why these items with Gen Z Yellow packaging are vanity-worthy. By Daniela Herrera Published on January 16, 2018 03:47PM EST 01 of 10 Fresh Rice Dry Oil Courtesy of Brand Buy It! Fresh Rice Dry Oil, $48; neimanmarcus.com 02 of 10 Glossier Invisible Shield Glossier Buy It! Glossier Invisible Shield, $25; sephora.com 03 of 10 Drunk Elephant Virgin Marula Luxury Facial Oil Courtesy of Brand Buy It! Drunk Elephant Virgin Marula Luxury Facial Oil, $72; sephora.com 04 of 10 Sol de Janeiro Brazilian Bum Bum Cream Buy It! Sol de Janeiro Brazilian Bum Bum Cream, $45; sephora.com 05 of 10 Marc Jacobs Daisy Eau So Fresh Courtesy of Brand Buy It! Marc Jacobs Daisy Eau So Fresh, $96; nordstrom.com 06 of 10 Ouai Wave Spray Courtesy of Brand Buy It! Ouai Wave Spray, $26; sephora.com 07 of 10 Christian Louboutin Nail Colour in Mula Lisa Courtesy of Brand Buy It! Christian Louboutin Nail Colour in Mula Lisa, $48; nordstrom.com 08 of 10 Fenty Beauty Highlighter in Trophy Wife Courtesy of Brand Buy It! Fenty Beauty Highlighter in Trophy Wife, $34; sephora.com 09 of 10 Kiehl's Daily Reviving Concentrate Courtesy of Brand Buy It! Kiehl's Daily Reviving Concentrate, $46; sephora.com 10 of 10 Drybar Buttercup Blow Dryer Courtesy of Brand Buy It! Drybar Buttercup Blow Dryer, $195; sephora.com Close