Powered by Pic's Peanut Butter! Our Peanut Butter Maker's took on The Spectacle in Nelson over the weekend! We had a wicked time meeting lots of local Picster's (and handing out MANY slugs and Smoochy Peanut Butter on toast!) 🥜 Our powered by Pic's Peanut Butter team took on events including the team relays, the 5km walk/run and even the 50km! What an epic day in sunny Nelson and it was very cool to see so much of the Nelson Tasman community involved. Well done to everyone who completed a run or walk on the day, it was great to spread the peanut butter love with you all! Pic Picot, Aimee McCammon, Lachlan Boyle, Danielle Esplin, Charlotte Holdaway, Claire Wouters, Laura Andrea Morales
Pic's Peanut Butter
Manufacturing
Stoke, Nelson 6,090 followers
Welcome to Peanut Butter World, New Zealand's first Solar Powered Peanut Roastery.
About us
Pic’s Peanut Butter was established in 2007 when Pic Picot discovered sugar in his favourite spread. Remembering his Mum and Auntie making it, he roasted some peanuts, popped them in a blender and created his first batch of the tasty stuff. His first factory was his garage and a concrete mixer, adapted to roast the hi-oleic peanuts, perfectly. Jars of the stuff sold in vast amounts at the local Nelson Farmers Market. Pic set up an online store to cater for those who had discovered him at the market and wanted to keep eating the stuff. In his second factory and now stocked in local stores, Pic realised a forklift was required. It was this purchase that made him decide to take the business further. Pic's is now on sale in every supermarket in New Zealand and is the #1 selling and best-loved peanut butter of kiwis, outselling the ordinary stuff by 2:1. It’s all natural, fresh tasting flavor has transformed the New Zealand peanut butter market and has become a premium staple of pantries across the country. Pic’s expertly crafts peanut butter, both crunchy and smooth, made with just hi-oleic Aussie peanuts and occasionally salt, in the salted varieties. No nasties or weird stuff added. It is sold in more than 200 gourmet and specialty stores across Australia and launched into all 762 Cole’s stores in November 2014. It has outlets in Singapore, Japan, Hong Kong, UK & USA and is shipped to customers all over the world, via the website. Lovingly made in Nelson, New Zealand. Pic’s Peanut Butter also sells an outstanding pure cold-pressed peanut oil made from the same high quality peanuts from Kingaroy, Queensland. Adding to the really good range are all natural, full-flavoured Almond and Cashew Butters, launching in 2015 and Peanut Butter Slugs - sachets of the world's finest smooth peanut butter. The factory is open Monday to Friday offering tours at 10am. Pic couldn't be happier and is often free to chat about his creation.
- Website
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http://picspeanutbutter.com
External link for Pic's Peanut Butter
- Industry
- Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Stoke, Nelson
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Peanut butter, Peanut butter sachetd, Peanut oil, Guided Tours, Almond Butter, and Cashew butter
Locations
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Primary
Get directions
49 Saxton Rd W
Stoke, Nelson 7011, NZ
Employees at Pic's Peanut Butter
Updates
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Pic's Peanut Butter reposted this
Last week I returned from a trip to Hong Kong and mainland China, my first time back since 2011. The last times I was there were an advertising trip with DDB in 2011 to Shanghai, and a couple of film industry trips in 2008 to Beijing. This time it was to spread the joys of Pic's Peanut Butter, and with China our third biggest market you could say that the Chinese are already nuts about our fine product. It was a delight to see Pic's Peanut Butter on shelves in Hong Kong and China, where our brand is super premium and one of the top imported peanut butters. And just as great was spending time with our business partners Ebaytown and parent company Modern, who have been with us building the brand for the past nine years. When navigating a market that is so different culturally, and so far away, it's imperative to have a good partner. What was mind blowing was the rate of technological change in China. It's been a tough few years since Covid with a slower recovery than much of the West, although the recent Government stimulus package is likely now to accelerate that recovery. Close to half the cars on the road are EV and most of them Chinese luxury brands. China is developing a new confidence in and patriotism for their own brands, which will change the role in-market for imported brands. New selling channels via live online are fast gathering traction to drive brand building and trial. Our business partners are spending around 18 hours per day live broadcasting for their brands, which first kicked off only three years ago. New Zealand exporters ignore the pace of change at their peril. China is moving into a new era, and they are poised to be very, very successful. Thank you to our team Daniel Wang （MInstD CPA）along with Ebaytown and Modern in China, and our NZTE team Julie Jackson, Katrina Buscke, Daniel Taylor, and Irene Wang in Shanghai. Danielle Esplin Nicola O'Rourke Keith Jackson Lachlan Boyle Pic's Peanut Butter Charlotte Holdaway
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Brisbane!! Thanks for a GREAT time! 🦘 Pic Picot and our Peanut Butter Makers Charlotte Holdaway and Danielle Esplin had a fab time meeting our Aussie Picster’s over the weekend in Brisbane at the Good Food & Wine Show! The weekend was full of laughs, smiles, good food, great vibes and plenty of NZ’s favourite peanut butter! 🥜 We’ll see you again next year Aussie fam! #peanutbutter #peanutbutterlover #goodfoodandwineshow #brisbane
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Short shorts for a shorter waitlist! Right now, over 400 kiwi kids across the country are waiting for a positive role model and friend, with your help we can recruit and train new mentors for our tamariki. Pic’s Peanut Butter proudly supports Big Brothers Big Sisters of New Zealand with their work to empower young people by creating meaningful one-to-one mentoring relationships. Get the stubbies out today and text STUBBIES to 4462 to donate $3 to Big Brothers Big Sisters 💜
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Kia ora to our new te Reo label! Te Wiki o te Reo Māori is an annual celebration for all New Zealanders to show their support for the Māori language, an official language of this country. Our te Reo label is back to celebrate and highlight Māori Language Week. We know how much you loved this in the past so we have brought it back! The te Reo label edition jars are available exclusively at our Whakatū Nelson store or online at www.picspeanutbutter.com 🥜
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And the winner is… SMOOCHY! 🥜 Our Smoochy Peanut Butter has WON this years Healthy Food Guide Awards in the Spread Category! Judged by an expert panel, the Healthy Food Guide Awards provide a guide to the most nutritious food products on supermarket shelves. This is a big pat on the back to our Peanut Butter Makers! A huge congratulations to all the winners across NZ, we are in such splendid company!
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Pic Picot, Aimee McCammon, Lachlan Boyle and some of our wonderful team of Peanut Butter Makers enjoyed a night out supporting the Big Brothers Big Sisters of Nelson-Tasman annual Fundraising Dinner and Charity Auction. The night was filled with fun, laughs, food and drink, along with a very successful auction. An amazing provisional $73,000+ was raised from the night! We are very proud to be supporting such a great organisation and look forward to next years event already! Thanks for having us on Friday Rutherford Hotel Nelson and the Big Brothers Big Sisters Team!
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Pic's Peanut Butter reposted this
It was fantastic to have Pic Picot, founder of Pic's Peanut Butter, join us to share his inspiring journey at XLabs NZ:Future of Food in his hometown of sunny Nelson. Over lunch with the participating teams, he shared his thoughts about what the future of food might look like in Aotearoa, New Zealand. Pic explained what the future might hold for food production in Aotearoa, emphasising innovation, sustainability, and local resilience. He shared his project with the Ministry for Primary Industry and Northland growers to unlock peanut growing in New Zealand. Teams had the opportunity to ask him questions that led to a deeper understanding of his vision and the challenges he believes may lie ahead of us in the food industry. We also discovered the story behind the famous star as their logo (spoiler alert he created it because it was free to print on the lid!) and that Pic has the most incredible sense of humour! Thank you, Pic, for enriching our event with your expertise and enthusiasm. We loved spending time with you, your incredible team and the delicious gift of your peanut butter. We know that your time spent with us at our XLabs NZ design sprint will continue to inspire us as we strive to innovate and shape the future of food together. Pic Picot Pic's Peanut Butter and The New Zealand Institute for Plant and Food Research Limited for having us!
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We’ve just wrapped up another epic expo, thanks for having us Christchurch! Our Peanut Butter Makers Claire Wouters, Charlotte Holdaway and Lou Smith had a fabulous time spreading the peanut butter love at the Go Green Expo over the weekend! Thanks for stopping by our stand and saying hello if you were at the expo! We had the BEST time and will absolutely be back! ❤️ #gogreenexpo #christchurch #peanutbutter
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