We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. Shopping Beauty Products Hair Products The 13 Best Purple Shampoos of 2024, Tested by PEOPLE Our top pick is Amika Bust Your Brass Blonde Purple Shampoo By Jessie Quinn Jessie Quinn Jessie Quinn is a Los Angeles-based contributing shopping writer at PEOPLE with over 10 years of experience covering all things beauty, fashion, and lifestyle. At PEOPLE, she collaborates with the PEOPLE Tested team to share our top recommendations for everything from the best shapewear to the best dark spot correctors. People Editorial Guidelines Updated on November 7, 2024 04:15AM EST In This Article View All In This Article Our Top Picks Reviews Add to Cart Others We Tried What to Know Behind the Scenes FAQ Why Trust PEOPLE? What Is PEOPLE Tested? Photo: People / Kristin Kempa Whether you’re a natural blonde, a bottle blonde, or have graying hair, brassiness always creeps in between color touch-ups. Even with the best hair care products and practices, keeping the yellow tinge at bay without some specialty product assistance is nearly impossible, which is why purple shampoos are a must-have for light and cool-tone hair colors. Experts Say “Purple shampoo provides a quick at-home solution to blonde hair that yellows and fades over time. No matter how icy and bright your blonde is when you leave the salon, the color inevitably fades due to everyday exposures that are impossible to prevent.” — Carly Zanoni, colorist and Schwarzkopf Professional ambassador With so many purple shampoos to choose from, our PEOPLE Tested team took 26 formulas for a real-world spin to make the process easier for you. We tested them for their overall efficacy, ease of use, and how well they clean the hair in addition to toning the yellow tinge. After six weeks of testing, we narrowed our selections to the best purple shampoos. Our Top Picks Best Overall: Amika Bust Your Brass Shampoo at Amazon $28 Jump to Review Best Overall, Runner-Up: dpHUE Cool Blonde Shampoo at Amazon $28 Jump to Review Best Budget: Clairol Professional Shimmer Lights Shampoo at Amazon $13 Jump to Review Best Budget, Runner-Up: Saltair Beach Blonde Shampoo at Target $12 Jump to Review Best for Gray Hair: Better Not Younger Silver Lining Purple Brightening Shampoo at Amazon $29 Jump to Review Best for Highlighted Hair: SALE IGK Blonde POP Shampoo at Amazon $96 $68 Jump to Review Best for Highlighted Hair, Less Expensive: Kristin Ess The One Shampoo at Amazon $12 Jump to Review Best for Fine Hair: Moroccanoil Blonde Perfecting Shampoo at Amazon $14 Jump to Review Best Hydrating: Kérastase Blond Absolu Purple Shampoo at Amazon $42 Jump to Review Best with Keratin: Nexxus Blonde Assure Shampoo at Amazon $16 Jump to Review Best Overall Amika Bust Your Brass Shampoo PHOTO: Amazon $28 at Amazon $28 at Sephora $28 at Kohls.com Star Qualities Easy to work up an abundant lather Immediate difference in tone after the first wash Includes detailed/clear directions Red Flags We wish this came in different sizes Our top pick for the best purple shampoo is the highly effective and versatile Amika Bust Your Brass Blonde Purple Shampoo. Enriched with Amika’s bond cure technology, this product helps protect hair from breakage caused by environmental stresses. It features mango butter extract, borage oil, shea butter, and vegan proteins to nourish and strengthen strands while cleansing. With a high concentration of ultraviolet pigments, this shampoo is designed to neutralize brassiness and give all hair types a brighter, more refreshed look. When testing this shampoo, we were most impressed by how quickly and effectively it worked. After just one rinse, our hair looked more refreshed and the brass was completely toned out. On top of that, the formula features a nice texture that makes an even all-over application a breeze. And, despite being highly pigmented, the color only sticks to strands, so you don’t have to worry about staining your skin, nails, or shower curtain. This shampoo is formulated for all hair types, and the brand provides very specific application instructions for a variety of types, which makes it easy to achieve the desired results. Size: 8 ounces | Key Ingredients: Amika bond cure technology, mango butter extract, borage oil, shea butter, vegan proteins, ultraviolet pigments | Best Suited For: All hair types PHOTO: People / Elise Wang PHOTO: People / Elise Wang Experts Say Since purple and yellow neutralize each other — the same reason purple toothpaste works for whitening teeth — Zanoni says purple shampoos are an effective way to get rid of brassy hair color and work particularly well on lighter blondes who want cooler, icier tones in their strands. Best Overall, Runner-Up dpHUE Cool Blonde Shampoo PHOTO: Dermstore $28 at Amazon $28 at Nordstrom $28 at Ulta Star Qualities Hair looked salon-fresh after one use Effective at cleansing Provides a shiny finish Can subscribe for a discounted price Red Flags We wish this formula came in a travel-sized option We also loved dpHUE Cool Blonde Purple Shampoo, especially for anyone looking for an option designed to strengthen dry or damaged strands. Formulated with silk protein for supporting hair health along with highly concentrated violet pigments, this formula gave our brassy blonde strands an immediate refresh. After the first wash, we noticed that all of the brassiness neutralized and that our hair looked a lot brighter and fresher than before. The silky texture makes it easy to apply evenly all over the scalp and strands, too. We were impressed by how well this formula lifts away excess oil from the scalp and removes dirt and debris without stripping hair. We also love how well the formula lathers, making it much easier to cleanse the hair, even after extending our wash schedule a little longer than usual. Size: 8.5 ounces | Key Ingredients: Violet pigments, silk protein | Best Suited For: All hair types People / Grace Simpson Best Budget Clairol Professional Shimmer Lights Shampoo PHOTO: Amazon $13 at Amazon $12 at Target View on Sallybeauty.com Star Qualities Effectively neutralized brassiness and brightened hair Formula doesn't stain Available in four sizes Red Flags You need to use a lot of product to get a good lather Has a strong scent After testing a few budget-friendly options, we were most impressed by how Clairol Professional Shimmer Lights Shampoo neutralized brass and gave us an overall brighter effect. This formula is one of the OG purple shampoos, a testament to its efficacy. Formulated for all hair types, the purple shampoo uses quality violet pigments to cancel out dull, brassy hues. And, in just one rinse, you can see a difference. The drugstore purple shampoo also comes in four different sizes, including a travel-sized option. During testing, we were also impressed by the formula's overall quality, considering it’s an inexpensive purple shampoo. It also doesn’t stain the skin, nails, or shower walls. While you do need to use a little extra formula to get a good lather going, the overall quality and value make this one of the best budget-friendly purple shampoos. Size: 2, 8, 16, or 31.5 ounces | Key Ingredients: Not listed | Best Suited For: All hair types PHOTO: People / Kelly Meehan Brown PHOTO: People / Kelly Meehan Brown PHOTO: People / Kelly Meehan Brown Experts Say Hard water, air pollution, and sun exposure can all contribute to brassy tones, according to Zanoni. Best Budget, Runner-Up Saltair Beach Blonde Shampoo PHOTO: Saltair $12 at Target View on Saltair.com Star Qualities Features nourishing ingredients to revitalize strands Generously sized bottle Packaging looks like a more luxe option Red Flags Less potent formula Saltair Beach Blonde Shampoo is our runner-up for the best budget-friendly purple shampoo. This formula features a blend of violet pigments, violet flower extract, orchid flower extract, and kukui nut oil to effectively clean the scalp and hair while also nourishing and neutralizing. The purple shampoo also smells incredible — it has a soft floral aroma — and is packaged in a bottle that rivals its luxe counterparts. And, of course, you can’t beat that price, especially since it gets you a whopping 14 ounces of formula. Our only complaint? It isn’t as pigmented as some of the other options on our list (including the Clairol purple shampoo) so we prefer this option as a preventive or maintenance formula instead. Size: 14 ounces | Key Ingredients: Violet pigments, violet flower extract, orchid flower extract, kukui nut oil | Best Suited For: All hair types, especially dry strands PHOTO: People / Carrie Knapp PHOTO: People / Carrie Knapp PHOTO: People / Carrie Knapp PHOTO: People / Carrie Knapp PHOTO: People / Carrie Knapp Best for Gray Hair Better Not Younger Silver Lining Purple Brightening Shampoo PHOTO: Better Not Younger $29 at Amazon $29 at Ulta View on Better-notyounger.com Star Qualities Gentle enough for sensitive scalps With regular use, helps decrease frizziness Effectively removed brassy hues Red Flags Works best if you pre-wash hair If you have gray hair that looks a little yellow, chances are you need a purple shampoo to neutralize the brassy tinge and reveal a cooler, fresher gray tone. But, don’t reach for just any purple shampoo. Get a purple shampoo for gray and white hair specifically, like Better Not Younger Silver Lining Purple Brightening Shampoo. This shampoo is enriched with biotin, bamboo, burdock, and hops and is designed to cleanse, nourish, and strengthen hair while toning out natural gray and white strands. We tested this shampoo on hair that we thought was a light brassy yellow color but just needed a little purple pigment to cool things down and give our gray hair some extra oomph. In addition to its neutralizing power, we were also impressed by how it improved the appearance of our frizzy hair once it was dried and styled. It had a nice shine to it, too. Size: 8.4 ounces | Key Ingredients: Biotin, bamboo, burdock, hops | Best Suited For: All hair types with gray and white strands PHOTO: People / Holly Raibikis PHOTO: People / Holly Raibikis Best for Highlighted Hair IGK Blonde POP Shampoo PHOTO: IGK Hair $96 $68 at Amazon $32 at Target $32 at Nordstrom Star Qualities One of the best lathers of all we tested Quick results Red Flags Can stain your shower We were highly impressed by how effective IGK Blonde POP Purple Toning Shampoo was for neutralizing brassy tones on highlighted hair. This formula is enriched with nourishing ingredients, such as squalane to support moisture balance and purple rice for softening and strengthening strands. And, out of all the formulas we tried, it has the best lather, which makes an even application easier. In addition to its efficacy, we also love that you don’t have to wait minutes for this shampoo to neutralize strands. Instead, you just apply the formula to your scalp and ends and then rinse just like you would with a traditional shampoo. The only downside to this purple shampoo is that it can stain your shower (and shower curtain) if you don’t immediately rinse it away. So, if you have light-colored tile, we recommend washing it off immediately to avoid this. Size: 8 ounces | Key Ingredients: Purple rice, squalane | Best Suited For: All hair types PHOTO: People / Cara Milhaven PHOTO: People / Cara Milhaven PHOTO: People / Cara Milhaven Best for Highlighted Hair, Less Expensive Kristin Ess The One Shampoo PHOTO: Kristin Ess $12 at Amazon $12 at Target $12 at Walmart Star Qualities Effectively brightened bleached strands Also works well on brown hair with blonde highlights Red Flags Might be too clarifying for damaged or dry hair If you have brown hair with blonde highlights, we also recommend trying Kristin Ess The One Purple Shampoo. This shampoo is formulated for both blondes and brunettes and is a little less potent compared to some of its counterparts, so it effectively enhances brown hair while also neutralizing brassy blonde highlights. You can find the purple shampoo at a variety of retailers for under $15, making it an excellent budget-friendly choice. And, despite the more affordable price point, the packaging still feels high-quality and looks great in your shower. Size: 10 ounces | Key Ingredients: Not listed | Best Suited For: All hair types, especially oily PHOTO: People / Alicia Dolieslager PHOTO: People / Alicia Dolieslager Best for Fine Hair Moroccanoil Blonde Perfecting Shampoo PHOTO: Amazon $14 at Amazon $14 at Nordstrom $14 at Sephora Star Qualities Visible difference in tone after the first wash Nourishes hair without weighting it down Red Flags Heavy pigment can stain fingernails If you have fine hair and want a purple shampoo that can neutralize brassiness without weighing down your strands, we recommend Morrocanoil Blonde Perfecting Purple Shampoo. This shampoo is formulated with the brand’s ArganID to help repair and seal hair cuticles and provide overall deep nourishment. We love this formula because it creates a rich lather that makes it easy to get an even application. And, even after just one rinse, all of the brassiness diminishes and you’re left with cool blonde tones. Additionally, this purple shampoo comes in several sizes, including a travel-size option. But we noticed that it can stain hands and nails, so rinse hands quickly or consider wearing gloves. Size: 2.4, 6.8, or 33.8 ounces | Key Ingredients: Morrocanoil ArganID, violet pigments | Best Suited For: All hair types, especially fine hair PHOTO: People / Mary Honeyman-Speichinger PHOTO: People / Mary Honeyman-Speichinger Best Hydrating Kérastase Blond Absolu Purple Shampoo PHOTO: Amazon $42 at Amazon $42 at Sephora View on Kerastase-usa.com Star Qualities Features hyaluronic acid to draw moisture into strands Don’t need a lot of product to get good coverage Provided one of the best cleanses Red Flags May not be nourishing enough for damaged hair For a hydrating purple shampoo that works well on dry and oily hair types, and color-treated blonde hair (that's dry from bleaching), consider Kérastase Bain Ultra-Violet Purple Shampoo. This purple shampoo is enriched with hyaluronic acid to draw moisture to the strands and provide plenty of hydration without weighing down hair. The formula also includes edelweiss flower, which is rich in antioxidants and can protect hair against environmental aggressors. We tested this purple shampoo on long, thick hair and were overall very impressed. It effectively neutralized brassy tones, was easy to apply evenly from roots to ends, and didn't require a lot of extra formula when covering long hair. On top of that, this purple shampoo works well at cleansing and clarifying hair. Size: 8.4 ounces | Key Ingredients: Hyaluronic acid, edelweiss flower, ultraviolet neutralizers | Best Suited For: All hair types, especially dry strands Best with Keratin Nexxus Blonde Assure Shampoo PHOTO: Target $16 $15 at Amazon $16 at Target $18 at Walgreens Star Qualities Lifted away product buildup, dirt, and debris Helped strengthen strands, especially bleach-treated Gentle enough to use every time you shampoo Red Flags We wish this formula came in a travel-size bottle Keratin is a haircare ingredient that can make all the difference in hair health, especially if you have dry or damaged strands. Our top pick for this category is Nexxus Blonde Assure Purple Shampoo Color Care Shampoo because it not only includes keratin protein but also effectively neutralizes brassy tones while nourishing strands. With just one wash, our hair looked much less brassy, even when we were long overdue for a highlight refresh. Additionally, the formula worked just as well as traditional shampoo at removing product buildup, dirt, and debris. Despite its deep cleaning formula, it didn't strip strands of natural oil. Since it provides plenty of lightweight nourishment, it’s a great option for regular use, even if you wash your hair several times per week. Size: 8.5 ounces | Key Ingredients: Keratin protein, violet pigments | Best Suited For: All hair types, especially bleach-treated and gray strands PHOTO: People / Ciara McCune PHOTO: People / Ciara McCune Best for Touch-Ups Olaplex No.4P Toning Shampoo PHOTO: Amazon $30 at Amazon $30 at Sephora $30 at Ulta Star Qualities Tones hair between salon appointments Since it's used infrequently, the bottle will last Red Flags Can create a purple tinge if left on too long For a purple shampoo that can give you salon-worthy hair between visits, look no further than Olaplex No.4P Blonde Enhancer Toning Purple Shampoo. This formula is enriched with the brand’s bond-building technology and is designed to strengthen and protect strands while also toning out brassy hues. In our experience, we found that you only need to use this formula as a touch-up product because regular use (or leaving it on for too long) can cause your hair to turn a light shade of purple — that’s how effective it is at depositing the brass-busting color. And, since you only need to use it sparingly, the 8.5-ounce bottle lasts a long time. Size: 8.5 ounces | Key Ingredients: OLAPLEX Bond Building Technology | Best Suited For: All hair types, especially dry or damaged hair PHOTO: People / Riley Shea PHOTO: People / Riley Shea Best for Sensitive Scalps Pureology Strength Cure Blonde Shampoo PHOTO: Amazon $37 at Amazon $11 at Sephora $37 at Ulta Star Qualities Has a fresh scent that lingers Lathers well for excellent coverage Red Flags Provides light color correction Sensitive scalps can still reap the benefits of purple shampoo, thanks to Pureology Strength Cure Blonde Shampoo. This purple shampoo is formulated with nourishing ingredients, including keravis for strengthening strands, astaxanthin (a powerful antioxidant) for repairing damage, and purple orchid for violet toning. When testing on sensitive scalps, we never experienced irritation or tingling and our scalp felt more nourished and refreshed after each cleanse. This shampoo also has an excellent lather that helps make the entire application process easier and ensures you get good coverage. Plus, it has an amazing fresh scent that lingers once hair is dried and styled. With that said, the shampoo formula only provides light color correction, so it’s not ideal if you have ultra-brassy tones, and might be a better option for maintenance or as a preventive care. Size: 1.7, 9, or 33.8 ounces | Key Ingredients: Keravis, astaxanthin, purple orchid | Best Suited For: All hair types, especially damaged or dry strands PHOTO: People / Danielle Yersin PHOTO: People / Danielle Yersin PHOTO: People / Danielle Yersin Best Nourishing Verb Purple Shampoo PHOTO: Amazon $20 at Amazon $20 at Nordstrom $20 at Sephora Star Qualities Works on all blonde shades Hair felt much more nourished and held onto moisture better Red Flags We wish it lathered up a little more Verb Purple Shampoo helps maintain your cool blonde color by subtly neutralizing brassy tones. Although the effect is not as drastic as some of the other options on our list, we love that you can use this formula regularly to not only keep brass at bay but also support overall hair health since it's so nourishing. With regular use, we noticed our hair texture improved, and over time, strands felt softer, and our hair held onto moisture better, too. If you're looking for a shampoo for curly textures, this formula is nourishing and helps restore some of the dimension while also preventing excess frizz and protecting against breakage. The formula also works well on golden blonde and dirty blonde colors, in addition to cool platinum. Size: 12 or 32 ounces | Key Ingredients: Violet pigments, açai extract | Best Suited For: All hair types PHOTO: People / Ashley Schaubroeck PHOTO: People / Ashley Schaubroeck PHOTO: People / Ashley Schaubroeck Add to Cart Adding a purple shampoo to your shower shelf? You may like one of these other PEOPLE-Tested haircare picks, selected by editors and independent testers based on extensive testing. Color Wow Dream Coat Anti-Frizz Treatment $28 at Amazon $28 $12 at Sephora $28 at Ulta Living Proof Restore Perfecting Spray $33 at Amazon $18 at Nordstrom $18 at Sephora R+Co Vicious Strong Hold Flexible Hairspray $37 $31 at Amazon $18 at Nordstrom View on Bloomingdales Redken Extreme Length Conditioner $52 at Amazon $26 at Ulta $26 $24 at Jcpenney.com Other Purple Shampoos We Tried Davines Alchemic Shampoo Silver: We found Davines Alchemic Shampoo Silver to be an excellent lightweight option that refreshes hair without stripping away natural oils, so it's great for dry hair types. However, during testing, we found that this shampoo isn’t nearly as pigmented as some of the others we tried. Nonetheless, it still did a fantastic job of freshening up our color, making it a great choice for brass prevention. Klorane Anti-Yellowing Shampoo With Centaury: Klorane Anti-Yellowing Shampoo With Centaury has enough pigments to brighten up brass, plus it smells incredible. After thoroughly testing, we recommend this product for natural blondes with more oily-prone scalps, as the shampoo left our hair feeling a little dry and wasn’t as nourishing as we’d hoped for bleach-treated hair. Matrix So Silver Purple Shampoo: This is another option worth trying if you have naturally blonde hair with an oily scalp and are looking for a purple shampoo that can revamp your color in just one wash. This formula has lots of brightening power and did an excellent job of refreshing our blonde with just one wash. However, we found it to be a little too dry for bleach-treated and dry strands. Oribe Bright Blonde Shampoo for Beautiful Color: For a gentle formula, consider Oribe Bright Blonde Shampoo. This shampoo is enriched with ingredients that protect hair against oxidative stress and photoaging, and it’s designed to ward off color depletion and fading caused by UV rays. While we love this as a gentle option and find it effective for brightening our hair, we need to pair it with another shampoo to get an effective cleanse. Virtue ColorKick Debrassing Blue-Purple Shampoo: We were impressed with Virtue ColorKick Debrassing Blue-Purple Shampoo's ability to cleanse the scalp and strands without stripping away natural oils, making it a fantastic pick for dry hair types. However, we found that it wasn’t as effective as some of the others on our list. It's a better option for brass prevention or those in-between washes when you don’t need a full tone-up but still want some refresh. People / Grace Kelly What to Know About Purple Shampoos Pigment According to Zanoni, the best purple shampoos will have excellent pigmentation and, therefore, are usually on the darker side. Experts Say "Light lavender shampoos will not be as effective at controlling the yellow tones,” Zanoni explains. With that said, the lighter pigmentation might work as a maintenance option and allow you to keep your cool blonde fresher for longer. Our top pick for the best purple shampoo is Amika Bust Your Brass Blonde Purple Shampoo. This shampoo features a deep and vibrant purple tone that effectively tones brassiness with just one wash. For another highly pigmented option, we also love Morrocanoil Blonde Perfecting Purple Shampoo. If you want something that works well for maintenance, we love Pureology Strength Cure Blonde Shampoo and Verb Purple Shampoo. Hydration While it’s not always the case, blonde hair is usually achieved through bleaching, which can leave hair feeling dry and more prone to breakage. If you have bleached strands, Zanoni says to look for hydrating and nourishing purple shampoos that don’t leave hair feeling dry or brittle after rinsing. In addition to hydration, Sam Stahl, a colorist and Schwarzkopf Professional ambassador, says to look for formulas with bonding technology if you’re concerned about breakage and damage. “This will help rebuild the inner structure of the hair, making for shinier, healthier hair.” Our top pick for the best hydrating purple shampoo is Kérastase Bain Ultra-Violet Purple Shampoo. We also love Verb Purple Shampoo for its nourishing effect from roots to ends. For a formula with bonding technology, consider Amika Bust Your Brass Blonde Purple Shampoo or Olaplex No.4P Blonde Enhancer Toning Purple Shampoo. Behind the Scenes To find the best purple shampoos, our PEOPLE Tested team researched and reviewed dozens of formulas before narrowing them down to 26 top picks. From there, they conducted real-world testing on each purple shampoo and, over six weeks, they incorporated each formula into their shower routines to get a better idea of overall performance with regular use. Application: While testing these formulas, the team considered the pigmentation, texture, and application process. They also made note of the lather and how easily each formula applied to strands evenly for full coverage. Color Neutralization: Additionally, the team considered processing time (when applicable), whether or not the formulas stained the skin or nails, and how hair color looked after rinsing and drying.Efficacy: In addition to their application and color neutralization, the team also made note of how well each formula worked at actually cleansing the scalp and strands (they are shampoos, after all), and if they had any impact on hair texture. Overall Value: At the end of the six-week testing period, we compiled the team’s notes and carefully reviewed each experience with the purple shampoos. We carefully compared each option and, ultimately, narrowed it down to our top picks, plus a few honorable mentions. Frequently Asked Questions Is blue or purple shampoo better for brassy hair? “Purple shampoo works best to eliminate yellow, which is the unwanted tone that tends to pop up over time on bright blondes,” says Zanoni. While blue shampoo can still benefit hair, she adds that it’s best used on brunettes who wish to eliminate orange tones. How often should you use purple shampoo? Purple shampoo use can vary depending on hair color and the formula. Some shampoos, such as Pureology Strength Cure Blonde Shampoo provide a lighter toning effect and, therefore, are great for maintenance. Others, such as Amika Bust Your Brass Blonde Purple Shampoo and dpHUE Cool Blonde Purple Shampoo, are deeper in color and need to be used less frequently.“Depending on how often you shampoo, I recommend using purple shampoo every third shampoo,” says Stahl. “Overusing purple shampoo can result in a dingy, darker blonde,” she adds. Why Trust PEOPLE? Jessie Quinn is a contributing commerce writer for PEOPLE and has written for publications such as Byrdie, InStyle, The Spruce, NYLON, and more. When covering the best purple shampoos, Jessie thoroughly reviewed the PEOPLE Tested team’s insights to get an idea of their overall experience with each formula. Additionally, Jessie connected with hair color experts Sam Stahl and Carly Zanoni to learn about what to look for in the best purple shampoo formulas. As a result, she curated this list of the best purple shampoos, plus some honorable mentions that we couldn’t leave out. Our Expert Panel Carly Zanoni is a colorist and Schwarzkopf Professional ambassador. Sam Stahl is a colorist and Schwarzkopf Professional ambassador. What Is PEOPLE Tested? We created the PEOPLE Tested seal of approval to help you find the very best products for your life. We use our unique methodology to test products in three labs across the country and with our network of home testers to determine their effectiveness, durability, ease of use, and so much more. Based on the results, we rate and recommend products so you can find the right one for your needs. But we don’t stop there: We also regularly re-review the categories in which we’ve awarded the PEOPLE Tested seal of approval — because the best product of today might not be the best of tomorrow. And by the way, companies can never buy our recommendation: Their products must earn it, fair and square. In short, PEOPLE Tested provides recommendations you can trust — every day, every purchase.