Yanira Caraza Lozano

The secret has been out for a while: top US tech companies hire top tech talent out of LatAm. But why? Well, I could do the easy thing and tell you about all the advantages. - How there are millions of skilled, English-speaking developers - How their education is the same level as what US-based developers learn - How they’re already in the same time zone as your team But instead, let me show you. These are the typical salary bands for engineers. If you look closely, you’ll notice it’s about 30%-40% of what a developer costs in the US. No, not 30% less. 30% of the total cost. We’ve been placing these engineers with some of the best tech companies on the planet. Let us help you join their ranks.

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Creating a startup the right way can increase your chances of success by a lot (especially considering that it's 90% against you). That's exactly what I talked about to a group of talented professionals from Latin America. Some key take-aways: 1. A good idea isn't worth much. You need all 3 layers: → An idea that solves a problem or a need. ↳ enough people who want your solution. ↳ people willing to pay for the solution. ↳ the price to be enough (profit margin). 2. Market validation is crucial. → Don't develop a 'final' product before: ↳ talking to your target audience. ↳ creating an POC or MVP. ↳ Offering the MVP or creating a waiting list to validate. 3. Be careful of the ugly baby syndrome when talking to potential customers. Of course there a lot more, but these were just some of the topics. Thank you Magali Zeitune and Dr. Verónica Pérez Guarnieri for your excellent translations 🙏

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It’s when you’re hustling to market a product, attract customers, position founders as thought leaders, create webinars and podcasts to spread the word only to see Cristiano Ronaldo casually break all YouTube records in one day with a new channel. 😅 1M subscribers in 90 minutes and 21M by the end of the day. No big deal, right? 🤔 https://lnkd.in/gBWtmqVA #contentmarketing #contentistheking #contentmatters #youtubemarketing #fCMO #businessconsulting

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We hire remotely – US only. Really? We pride ourselves on being innovators and disruptors, yet our hiring practices remain confined to one country. There's a vast world teeming with untapped talent. Let's spotlight LATAM – the hidden gem of global talent. Challenge your assumptions: 1. The bustling metropolis of São Paulo: Could this be the next Silicon Valley? It's a hub of finance, tech, and engineering excellence. 2. The vibrant streets of Mexico City: A rising star, shaking up IT and digital media landscapes. 3. The dynamic center of Managua: A customer service stronghold, supporting giants like Amazon, Apple, and Microsoft. 4. The creative heart of Buenos Aires: Where technology meets art, creating something truly special. 5. The thriving tech scene in Bogotá: A tech revolution is brewing amidst a fiercely competitive business environment. 6. The entrepreneurial spirit of Santiago: An entrepreneurial haven blending economic growth with tech innovation. 7. The innovative pulse of Lima: A thriving center of tech advancement. The Silicon Valley of the South? 8. The sustainable hub of Medellín: A leader in sustainable development, quietly excelling in the tech race. 9. The emerging tech scene in Rio de Janeiro: Known for its beaches, but also a burgeoning software development hub. 10. The IT outsourcing leader of Montevideo: An emerging leader in IT outsourcing, often overlooked. 11. The budding tech industry in Quito: A nascent tech giant, poised for greatness. 12. The web development powerhouse of San José: A powerhouse in web development and IT services. America, are you paying attention? Our fixation on American talent is shortsighted. It's time to broaden our horizons. LATAM is ready and waiting!! Did I overlook any cities? Share them in the comments👇 #RemoteWork #GlobalTalent #LATAM #Innovation

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Happy to hear one of my Kiva loans into Hire Llama is kicking goals. I am a tiny part of a team that invested 50k into a startup fund that tackles underrepresentation and inequitable access to quality employment in the tech industry for women, youth and marginalized communities in Latin America. These individuals often face barriers due to lack of resources, skills training, and networking opportunities. In Hire Llamas latest update they said: “We have great news. The loan has helped us start working with 2 companies that are truly making a difference. One of the companies is developing a way for parents with neurodivergent children to get recommended advice. The app is called ChildNexus and the CEO is Dr. Karen Wilson. She came to us struggling to figure out how the information she has curated about neurodivergence to apply it for parents who need help. Because of our AI launch we have started to work on a way to recommend advice to parents based on certain factors. This will help empower parents to better serve their children's needs. The second company is called SIID. The founder just came out of a venture studio and she was struggling to develop a product that would be useful for her users. She is building an application that allows public defenders to understand the information about their clients. For those that don't know public defenders typically only have 30-60 minutes to review information about their clients and usually go for a plea deal. With SIID we are working with her to develop an AI application so that these defenders will be able to get more information to understand about their clients faster. All in all these founders normally wouldn't have the ability to build out the things they needed because they don't have the access to funding in order to be able to pay for these builds. With the funding we received we have been able to subsidize the builds of these projects so that by November we will have launched two amazing products.” Reach out if you want to learn more about lending through Kiva.

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Rachel Pacheco has some simple, but really valuable info in this article published at #Forbes. And in my humble opinion, it's not only for new managers, but to everyone who is in the corporate world: how can you work without feeling so frustrated about things and people? Be clear and set what are the goals, what you actually want and expect as a delivery / result and, most importantly, have deep feedback meetings to show you care and the person, the job and the team matter to you. Many of my coachees bring some issues from their daily basis workplace, regarding their team, managees and directors. And it always comes down to actually look at the person in front of them and understand some little, but important things. Have you ever asked your team members if they are going through a difficult time at home? If they are having health issues? If they are having commute problems? If someone from family is needing their help? If they are not being able to focus at work because of something else? If they are happy? It seems to be so simple and like it doesn't matter, after all, you just gotta do your job and that's it. But no. We are all human beings, and to do our jobs, there are many other areas in our lives that really matter and affect the whole thing. Sometimes, a deep and honest feedback to help developing your team member will make one feel more motivated and hopeful about everything. https://lnkd.in/dZZDmEze

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La importancia de ejecutar una campaña de performance en Meta para estrategias multipaís y cómo hacerlo. Webinar 4th July Maximize your outcomes by implementing Performance 5 strategies in cross-border operations. We look forward to having you join Meta Blueprint on July 4 as we uncover actionable insights and strategies to boost your international sales efforts using Meta technologies. This valuable training will equip you with proven best practices to help you succeed in the global marketplace.   Throughout the session, you will explore different ways to enhance international sales, including: - Comparing destination markets to identify the most promising opportunities. - Implementing effective strategies for cross-border advertising campaigns. - Establishing efficient operational structures that enable seamless shopping experiences. Register here: https://lnkd.in/du55nuPd

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Why Do Companies Ignore LATAM's Talent? It’s Time to Challenge the Stereotypes in 2024! 🔥 This year, my mission is clear: Connect over 100 top-tier companies with the exceptional talent emerging from LATAM From Customer Service and Sales to Designers, Developers, Project Managers, and Account Managers. Why LATAM? Despite the region brimming with highly educated and skilled professionals, some business owners still cling to outdated stereotypes. They complain about language barriers or perceive LATAM as a source of cheap labor. Here’s the reality check 👇 You get what you pay for. If you invest in cheap options, don’t expect to leverage 10x growth from your team. Quality comes at a price, and this applies universally. Let’s dismantle these biases. Join me as we prove that LATAM is not just an option, but a top-tier choice for companies seeking robust, innovative, and committed talent. 👥🌎 Ready to tap into LATAM's rich talent pool and take your business to the next level? 🔄 Share this post with your network. 💬 Drop a comment about your experiences with LATAM talent. PS: If your business is looking for exceptional talent and is ready to invest in real quality, connect with me today. Let’s discuss how I can connect you with great talent that can drive your business forward 🚀

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The company Jorge and I co-founded, Abacum, just wrapped up an incredible Q3. I want to share my 3 biggest wins and learnings from the past 3 months: Wins: 1. We’ve more than 2x our growth velocity QoQ in Q2 and also Q3. The product is dope. We’re now operating on a whole new level. 2. We signed impressive logos like Strava, Hawk-Eye Innovations Ltd, Cortex, Ursa Major, Mangopay, join.com, and many more. These highly sophisticated finance teams deal with high business complexity in a fast-moving market. I cannot be prouder that Abacum has become their long-term partner. 3. We’ve continued heavily investing in our product, shipping a number of AI-driven features like AI Forecasting and AI Classifiers. We've leveraged ML in the product since our MVP years ago. Now, AI is deeply embedded in what we’re building, and we’re excited about where it’s headed. Learnings: 1. We’ve learned that missing small details can lead to underperformance. Going forward, we’re focusing on tightening up execution at every level and obsessing over details. 2. This year, we’ve had a good number of key teammates become parents. With so many key people on leave it’s been all hands on deck. Basically none of us were sleeping during this time. Not the new parents and not the rest of us. My co-founder Jorge and I have 3 children each. We are proud to see our teammates grow their families and have fulfilling lives amidst our relentless commitment to better serve our customers. 3. We’re getting serious about infosec and legal measures, making sure that as we grow, our security is top-tier and ready to scale with us. This quarter has been a wild ride, I'm thrilled about what's coming next!

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Traba is one of the most interesting startups in the world right now. A few reasons why: - They openly say that they’re going to become a $1 trillion company. - They have one of the most opinionated and intense cultures I’ve ever studied. - They have an unusual CEO that breaks a few of my mental models around what excellent founders look like. - They’re disrupting the massive, unsexy staffing market with technology. - They’re growing fast with great margins and annualized revenue ~$7M. - They’ve attracted funding from Founders Fund and Khosla Ventures. - They’re directly advised by heavyweights Peter Thiel and Keith Rabois. I spent time studying their culture in action: https://lnkd.in/euf_f_ct

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Our Evolution: From Founders to GPs Hey everyone! It's been an incredible ride for Daniel Ospina and me as we’ve grown Pygma from our startup roots to where we are now. We started just like many of you, facing the ups and downs of building something new. Those experiences have been our guiding light in creating a supportive ecosystem for Latinx tech founders. From Startup to Accelerator + VC: 1️⃣ 2021: We kicked things off with the merger of Buildup Camp and Acanof, plus the Scala acquihire. It was a whirlwind, but it set the stage for what Pygma is today. 2️⃣ 2022: Our Equity-Free Program launched, and it was all about understanding what founders really need to thrive. It helped us connect on a deeper level with early-stage startups. 3️⃣ 2023: Enter the 1% Equity Program! This was a game-changer, turning us into partners in the growth journey of Latin founders in LatAm. 4️⃣ 2024: This year, we’ve expanded into the US with our Industry-Focused Program. We’re now not just an accelerator but also a venture capital firm, pushing innovation to new heights. Looking Ahead: We’re not stopping here. Our goal is to become a Global Accelerator, blending the best of both worlds—accelerator and VC. We want to build a world-class platform that helps startups scale globally with more than just capital. Pygma’s evolution is all about growth, learning, and staying true to our community. We’re excited to keep this journey going, supporting more founders, sparking more innovation, and making an even bigger impact. Thanks for being part of our story!

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When it comes to hiring in LATAM, there are often misconceptions or just a lack of familiarity that can hold companies back. One of the biggest challenges for tech startups looking to expand here is not knowing the market well enough—understanding the local economic landscape, identifying where to find top talent, or even knowing what a competitive offer looks like. This is where having a trusted partner becomes invaluable. It’s not just about finding any developer; it’s about knowing who’s genuinely good, who has the right skills, and who’s the right cultural fit. Navigating a new market alone can be daunting, and hiring without local insights can lead to less-than-ideal results. That’s why many companies prefer to collaborate with someone who already knows the landscape, who has the networks, and who can ensure you aren’t just taking shots in the dark. There’s also a real concern about "moonlighting"—where developers take on multiple jobs simultaneously. This has become more prevalent in the remote work era, and while it might seem sustainable initially, it often leads to burnout or performance issues. We’ve seen companies become wary after such experiences, but it’s something that tends to surface quickly and can be managed effectively with the right oversight and trust. Another misconception is the idea that offshore teams are faceless, disconnected, or simply "task-doers." But when you work within the same time zones, there’s real face time—those spontaneous conversations about everyday life that help build genuine relationships and a sense of belonging. Unlike asynchronous setups where teams hand off work without much personal interaction, working in sync allows for deeper connections and a more cohesive team environment. Hiring in LATAM isn’t just about cost savings or filling a role. It’s about understanding the nuances, building trust, and creating a team that feels just as connected as one sitting next door.

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This journey is only 1% finished Today, this is true more than ever for the history of Bunker DB. We’re thrilled to announce we’re now a Meta Business Partner (MBP) for Measurement. Together with Demian Matarazzo and Nicolas Cruces, we joined Bunker DB some months after leaving Meta with the clear mission to bring the company to a new era of more advanced, sophisticated measurement and global partnerships. This was no easy task for a regional startup that aims to become a global reference for marketing analytics and science. It took us a whole year to get where we are now. During this time, we built measurement solutions to a wide array of marketing challenges that require data-driven decisioning. Thanks Meta for this recognition that materializes months of work, investment, and resources allocated to our core mission: to make marketing analytics and marketing science ubiquitous, useful, and accessible to every marketer. #MetaBusinessPartners #MBP #BunkerDB #MMM #Measurement

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Platzi is an edtech startup in LATAM. Some students pay 30% of their salary to access Platzi's classes. Why? Platzi's co-founder, Freddy Vega, explains their business model: " In our region, a mere 17% of adults have completed higher education. What happens to the remaining 83%? They hustle, scrape by with some technical education… The reality these people live is misunderstood by diploma-holders working in offices. Platzi’s ethos is drastically different from a university’s. Everyone “gets in” so long as they pay the subscription. Classes are pre-recorded, for people to learn when it suits them and at their own pace. Half of Platzi’s students didn’t attend university. Many Platzi students pay for a Platzi subscription once they already have a job. Our subscription isn’t cheap compared to our region’s average buying power. It can sometimes represent 30-40% of a student’s salary, but they still pay. This shows Platzi’s perceived utility: students know that by paying to learn, they’ll earn way more tomorrow. Jobs in tech pay more. Platzi’s promise is that by learning valuable tech/soft skills, one will earn more money. Many people want that extra money without putting in the work to learn. It’s similar to everyone wanting to be fitter, but not wanting to go through painful gym sessions. In that way, our paid subscription model acts as a filter. We enjoy higher course completion rates than other similar companies. Some of that has to do with the tacit commitment students make by paying a Platzi subscription. It’s a considerable expense and students want to make the most of it. " Read Freddy's complete Realistic Optimist interview here: https://lnkd.in/g5Ct-hMy

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Venture Builder Opportunities with Tritemius 🚀 In this latest clip from the Espacio Cripto podcast, our CEO, Luis Pastor, explores the opportunities that Venture Builders, like Tritemius, are unlocking in the Web3 space. He emphasizes the strategic advantages of being deeply involved in the development process, which allows us to tap into emerging opportunities in the Web3 space. Curious about how Venture Builders are shaping the future of blockchain and beyond? Check out the full video to learn more about the powerful synergies we create with entrepreneurs. 🚀 🎥 Watch here: https://lnkd.in/dPdrKhhF #TritemiusVC #VentureBuilder #Web3 

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Optimizing operations and reducing costs are not just goals—they're imperatives. ⌛🌐💰 With Freelance Latin America, we're unlocking the future of hiring by connecting you to a global pool of exceptional talent at a fraction of the cost. As a CEO and business owner, I want to share this video that explains how hiring a freelancer and #nearshoring would improve your business and save you a lot of headaches. ☑👇 #freelancers #hirefreelancers #remoteworkers #tempagency #nearshoring

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🎥🎞️🎬. The importance of VaynerX.com services in LATAM lies in their ability to adapt to the region's diverse cultures and trends. VaynerMedia provides global strategies tailored to resonate with LATAM’s cultural diversity, ensuring authentic and effective campaigns. Gallery Media Group excels in understanding local cultural media, fostering genuine connections with various audiences. The The Sasha Group customizes consulting to meet the needs of businesses of different sizes and markets, while Eva Nosidam creates content that aligns with each country's cultural values and preferences. VaynerSpeakers delivers unique experiences that reflect the distinctiveness of each LATAM event. VaynerCommerce enhances ecommerce strategies to effectively engage local digital consumers. Tingley Lane converts inventory into innovative campaigns tailored to the Latin American market. Vayner3 offers guidance on connected consumer trends, providing strategies that align with cultural and technological shifts in the region. Each VaynerX service is designed to address the specific needs of Latin American markets, ensuring solutions are both effective and culturally relevant. Explore the original publication to see how VaynerX can help you excel in this dynamic market.

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🤔 Want to hire marketing talent in Latam but not sure about where to start? Here are 3 key roles you can hire to elevate your business instantly: → Video Editor 📸 → Graphic Designer 🧑‍🎨 → Digital Marketing Assistant 🧑‍💻 🤔 Who can benefit from this? Agencies creating content for organic or paid social, brands looking to produce more iterations for their ads or organic content, founders building their personal brands with video content, overstretched marketing teams, and much more. 🤔 How much will this cost? The salary for a junior to mid-level candidate in Latam for these roles goes from $800/mo to $1,500/mo, sometimes a bit more depending on the complexity of the job. 🤔 How do I start? Identify roles and tasks in your company that a team member in Latam could take care of. Create a job description based on your findings. Decide on a salary and what key skills and experience you're looking for. Once that's sorted, get in touch with us at Proppel or start hiring directly. Remember that most candidates in Latam who are looking for a full-time role, are looking to be a part of a team and grow, so treat them as such and integrate them into your team. ✨ Top Tip ✨ Make sure you have processes in place to train the new hires and give them everything they need to succeed. Everyone, regardless of seniority, will need some time to settle and learn how YOU like to do things. Give them what they need and they will become an invaluable part of your team for a long time. Got any questions? Drop me a DM and let's chat! ⚡️ #recruitment #marketing #agency #ecommerce #dtc #hiring

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🤑 Here's what I spend in 1 month in Buenos Aires as an early-stage entrepreneur. Money is a taboo for many but openly talking about it is the biggest way to increase financial literacy in the world. 🎯 My main goal is to extend my runway so that I can focus on my startup for as long as possible. Thus, I aim to cut expenses in every area of life as much as possible. 💸 Total: <$1,500/month $440 Rent $250 Business Expenses (co-working, LinkedIn, ...) $200 Groceries $120 Eating Out + Cafes $100 Student Loan Payments (will increase to <$700 in September) $60 Therapy $50 Transportation $40 Sports $155 Other (home goods, toiletries, services, entertainment) Other considerations: ▶ One of the reasons for moving to Buenos Aires is the ability to have a more affordable life than in most of the US/EU. ▶ I don't have health insurance (taking a risk). ▶ I am not buying anything new (no new clothes, appliances, nothing) ☝ Those are the constraints I willingly chose to be able to pursue my dreams. I know that I could be getting many times that amount if I were to pursue a job with the experience I have. Yet, I don't regret it. Even if I fail, I know I made the right choice. — Follow the journey of starting another company with Georgi! 💬 Comments and shares are always appreciated!

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