The 13 Best Online Jewelry Stores of 2024 for Every Style and Price Point

Mejuri

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Mejuri is one of the best online jewelry stores around, and we love it because it has a little bit of everything in terms of materials, designs, styles, and convenience. It also has excellent prices, including for fine jewelry, which can add up pretty quickly. Whether you’re shopping for a dainty necklace to wear every day or looking for something a bit more trendy, such as an enamel or ceramic piece, Mejuri has all your needs covered.

The company has creations made from 14K solid yellow gold, 14K solid white gold, sterling silver, 18K gold vermeil, and titanium, as well as enamel and ceramic pieces. It also aims to include recycled materials in its pieces whenever possible and supports communities that rely on the industry as well. Additionally, it features responsibly sourced diamonds in its jewelry pieces and also incorporates only AAA-grade precious and semi-precious gemstones in its designs as well. 

Shipping Policy: Free shipping on orders $75 and above, $8 standard shipping for orders under $75 | Return Policy: 30 days | Metal Types: Yellow gold, white gold, sterling silver, gold vermeil, titanium | Warranty: Two years

Clean Origin

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The only difference between lab-grown and natural diamonds is their origin and price point — everything else is the same — and Clean Origin offers some of the best lab-grown diamonds on the market. We love shopping at Clean Origin because it has excellent prices, gorgeous modern and classic designs, and an amazing shipping and return policy. When you buy jewelry from this online jewelry store, you get free two-day shipping and the peace of mind of knowing you have 100 days to return it (for free!) if it’s not a fit.

Plus, it’s easy to shop the brand’s collection of lab-grown diamonds, as it offers an easy-to-navigate filter system on the website, which allows you to select the shape, price range, carat, cut, clarity, color, and certification type. It also has a helpful frequently asked questions section on the diamond page, which makes it easier to understand diamonds in general and the diamond-buying process. On top of that, Clean Origin offers virtual appointments, so you can get that traditional jewelry-buying experience without leaving your home. 

Shipping Policy: Free 2-day shipping | Return Policy: Free shipping within 100 days of purchase | Metal Types: White, yellow, and rose gold | Warranty: Lifetime

Local Eclectic

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Depending on the design and karat, gold jewelry can get expensive. If you love the look of gold, Local Eclectic is one of our favorite places to shop because it features a collection of stunning and stylish pieces at incredible prices. From bracelets to necklaces to rings, the Local Eclectic Family Gold Collection has an extensive variety of budget-friendly designs made from 9K or 10K solid gold.

If you have a little more room in your budget to splurge, you can also find some gorgeous pieces in 14K and 18K gold, too. In addition to solid gold jewelry, Local Eclectic also has brass, gold-filled, plated, and vermeil styles, as well as sterling silver pieces. 

Shipping Policy: Free shipping on orders over $200 | Return Policy: 14 years from delivery | Metal Types: Brass, gold filled, plated, vermeil, silver, solid gold | Warranty: One year

Catbird

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Catbird is one of our favorite places to shop for jewelry because it offers a variety of pieces, including some styles from different designers. It’s also one of the best places to buy minimalist pieces. Whether you’re looking for a simple, tiny chain necklace, a dainty little ring band, or classic and timeless hoop earrings, Catbird is the spot to shop.

It’s also a great place to buy gifts for loved ones as the price points on many designs are fantastic and each piece comes gift-wrapped with all sorts of additional goodies like pens and postcards. And, if you’re ever in-store in one of their New York City locations or can make it to their pop-ups in select cities, Catbird does chic and minimalistic permanent jewelry. 

Shipping Policy: $6 standard shipping, $25 next-day delivery, $40 same-day delivery for select New York addresses, free in-store pickups | Return Policy: 10 days from when the shipment was received for a $6 fee | Metal Types: Yellow gold, rose gold, white gold, platinum, silver | Warranty: Two years

Kendra Scott

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You can find something for everyone and every occasion at Kendra Scott. Whether you’re shopping for everyday pieces that are solid gold or sterling silver, need a gift for a friend or sister-in-law, or want interchangeable pieces at more affordable prices in gold and silver plating, Kendra Scott has it all — the brand even has some gorgeous watches that pair beautifully with dainty jewelry.

In addition to metal types, Kendra Scott’s fine jewelry collection also features dazzling diamonds, precious pearls, and colorful stones set in designs that fit a range of personal styles and preferences. Whether it’s a shimmering bracelet you never take off or a statement necklace paired with your favorite jumpsuit, you can find everything you need for the best everyday jewelry pieces at Kendra Scott.

Shipping Policy: Free shipping on orders over $100 | Return Policy: 30 days from receipt on eligible items | Metal Types: Yellow gold, rose gold, white gold, gold vermeil, sterling silver, gold plate, silver plate | Warranty: One year

Pandora

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For timeless costume jewelry that lasts, look no further than Pandora. The online jewelry company offers an impressive collection of necklaces, pendants, bracelets, rings, earrings, and more, all made from sterling silver or gold plating, so they’re durable and high quality.

The brand is known for its iconic charm bracelets, which are certainly on-trend right now, and for being a fun way to start a jewelry collection. Compared to other costume jewelry brands, Pandora lasts much longer due to the quality of materials and design, too. 

Shipping Policy: Free shipping on orders over $75 | Return Policy: 30 days from purchase | Metal Types: Sterling silver, gold plate | Warranty: One year

Vrai

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Shopping for diamonds can get confusing in person, let alone online. However, Vrai makes it user-friendly with countless online tools and features to make choosing the right diamond a possibility, plus the brand offers a lot of carat variety on its ready-to-wear items as well.

The lab-grown diamond company has a specific section of its website dedicated to shopping diamonds, where you can shop based on cut and review buying guides created by the company, such as “How to Buy Diamonds,” “The 4 Cs of Diamonds,” and “Lab-Grown Diamonds." The company’s blog also has an entire section dedicated to diamond education, making it not just a great place to find the diamond of your dreams but also to empower you to learn more about diamonds and what to look for when shopping. 

Shipping Policy: Free shipping over $700, $30 2-day shipping for orders under $700 | Return Policy: Free returns and exchanges within 30 days of delivery for in-stock items under $700, custom engagement rings require a $200 recycling fee upon returning | Metal Types: Platinum, yellow gold, white gold, rose gold | Warranty: Lifetime

Alexis Jae Jewelry

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When shopping for fine jewelry, we look to brands like Alexis Jae Jewelry for options that feel unique and modern yet still timeless. This brand offers a variety of designs in yellow and white gold, including classic chunky hoops, trendy tennis bracelets in colorful gemstones (as well as diamonds), and even some stylish enamel pieces.

The brand’s mission is to create gorgeous pieces without the enormous cost fine jewelry can take on and, as a result, charges around 50 percent less than traditional jewelers, thanks to its direct-to-consumer model. Beyond its price point and ready-to-wear items, Alexis Jae Jewelry also offers custom designs, where you can literally make up your dream jewelry piece and see it come to life through the design process — it’s magical. 

Shipping Policy: Free shipping on orders over $250 | Return Policy: 7 days from shipment on select items | Metal Types:  Yellow and white gold | Warranty: No

JTV

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"Affordable" and "jewelry" don’t always go hand in hand, especially if you’re looking to buy fine jewelry, but JTV has figured out a way to make it happen. From more affordable metal options like gold plating, platinum plating, silver, and platinum to solid gold options at 10K, 14K, and 8K, JTV has some outstanding pieces at a fraction of what they would cost elsewhere.

On top of that, the company has some amazing discounts and coupon offerings, plus you can earn cash back on purchases to apply to future jewelry splurges. We own a couple of solid gold rings from JTV that cost a little less than $200 (after applying a $40 cash back and new customer coupon code) and are completely blown away by the level of quality for the price point. When compared to some of the pricier pieces in our collection, you can’t tell the difference. With that said, if you have your eye on more fine jewelry options, pay extra close attention to the metal types on the jewelry pieces, as some might be gold over brass or silver vs. solid gold. 

Shipping Policy: Free shipping over $49 | Return Policy: 30 days from shipment date | Metal Types: Gold, gold over brass, gold over silver, platinum over silver, silver, Platineve | Warranty: Two years 

Marrow Fine

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Engagement rings should feel as unique as the person wearing them, and Marrow Fine knows a thing or two about unique creations.

The fine jeweler got its start transforming family heirloom pieces into one-of-a-kind designs — which it still does — and then branched out into additional custom jewelry pieces as well as some of the most unique engagement ring options we’ve ever seen, including lots of colorful ballerina rings and other fun options like this Peach Sapphire Double Spray Ring. Additionally, Marrow Fine also puts a gorgeous spin on classic engagement ring designs, like the thicker prong setting in this solitaire engagement ring.

Shipping Policy: Free 2-day shipping | Return Policy: 10 days from shipment for a 10% restocking fee and $40 insured shipping | Metal Types: Yellow gold, white gold, rose gold | Warranty: One year (covers the structural integrity of jewelry; gemstones and diamonds are not under warranty)

The Last Line

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The Last Line is filled with some of the most whimsical designs we have ever seen, especially in terms of fine jewelry. Whether it’s a rainbow tennis necklace, a stylish signet ring, or a diamond-encrusted ear cuff, the jewelry company never ceases to wow us with its truly unique and fun options. While you won’t find over-the-top chunky maximalist pieces at the Last Line, you will find statement items with playful energy, meant to elevate and brighten everyday outfits.

The Last line also carries a variety of metals, including black rhodium, rose gold, yellow gold, white gold, and sterling silver. And all cast pieces in gold are created from recycled material, so there is an element of sustainability, too. While the return policy isn’t the best on our list, you never have to worry about shipping, which is an added plus considering the investment involved when purchasing jewelry. 

Shipping Policy: Free | Return Policy: Exchange for store credit only, within 7 days of receipt  | Metal Types: Black rhodium, rose gold, yellow gold, white gold, sterling silver | Warranty: Two years

Jean Dousset

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With its collection of classic styles and silhouettes, Jean Dousset is one of our favorite places to find timeless designs. The luxury jewelry brand offers stunning styles in the highest quality 18K yellow, rose, and white gold, as well as platinum, making it a good splurge-worthy option, too.

Whether you’re shopping for an engagement ring, wedding band, anniversary gift, or bridal jewelry, Jean Dousset has one of the best collections for everyday and special occasion pieces. In addition to its stunning styles, Jean Dousset also offers amazing customer service with complimentary in-person or virtual consultation appointments.

Shipping Policy: Free shipping | Return Policy: 14 days from purchase | Metal Types: Platinum; 18K rose, yellow, and white gold | Warranty: Lifetime

Communion by Joy

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Communion by Joy makes some of the most stunning, handmade fine jewelry pieces we’ve ever seen. Most of Joy's work is hand-carved in wax and then cast into glistening 14K yellow gold. While Joy does carry some ready-to-wear items — such as the Burst Necklace, which we bought several years ago and wear every single day, and her collection of fun and whimsical zodiac jewelry — the majority of her pieces are one-of-a-kind and made to fit the unique shape of the stone selected for the piece.

We love shopping with Joy because her work is not only gorgeous and special, but each piece is made to fit a specific energy, allowing you to build an even stronger connection to the piece you end up with. In fact, you can even shop by energy on the website, as she has a variety of jewelry pieces designed for grief, forgiveness, love, motivation, strength — and joy, of course. 

Shipping Policy: $20 flat rate shipping | Return Policy: No returns | Metal Types: Yellow gold | Warranty: No