Madison Yauger

Madison Yauger - PEOPLE
Title: Shopping Editor
Location: New York, NY
Expertise: Home, Pets, Celebrity, Beauty, Travel

Madison Yauger is a shopping editor for PEOPLE.com with a focus across lifestyle verticals such as home, pets, travel, and beauty. She covers everyday items you’ll actually use, like cushioned running shoes, tinted moisturizers, and the loungewear set you’ll live in while rewatching Gilmore Girls for the eighth time. She also keeps up with the latest celebrity trends and launches, having interviewed more than a dozen celebrities on their favorite products and collaborations to bring a touch of Hollywood to your home.

Prior to this role, Madison has written for brands such as InStyle, Real Simple, and Martha Stewart Living. She also regularly participates in product testing to better inform her stories, and has personally tested over 200 beauty products, household linens, pet supplies, and luggage staples.

Highlights:

  • Madison has over eight years’ experience in digital media and journalism.
  • She has personally tested over 200 products in 2023 including makeup and skincare, travel bags, pet supplies, and household linens.
  • She’s always on top of celebrity trends and product launches, and has interviewed over a dozen celebrities on their must-haves.
  • Madison has a Bachelor of Arts in Communication from Wake Forest University and a Master of Science in Journalism from Northwestern University’s Medill School of Journalism.

Experience

Madison has covered lifestyle content for five years, contributing to digital publications such as Real Simple, Travel + Leisure, InStyle, Food & Wine, Shape, Martha Stewart Living, Health, and The Spruce. In total, she’s written and published close to 1000 articles on topics including Courteney Cox’s favorite cleaning products, cozy dog beds, and press-on nails that will save you a trip to the salon.

Madison was the first staff shopping writer hired in May 2023 following the launch of PEOPLE Tested. She particularly enjoys when art imitates life, such as researching the best dog beds after adopting her pup Stevie, testing new tennis skirts while learning pickleball, and rounding up popular travel bags while planning her next getaway.

Madison continues to utilize her wide network of expert sources to lend insights and inform her stories as well as conducts her own extensive industry research. She’s always up to speed on the latest product launches, whether a TikTok-viral contour stick or loungewear dress you can wear to work. She loves adding a first-person touch to create relatable content for readers and sharing her product experience to help readers make informed purchasing decisions.

Other Work:

Clea & Joanna's Favorite Products From The Home Edit Season 2, The Spruce

The Health Benefits of Books You Have to *Read* to Believe, Shape

I Tried Every Type of Workout on Apple Fitness Plus—Here's My Review, Real Simple

What to Know If You Plan to Bring Home a Pandemic Puppy, Martha Stewart Living

Education

Madison has a Bachelor of Arts in Communication from Wake Forest University and a Masters of Science in Journalism from Northwestern University’s Medill School of Journalism.

About PEOPLE

PEOPLE, a Dotdash Meredith Brand, delivers the most trustworthy celebrity news and captivating human interest stories, connecting you to the pulse of American culture. Since our first issue hit stands in 1974, we have been striving to tell compelling stories about the people behind the issues, as opposed to just the issues themselves. We are your everyday escape, taking you inside the lives of intriguing stars, newsmakers, up-and-comers and ordinary people doing extraordinary things. We serve and delight you by providing ideas about beauty, food and style through the lens of the people influencing the trends. And we are a force for good by telling stories of hope, optimism and kindness that drive conversation and inspire action. Learn more about us and our editorial guidelines.

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