WOODS Agency

We're on the hunt for some additions to the team. Head over to Seek to apply now, hurry… only 6 days left to apply! https://lnkd.in/gdyxhXzC

We’re excited to share that we have six finalists in this year’s Best Awards for excellence in creativity and design. A big shoutout to our amazing team for their epic work on these projects and of course thanks to our fantastic clients for collaborating with us! Congratulations to all the other finalists. See our finalists here: https://lnkd.in/gjSe4EXr

Introducing Arvela What’s so special about the black soldier fly? Well, it's the inspiration behind our latest rebranding project. We partnered with one of the world’s leading sustainable agribusinesses to develop a new name, brand identity, and story to better align with their strategic vision – as they looked to herald an era of heightened innovation, operational excellence, and business growth. View the Arvela case study: https://lnkd.in/gi5yQMUw

Why you should outsource your ‘business as usual’ design Running a business can feel like conducting an orchestra – you need every instrument to play in harmony in order to sound good. Day-to-day operations can drain time and energy, leaving little room for strategic thinking and growth. This is where using an outside source to manage your ‘business as usual’ (BAU) design can make all the difference. Read our 5 key reasons to outsource your 'business as usual' design work in our latest blog.

Mythbusting: Agencies vs Small Budgets “I can do my own marketing.” In lean economic times, businesses often look for cheaper marketing solutions. We’re living in an exciting time where greater access to design tools and smart technology can help businesses get a semi-professional result faster. But it comes with a pretty large caveat… Find out what that is in our latest blog: https://lnkd.in/gwD9zt9U

NEW WORK: Isola Activewear From Manhattan to Maui Formerly Olympia Activewear, Isola is a Hawaiian-based sustainable athleisure brand that reflects owner Melissa Padilla’s personal journey to stay active as a mother of three. We partnered with Isola to develop an inclusive and empowering brand that celebrates function, fitness and fashion. See how we created a brand that works from Manhattan to Maui. https://lnkd.in/g_-C8PFS

NEW WORK: Brightside Coffee What’s in a name? Quite a lot, actually. When Jamie and Katie bought OCD (short for Obsessive Coffee Drinkers), they soon realised that the name didn’t reflect their positive outlook on life. We partnered with them to discover their authentic brand self. Check out our latest case study: https://lnkd.in/g6Ygyg-q

Ever wondered why some brands are adored while others are ignored? Join Reuben and Steve at Daybreak Festival this Friday for a workshop that’s all about crafting brands that not only exist but live and breathe. Tickets available at: https://lnkd.in/grV2yrwk #BrandBuilding #DaybreakFestivalNZ

NEW WORK: The Gap Mind The Gap: A case study in simplicity We're thrilled to unveil our latest case study focusing on The Gap – a lifeline for accountants aspiring to be business advisors. The case study dives deep into our strategy of turning complex features into clear benefits. Read about how we successfully 'bridged the gap' for this revolutionary advisory platform. View case study: https://lnkd.in/gvyekyzH

Did you know that if you improved by 1% every day, you’d be 37 times better by the end of the year? Hearing Allbirds co-founder Tim Brown talk about their culture of being a little bit better every day on a podcast recently got me thinking about the concept of marginal gains – and the disproportionate power of 1%. Read our latest journal post: https://lnkd.in/gRJh7brW