Google’s Cookie U-turn: What it means for NZ Marketers Remember when Google was all set to give third-party cookies the boot? In classic Google fashion, they’ve done a bit of a U-turn. Initially, Google revealed plans for deprecating third-party cookies in Chrome, which would have significantly impacted how we track and target users online. But now, they’ve changed course. So, what’s the deal for us marketers here in NZ? https://lnkd.in/gaUt-NHP
Search Republic
Advertising Services
Auckland, AUK 491 followers
Proven Partnerships that Drive Digital Success. Want New Zealand’s best digital marketing talent to grow your business?
About us
Want New Zealand’s best digital marketing talent to grow your business? Our team has over 10 years of experience creating successful online marketing strategies for Kiwi companies targeting NZ and global markets. Our expertise includes SEO, pay-per-click, display, and social media marketing to scale some of the country’s best-known and loved brands. This year, Google has held us up as the gold standard in digital marketing expertise and assigned us as, thus far, New Zealand’s only agency to be part of the Google Partners International Growth Programme (IGAP). We now have more tools than ever to assist clients who focus on export growth. To reach this point, we’ve been a Google Premium Partner for 7 years - meaning we constantly hone our methods and train our team in the latest data and analytics technologies such as GA4 to make the most of the changing online playing field. Google knows and trusts us after seeing how we’ve helped dozens of clients grow their businesses to be successful enterprises. We are one of only 3% of global agencies that qualify to display a premium partner logo (badge) - and Google rewards us by giving us exclusive access to insights and tools to help our partners grow. Our strong understanding of SME to large-scale business models, goals and customers keeps many of our clients returning for more. Who are our clients? As well as domestic giants such as ASB and Trustpower, we help grow Kiwi companies globally - including Air NZ, Skyline, Straker Translations, Shuttlerock, IVHA, Traffic and Storypark. Find out how we can help your business and call our team today. We can’t wait to hear from you. Specialties: SEO (Search Engine Optimisation) Search Marketing Display Marketing Social Media Marketing GA4 and Google Tag Manager Digital Marketing Online Marketing Global growth for clients
- Website
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https://searchrepublic.co.nz/
External link for Search Republic
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Auckland, AUK
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Search engine optimisation, Paid search - SEM, Website conversion rate optimisation, Mobile marketing, Digital marketing, Search marketing, and Display Advertising
Locations
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Primary
Get directions
1 Nelson Street
Auckland, AUK 1010, NZ
Employees at Search Republic
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Brad Guthrie
General Manager at Search Republic
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Isreal Hartley
SEO & Analytics at Search Republic
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AMARDEEP YADAV 🏆 💎
18 years of learning in Digital Marketing / SEO
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Alex Greig
"Accelerating Revenue Growth for Medium to Enterprise NZ Companies" | Guaranteed SEO & Digital Marketing Services Making Life Easier for Marketing…
Updates
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Why do Google Search Console (GSC) clicks never seem to match Google Analytics (GA4) sessions? Don’t worry - today's the day when it’ll all make sense. “Clicks” are when a user visits directly from a Google search results page and lands on your page. “Sessions” are user-initiated visits, defined by Google as “a group of user interactions with your website within a given time frame”. GA’s sessions last for 30 minutes of inactivity by default, meaning that multiple clicks can occur within the same session. You’ll also find organic search data won’t always align. This is because GA displays user sessions across all search engines, while GSC only counts Google searches and doesn’t include paid ads. These are the core reasons why data displayed in Google Analytics and Google Search Console will never match up. But their purpose is the same – to provide marketers with an in-depth analysis of site engagement. Find out more about the difference between GSC and GA4 in our analytics guide. 😊 https://lnkd.in/gHzjmJem
Why is my Google Analytics data different to Google Search Console?
https://searchrepublic.co.nz