NZ Tech Marketers

Belated thanks to Kaushik P. Kumar from Dark Matter who recently hosted the NZ Tech Marketers (TMG) Christchurch crew. We talked about “the curse of knowledge “… something many grapple with. Being an expert in your field but struggling to articulate your message in plain, customer terms. And we talked video. One of the best pieces of content currently- gets more engagement than words alone. For those that don’t know.. TMG is a community group aimed at supporting the growth, development and connection for those who market tech companies. Love to see you at events or online next year 😀

Calling all Christchurch TMG Members!! Join us next Thursday to network with fellow tech marketers and learn about using video for better communication. We will be joined by Kaushik P. Kumar from Dark Matter who is an expert at helping organisations use video to make information engaging and overcome what he calls this the ‘curse of knowledge’: The more we know, the harder it can be to communicate well with less technical audiences. But, there are ways to overcome this challenge. Places are limited. Book your spot here: https://lnkd.in/gGeurcHS

Congratulations to Tom Martin, Head of Marketing - Animal Fencing Gallagher Animal Management for winning NZ Young Tech Marketer at the 2024 TMG Awards. Our judges commended Tom for his commitment to creative, customer-centric content, his role in leading innovative marketing strategies and his dedication to marketing and the agricultural industry. Well done Tom. It's amazing to see a young tech marketer have such a positive impact in their company and we're sure the NZ tech marketing scene will see and hear more from you in the years to come.

Massive CONGRATULATIONS to the marketing team at Starshipit for winning Strategy of the Year at the 2024 TMG awards. 🙌 🥂 🌟 🏆 Our judges were impressed with breakthrough market insights, the creative problem solving, the strong use of MarTech and how the efforts impacted both brand awareness and ARR. As one judge put it: "Starshipit has made significant progress in their marketing campaigns, and is clearly delivering business growth. Their willingness to experiment is clearly delivering results, and they have a strong data driven approach to understanding impact." Well done Team Starshipit. We can't wait to see what you come up with next.

Great summary, thanks so much for being apart of our community

Awesome presentation at NZ Tech Marketers session yesterday from Kelly Letcher at Gallagher Animal Management about the critical importance of #customerexperience in todays market! She spoke about her journey and approach - from getting buy in from the business, aligning on goals and collecting insight from sales, customer service, product, marketing and more! She also shared how they aligned on CX vision - with a reference to an epic book 📕 “unreasonable hospitality” - by Will Guidara A must read if you’re struggling to get traction.. and people in your business are asking “but what is CX?” Well done Kelly Letcher, Nicola Harrop and the rest of the Gallagher team! #customerexperience #customerjourney

Less than a week to go until the 2024 Tech Marketing Conference! If you don’t have your ticket yet, we’ve got good news: There still are a few spots available. https://lnkd.in/gANVzb3f Here are the highlights. From Function to Mindset: Redefining Marketing's Role in Tech Leadership with Michael Friedberg, CEO at SwayTech. Marketing is in a crisis: How can Marketers supercharge their potential with AI? with Justin Flitter, Founder of NewZealand.AI The Critical Importance of Customer Experience in Today’s Market with Kelly Letcher, CX Manager – Animal Management at Gallagher Animal Management Panel Discussion: Marketing in 2025 – how to set ourselves, our teams and our companies up to thrive in 2025 with Caroline Francis, Nick Whitehead, Alla Lvovich and Sobia M. Panel Discussion: Product Marketing – how to collaborate with your product team for the best business and customer outcomes with Helen Shorthouse, David Parker, Sharon Middleton and Julian Liew-Young. Seats are limited, so don’t delay—secure your ticket today and join us for a day of forward-thinking discussions and actionable insights. https://lnkd.in/gANVzb3f

The TMG24 conference on Nov 12th (Serge van Dam got the date mixed up below) is beautifully scheduled so you can run down the hill to their event too. How awesome is that! techmarkers.co.nz for tickets to TMG24, link below to their thing, see you there, at both

November 12th is one epic day for NZ Tech #Marketers. Kicking off with TMG24 at Q Theatre followed by the Movac Marketing Jam at the Maritime Room. TMG24 - 9am to 1pm- Register here https://lnkd.in/gANVzb3f Movac Marketing Jam - 1pm to 5pm - Register here https://lu.ma/wmvosnqq Get to Auckland, come to both events packed with inspiration and learning to Thrive in 25 - See you there

That's a handy resource