PH Digital

As digital chemists, PH Digital is in the business of creating enduring bonds and reactions that matter. These are the essential catalysts for growth that underpin the PH formula, and separate our clients from the competition. In this special content series featuring long-time PH client Deadly Ponies, founder and creative director Liam Bowden talks about building the brand's first website from scratch, and how PH Digital has supported their digital evolution with a holistic performance marketing strategy that's driving both in-store and online sales. Click through for the full interview, and if you're interested in a growth strategy that will skyrocket your brand's sales in 2025, email us today at [email protected]. https://lnkd.in/gTjfkgsu

This week, FashioNZ released its annual Creators Power List for 2024. We were thrilled to help bring this project to life for the second year in a row, working alongside FNZ publisher Murray Bevan to celebrate the talent, innovation and integrity of the digital creators whose outputs directly sustain the NZ fashion industry – driving sales, translating trends and setting the tone for the season ahead with their own, unique twists. In this exclusive op-ed, PH Digital CEO Christine Kearney reflects on the role of influencer marketing as part of an holistic digital strategy, and forecasts some crucial changes to the digital marketing playbook fashion brands should prepare for in 2025. https://lnkd.in/gY6nDf_h

2025 is just around the corner, and while challenges such as economic uncertainty, shifting consumer behaviour, and rapid technological advancements will undoubtedly shape the year ahead, these changes present significant opportunities for forward-thinking businesses. Released this month, The Business of Fashion's annual State of Fashion report notes that whilst 2025 may be a “time of reckoning” for many brands, “the upshot is that there is still opportunity to be found for those that move nimbly, and are quick to adapt to upheavals in a chaotic marketplace.” Featuring over 150 pages of expert insights from the world’s top fashion and marketing minds, we’ve read the report and summarised the top three takeaways for fashion retailers – from leveraging AI to improve the customer journey, to targeting ‘Silver Spenders’. Read our recommendations below, and then let's help you get the ball rolling on a data-informed digital strategy for 2025.

Did you know that Deadly Ponies founder Liam Bowden built the brand’s first website himself? Today in the PH studio, he took us back nearly 20 years to a time before e-com, and spoke to us about scaling a successful fashion business in an ever-evolving digital landscape. Keep an eye out for our full interview, coming soon 👀

With Black Friday sales already in full swing, retail’s busiest season has officially begun. If you’re feeling overwhelmed and underprepared, there’s still time to course correct with a digital strategy designed to take the stress out of festive trading. Reach out to us at [email protected] and we’ll set you up for a successful Christmas and a very happy New Year!

PH is hiring! If you're an ambitious, driven and high-achieving individual who wants to work with the best of the best, this role is for you. Apply below!

As digital chemists, PH Digital is in the business of creating enduring bonds and reactions that matter. An established jewellery brand with an increasingly cult following and a knack for bringing their beautiful pieces to life online, today we celebrate the special bond between PH client Silk & Steel Jewellery, and the many important stakeholders that make up their entire business eco-system. Here, Silk & Steel founder and creative director Sarah Cotterall talks about selling a physical product in a digital world, and how PH Digital has supported their business growth with a holistic performance marketing strategy that's driving both in-store and online sales. You can check out our full interview with Sarah here: https://shorturl.at/E03Dd

Our Monthly Market Reports offer a detailed snapshot of the e-commerce landscape, with sector-specific insights to give our clients a really clear read on their paid digital performance, and how this stacks up to industry benchmarks. If you’d like to receive a copy of our September report, compiled in-house by our expert strategists and delivered to our clients this week, send us a message on here or email [email protected] 🧪

“With an impressive roster of fashion clients, including Caitlin Crisp, Deadly Ponies, moochi, Muse Boutique, Rebe, RUBY and Superette, PH Digital has become a leader in strategic performance marketing, helping brands build meaningful connections with their audiences while smashing the revenue targets that will enable them to scale their businesses sustainably.” Hot off the (digital) press, PH Digital Partner and CEO Christine Kearney speaks to FashioNZ about how NZ fashion designers are leveraging social media to grow brand awareness and boost revenue. Read the full article here: https://shorturl.at/oVb3B Thank you Murray Bevan and Nathalie Owen for featuring us in this piece, and to our amazing stable of NZ fashion clients who inspire us constantly with their creativity and passion.

As a result of our transformative partnership, this brand's revenue skyrocketed from $12K in 2018 to a mind-blowing $2.85M in 2022. Their monthly averages have also consistently risen – from $87K to $237K, with the client currently experiencing a 22% sales increase compared to last year. Given their phenomenal results, they're now taking on the global market with the help of PH Digital. We successfully scaled them into Australia in 2024, with imminent plans to move into the US and UK. Find out how we did it here: https://shorturl.at/oMuyj